全球按需家庭服務的市場 - 全球產業分析、規模、份額、成長、趨勢、預測 (2031) - 按平台類型、按最終用途、按地區

全球線上隨選家庭服務市場正在蓬勃發展，預計到 2024 年收入將達到 44.4 億美元。 預計到 2031 年，市場規模將達到 70 億美元。

線上隨選家庭服務包含數位平台，可輕鬆存取各種家庭設施。 這些平台連接用戶和服務提供者，同時簡化計費和支付流程，使家庭服務在世界各地變得更加容易和方便。

供應商廣告和行銷活動的增加將進一步推動市場成長。 全球市場上的公司正在各種平台上積極開展廣告活動，以提高客戶認知度和忠誠度。 TATA、Amazon Home Services 和 Angi Inc. 等組織實施的 "幸福保證計畫" 等措施透過保證服務品質並在服務不滿意時提供補償來建立客戶信任，並對市場成長產生積極影響。

由於智慧型手機的普及、具有成本效益的數據可用性和相關應用程序，在線按需家庭服務市場持續擴大。 此外，在快速都市化過程中，消費者對便利產品的需求不斷增加，也有助於市場價值的擴張。 全球數位化和生活水準提高的影響也在市場擴張中發揮重要作用。

本報告研究了全球線上按需家庭服務市場，並提供了市場概況，包括按平台類型、最終用途、地區劃分的趨勢以及進入市場的參與者的競爭趨勢。Masu。

目錄

第 1 章執行摘要

第二章市場概述

• 市場定義與細分
• 市場動態
• 價值鏈分析
• 波特五力分析
• 新冠肺炎 (COVID-19) 影響分析
• 烏克蘭和俄羅斯之間衝突的影響
• 經濟概況
• 杵分析

第 3 章 2018-2031 年全球線上隨選家庭服務市場前景

• 2018-2031 年全球線上按需家庭服務市場前景（按平台類型、價值（十億美元））
• 2018-2031 年全球線上按需家庭服務市場前景（按最終應用劃分）、價值（十億美元）
• 2018-2031 年全球線上按需家庭服務市場前景（按地區、價值（十億美元））

第 4 章 2018-2031 年北美線上隨選家庭服務市場前景

第 5 章歐洲線上按需家庭服務市場前景，2018-2031

第 6 章亞太地區線上按需家庭服務市場展望，2018-2031 年

第 7 章拉丁美洲線上按需家庭服務市場展望，2018-2031 年

第 8 章中東和非洲線上按需家庭服務市場前景，2018-2031 年

第九章競爭態勢

• 按製造商和最終用途生物體劃分的熱圖
• 2023 年公司市佔率分析
• 競爭力儀表板
• 公司簡介
  • Amazon.com Inc.
  • Angi Inc.
  • AskforTask Inc.
  • ByNext Inc.
  • E Home Services
  • Fixi Co. Ltd.
  • Helpling GmbH and Co. KG
  • Home Reno Pte. Ltd.
  • Houzz Inc.
  • MyClean Inc.
  • Oneflare Pty Ltd.
  • Paintzen Inc.
  • Porch.com Inc.
  • Super Home Inc.
  • TaskEasy Inc.

第 10 章附錄

The global online on-demand home services market is thriving, having generated a revenue of US$ 4.44 billion in 2024. The market is poised to achieve a market valuation of US$ 7 billion by 2031.

The Rise of Online On-demand Home Services

Online on-demand home services encompass digital platforms that provide convenient access to a wide range of home amenities. These platforms connect users with service providers while simplifying billing and payment processes, making home services more accessible and convenient worldwide.

Marketing Initiatives Driving Market Expansion

Market growth is further driven by increasing advertising and marketing efforts by vendors. Companies in the global market are actively running advertising campaigns across various platforms to enhance customer awareness and loyalty. Initiatives like the Happiness Guarantee Program, implemented by organizations such as TATA, Amazon Home Services, and Angi Inc., ensure service quality and offer compensation in case of poor service, enhancing customer trust and positively influencing market growth.

Impact of Increasing Internet Usage

The online on-demand home services market continues to expand due to the widespread use of smartphones, cost-effective data availability, and the proliferation of related applications. Additionally, rising consumer demand for easily accessible products, amidst rapid urbanization, contributes to market value growth. The impact of digitalization and the improving standard of living worldwide also play a significant role in market expansion.

Security & Fraud Concerns

However, security and fraud threats associated with online apps pose a challenge to the industry's growth. The extreme fragmentation of the market makes it challenging to gain customer trust, hindering market growth to some extent.

Country-wise Insights

United States: In the U.S., the demand for on-demand home services spans pest control, salon & beauty treatments, home cleaning & repairs, electrical work, plumbing services, and in-home medical care. Leading companies in this sector include Amazon Home Service, IAC, Yelp, SERVIZ, TaskRabbit, ServiceTitan, and Handy.

United Kingdom: The increasing employment rate of women aged 25 to 64 has driven the need for domestic cleaners in the UK. Families with both partners employed opt for professional cleaners to maximize their free time. Online platforms for cleaning services have made it easier for users to book cleaners, reducing costs and making services more affordable.

China: China's expanding middle class, with higher discretionary income, has led to a surge in demand for professional home cleaning services. Busy job schedules among women have further fueled this demand. The CEO of Dazhong Gongjiang, a Beijing-based cleaning firm, highlighted the growth potential in the industry.

Competitive Landscape

Market participants are adopting various strategies, including product/service launches, geographic expansion, strategic alliances, partnerships, mergers, and acquisitions, to strengthen their presence in the global market.

Key Companies Profiled

• Amazon.com Inc.
• Angi Inc.
• AskforTask Inc.
• ByNext Inc.
• E Home Services
• Fixi Co. Ltd.
• Helpling GmbH and Co. KG
• Home Reno Pte. Ltd.
• HomeServe Plc
• Houzz Inc.
• MyClean Inc.
• Oneflare Pty Ltd.
• Paintzen Inc.
• Porch.com Inc.
• Super Home Inc.
• TaskEasy Inc.
• TaskRabbit Inc.
• The ServiceMaster Co. LLC
• Up Your Home Services Sdn Bhd
• Urban Co.
• Others

Segmentation of Online On-demand Home Services Industry Research

Platform Type:

• Web
• Mobile

End Use:

• Media & Entertainment
• Carpentry
• Food
• Home Welfare
• Beauty
• Retail
• Healthcare

Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)

Table of Contents

1. Executive Summary

• 1.1. Global Online On-demand Home Services Market Snapshot
• 1.2. Future Projections
• 1.3. Key Market Trends
• 1.4. Regional Snapshot, by Value, 2023
• 1.5. Analyst Recommendations

2. Market Overview

• 2.1. Market Definitions and Segmentations
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Market Opportunities
• 2.3. Value Chain Analysis
• 2.4. Porter's Five Forces Analysis
• 2.5. COVID-19 Impact Analysis
  • 2.5.1. Supply
  • 2.5.2. Demand
• 2.6. Impact of Ukraine-Russia Conflict
• 2.7. Economic Overview
  • 2.7.1. World Economic Projections
• 2.8. PESTLE Analysis

3. Global Online On-demand Home Services Market Outlook, 2018 - 2031

• 3.1. Global Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 3.1.1. Key Highlights
    • 3.1.1.1. Web
    • 3.1.1.2. Mobile
• 3.2. Global Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 3.2.1. Key Highlights
    • 3.2.1.1. Media & Entertainment
    • 3.2.1.2. Carpentry
    • 3.2.1.3. Food
    • 3.2.1.4. Home Welfare
    • 3.2.1.5. Beauty
    • 3.2.1.6. Retail
    • 3.2.1.7. Healthcare
• 3.3. Global Online On-demand Home Services Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
  • 3.3.1. Key Highlights
    • 3.3.1.1. North America
    • 3.3.1.2. Europe
    • 3.3.1.3. Asia Pacific
    • 3.3.1.4. Latin America
    • 3.3.1.5. Middle East & Africa

4. North America Online On-demand Home Services Market Outlook, 2018 - 2031

• 4.1. North America Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 4.1.1. Key Highlights
    • 4.1.1.1. Web
    • 4.1.1.2. Mobile
• 4.2. North America Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 4.2.1. Key Highlights
    • 4.2.1.1. Media & Entertainment
    • 4.2.1.2. Carpentry
    • 4.2.1.3. Food
    • 4.2.1.4. Home Welfare
    • 4.2.1.5. Beauty
    • 4.2.1.6. Retail
    • 4.2.1.7. Healthcare
  • 4.2.2. BPS Analysis/Market Attractiveness Analysis
• 4.3. North America Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 4.3.1. Key Highlights
    • 4.3.1.1. U.S. Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 4.3.1.2. U.S. Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 4.3.1.3. Canada Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 4.3.1.4. Canada Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Online On-demand Home Services Market Outlook, 2018 - 2031

