越南生活用紙和衛生用品市場

可支配收入的增加和快速都市化推動了 2022 年至 2023 年越南衛生紙和衛生用品的銷售，以金額為準和數量均出現成長。預計2023年越南GDP將超過5%，通膨率穩定。儘管2023年紙巾和衛生用品的整體單價成長有限且溫和，但製造商仍受到材料價格意外上漲的影響。然而，這並未對需求產生重大影響。

本報告調查了越南生活用紙和衛生用品市場，提供了市場概況，提供了 2019 年至 2023 年的最新零售資料，確定了主要企業和品牌，並提供了消費者需求和銷售成長的背景。我們評估了某些關鍵趨勢和人口變化。

目錄

執行摘要

市場指標

市場資料

免責聲明

資訊來源

越南的月經護理

主要資料結果

2023年發展

• 2023年越南的月經護理將持續強勁成長
• 用戶想要強調衛生、新鮮和環保的優質福利
• 全球品牌繼續主導銷售，但新參與企業正在增加壓力

前景和機遇

• 人們對衛生的興趣日益濃厚，有關月經護理的教育和意識不斷增強，應該有利於銷售。
• 消費者傾向尋求天然、舒適、吸水性強的產品
• 電子商務可望為品牌銷售和行銷帶來進一步機遇

分類資料

越南尿布/褲

主要資料結果

2023年發展

• 都市化和教育推動一次性尿布、尿布和褲子的成長
• 隨著品類變得更加分散，參與企業為了爭奪更大的佔有率而展開激烈的競爭。
• 越南母嬰用品店迅速擴張，紙尿褲、紙尿褲越來越普及。

前景和機遇

• 政府努力提高出生率
• 偏好的日益複雜化可能會創造提供針對性別的服務的機會
• 電子商務作為一次性尿布/尿布/褲的分銷管道變得越來越重要

分類資料

越南成人失禁產品零售

主要資料結果

2023年發展

• 衛生和教育標準的提高推動品類成長
• 大公司專注於建立對其產品的信任和認知
• 纖薄的設計和經濟的解決方案廣受歡迎

前景和機遇

• 人口老化將有利於品類成長
• 品牌可以在教育消費者使用哪些產品方面發揮重要作用
• 可負擔性和可近性是成長的關鍵

分類資料

越南擦拭巾

主要資料結果

2023年發展

• 由於人們對生活水準的期望不斷提高，擦拭巾銷量增加
• 隨著越來越多的公司繼續創新，注重天然成分和付加，競爭正在加劇。
• 對皮膚敏感度的關注增加了嬰兒擦拭巾的需求，促使公司改進包裝以贏得消費者的青睞。

前景和機遇

• 濕紙巾已經成為許多人的必需品，但出生率的下降可能會阻礙嬰兒擦拭巾的成長。
• 永續性成為越南消費者日益關注的議題
• 分銷格局預計將持續發展，並更加重視價值和便利性。

分類資料

越南零售紙巾

主要資料結果

2023年發展

• 由於衛生標準的提高和產品選擇的擴大，零售紙巾持續強勁成長
• 競爭仍然激烈，主要參與者專注於消費者參與、行銷和新包裝設計
• 隨著收入的增加，越來越多的消費者轉向奢侈品，這使得坐浴盆噴霧成為銷售的新威脅。

前景和機遇

• 隨著衛生標準的提高和消費者尋求更多便利，零售紙巾前景光明
• 越南市場的吸引力導致市場進入者的增加。
• 分佈情勢將持續演變

分類資料

越南外出時的紙巾和衛生

主要資料結果

2023年發展

• 越南旅遊業的成長和發展有助於外食業的銷售
• 公共衛生設施改善，AFH衛浴產品銷售成長
• 隨著消費者變得更加挑剔，本土品牌面臨大型企業的激烈競爭

前景和機遇

• 旅遊業和人口老化預計將成為 AFH 衛生紙和衛生用品成長的主要驅動力
• 隨著越南生活水準的提高，消費者預計會要求更高品質的產品。
• 開發B2B平台以支援線上銷售

分類資料

Higher disposable incomes and rapid urbanisation helped drive sales of tissue and hygiene in Vietnam during 2022-2023 with growth being seen in both value and volume terms. Vietnam's GDP was forecasted surpass 5% in 2023, while the inflation rate remained stable. Even though unit prices across tissue and hygiene experienced limited and controlled growth in 2023, manufacturers were still impacted by unforeseen increases in material prices. This, however, did not have a huge impact on demand as co...

