首頁 > 市場調查報告書 > 食物/飲料

保健食品

市場調查報告書

商品編碼

1459334

全球人參酒市場 - 2024-2031

Global Ginseng Wine Market - 2024-2031

出版日期: 2024年04月03日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

概述

2023年，全球人蔘酒市場規模達3,120萬美元，預估至2031年將達5,564萬美元，2024-2031年預測期間複合CAGR為7.5%。

消費者越來越青睞健康飲料，包括那些含有人參等天然成分的飲料。隨著消費者健康意識的增強。因其潛在的健康益處，對人參酒的需求持續增加，推動了市場成長。市場參與者正在透過新的配方和風味特徵進行創新，以滿足不斷變化的消費者偏好。

例如，2022年，深受喜愛的韓國釀酒品牌金雪推出了最新產品：「金流雪人參酒」。這款精緻的飲料採用優質原料精製而成，飾有奢華的金色設計，是優雅的縮影，是送禮的完美選擇。它結合了韓國人參酒的濃鬱與金箔的閃爍魅力，每一瓶都給人一種迷人的體驗。

北美消費者擴大尋求功能性飲料，這些飲料不僅能補充水分，還能提供健康益處。人參酒具有促進健康的特性，非常符合此趨勢。市場參與者正在利用消費者的興趣，強調人參的天然健康益處，例如其提高能量水平和支持整體健康的潛力。

動力學

對優質飲料的需求不斷成長

消費者越來越注重享受和感官體驗，因此擴大尋求獨特和高品質的飲料，包括優質葡萄酒。人參酒以其獨特的風味特徵和公認的健康益處，與消費者對優質酒精飲料不斷變化的偏好非常吻合，推動了全球人參酒市場的成長。

包括人參酒在內的優質飲料通常與奢華和獨特聯繫在一起。人參的加入提高了葡萄酒的感知價值，吸引了願意為具有額外健康益處和獨特成分的產品支付高價的消費者。市場參與者不斷創新，以滿足對優質飲料的需求，推出人參酒的新品種和風味特徵，以吸引消費者的興趣。

例如，2023 年 7 月 31 日，The House of Khemani 自豪地推出了 Kamanda 成熟印度香料蘭姆酒，這是中央邦印多爾和博帕爾地區生機勃勃的風景的傑出補充。卡曼達成熟印度香料蘭姆酒經過精心製作，加入人參和芳香的印度香料，為經驗豐富的蘭姆酒愛好者和愛好者帶來無與倫比的活力體驗。

人參種植的全球擴張

隨著人參種植在世界範圍內的擴大，人參根的供應量也隨之增加，人參根是人參酒生產的關鍵成分。原料基地的擴張確保了人參酒製造商擁有穩定且可能降低成本的供應鏈，從而透過滿足傳統和新興市場對人參酒不斷成長的需求來促進市場成長。

人參種植的全球擴張促進了人參酒市場的創新和產品開發。市場參與者探索新穎的萃取技術、栽培方法和風味組合，以差異化他們的產品並利用新興的消費趨勢。這種持續的創新驅動了產品的差異化，增強了人參酒的整體市場吸引力。

例如，2023年9月13日，皮爾森兄弟酒莊推出了最新作品，將野花蜂蜜、瓦倫西亞橙和印尼香草混合，釀造出精緻、順滑、無葡萄的有機白蜂蜜葡萄酒。這家家族企業懷著深深的自豪感和對細節堅定不移的關注，致力於提供卓越的產品。

消費者意識有限

由於缺乏認知，導致消費者對人參酒產生誤解或懷疑。有些人認為它是小眾產品或不熟悉的產品，而有些人則質疑它的味道、功效或安全性。克服這些認知挑戰需要齊心協力，透過透明的溝通和產品定位策略來解決消費者的擔憂。

認知度有限可能會導致消費者對人參酒的採用速度較慢。由於對產品及其潛在益處缺乏足夠的了解，消費者對嘗試人參酒猶豫不決，並選擇更熟悉的替代品。這種較慢的採用率可能會阻礙市場成長，並阻礙人蔘酒向新的消費群體和地理區域的擴張。

There is a growing consumer preference for health-oriented beverages, including those infused with natural ingredients like ginseng. As consumers become more health-conscious. The demand for ginseng wine, perceived for its potential health benefits, continues to increase, driving market growth. Market players are innovating with new formulations and flavor profiles to cater to evolving consumer preferences.

For instance, in 2022, Golden Snow, a beloved brewing brand from Korea, launched its latest creation: 'Golden Flowing Snow Ginseng Liquor.' It is crafted from premium ingredients and adorned with a luxurious golden design, this exquisite beverage is the epitome of elegance, making it the perfect choice for gifting. It combines the richness of Korean ginseng wine with the shimmering allure of gold foil, each bottle offers a captivating experience.