• 5.1. Europe Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 5.1.1. Key Highlights
    • 5.1.1.1. Web
    • 5.1.1.2. Mobile
• 5.2. Europe Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 5.2.1. Key Highlights
    • 5.2.1.1. Media & Entertainment
    • 5.2.1.2. Carpentry
    • 5.2.1.3. Food
    • 5.2.1.4. Home Welfare
    • 5.2.1.5. Beauty
    • 5.2.1.6. Retail
    • 5.2.1.7. Healthcare
  • 5.2.2. BPS Analysis/Market Attractiveness Analysis
• 5.3. Europe Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 5.3.1. Key Highlights
    • 5.3.1.1. Germany Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.2. Germany Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.3. U.K. Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.4. U.K. Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.5. France Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.6. France Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.7. Italy Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.8. Italy Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.9. Turkey Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.10. Turkey Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.11. Russia Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.12. Russia Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 5.3.1.13. Rest of Europe Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 5.3.1.14. Rest of Europe Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Online On-demand Home Services Market Outlook, 2018 - 2031

• 6.1. Asia Pacific Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 6.1.1. Key Highlights
    • 6.1.1.1. Web
    • 6.1.1.2. Mobile
• 6.2. Asia Pacific Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 6.2.1. Key Highlights
    • 6.2.1.1. Media & Entertainment
    • 6.2.1.2. Carpentry
    • 6.2.1.3. Food
    • 6.2.1.4. Home Welfare
    • 6.2.1.5. Beauty
    • 6.2.1.6. Retail
    • 6.2.1.7. Healthcare
  • 6.2.2. BPS Analysis/Market Attractiveness Analysis
• 6.3. Asia Pacific Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 6.3.1. Key Highlights
    • 6.3.1.1. China Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.2. China Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.3. Japan Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.4. Japan Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.5. South Korea Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.6. South Korea Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.7. India Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.8. India Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.9. Southeast Asia Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.10. Southeast Asia Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 6.3.1.11. Rest of Asia Pacific Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 6.3.1.12. Rest of Asia Pacific Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Online On-demand Home Services Market Outlook, 2018 - 2031

• 7.1. Latin America Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 7.1.1. Key Highlights
    • 7.1.1.1. Web
    • 7.1.1.2. Mobile
• 7.2. Latin America Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 7.2.1. Key Highlights
    • 7.2.1.1. Media & Entertainment
    • 7.2.1.2. Carpentry
    • 7.2.1.3. Food
    • 7.2.1.4. Home Welfare
    • 7.2.1.5. Beauty
    • 7.2.1.6. Retail
    • 7.2.1.7. Healthcare
  • 7.2.2. BPS Analysis/Market Attractiveness Analysis
• 7.3. Latin America Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 7.3.1. Key Highlights
    • 7.3.1.1. Brazil Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.2. Brazil Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 7.3.1.3. Mexico Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.4. Mexico Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 7.3.1.5. Argentina Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.6. Argentina Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 7.3.1.7. Rest of Latin America Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 7.3.1.8. Rest of Latin America Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Online On-demand Home Services Market Outlook, 2018 - 2031

• 8.1. Middle East & Africa Online On-demand Home Services Market Outlook, by Platform Type, Value (US$ Bn), 2018 - 2031
  • 8.1.1. Key Highlights
    • 8.1.1.1. Web
    • 8.1.1.2. Mobile
• 8.2. Middle East & Africa Online On-demand Home Services Market Outlook, by End Use, Value (US$ Bn), 2018 - 2031
  • 8.2.1. Key Highlights
    • 8.2.1.1. Media & Entertainment
    • 8.2.1.2. Carpentry
    • 8.2.1.3. Food
    • 8.2.1.4. Home Welfare
    • 8.2.1.5. Beauty
    • 8.2.1.6. Retail
    • 8.2.1.7. Healthcare
  • 8.2.2. BPS Analysis/Market Attractiveness Analysis
• 8.3. Middle East & Africa Online On-demand Home Services Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
  • 8.3.1. Key Highlights
    • 8.3.1.1. GCC Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.2. GCC Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.3. South Africa Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.4. South Africa Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.5. Egypt Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.6. Egypt Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.7. Nigeria Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.8. Nigeria Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
    • 8.3.1.9. Rest of Middle East & Africa Online On-demand Home Services Market by Platform Type, Value (US$ Bn), 2018 - 2031
    • 8.3.1.10. Rest of Middle East & Africa Online On-demand Home Services Market by End Use, Value (US$ Bn), 2018 - 2031
  • 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

