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市場調查報告書

商品編碼

1448059

華夫餅和威化餅市場 - 2023-2030

Waffles and Wafers Market - 2023-2030

出版日期: 2024年03月08日 | 出版商:

DataM Intelligence | 英文 189 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球華夫餅和威化餅乾市場規模達到621.4億美元，預計2030年將達到932.1億美元，2023-2030年預測期間CAGR為5.2%。

人們健康意識的不斷增強，對美味、健康食品的需求不斷增加。華夫餅和威化餅中的良好營養成分使其成為生活方式忙碌的人們的健康選擇。這些產品的不同類型和不同口味增加了市場需求。

久坐的生活方式的人們渴望簡單方便的膳食。考慮到這一點，生產商正在開發更容易處理的產品。例如，2022 年 4 月，家樂氏宣布透過其品牌 Eggo 推出一款新型創新華夫餅，名為 Eggo Grab & Go Liege-Style Waffles。這些華夫餅不需要烤麵包機，為消費者提供了便利。

製造商推出的創新產品吸引了消費者的注意。例如，韓國跨國公司樂天公司於 2022 年 5 月推出了新的動漫主題 Bikkuri Man 巧克力薄餅。該產品的推出與日本上映的電視劇有關。製造商也隨產品包裝提供了一系列貼紙。

動力學

對健康零食的需求不斷成長

採用健康零食有益於消費者的健康。兩餐之間食用這些零食可以降低飢餓感，並最終避免用餐時暴飲暴食。威化餅和華夫餅中豐富的營養成分使它們成為非常好的健康零食。威化餅富含蛋白質和纖維，也含有大量的維生素和礦物質。

華夫餅的製作中使用了全麥麵粉、牛奶和雞蛋等各種健康成分，使其不僅美味而且健康。許多製造商在華夫餅和威化餅的生產中加入更健康的成分。例如，義大利糖果公司Loacker於2023年3月推出了一款新的花生醬味威化餅乾，其中含有近74%的花生醬奶油，從而擴大了其產品線。

多種口味

消費者總是渴望食品中具有新的異國風味。該市場的製造商正在其產品線中引入新的風味系列，以滿足消費者的喜好。例如，北美甜食公司 Hostess Brands 於 2022 年 4 月在其威化產品系列中添加了一種新口味。在其產品系列中推出新的薄荷巧克力口味擴大了其業務。

此外，為了滿足消費者對健康問題日益成長的擔憂，製造商正在提供無糖產品系列。例如，2023年3月，美國威化品牌Voortman Cookies推出了一款新的零糖迷你威化產品。這些產品有兩種口味可供選擇，包括香草和巧克力。

對簡便食品的需求不斷成長

隨著人們日益忙碌的生活方式，對簡便食品的需求和需求也越來越大。國際勞工組織表示，2022年全球就業與人口比率將有所上升。該組織在最近的出版物中表示，2022年就業與人口比率將達到56.4%。忙碌的生活方式使人們他們準備食物的時間很少。

全球越來越多的工作人口選擇快速健康的早餐和零食產品。因此，即食和即煮食品變得越來越有名。華夫餅可以成為更好的早餐產品。冷凍華夫餅作為方便的早餐產品消費。該類別的新產品推出推動了市場。例如，2023 年 8 月，義大利麵食品製造商 Banza 宣佈在其富含纖維的食品產品系列中推出冷凍華夫餅。

高競爭和替代產品

這些產品的日益普及和高消費增加了市場上的競爭對手基礎。除了現有公司之外，還有許多來自新進入者的其他威脅。對其他具有基本功效的優質烘焙產品的需求不斷成長也可能阻礙市場擴張。對新品種的需求可能會導致公司持續進行研發活動，並可能對其產品徵收更高的稅率。

消費者偏好的轉變也可能成為市場的限制因素。消費者越來越偏好更低價格和更健康的產品。薄煎餅可以成為華夫餅的良好健康替代品，因為它的熱量較低。同樣，其他多種形式的餅乾的多樣化供應可能對威化餅行業構成挑戰。

健康問題

威化餅和華夫餅中使用的成分必須限量消耗。製作威化餅和華夫餅時使用的奶油、奶油和糖可能會向體內吸收較高的熱量和脂肪。例如，歐特家博士公司著名的軟華夫餅每 100 克含有 25 克糖和 28 克脂肪。同樣，UNIBIC Foods India Pvt.威化餅含有 35 克總糖、每 100 克 33 克添加糖和 267 克總脂肪。這些產品的高脂肪和高糖含量會阻礙市場成長。

肥胖和糖尿病日益嚴重的健康問題正在使消費者偏好低熱量飲食。世界肥胖聯合會2023年3月表示，到2035年，世界人口將有一半以上肥胖。另一方面，世界衛生組織在2022年表示，全球約有4.22億人患有糖尿病。這些生活方式障礙的日益普及可能會抑制市場的成長。

The rising health consciousness among people is increasing the demand for food products that are tasty and healthy. The good nutrient content in the waffles and wafers make them suitable healthy options for people with busy lifestyles. The availability of different types and various flavors in these products increases their demand in the market.

