美國草坪和園藝用品市場

預計到2027年，美國對包裝型草坪和園藝用品的需求將達到 123 億美元，年增率為 2.0%。與消費終端用戶相比，商業終端用戶的成長也出現在住宅市場，反映出一些草坪和業務活動預計將加速從 DIY（Do It Yourself）轉向 DIFM（Do It For Me）。儘管如此，預測期仍提供了一段機會來維持在大流行期間從事的園藝愛好者的活動，並引導他們進行更頻繁或更困難的活動，這些活動需要更大數量或更多種供應品，包括更昂貴的特色產品。

本報告提供了美國草坪和園藝用品市場的研究和分析，包括關鍵應用、產品、市場趨勢、歷史需求資料和預測，以及主要企業及其市場佔有率的分析。

目錄

第1章 執行摘要

第2章 短期分析

• 經濟預測
• 草坪和園藝消耗品的短期趨勢

第3章 概述

• 調查範圍
• 草坪和園藝整體消費趨勢
• 過去的市場模式
• 打包銷售與大量銷售
• 需求：依產品
• 需求：最終用戶
• 價格趨勢
• 國際活動/對外貿易

第4章 影響草坪和庭園耗材需求的因素

• 人口趨勢
• 都市化趨勢
• 住宅所有權趨勢
• 自有與租賃
• 家庭收入
• 戶主年齡
• 平均用地面積和室外空間的趨勢
• 監管問題
• 農藥
• 肥料
• 永續發展趨勢與挑戰
• 節水
• 有機園藝
• 野生動物保護、授粉昆蟲友善的花園和本土植物
• 氣候/季節性
• 城市綠地和公園投資
• 新產品開發
• 原料要求

第5章 市場

• 需求：依市場
• 住宅
• 高爾夫球場
• 政府機關
• 工業
• 其他市場

第6章 消費者/DIY

• 需求：依產品
• 誰在家裡負責草坪和園藝工作？
• 消費者對草坪和園藝護理的態度
• 認知可用於草坪和園藝維護的時間
• 有機或環保產品和實踐的重要性
• 草坪園林耗材特點優先順位
• 有關草坪和園藝用品的主要資訊來源

第7章 業務/DIFM

• 範圍
• 需求：依產品
• 需求：最終用戶
• 草坪管理及園林綠化服務公司
• 消費者對園林綠化服務的考量因素
• 其他業務最終用戶

第8章 肥料

• 範圍和產品描述
• 需求：依市場
• 需求：依用途
• 需求：依媒介
• 有機肥
• 供應商

第9章 農藥

• 範圍和產品描述
• 需求：依市場
• 需求：依用途
• 需求：依類型
• 除草劑
• 產品描述
• 需求：依市場
• 殺蟲劑
• 其他農藥（殺菌劑、殺鼠劑、驅蟲劑）
• 需求：依類型
• 需求：依市場
• 有機農藥
• 供應商

第10章 媒體

• 範圍和產品描述
• 需求：依市場
• 需求：依用途
• 需求：依類型
• 包裝土
• 土壤改良材料
• 需求：依類型
• 堆肥
• 泥炭
• 其他土壤改良劑（珍珠岩、聚合物、椰殼纖維、肥料、沙）
• 供應商

第11章 種子

• 產品描述
• 需求：依市場
• 需求：依用途
• 需求：依類型（草、草坪、觀賞植物、其他種子）
• 供應商

第12章 覆蓋物和其他地面覆蓋物

• 範圍和產品描述
• 需求：依市場
• 需求：依用途
• 需求：依類型
• 供應商

第13章 其他草坪和園藝消耗品

• 範圍和產品描述
• 需求：依市場
• 需求：依用途
• 供應商

第14章 分銷/零售

• 通路概覽
• 最終用戶銷售：依產品分類
• 零售通路
• 零售：依產品分類
• 家居中心
• 量販店
• 園藝中心
• 郵購/網際網路
• 其他零售分銷
• 消費者對零售通路的洞察
• 商務用分銷管道
• 分銷：按經銷店
• 直銷
• 園藝產品經銷商
• 農藥經銷商

第15章 產業結構

• 主要調查結果及產業組成
• 市場佔有率
• 併購
• 產業參與企業名單

第16章 附錄

US demand for packaged lawn and garden consumables is expected to grow 2.0% per year to $12.3 billion in 2027. Professional end users are expected to post faster growth compared to consumer end users, even in the residential market, reflecting the ongoing shift of some lawn and garden care activities from do-it-yourself (DIY) to do-it-for-me (DIFM). Still, the forecast period will be a time of opportunity for retaining gardeners who began in the pandemic era and ushering them into more frequent or challenging activities that require more volume or greater variety of consumables, including higher value specialty products.