• 9.1. Manufacturer vs by End Use Organism Heat map
• 9.2. Company Market Share Analysis, 2023
• 9.3. Competitive Dashboard
• 9.4. Company Profiles
  • 9.4.1. Amazon.com Inc.
    • 9.4.1.1. Company Overview
    • 9.4.1.2. Product Portfolio
    • 9.4.1.3. Financial Overview
    • 9.4.1.4. Business Strategies and Development
  • 9.4.2. Angi Inc.
    • 9.4.2.1. Company Overview
    • 9.4.2.2. Product Portfolio
    • 9.4.2.3. Financial Overview
    • 9.4.2.4. Business Strategies and Development
  • 9.4.3. AskforTask Inc.
    • 9.4.3.1. Company Overview
    • 9.4.3.2. Product Portfolio
    • 9.4.3.3. Financial Overview
    • 9.4.3.4. Business Strategies and Development
  • 9.4.4. ByNext Inc.
    • 9.4.4.1. Company Overview
    • 9.4.4.2. Product Portfolio
    • 9.4.4.3. Financial Overview
    • 9.4.4.4. Business Strategies and Development
  • 9.4.5. E Home Services
    • 9.4.5.1. Company Overview
    • 9.4.5.2. Product Portfolio
    • 9.4.5.3. Financial Overview
    • 9.4.5.4. Business Strategies and Development
  • 9.4.6. Fixi Co. Ltd.
    • 9.4.6.1. Company Overview
    • 9.4.6.2. Product Portfolio
    • 9.4.6.3. Financial Overview
    • 9.4.6.4. Business Strategies and Development
  • 9.4.7. Helpling GmbH and Co. KG
    • 9.4.7.1. Company Overview
    • 9.4.7.2. Product Portfolio
    • 9.4.7.3. Financial Overview
    • 9.4.7.4. Business Strategies and Development
  • 9.4.8. Home Reno Pte. Ltd.
    • 9.4.8.1. Company Overview
    • 9.4.8.2. Product Portfolio
    • 9.4.8.3. Financial Overview
    • 9.4.8.4. Business Strategies and Development
  • 9.4.9. Houzz Inc.
    • 9.4.9.1. Company Overview
    • 9.4.9.2. Product Portfolio
    • 9.4.9.3. Financial Overview
    • 9.4.9.4. Business Strategies and Development
  • 9.4.10. MyClean Inc.
    • 9.4.10.1. Company Overview
    • 9.4.10.2. Product Portfolio
    • 9.4.10.3. Financial Overview
    • 9.4.10.4. Business Strategies and Development
  • 9.4.11. Oneflare Pty Ltd.
    • 9.4.11.1. Company Overview
    • 9.4.11.2. Product Portfolio
    • 9.4.11.3. Financial Overview
    • 9.4.11.4. Business Strategies and Development
  • 9.4.12. Paintzen Inc.
    • 9.4.12.1. Company Overview
    • 9.4.12.2. Product Portfolio
    • 9.4.12.3. Financial Overview
    • 9.4.12.4. Business Strategies and Development
  • 9.4.13. Porch.com Inc.
    • 9.4.13.1. Company Overview
    • 9.4.13.2. Product Portfolio
    • 9.4.13.3. Financial Overview
    • 9.4.13.4. Business Strategies and Development
  • 9.4.14. Super Home Inc.
    • 9.4.14.1. Company Overview
    • 9.4.14.2. Product Portfolio
    • 9.4.14.3. Financial Overview
    • 9.4.14.4. Business Strategies and Development
  • 9.4.15. TaskEasy Inc.
    • 9.4.15.1. Company Overview
    • 9.4.15.2. Product Portfolio
    • 9.4.15.3. Financial Overview
    • 9.4.15.4. Business Strategies and Development

10. Appendix

• 10.1. Research Methodology
• 10.2. Report Assumptions
• 10.3. Acronyms and Abbreviations