People living sedentary lifestyle desire to have easy and convenient meals. Considering this, producers are developing products that are easier to deal with. For instance, in April 2022, Kellogg's announced the launch of a new innovative waffle through its brand, Eggo, known as Eggo Grab & Go Liege-Style Waffles. These waffles don't need a toaster and provide convenience to their consumer.

Innovative product launches by manufacturers attract consumers' attention. For instance, Lotte Corporation, a South Korean multinational company, launched its new anime-themed Bikkuri Man chocolate wafer, in May 2022. This product was launched relating to the release of a television series in Japan. The manufacturers also provided a collection of stickers along with the product package.

Dynamics

Rising Demand for Healthy Snacks

The adoption of healthy snacks can be advantageous to consumer health. Consumption of these snacks between meals can lower hunger and can eventually avoid overeating at mealtime. The rich nutrients in wafers and waffles make them a very good healthy snack. Wafers are dense in proteins and fibres and also contain a good amount of vitamins and minerals.

The various healthy ingredients such as whole-grain flour, milk and eggs used in waffle preparation make them not only delicious but also healthy. Many manufacturers are incorporating healthier ingredients in the production of waffles and wafers. For instance, Loacker, an Italian confectionery company, in March 2023, expanded its product line by introducing a new peanut butter flavour wafer cookie with almost 74% peanut butter cream in it.

Diverse Flavor Ranges

Consumers always crave for new and exotic flavors in their food products. Manufacturers in this market are introducing new flavor ranges in their product lines to meet consumer preferences. For instance, Hostess Brands, a North American sweet snacks company, added a new flavour variant to their line of wafers in April 2022. This launch of a new mint chocolate flavor in their product line expanded their business.

Further, to keep up with the increasing consumer fears of health issues, manufacturers are providing sugar-free product ranges. For instance, in March 2023, Voortman Cookies, a U.S.-based wafer brand, introduced a new zero sugar mini wafers product. These products are available in two flavour variants, including vanilla and chocolate.

Growing Demand for Convenience Foods

There is a greater need and demand for convenient food products with the increasingly busy lifestyles of people. International Labour Organization states that there was a rise in the global employment-population ratio in 2022. In its recent publication, the organisation stated that the employment-to-population ratio reached 56.4 % in 2022. With the hectic lifestyle, people are left with little amount of time for their food preparation.

An increasing pace of the working population worldwide is opting for quick and healthy breakfast and snack products. Thus, the food products that are ready-to-eat and ready-to-cook are becoming more famous. Waffles can be better breakfast products. Frozen waffles are consumed as convenient breakfast products. The new launch in this category drives the market. For instance, in August 2023, Banza, a pasta products food manufacturer, announced the launch of frozen waffles in their fibre-rich foods product line.

High Competition and Substitute Products

The growing popularity and high consumption of these products increased the competitor base in the market. In addition to the excisting companies, there are many other threats from new entries. The rising demand for other high-quality bakery products with essential benefits can also hinder market expansion. The demand for new varieties may lead to continuous R&D activities of companies and may impose higher rates for their products.

The shift in consumer preference can also be a restraining factor in the market. There is a growing consumer preference towards lower prices and healthier products. Pancakes can be a good healthy substitute for waffles as it has lower calories. Similarly, the diverse availability of other cookies in many forms can be a challenge for the wafers sector.

Health Concerns

The ingredients used in wafers and waffles must be consumed at limited levels. Butter, cream and sugar used in the preparations of wafers and waffles may incorporate higher calories and fats into the body. For instance, the famous Soft Waffles by Dr Oetker Company contains 25 gr of sugar and 28 gr of fats per 100 gr of serving. Similarly, UNIBIC Foods India Pvt. Ltd. Wafers contain 35 g of total sugars, 33 gr of added sugars per 100 gr, and 267 gr of total fats. The high fat and sugar content of these products can hinder the market growth.

