南美的SVOD預測

南美的SVOD的市場規模，從2021年的50億1,000萬美元，2027年達到85億4,000萬美元的規模。還有該地區的SVOD用戶總數，從2021年終的7,500萬件，預計2027年成為1億3,900萬件。

本報告提供南美的SVOD市場調查，19個國家的家庭普及率，SVOD用戶，電影、電視影集的收益等彙整資料。

目錄

• 見解:19個國家的詳細各國分析 (PDF、62頁)
• 預測:19個國家的從2010年到2027年的家庭普及率，SVOD用戶，電影、電視影集的收益 (Excel工作簿)

19個國家、151個平台的預測:

Netflix to lose SVOD revenues in Latin America

Latin American SVOD revenues will reach $8.54 billion by 2027; up from $5.01 billion in 2021. Netflix will account for 41% of the 2027 total, down from 72% in 2021. Netflix's revenues will peak at $3.73 billion in 2023.

Simon Murray, Principal Analyst at Digital TV Research, explained: "Netflix will introduce AVOD-SVOD tiers [one for Brazil and another pan-regional one for the Spanish-speaking countries] in 2024, with SVOD revenues and ARPUs falling slowly as some subscribers convert to cheaper packages."

Disney+ is likely to introduce similar tiers in 2024. The platform is expected to follow its US example by converting its current subscription tier to AVOD-SVOD and charging more for SVOD-only. This will push up ARPU.

Latin America will have 139 million gross SVOD subscriptions by 2027; up from 75 million at end-2021. Seven US-based platforms (Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+ and HBO) will account for 90% of the region's paying SVOD subscriptions by end-2027.

Table of Contents

Published in August 2022, this 102-page PDF and excel report covers 19 countries. The report comes in two parts:

• Insights: Detailed country analysis for 19 countries in a 62-page PDF document.

• Forecasts: Excel workbook covering each year from 2010 to 2027 for 19 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 151 platforms across 19 countries: