戶外生活產品的美國市場(2023年)

2022年美國戶外生活產品需求將達到430億美元。

本報告提供美國的戶外生活產品市場相關調查分析，提供包含用途和市場區隔的主要趨勢，市場範圍，規模，成長相關資訊。

目錄

第1章 摘要整理

第2章 短期趨勢

• 概要
• 經濟的影響
• 園藝的大流行病趨勢
• 園藝的大流行病趨勢:人口統計群組
• 園藝的大流行病趨勢:精神和身體症狀的變化

第3章 概要

• 調查的範圍
• 市場規模與預測
• 成長的比較:各產品
• 戶外生活趨勢
  • 千禧一代和戶外生活
  • 嬰兒潮一代和戶外生活
  • 城市人和戶外生活
  • 園藝作為一種愛好和食物來源
  • 有機園藝
  • 社區花園和綠地
  • 值得在 Instagram 上發佈的風景和其他社交媒體趨勢
  • 水管理
  • 野生動物保護、授粉昆蟲友好的花園、本土植物
  • 綠色（植物）屋頂和垂直花園
  • 減少空氣污染和噪音污染

第4章 戶外生活產品的影響需求的因素

• 住房擁有率趨勢
• 平均場地面積和室外空間的趨勢
• 改造推動戶外生活設施
• DIY 對比 DIFM
• 草坪維護和園藝注意事項
• 誰在家裡的草坪和花園裡工作
• 對園林綠化服務的偏好
• 氣候和季節性
• 氣候變化
• 持?可能性
• 回收和可回收性
• 有機園藝
• 易於使用、低維護的產品
• 模塊化產品，易於安裝
• 智能科技

第5章 草坪和庭園的維修

• 主要的消費者趨勢(2023年)
• 法規與產品規格
• 消費者的考察
• 主要產品的銷售額預測
• 主要的機會

第6章 戶外的菜，娛樂，休閒

• 主要的消費者趨勢(2023年)
• 消費者的考察
• 主要產品的銷售額預測

第7章 園藝

• 主要的消費者趨勢(2023年)
• 消費者的考察
• 主要產品的銷售額預測
• 主要的機會

第8章 室外設計和造園材料

• 主要的消費者趨勢(2023年)
• 主要產品的銷售額預測

第9章 附錄

US demand for outdoor living products was $43 billion in 2022. While revenue will dip overall in 2023, that is due to the very high elevated base in 2020. Still, 2023 sales levels will be above 2019 pre-pandemic levels, reflecting the expansion of the customer base and their continued engagement in outdoor living and investments in their outdoor spaces at home. However, the industry is challenged by a number of factors, including rising inflation, the return to pre-pandemic habits, and a shortage of professional landscape workers.

This study analyzes the US market for consumer-grade outdoor living products for residential do-it-yourself (DIY) applications, and excludes products intended for professional or commercial use.

The study also identifies the most popular consumer trends and analyzes data-driven insights into consumer behavior, from psychographics to habits. This information comes from two sources: The Freedonia Group National Online Consumer Survey (a proprietary national survey conducted quarterly) and syndicated consumer research data. The data is then cross-tabulated by key demographic segments, including gender, age group, urban vs. rural setting, region, type of housing, and the presence of children under 18 at home.

Outdoor living products are segmented by the following applications:

• Lawn & Yard Maintenance
• Outdoor Cooking, Entertaining, & Recreation
• Gardening
• Outdoor Design & Landscape Materials

Lawn & Yard Maintenance products include:

• Power lawn and yard equipment
• Lawn care consumables (both organic and non-organic formulations)
• Lawn watering products

Outdoor Cooking, Entertaining, & Recreation products include:

• Outdoor furniture
• Grills
• Outdoor heating products
• Outdoor kitchen equipment

Gardening products include:

• Garden consumables (both organic and non-organic formulations)
• Power garden equipment
• Garden watering products
• Pots & planters
• Spreaders, wheelbarrows, & garden carts
• Birds & wildlife products

Outdoor Design & Landscape products include:

• Hardscaping; water features; outdoor structures; outdoor light)
• Water features
• Outdoor structures
• Outdoor lighting

Scope of the Report

This report covers the scope, size, and growth of the US outdoor living product market including key trends in applications and market segmentation. Historical data are provided for 2021 and 2022 and forecasts for 2023 for outdoor living products at the manufacturers' level in current dollars (i.e., not adjusted to account for inflation). Values do not take into account retail markups.

