東歐付費電視市場預測

東歐付費電視用戶數量預計將從 2018 年高峰的 8,100 萬下降至 2029 年的 7,400 萬，減少 800 萬。

2023 年至 2029 年間，22 個國家中的 20 個國家的付費電視訂戶數量將減少，訂戶總數將減少 240 萬人。模擬有線用戶將減少 460 萬。付費衛星廣播將減少260萬個。另一方面，IPTV將增加280萬個，數位有線電視將增加190萬個。

本報告調查了東歐的付費電視市場，總結了家庭普及率、付費電視用戶數量、付費電視收入趨勢和預測，以及依平台和主要國家進行的詳細分析。

目錄

我們提供什麼：

• 見解：詳細的國家分析（62 頁 PDF 文件）
• Excel 工作簿： 22 個國家的家庭普及率、付費電視訂戶數量以及依主要營運商、國家/地區和平台劃分的付費電視收入數據（2015 年至 2029 年）

以下 22 個國家和 83 個運營商的預測：

The number of pay TV subscribers in Eastern Europe will decline by 8 million from 81 million in the peak year of 2018 to 74 million in 2029. However, 2018 included 17 million analog cable subscribers, which will drop to zero by 2027. The number of digital pay TV subscribers will rise by 9 million over this period.

Pay TV subscriber numbers will fall in 20 of the 22 countries covered between 2023 and 2029, with the total down by 2.4 million. There will be 4.6 million fewer analog cable subs. Pay satellite TV will fall by 2.6 million. However, IPTV will gain 2.8 million and digital cable 1.9 million.

Russia will account for nearly half of the region's pay TV subscribers in 2029, despite losing 2.6 million pay TV subscribers between 2023 and 2029.

Simon Murray, Principal Analyst at Digital TV Research, said: "Tough times continue in Eastern Europe, with poor job prospects forcing many to seek work abroad. This migration married with low birth rates mean that populations will fall or stall in 17 of the 22 countries covered in this report between 2023 and 2029."

Table of Contents

Published in March 2024, this 108-page PDF and excel report comes in two parts:

• Insight: Detailed country-by-country analysis in a 62-page PDF document.
• Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by pay TV subscribers, by pay TV revenues and by major operator. As well as summary tables by country and by platform.

Forecasts for the following 22 countries and 83 operators::