家用擦拭巾的美國市場

美國的家用擦拭巾的需求，2026年達到149億個，預計以年率1.0％減少。以COVID-19大流行作為契機的家庭清掃嚴格程度回復預計抑制今後的成長，不過，需求預計超過大流行前的水準。

本報告提供美國的家用擦拭巾市場相關調查分析，各產品和市場的需求資料，及主要企業及其市場佔有率分析等資訊。

目錄

摘要整理

本報告

概要

過去的市場趨勢

需求:各類型

溼 vs. 乾

溼擦拭巾

乾擦拭巾

價格趨勢

永續性

自有品牌的優質化與多樣化

原料

供應鏈

擦拭巾的法規

競爭產品

用途

需求:各用途

通用清潔擦拭巾

需求:各用途

表面消毒擦拭巾

其他的通用清潔擦拭巾

地板用擦拭巾

其他的家用擦拭巾

市場佔有率和產業結構

產業結構

市場佔有率

合併和收購

競爭策略

新產品的開發

產品線的擴張

低成本地位

產品的配置

製造

包裝趨勢

行銷策略:對環境友善與永續性

流通管道

附錄

US demand for household care wipes is projected to decrease 1.0 percent per year to 14.9 billion units in 2026. A return to less stringent household cleaning regimens in the wake of the COVID-19 pandemic will inhibit future growth, but demand will remain above pre-pandemic levels.

This report covers household care wipes demand by Application and Type, along with a discussion of key producers and raw materials used in production. Data are given in dollar value and units.

Household care wipes applications covered in the study include:

• General purpose wipes
• Special purpose wipes
• Floor care wipes
• Dusting & polishing wipes
• Glass wipes
• Other special purpose wipes

Types of household care wipes include:

• Wet
• Dry

Scope of the Report

This report covers the scope, size, and growth of the US household care wipes market including key trends in applications and market segmentation. Historical data are provided for 2011, 2016, and 2021 with forecasts for 2026 and 2031, with year by year historical market volatility also addressed. Data are provided in both unit terms and dollar value. Also included is an analysis of the industry key players and their market shares.

Table of Contents

Executive Summary

Table Figure 1-1. Household Care Wipes Market Outlook

About This Report

Report Details

Market Scope & Product Description

Impact of COVID-19 Pandemic

Table Household Care Wipes Demand by Type, 2019 - 2022

Table Household Care Wipes Demand by Application, 2019 - 2022

Table Figure 2-1. Household Care Wipes Demand, 2019 - 2024

Overview

Historical Market Trends

Table Household Care Wipes Demand, 2011 - 2021

Table Figure 3-1. Household Care Wipes Demand, 2004 - 2021

Demand by Type

Wet vs. Dry

Table Household Care Wipes Demand by Type, 2011 - 2031

Table Figure 3-2. Household Care Wipes Demand by Type, 2011 - 2031

Wet Wipes

Table Household Care Wet Wipes Demand by Application, 2011 - 2031

Dry Wipes

Table Household Care Dry Wipes Demand by Application, 2011 - 2031

Pricing Trends

Table Household Care Wipes Pricing, 2011 - 2031

Table Figure 3-3 | Household Care Wipes Pricing, 2011 - 2031

Sustainability

Private Label Premiumization & Diversification

Raw Materials

Supply Chain

Wipes Regulations

Competitive Products

Applications

Demand by Application

Table Household Care Wipes Demand by Application, 2011 - 2031

Table Figure 4-1. Household Care Wipes Demand by Application, 2011 - 2031

General Purpose Cleaning Wipes

Demand by Application

Table General Purpose Household Care Cleaning Wipes Demand by Application, 2011 - 2031

Table Figure 4-2. General Purpose Household Care Cleaning Wipes Demand by Application, 2011 - 2031

Surface Disinfectant Wipes

Table Household Care Surface Disinfectant Wipes Demand, 2011 - 2031

Table Figure 4-3. Household Care Surface Disinfectant Wipes Demand, 2011 - 2031

Other General Purpose Cleaning Wipes

Table Other General Purpose Household Care Cleaning Wipes Demand, 2011 - 2031

Table Figure 4-4. Other General Purpose Household Care Cleaning Wipes Demand, 2011 - 2031

Floor Care Wipes

Table Household Floor Care Wipes Demand by Type, 2011 - 2031

Table Figure 4-5. Household Floor Care Wipes Demand by Type, 2011 - 2031

Other Household Care Wipes

Table Other Household Care Wipes Demand by Type, 2011 - 2031

Table Figure 4-6. Other Household Care Wipes Demand by Type, 2011 - 2031

Market Share & Industry Structure

Industry Composition

Market Share

Table Figure 5-1. Household Care Wipes Market Share, 2021

Mergers & Acquisitions

Table Selected Mergers & Acquisitions

Competitive Strategies

New Product Development

Product Line Extension

Low-Cost Position

Product Placement

Manufacturing

Packaging Trends

Marketing Strategies: Eco-Friendliness & Sustainability

Distribution Channels

Appendix

Scope

Table Relevant Industry Codes

Table Relevant HS Codes

Definitions

Freedonia Methodology

Study-Specific Methodology

Sources

Associations & Agencies

Related Studies & Reports

Macroeconomic Assumptions

Economic Environment

Table Macroeconomic Indicators, 2011 - 2031

Demographic Trends

Table Population & Households, 2011 - 2031

Housing Stock

Table Housing Stock by Type, 2011 - 2031

Table Figure 6-1. Housing Stock: Share by Year of Construction, 2021

Consumer Spending

Table Personal Consumption Expenditures, 2011 - 2031

Specialty Household Cleaners

Table Specialty Household Cleaner Demand, 2011 - 2031

Manufacturing Outlook

Table Manufacturers' Shipments, 2011 - 2031

Healthcare Providers and Families

Table Selected Healthcare Providers, 2011 - 2031