The report also includes data-driven consumer insights from The Freedonia Group National Online Consumer Survey (a proprietary national survey conducted quarterly throughout the year) and a syndicated consumer survey. Consumer insights data is cross-tabbed by key demographic segments -- gender, age group, urban vs. rural setting, region, type of housing, and presence of children under 18 at home.

Table of Contents

1. Executive Summary

2. Short-Term Trends

Overview

Impact on the Economy

Pandemic Trends in Gardening

Pandemic Trends in Gardening: Demographic Groups

Pandemic Trends in Gardening: Changes in Mental & Physical Symptoms

3. Overview

Study Scope

Markets Size & Forecast

Growth Comparison by Product

Outdoor Living Trends

Millennials & Outdoor Living

Baby Boomers & Outdoor Living

Urbanites & Outdoor Living

Gardening as a Hobby & Food Source

Organic Gardening

Community Gardens & Green Space

Instagram-Worthy Landscapes & Other Social Media Trends

Water Management

Wildlife Conservation, Pollinator-Friendly Gardens, & Native Plants

Green (Vegetative) Roofing & Vertical Gardens

Reduced Air & Noise Pollution

4. Factors Impacting Outdoor Living Product Demand

Homeownership Trends

Homeownership Trends: Ownership vs. Rentals

Annual Household Income

Age of Head of Household

Average Lot Size & Outdoor Space Trends

Lot Size Over Time

Lot Size by Locations

Remodeling Drives Outdoor Living Installations

DIY vs. DIFM

Lawn Maintenance & Gardening Insights

Who Performs Lawn & Garden Work at Home?

Landscaping Services Preferences

Climate & Seasonality

Climate Change

Sustainability

Recycling & Recyclability

Organic Gardening

Easy-to-Use & Low-Maintenance Products

Easy-to-Install & Modular Products

Smart Technology

5. Lawn & Yard Maintenance

Top Consumer Trends of 2023

Sustainability

Recycling & Recycled Content

Energy Efficiency

Robotic & Smart Technologies

Improving Battery Technology

Regulations & Product Standards

Air Pollution & Emissions Regulations

Noise Pollution

Consumer Insights

Ownership of Power Lawn & Garden Equipment

Consumer Equipment Purchase Patterns

Power Lawn & Garden Equipment Purchasing Occasions

Factors in Selecting Power Lawn & Garden Equipment

Retail Outlets

Power Sources

Reasons for Buying Electric Equipment

Perceived Time Available To Do Lawn Maintenance

Sales Outlook for Major Products

Key Opportunities

Battery-Powered Equipment

Robotic Lawn Mowers

Organic Lawn Care Consumables

6. Outdoor Cooking, Entertaining, & Recreation

Top Consumer Trends of 2023

From Socially Distanced Entertaining to Enjoying Entertaining Outdoors

Staycations

Extending the Outdoor Recreation Season

Cooking More than Dinner Outdoors

Consumer Insights

Grill Ownership

Grill Purchases

Lawn Furniture: Ownership & Recent Purchases

Fire Pits: Ownership & Recent Purchases

Sales Outlook for Major Products

7. Gardening

Top Consumer Trends of 2023

Food Gardening

Organic Gardening

Gardening with Children

Container Gardening

Consumer Insights

Why Garden?

Why Garden: By Gender

Why Garden: By Age Group

Plant Parents

Location of Gardening

Plants in Gardens

Why Consumers Do Not Use Home & Garden Pesticides

Home & Garden Pesticide Feature Priorities

Factors Influencing Garden Hose Purchases

Main Uses of Garden Hoses

Sales Outlook for Major Products

Key Opportunities

Organic Garden Fertilizers & Pesticides

Soaker Hoses

8. Outdoor Design & Landscape Materials

Top Consumer Trends of 2023

Multi-Use Outdoor Spaces

All-Weather Entertaining

Sales Outlook for Major Products

9. Appendix

Report Details

Lawn & Yard Maintenance

Outdoor Cooking, Entertaining, & Recreation

Gardening

Outdoor Design & Landscaping Materials

Relevant Industry & Trade Codes

Definitions

Abbreviations

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Demographic Trends

Housing Stock

Consumer Spending

List of Tables

2. Short-Term Trends

Table 2-1. Macroeconomic Indicators, 2020 - 2024 (billion 2012 dollars & billion dollars)