North American consumers are increasingly seeking functional beverages that offer health benefits beyond mere hydration. Ginseng wine, with its perceived health-promoting properties, aligns well with this trend. Market players are leveraging this consumer interest by highlighting the natural health benefits of ginseng, such as its potential to boost energy levels and support overall well-being.

Dynamics

Rising Demand for Premium Beverages

Consumers are increasingly seeking unique and high-quality beverages, including premium wines, as they place greater emphasis on indulgence and sensory experiences. Ginseng wine, with its distinctive flavor profile and perceived health benefits, aligns well with this evolving consumer preference for premium offerings in alcoholic beverages, driving the global ginseng wine market growth.

Premium beverages, including ginseng wine, are often associated with luxury and exclusivity. The inclusion of ginseng enhances the perceived value of the wine, appealing to consumers who are willing to pay a premium for products with added health benefits and unique ingredients. Market players are continuously innovating to cater to the demand for premium beverages, introducing new variants and flavor profiles of ginseng wine to capture consumer interest.

For instance, on July 31, 2023, The House of Khemani proudly introduced Kamanda Matured Indian Spice Rum, a distinguished addition to the spirited landscape of Indore and Bhopal regions in Madhya Pradesh. Meticulously crafted and infused with Ginseng and aromatic Indian Spices, Kamanda Matured Indian Spice Rum promises an unparalleled and revitalizing experience for both seasoned rum aficionados and enthusiasts alike.

Global Expansion of Ginseng Cultivation

As ginseng cultivation expands worldwide, there is a consequential increase in the supply of ginseng root, a key ingredient in ginseng wine production. This expansion of the raw material base ensures a steady and potentially lower-cost supply chain for ginseng wine manufacturers, thus facilitating market growth by meeting the rising demand for ginseng wine in both traditional and emerging markets.

The global expansion of ginseng cultivation fosters innovation and product development within the ginseng wine market. Market players explore novel extraction techniques, cultivation methods, and flavor combinations to differentiate their offerings and capitalize on emerging consumer trends. This continuous innovation drives product differentiation and enhances the overall market appeal of ginseng wine.

For instance, on September 13, 2023, Pearson Brothers Winery launched its latest creation, blending Wildflower honey, Valencia orange, and Indonesian vanilla to craft exquisite, smooth, grapeless organic white honey wines. With a deep sense of pride and unwavering attention to detail, this family-owned business is committed to delivering exceptional products.

Limited Consumer Awareness

The lack of awareness results in misconceptions or skepticism about ginseng wine among consumers. Some perceive it as a niche or unfamiliar product, while others question its taste, efficacy, or safety. Overcoming these perception challenges requires concerted efforts to address consumer concerns through transparent communication and product positioning strategies.

Limited awareness can contribute to a slower adoption rate of ginseng wine among consumers. Without sufficient knowledge about the product and its potential benefits, consumers are hesitant to try ginseng wine and opt for more familiar alternatives. This slower adoption rate can impede market growth and hinder the expansion of ginseng wine into new consumer segments and geographic regions.

Segment Analysis

The global ginseng wine market is segmented based on type, product type, packaging, distribution channel, and region.

Growing Demand for Premiumization and New Developments in Red Ginseng Wine

Red ginseng wine holds the largest share of the global ginseng wine market. Red ginseng wine is often positioned as a premium product due to the additional processing involved in the production of red ginseng, which involves steaming and drying the ginseng root. The premium positioning of red ginseng wine appeals to consumers looking for high-quality and luxury beverages, driving its market share.

As consumers increasingly prioritize health and wellness, the perceived health benefits associated with red ginseng wine drive its popularity in the market. Market players are continuously innovating with red ginseng wine by introducing new variants, blends, and flavors to cater to evolving consumer preferences. This focus on innovation drives consumer interest and maintains the market share of red ginseng wine amidst competition from other ginseng wine variants.

Geographical Penetration

Rising Health Consciousness and Innovations in North America

North America dominates the global ginseng wine market. The region's large consumer base presents significant market potential for ginseng wine producers, driving demand and consumption. There is a prevailing trend towards health and wellness in North America, with consumers increasingly seeking natural and functional beverages that offer health benefits. Ginseng wine, perceived for its potential health-promoting properties, resonates well with health-conscious consumers, driving market growth.

As consumers become more adventurous in their beverage choices, ginseng wine gains traction as a unique and exotic option, driving its popularity and market dominance in the region. The North American market encourages innovation and product diversity, allowing ginseng wine producers to experiment with new flavor profiles, blends, and packaging formats. This innovation drives consumer interest and loyalty, establishing the region as a hub for ginseng wine market trends and developments.