Euromonitor International's Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2018-2023
• Table 2 Infant Population 2018-2023
• Table 3 Female Population by Age 2018-2023
• Table 4 Total Population by Age 2018-2023
• Table 5 Households 2018-2023
• Table 6 Forecast Infant Population 2023-2028
• Table 7 Forecast Female Population by Age 2023-2028
• Table 8 Forecast Total Population by Age 2023-2028
• Table 9 Forecast Households 2023-2028

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Menstrual care continues to experience strong growth in Vietnam in 2023
• Users seek premium benefits with a focus on hygiene, freshness and eco-friendliness
• Global brands continue to dominate sales but new players applying pressure

PROSPECTS AND OPPORTUNITIES

• An increased hygiene focus and improving education and awareness around menstrual care should benefit sales
• Consumers likely to demand products which are natural, comfortable and absorbent
• E-commerce expected to provide more opportunities for brand sales and marketing

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2018-2023
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
• Table 21 Retail Sales of Tampons by Application Format: % Value 2018-2023
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028

NAPPIES/DIAPERS/PANTS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Urbanisation and education boosts growth in nappies/diapers/pants
• Players compete aggressively for a larger share as the category becomes increasingly fragmented
• Rapid expansion of mother and baby stores helping to expand the reach of nappies/diapers/pants in Vietnam

PROSPECTS AND OPPORTUNITIES

• Government initiatives being put in place to boost birth rates
• Growing sophistication of preferences may offer opportunities for gender-specific offerings
• E-commerce set become an increasingly important distribution channel for nappies/diapers/pants

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028

RETAIL ADULT INCONTINENCE IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Improving hygiene and education standards fostered stronger category growth
• Leading players focus on building trust and awareness for their products
• Slimmer designs and economic solutions prove popular

PROSPECTS AND OPPORTUNITIES

• Ageing population should benefit category growth
• Brands could play a crucial role in educating consumers on which products to use
• Affordability and accessibility will be key to growth

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2018-2023
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028

WIPES IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Rising expectations of living standards enhanced wipes sales growth
• Competition continues to grow as players innovate with a focus on natural ingredients and added-value benefits
• Focus on skin sensitivity supports demand for baby wipes with players updating packaging to win over consumers

PROSPECTS AND OPPORTUNITIES

• Wipes have become a necessity for many people but declining birth rates threaten to derail the growth of baby wipes
• Sustainability likely to be a growing issue for consumers in Vietnam
• Distribution landscape expected to continue evolving with an increasing focus on value and convenience

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2018-2023
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2018-2023
• Table 40 NBO Company Shares of Retail Wipes: % Value 2019-2023
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2020-2023
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2023-2028
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028

RETAIL TISSUE IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Improving hygiene standards and an expanding offer continues to fuel strong growth in retail tissue
• Competition remains tough with leading players focused on consumer engagement, marketing and new packaging designs
• As incomes rise more consumers turn to premium options while bidet sprayers present a new threat to sales

PROSPECTS AND OPPORTUNITIES

• Bright outlook for retail tissue as hygiene standards improve and consumers look for greater convenience
• Attractiveness of Vietnam market to invite an increase in market entrants
• Distribution landscape set to continue evolving

CATEGORY DATA

• Table 44 Retail Sales of Tissue by Category: Value 2018-2023
• Table 45 Retail Sales of Tissue by Category: % Value Growth 2018-2023
• Table 46 NBO Company Shares of Retail Tissue: % Value 2019-2023
• Table 47 LBN Brand Shares of Retail Tissue: % Value 2020-2023
• Table 48 Forecast Retail Sales of Tissue by Category: Value 2023-2028
• Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028

AWAY-FROM-HOME TISSUE AND HYGIENE IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Away-from-home sales benefiting from the growth and development of tourism in Vietnam
• Improvement in public health amenities boosts sales of AFH hygiene
• Local brands face stronger competition from larger players as consumers become more discerning

PROSPECTS AND OPPORTUNITIES

• Tourism and ageing population set to be the main drivers of growth in AFH tissue and hygiene
• Consumers expected to demand higher quality products as the standard of living in Vietnam improves
• Developing B2B platforms set to support online sales

CATEGORY DATA

• Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
• Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
• Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
• Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
• Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
• Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
• Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028