Table 2-2. How Has Your Personal Activity Patterns Changed in the Wake of COVID-19: Working in My Garden by Gender, Age, Work-From-Home Status, Urban vs. Rural, Region, Type of Housing, & Access to Private Yard, 2022 (% total respondents)

Table 2-3. How Has Your Personal Activity Patterns Changed in the Wake of COVID-19: Working in My Garden by Changes in Mental & Physical Symptoms During the Pandemic, 2022 (% of total respondents)

3. Overview

Table 3-1. Outdoor Living Product Demand by Application, 2021 - 2023 (million dollars)

Table 3-2. Annual Value Demand Growth by Selected Product Type, 2022 - 2023 (% CAGR)

4. Factors Impacting Outdoor Living Product Demand

Table 4-1. US Homeownership & Rental Rates, 2012 - 2022 (%)

Table 4-2. US Homeownership & Rental Rates by Household Income Bracket, 2022 (% of respondents)

Table 4-3. US Homeownership & Rental Rates by Age of Head of Household, 2012 - 2022 (% of respondents)

Table 4-4. US Homeownership Rates by Property Size, 2012 - 2022 (% of respondents who own a single-family house)

Table 4-5. Lot Size Owned by Urban vs. Rural Setting, 2022 (% of those who indicate they own the land around their home)

Table 4-6. Lot Size Owned by Geographic Region, 2022 (% of those who indicate they own the land around their home)

Table 4-7. I Enjoy Caring For My Lawn & Garden by Gender, Age Group, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-8. Lawn Maintenance & Gardening Participation Insights, 2022 (% of those who have a private yard space only for their household's use)

Table 4-9. Who Performs Lawn & Garden Maintenance Tasks by Age Group, Urban vs. Rural Setting, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-10. Consumer Insights on Select Landscaping Services Options by Gender, Age Group, & Household Income Bracket, 2022 (% of those who have a private yard space only for their household's use)

Table 4-11. Consumer Insights On Organic Gardening, by Gender, Age, Urban vs. Rural Setting, Region, Type of Housing, & Presence of Children Under 18 at Home, 2022 (% of respondents who grow plants & agreed)

5. Lawn & Yard Maintenance

Table 5-1. Do You Own Power Lawn & Garden Equipment? by Gender, Age Group, Urban vs. Rural Setting, Geographic Region, & Type of Housing, 2022 (% of total consumers)

Table 5-2. Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2022 (% of respondents who own power lawn & garden equipment of any type)

Table 5-3. Did You Buy Power Lawn & Garden Equipment in the Past 12 Months? by Gender, Age Group, Urban vs. Rural Setting, Geographic Region, Type of Housing, & If Moved In the Past 12 Months, 2022 (% of respondents who own power lawn & garden equipment)

Table 5-4. Which Type of Power Lawn & Garden Equipment Did You Buy in the Past 12 Months?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-5. What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-6. What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?, 2022 (% of those who bought power lawn & garden equipment in the past 12 months)

Table 5-7. Where Did You Purchase Your Power Lawn & Garden Equipment? by Gender, Age Group, Urban vs. Rural Setting, & Geographic Region, 2022 (% of those who bought power lawn & garden equipment in the last 12 months)

Table 5-8. Consumer Attitudes About Lawn & Garden Equipment Power Sources, 2022 (% of consumers who own power lawn & garden equipment)

Table 5-9. Why Did You Select an Electric Version of Power Lawn & Garden Equipment?, 2018, 2020, & 2022 (% of consumers who own an electric version of power lawn & garden equipment)

Table 5-10. Consumer Attitudes About Lawn & Garden Equipment Power Sources Over Time, 2018, 2020, & 2022 (% of consumers who own power lawn & garden equipment)

