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零售業園藝

市場調查報告書

商品編碼

1009173

馬來西亞的家庭·園藝用品市場

Home and Garden in Malaysia

出版日期: 2022年06月03日 | 出版商:

Euromonitor International | 英文 46 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

由於為遏制新型冠狀病毒感染（COVID-19）的傳播而實施的法規以及由此產生的經濟不穩定，馬來西亞的家居和園藝商品市場在2020年將在某些地區出現需求萎縮，銷售額大幅下降。3 月 18 日至 5 月 12 日生效的《行動限制條例》（MCO）等法規關閉非緊急業務、辦公室、製造活動、學校等，導致失業、減薪等。無薪休假等事件降低了消費者的購買意願。

本報告提供馬來西亞的家庭·園藝用品市場相關調查，彙整市場規模的變化與預測，各領域詳細趨勢，主要的推動及阻礙市場要素，市場競爭結構，需求的轉變，主要企業·品牌的簡介，今後的市場成長及企業發展的方向性等資訊。

目標產品

改裝用品
園藝用品
家用品
家居佈置

資料範圍

市場規模(實際成果值·預測值)
企業佔有率
品牌佔有率
流通資料

馬來西亞的家庭·園藝用品市場

摘要整理
- 新型冠狀病毒感染疾病(COVID-19)對家庭·園藝用品市場的影響
- 新型冠狀病毒感染疾病(COVID-19)的影響分析:馬來西亞
- 企業方面的支援
- 零售市場轉移
- 家庭·園藝用品市場未來預測？
市場資料
宏觀經濟環境
產業形勢
免責聲明
出處

馬來西亞的園藝用品市場

主要調查結果
2020年的影響
市場復甦和機會
分類資料

馬來西亞的家居佈置市場

主要調查結果
2020年的影響
市場復甦和機會
分類資料

馬來西亞的改裝市場

主要調查結果
2020年的影響
市場復甦和機會
分類資料

馬來西亞的家用品市場

主要調查結果
2020年的影響
市場復甦和機會
分類資料

簡介目錄

Product Code: HOMEMY

Upon the outbreak of COVID-19 in March 2020, manufacturers and retailers were unprepared to cope with the first lockdown restrictions which included mandatory store closures nationwide for non-essential channels. With many players having little to no e-commerce presence, this resulted in zero sales for a significant number of businesses during this time. However, upon the second nationwide lockdown in early 2021, businesses and brands had adapted with both large and small retailers venturing int...

Euromonitor International's Home and Garden in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Distribution of Home and Garden by Format: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format and Category: % Value 2021
Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

GARDENING IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 crisis helps gardening gain traction in urban areas
Rising share for unbranded products and e-commerce as consumers seek affordability and special deals
Local player retains lead as Ikano Corp slips to fourth place

PROSPECTS AND OPPORTUNITIES

Lasting trend towards homegrown vegetables in urban areas
Convenience and pricing to remain key to consumer purchasing decisions
E-commerce to continue gaining share thanks to convenience and value for money offers

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2016-2021
Table 10 Sales of Gardening by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Gardening: % Value 2017-2021
Table 12 LBN Brand Shares of Gardening: % Value 2018-2021
Table 13 Distribution of Gardening by Format: % Value 2016-2021
Table 14 Forecast Sales of Gardening by Category: Value 2021-2026
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

HOME FURNISHINGS IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales hit by project postponements and festival lockdown with home office and storage furniture being the only categories to benefit
Mattress rental and cleaning services continue to develop thanks to increased hygiene-consciousness
Ikano Corp extends lead thanks to wide range and affordable prices

PROSPECTS AND OPPORTUNITIES

Permanent working from home shift is expected to influence further home furnishings demand
Economic consequences of pandemic to undermine demand
As e-commerce continues to rise in popularity, a multi-channel approach is likely to be key to success

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2016-2021
Table 17 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 19 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 20 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 21 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 22 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

HOME IMPROVEMENT IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Postponement of projects undermines demand in home improvement, though some begin their own DIY activities
HOMA continues to be popular upon opening of mobile showroom
White Horse retains lead, whilst Nippon Paint gains share thanks to desire for range with antibacterial, child-safe properties

PROSPECTS AND OPPORTUNITIES

Poor performance of property market to undermine demand, though growing trend for DIY will mitigate this
Mr. DIY to expand store network in more rural areas with Mr. DIY Express branches
Potential for development of smart lighting thanks to robust finances amongst more affluent consumers

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2016-2021
Table 25 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 27 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 28 Distribution of Home Improvement by Format: % Value 2016-2021
Table 29 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOMEWARES IN MALAYSIA

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rise in home cooking and at-home dining continues to support category sales
Tupperware retains lead although Zebra Kitchenware narrows the gap
Significant shift to e-commerce continues, despite desire for quality outranking price

PROSPECTS AND OPPORTUNITIES

Economic uncertainty could maintain popularity of cooking at home and continue to boost stove-top cookware sales
Potential for upmarket trend despite challenging economic conditions
E-commerce trend expected to stick in homewares