The growing health concerns of obesity and diabetes are shifting consumer preference towards low-calorie diets. World Obesity Federation, in March 2023, stated that more than half of the world population can be obese by 2035. On the other hand, in 2022, World Health Organization stated that about 422 million people worldwide suffer from diabetes. The increasing prevalence of these lifestyle disorders can restrain market growth.

Segment Analysis

The global waffles and wafers market is segmented based on type, ingredients, product, distribution channel, end-user and region.

Excellent Taste and Wide Availability

The chocolate-coated waffles and wafers hold the largest share in the global waffles and wafers segmentation. These products have greater demand among all age groups. The chocolate coating adds amazing taste and texture to the wafer and waffle. They provide a glossy and attractive appearance for the products. The wide acceptability of chocolate-coated products drives segment growth.

Consumers are acknowledging chocolate-coated products due to the availability of these products from major brands like Cadbury. In addition, chocolate always being people's favorite due to its rich taste and health benefits. The use of advanced and automatic coating machines in the manufacturer's units makes it simple for product production and boosts market expansion.

Growing demand for chocolate-coated products resulted in new product launches. For instance, Hershey Company's subsidiary brand Hershey India Pvt. Ltd., in February 2023, came up with a new launch of chocolate-coated wafer biscuits into the market. These crispy wafer tubes have a greater chocolate flavor and recorded a good response in the market.

Geographical Penetration

Increased Demand for Convenient Foods

Europe region has a high standard of living, including in terms of food products. Consumers of this region are focusing on healthy eating habits to lead a healthy lifestyle. Waffles being a healthy breakfast, is famous across Europe as Belgium treats. These waffles are popular in places like France and Belgium. Belgian and savoury waffles are among Europe's most common and popular waffles.

The busy lifestyles and demand for on-to-go food products boost the waffles and wafers market in this region. According to FRED, the employment-population ratio for European Union is estimated to be around 54.1%. Working people are demanding quick and healthy meals. Increasing demand for convenient foods and rising disposable incomes fuel this region's market.

The high demand for premium products is increasing the use of high-quality ingredients in producing waffles and wafers. The increased use of these products by the people and growing use in the bakery and confectionery sectors is raising the demand for the market in this region. The growing production and exports from this region can also add to the position of a larger segment.

Competitive Landscape

The major global players in the market include Vans Foods, Kelloogg's, Waffle Mill, Nova Nova, Dr. Oetker, Otto Beier Wafflefabrik GmbH, Dukes, ITC Limited and Kambly SA.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic moderately impacted the global waffles and wafers market. The pandemic led to widespread lockdowns and restrictions, impacting food production activities worldwide. The lockdowns and strict government regulations interrupted the supply chain and reduced economic activity. The raw materials and labor shortages negatively impacted the market.

The pandemic impacted all the phases of the food chain, from the procurement of raw materials to the distribution of end products. With the outbreak of the pandemic, many waffles and wafers manufacturing units faced labour shortages. The import and export restrictions halted production.

The quarantine increased the demand for healthy and convenient food products. Waffles and wafers provide good nutrition and taste. The availability of these products through online sales increased their demand during the pandemic. The rising consumption of packaged food, in turn, had a positive impact on the waffles and wafers market.

Russia- Ukraine War Impact

The impact of the Russia-Ukraine war is applicable to all sectors of the food industry, including the waffles and wafers market. The raw material scarcity and lower labor workforce impacted the production of these products. The distribution channel disruption affected the food products market growth, thereby affecting the waffles and wafers market.

The war had an immense impact on global trade. The import and export disruptions halted the market growth, affecting the economy. The political and economic uncertainty created due to the war had a negative impact on the waffles and wafers market. In addition, the decreased employment and income of people lowered the affordability of consumers.

By Type

Crackers And Savoury Waffles and Wafers
Plain Crackers
Flavored Crackers
Sweet Waffles and Wafers
Plain Waffles and Wafers
Cookies
Sandwich Waffles And Wafers
Chocolate-Coated Waffles and Wafers
Other Sweet Waffles and Wafers

By Ingredients

Flour
Sugar
Butter
Chocolate
Milk
Cream

By Product

Rich Tea
Bourbon
Plain Waffles and Wafers
Chocolate Coated Waffles and Wafers
Filled Waffles and Wafers

By Distribution Channel

Supermarkets/ Hypermarkets
Convenience Stores
Specialty Stores
Online Retailers
Others

By End-User

Children
Youngsters
Adults

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In August 2023, an American breakfast cereal manufacturer, Post Consumer Brands, introduced a new line of frozen waffles in their breakfast cereal brand, Pebbles. These new products are available in fruity and cocoa pebble flavors.
In April 2023, Kellogg, a cereal and snack producer, announced the expansion of Eggo product lines by adding three new flavors to their product profile. Eggo Vanilla Bean Grab & Go waffles, Eggo Chocolatey Chip Banana waffles and Eggo Berry Blast Mini Toast waffles are the new flavors.
In July 2022, Loacker S.p.A., an Italian confectionery company, partnered with Costo Stores and launched its wafer biscuits in three different flavours. It is claimed that these products are GMO and sustainable ingredients.