Table 5-11. I Do Not Have Time To Do Lawn Maintenance by Gender, Age Group, Presence of Children, Urban v. Rural, & Region, 2022 (% of respondents with a private yard space)

Table 5-12. Lawn & Yard Maintenance: Demand Forecast by Product, 2019 - 2022 (million dollars)

Table 5-13. Select Battery-Power Lawn & Garden Equipment Demand and Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 5-14. Robotic Lawn Mowers Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 5-15. Organic Lawn Care Consumables Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

6. Outdoor Cooking, Entertaining, & Recreation

Table 6-1. Grill Ownership, by Gender, Generation Group, Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-2. Grill Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-3. Lawn Furniture Ownership & Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-4. Fire Pit Ownership & Purchases in the Past 12 Months, by Gender, Generation Group, and Presence of Minor Children at Home, 2023 (% of respondents)

Table 6-5. Outdoor Cooking, Entertaining, & Recreation: Demand by Product, 2021 - 2023 (million dollars)

7. Gardening

Table 7-1. I Participate in Gardening... by Gender, 2022 (% of respondents who grow plants)

Table 7-2. I Participate in Gardening... by Age Group, 2022 (% of respondents who grow plants)

Table 7-3. Consumer Insights on Plant Parenting by Gender, Age Group, Urban vs. Rural Setting, Region, Type of Housing, Presence of Children Under 18 at Home, 2022 (% respondents who grow plants & agree

Table 7-4. Where Do You Grow Your Plants? by Gender, Age Group, Urban vs. Rural Setting, Region, & Type of Housing, 2022 (% of respondents who grow plants)

Table 7-5. What Plants Do You Grow In Your Garden? by Gender, Age Group, Urban vs. Rural Setting, Region, & Type of Housing, 2022 (% of respondents who grow plants)

Table 7-6. Why Do You Not Use Home & Garden Pesticides by Age Group, 2022 (% of total who did not apply home & garden pesticides in the last 12 month)

Table 7-7. Why Do You Not Use Home & Garden Pesticides by Gender & Presence of Children At Home, 2022 (% of total who did not apply home & garden pesticides in the last 12 month)

Table 7-8. Gardening Demand by Product, 2021 - 2023 (million dollars)

Table 7-9. Organic Gardening Consumables Demand & Growth Rate, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

Table 7-10. Hoses Demand & Growth Rate by Selected Types, 2022 - 2023, 2022 - 2027, & 2023 (% CAGR and million dollars)

8. Outdoor Design & Landscape Materials

Table 8-1. Outdoor Design & Landscape Materials Demand by Product, 2019 - 2022 (million dollars)

9. Appendix

Table 9-1. Lawn & Yard Maintenance Products

Table 9-2. Outdoor Cooking, Entertaining, & Recreation Products

Table 9-3. Gardening Products

Table 9-4. Outdoor Design & Landscape Materials

Table 9-5. Relevant NAICS & SIC Codes

Table 9-6. Relevant HS Codes

Table 9-7. Abbreviations & Acronyms Used in Study

Table 9-8. Macroeconomic Indicators, 2012, 2017, 2022, & 2027 (billion 2012 dollars)

Table 9-9. Population & Households, 2012, 2017, 2022, & 2027 (million persons)

Table 9-10. Housing Stock by Type, 2012, 2017, 2022, & 2027 (million units)

Table 9-11. Personal Consumption Expenditures, 2012, 2017, 2022, & 2027 (billion dollars)

List of Figures

1. Executive Summary

Figure 1-1. Outdoor Living Products Market Key Trends, 2023

3. Overview

Figure 3-1. Scotts Miracle-Gro Foundation Children's Garden at Franklin Park Conservatory & Botanical Gardens

Figure 3-2. Home Featuring Vegetative Roof & Vertical Garden

7. Gardening

Figure 7-1. Priorities of Various Features & Functions of Home & Garden Pesticides & Herbicides, 2022 (% of total who applied home & garden pesticides & herbicides in the past 12 months)

Figure 7-2. Highest Priority Factors Influencing Garden Hose Purchase, 2019 & 2022 (% of respondents)

Figure 7-3. Garden Hose Uses, 2019 & 2022 (% of respondents)

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