COVID-19 Impact Analysis

The pandemic-induced lockdowns and restrictions disrupted supply chains worldwide, leading to challenges in sourcing raw materials, production delays, and distribution disruptions. These disruptions impacted the availability of ginseng wine in the market, leading to fluctuations in supply and potential shortages. The economic repercussions of the pandemic led to decreased consumer spending on non-essential items, including premium beverages like ginseng wine.

The pandemic altered consumer behavior and preferences, with many individuals opting for at-home consumption and prioritizing essential goods over discretionary purchases like alcoholic beverages. This shift in consumer behavior resulted in a decline in on-premise consumption at bars, restaurants, and other hospitality venues, affecting the demand for ginseng wine in these channels.

Russia-Ukraine War Impact Analysis

The conflict led to disruptions in supply chains, particularly for ginseng wine producers sourcing raw materials or ingredients from the region. Logistic challenges, border closures, and heightened geopolitical tensions disrupted the flow of goods, leading to delays in the production and distribution of ginseng wine in certain markets. Investors and market participants became cautious, leading to fluctuations in demand and volatility in prices dampened investment and expansion plans within the ginseng wine market.

The geopolitical tensions between Russia and Ukraine have prompted market players to reassess their strategic priorities and supply chain dependencies. Producers have diversified their sourcing strategies or sought alternative suppliers to mitigate risks associated with the conflict. These shifts in market dynamics could have long-term implications for the global ginseng wine market landscape.

By Type

Red Ginseng Wine
White Ginseng Wine
Blended Ginseng Wine

By Product Type

Flavored Ginseng Wine
Herbal Ginseng Wine
Organic Ginseng Wine
Others

By Packaging

Bottles
Cans
Tetra Packs
Others

By Distribution Channel

Online
Offline

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On March 18, 2024, MKorea Ginseng Corp. US (KGCUS) introduced its new global representative ginseng product, EVERYTIME, featuring a refreshing new grapefruit flavor. This launch coincided with their promotion of the "Food as Medicine" initiative, emphasizing the medicinal properties of ginseng in promoting overall wellness.
On March 15, 2023, Korea Ginseng Corp., renowned as the top ginseng brand globally, launched its latest endeavor with the inauguration of a new Research and Development center in the United States. This strategic move signals Korea Ginseng Corp.'s unwavering dedication to furthering research and innovation in the realm of health foods, marking a substantial expansion of its commitment to promoting global well-being.
On November 12, 2020, Younger Generations launched its new Insamju, a Korean Ginseng Liquor. Whether homemade or store-bought, this is Insamju, a cherished ginseng liquor believed to hold medicinal properties and health benefits, and an item Koreans like to show off to impress houseguests.

Competitive Landscape

The major global players in the ginseng wine market include Ang Leong Haut Pte Ltd., NikanKitchen, Sunny Creek Inc., Biggle Canadian Choice Gift Centre, Kave Group Limited, Eu Yan Sang, Maison Marcel, Woorido Co., Ltd., Fungi Herbal Joint Stock Company, and Taepyungjuga Co., Ltd.

Why Purchase the Report?

To visualize the global ginseng wine market segmentation based on type, product type, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global ginseng wine market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global ginseng wine market report would provide approximately 70 tables, 63 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Product Type
3.3.Snippet by Packaging
3.4.Snippet by Distribution Channel
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Demand for Premium Beverages
  - 4.1.1.2.Global Expansion of Ginseng Cultivation
- 4.1.2.Restraints
  - 4.1.2.1.Limited Consumer Awareness
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Red Ginseng Wine*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.White Ginseng Wine
7.4.Blended Ginseng Wine

8.By Product Type

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 8.1.2.Market Attractiveness Index, By Product Type
8.2.Flavored Ginseng Wine*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Herbal Ginseng Wine
8.4.Organic Ginseng Wine
8.5.Others

9.By Packaging

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2.Market Attractiveness Index, By Packaging
9.2.Bottles*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Cans
9.4.Tetra Packs
9.5.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Online*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Offline

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Russia
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Ang Leong Haut Pte Ltd. *
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.NikanKitchen
13.3.Sunny Creek Inc.
13.4.Biggle Canadian Choice Gift Centre
13.5.Kave Group Limited
13.6.Eu Yan Sang
13.7.Maison Marcel
13.8.Woorido Co., Ltd.
13.9.Fungi Herbal Joint Stock Company
13.10.Taepyungjuga Co., Ltd

LIST NOT EXHAUSTIVE