Why Purchase the Report?

To visualize the global waffles and wafers market segmentation based on type, ingredients, product, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of waffles and wafers market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global waffles and wafers market report would provide approximately 77 tables, 90 figures and 189 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Ingredients
3.3.Snippet by Product
3.4.Snippet by Distribution Channel
3.5.Snippet by End-User
3.6.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Increasing Demand for Healthy Snacks
  - 4.1.1.2.Diverse Flavor Ranges
  - 4.1.1.3.Growing Demand for Convenience Foods
- 4.1.2.Restraints
  - 4.1.2.1.High Competition and Substitute Products
  - 4.1.2.2.Health Concerns
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Crackers and Savoury Waffles and Wafers
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Plain Crackers
7.4.Flavored Crackers
7.5.Sweet Waffles and Wafers
7.6.Plain Waffles and Wafers
7.7.Cookies
7.8.Sandwich Waffles and Wafers
7.9.Chocolate-Coated Waffles and Wafers
7.10.Other Sweet Waffles and Wafers

8.By Ingredients

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 8.1.2.Market Attractiveness Index, By Ingredients
8.2.Flour
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Sugar
8.4.Butter
8.5.Chocolate
8.6.Milk
8.7.Cream

9.By Product

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.1.2.Market Attractiveness Index, By Product
9.2.Rich Tea
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Bourbon
9.4.Plain Waffles and Wafers
9.5.Chocolate Coated Waffles and Wafers
9.6.Filled Waffles and Wafers

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/ Hypermarkets
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Convenience Stores
10.4.Specialty Stores
10.5.Online Retailers
10.6.Others

11.By End-User

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2.Market Attractiveness Index, By End-User
11.2.Children
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Youngsters
11.4.Adults

12.By Region

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2.Market Attractiveness Index, By Region
12.2.North America
- 12.2.1.Introduction
- 12.2.2.Key Region-Specific Dynamics
- 12.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 12.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.2.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1.U.S.
  - 12.2.8.2.Canada
  - 12.2.8.3.Mexico
12.3.Europe
- 12.3.1.Introduction
- 12.3.2.Key Region-Specific Dynamics
- 12.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 12.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.3.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1.Germany
  - 12.3.8.2.U.K.
  - 12.3.8.3.France
  - 12.3.8.4.Italy
  - 12.3.8.5.Spain
  - 12.3.8.6.Rest of Europe
12.4.South America
- 12.4.1.Introduction
- 12.4.2.Key Region-Specific Dynamics
- 12.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 12.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1.Brazil
  - 12.4.8.2.Argentina
  - 12.4.8.3.Rest of South America
12.5.Asia-Pacific
- 12.5.1.Introduction
- 12.5.2.Key Region-Specific Dynamics
- 12.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1.China
  - 12.5.8.2.India
  - 12.5.8.3.Japan
  - 12.5.8.4.Australia
  - 12.5.8.5.Rest of Asia-Pacific
12.6.Middle East and Africa
- 12.6.1.Introduction
- 12.6.2.Key Region-Specific Dynamics
- 12.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13.Competitive Landscape

13.1.Competitive Scenario
13.2.Market Positioning/Share Analysis
13.3.Mergers and Acquisitions Analysis

14.Competitive Landscape

14.1.Competitive Scenario
14.2.Market Positioning/Share Analysis
14.3.Mergers and Acquisitions Analysis

15.Company Profiles

15.1.Vana Food
- 15.1.1.Company Overview
- 15.1.2.Product Portfolio and Description
- 15.1.3.Financial Overview
- 15.1.4.Key Developments
15.2.UNIBIC Foods India Pvt. Ltd.
15.3.Kellogg's
15.4.Waffle Mill
15.5.Nova Nova
15.6.Dr.Oetker
15.7.Otto Beier Waffelfabrik GmbH
15.8.Dukes
15.9.ITC Limited
15.10.Kambly SA

LIST NOT EXHAUSTIVE