This report covers packaged lawn and garden consumable demand by application, product, market, and end-user, along with a discussion of raw materials and pricing. Data are given in dollar value.

Lawn and garden consumable applications covered in the study include:

• Lawn & Turf
• Gardens & Borders
• Other Applications (sidewalks, houseplants, etc)

Lawn and garden consumable products include:

• Fertilizer
• Pesticides
• Growing media (soil and soil amendments)
• Seeds
• Mulch & other ground coverings

Markets for lawn and garden consumables include:

• Residential
• Golf Courses
• Government & Institutional
• Commercial & Industrial
• Other Markets (e.g., nurseries, sod farms, private sports facilities)

End users for lawn and garden consumables include:

• Consumer
• Professional (service firm and other professional)

Scope of the Report

This report covers the scope, size, and growth of the US packaged lawn and garden consumable market including key trends in applications, products, and market segmentation. It presents historical demand data (2012, 2017, and 2022), forecasts (2027 and 2032), and annual historical and forecast data from 2019 to 2026. Sales data are provided in dollar value throughout and by weight for the main product categories. Also included is an analysis of the industry key players and their market shares.

Table of Contents

1. Executive Summary

2. Short-Term Analysis

Economic Forecast

Short-Term Lawn & Garden Consumables Trends

3. Overview

Study Scope

Overall Lawn & Garden Spending Trends

Historical Market Patterns

Packaged vs. Bulk Sales

Demand by Product

Demand by End User

Pricing Trends

International Activity & Foreign Trade

4. Factors Impacting Lawn & Garden Consumables Demand

Demographic Trends

Urbanization Trends

Homeownership Trends

Ownership vs. Rentals

Annual Household Income

Age of Head of Household

Average Lot Size & Outdoor Space Trends

Regulatory Issues

Pesticides

Fertilizers

Sustainability Trends & Issues

Water Conservation

Organic Gardening

Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants

Climate & Seasonality

Urban Green Spaces & Park Investment

New Product Development

Raw Material Requirements

5. Markets

Demand by Market

Residential

Golf Courses

Government & Institutional

Commercial & Industrial

Other Markets

6. Consumer/DIY

Demand by Product

Who Performs Lawn & Garden Work at Home?

Consumer Attitudes about Lawn & Garden Care

Perceived Time Available To Do Lawn & Garden Maintenance

Importance of Organic or Environmentally Friendly Products & Practices

Lawn & Garden Consumable Feature Priorities

Key Sources of Information About Lawn & Garden Consumables

7. Professional/DIFM

Scope

Demand by Product

Demand by End User

Lawn Care & Landscaping Service Firms

Landscaping Services Consumer Insights

Other Professional End Users

8. Fertilizers

Scope & Product Description

Demand by Market

Demand by Application

Demand by Media

Organic Fertilizers

Suppliers

9. Pesticides

Scope & Product Description

Demand by Market

Demand by Application

Demand by Type

Herbicides

Product Description

Demand by Market

Insecticides

Other Pesticides (Fungicides, Rodenticides, & Repellants)

Demand by Type

Demand by Market

Organic Pesticides

Suppliers

10. Growing Media

Scope & Product Description

Demand by Market

Demand by Application

Demand by Type

Packaged Soil

Soil Amendments

Demand by Type

Compost

Peat

Other Soil Amendments (Perlite, Polymers, Coir, Manure, & Sand)

Suppliers

11. Seeds

Product Description

Demand by Market

Demand by Application

Demand by Type (Grass, Turf, Ornamental, & Other Seeds)

Suppliers

12. Mulch & Other Ground Coverings

Scope & Product Description

Demand by Market

Demand by Application

Demand by Type

Suppliers

13. Other Lawn & Garden Consumables

Scope & Product Description

Demand by Market

Demand by Application

Suppliers

14. Distribution & Retail Sales

Distribution Channel Overview

End User Sales by Product

Retail Channels

Retail Sales by Product

Home Centers

Mass Merchandisers

Garden Centers

Mail Order/Internet

Other Retail Distribution

Consumer Insights About Retail Channels

Professional Distribution Channels

Distribution by Outlet

Direct Sales

Landscaping Product Distributors

Agricultural Chemical Distributors

15. Industry Structure

Key Findings & Industry Composition

Market Share

Mergers & Acquisitions

List of Industry Participants

16. Appendix

Report Details

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Consumer Spending

Housing Stock

Housing Starts

Regional Population