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市場調查報告書

商品編碼

1401329

全球袋泡茶市場 - 2023-2030

Global Tea Bags Market - 2023-2030

出版日期: 2023年12月29日 | 出版商:

DataM Intelligence | 英文 234 Pages | 商品交期: 約2個工作天內

價格

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簡介目錄

概述

2022年，全球茶包市場規模達78.0億美元，預計2030年將達到138.1億美元，2023-2030年預測期間CAGR為7.4%。

消費者健康意識的增強，對綠茶和花草茶等健康和增強免疫力的飲料的需求也隨之增加。根據聯合國糧食及農業組織的預測，2023 年全球茶葉年產量將超過 180 億美元，約有 1,300 萬生產者參與其中。枕形、圓形、方形、金字塔形等多種形狀的茶包為消費者提供了便捷的飲茶方式。

製造商正在開發創新的包裝和芳香口味以吸引更多消費者。天然環保茶包的推出對全球茶包市場的擴張產生了積極影響。例如，2023 年 4 月，位於邁索爾的新創公司 Eshanya Beverages 推出了由 NITTE DST 技術支援中心開發的檳榔葉茶包。

製造商正在採用新興的行銷技術將其產品傳播給更廣泛的客戶，從而擴大市場規模。例如，2022 年，印度茶葉製造商Luxmi Tea Company Private Ltd. 擴大了經營規模並開始銷售其茶葉，該公司生產綠茶、紅茶等不同類型的茶葉，以及散葉茶和袋泡茶等不同形式的茶葉。透過其線上網站、其他市場和零售店直接面對消費者。

動力學

提供健康和芳香的茶選擇

茶是世界上最受歡迎的飲料之一。消費者對綠茶、紅茶、花草茶等各類健康茶消費的高度認知正在增加市場上的茶葉需求。根據聯合國糧食及農業組織統計，過去十年世界茶葉消費量增加了3.5%。由於其即用型特性，對茶葉的高需求是茶包的主要促進因素之一。

健康產品進入市場正在推動市場成長。例如，2022 年 8 月，印度領先的阿育吠陀和天然保健公司 Dabur 宣布推出新產品，推出 Dabur Vedic Green Tea Detox Kahwa。這款綠茶標籤含有阿育吠陀草藥和岩鹽。茶包中註入了 8 種真正的阿育吠陀草藥和岩鹽，有助於排毒。

2022 年 11 月，Numi 有機茶推出了新的日本烘焙綠茶系列，以來自日本的小批量加工和客製化尺寸的全葉級有機茶為特色。新的茶包系列由來自日本的小批量加工和客製化尺寸的全葉級有機茶組成。該公司提供獨特而細緻的高品質烘焙綠茶，突出鮮味和柚子風味。

推出創新茶包

茶包在全球消費者中越來越受歡迎，他們正在尋找一種方便、簡單的泡茶方法。由於忙碌的生活方式和緊張的日程安排，消費者正在尋找簡單且即用的飲料選擇。茶包易於使用，提供單份茶體驗，並減少從頭開始準備茶的過程。各種類型茶包的創新推出正在推動市場成長。

2023年10月，尼泊爾茶葉集體宣布推出無塑膠全葉茶包。茶袋由 100% 非基因改造甘蔗纖維製成，這是一種植物材料。這些免費的茶包，讓消費者可以輕鬆品嚐茶味，而不會出現任何微塑膠問題。此外，這些茶袋可重複使用，可多次飲用茶。

2023年6月，全球首款精釀雞尾酒茶包SAYSO推出新產品包裝及兩款新口味。新包裝是該品牌在全國 36 家優質專賣店和精品店成功零售擴張後，致力於以更實惠的價格提供更環保產品的結果。該品牌宣佈於 2023 年 6 月用由消費後回收材料製成的小袋取代目前的盒裝包裝。

茶袋成本高且替代產品可用性高

與散裝茶葉粉或顆粒相比，袋泡茶的成本較高，是市場成長的主要限制因素之一。用於包裝散裝茶葉的袋子由紙和塑膠等各種材料製成，這會增加生產商的製造成本。額外的包裝成本會使茶袋比傳統的散裝茶更昂貴。

對價格敏感的顧客喜歡散裝茶而不是袋泡茶，這阻礙了市場的成長。消費者對了解新的健康飲料選擇的興趣和知識越來越多。檸檬水和優格等各種健康茶替代品的日益普及和廣泛採用限制了市場的成長。

Increasing health consciousness among consumers is increasing the demand for healthy and immunity-booting drinks such as green tea and herbal tea. According to the Food and Agricultural Organization 2023, global annual tea production amounts to over $18 billion with around 13 million producers involved in it. The availability of tea bags in various shapes such as pillow, round, square and pyramid provides consumers with a convenient way of having their favourite tea.

Manufacturers are developing innovative packaging and aromatic flavours to attract more consumers. The launch of natural and eco-friendly tea bags into the market is positively influencing the expansion of the global tea bags market. For instance, in April 2023, Eshanya Beverages, a Mysuru-based start-up, introduced Betel leaf tea bags that were developed at the NITTE DST Technology Enabling Centre.

Manufacturers are adopting the use of emerging marketing techniques to spread their product reach to a wide range of customers, increasing the market size. For instance, in 2022, Luxmi Tea Company Private Ltd., an Indian tea manufacturer that produces different types of tea such as green tea, black tea and others in different forms including loose-leaf and tea bags scaled up operations and started selling its teas directly to consumers both through its online site, and other marketplaces and through retail stores.

Dynamics

Availability of Healthy and Aromatic Tea Options

Tea is one of the most popular drink in the world. The high consumer awareness regarding the consumption of various types of healthy teas such as green tea, black tea and herbal tea is increasing the tea demand in the market. According to the Food and Agriculture Organization, world tea consumption has increased by 3.5% over the past decade. The high demand for tea is one of the primary driving factors for tea bags due to its ready-to-use nature.

The launch of healthy products into the market is driving the market growth. For instance, in August 2022, Dabur, India's leading Ayurvedic and Natural Health Care Company announced the introduction of a new product offering with the launch of Dabur Vedic Green Tea Detox Kahwa. This green tea tag is incorporated with ayurvedic herbs and rock salt. The tea bag is infused with 8 real Ayurvedic herbs and rock salt that help in detoxification.

In November 2022, Numi Organic Tea introduced its new Roasted Japanese Green Tea Line featuring small-batched processed and custom-sized whole-leaf grade organic tea sourced from Japan. The new line of tea bags consists of small-batch processed and custom-sized whole-leaf grade organic tea that is sourced from Japan. The company offers distinctive and nuanced flavours of high-quality roasted green teas highlighting umami and yuzu flavours.

Introduction of New and Innovative Tea Bag

Tea bags are gaining high popularity among global consumers who are looking for a convenient and easy way of preparing their tea. With busy lifestyles and tight schedules, consumers are looking for easy and ready-to-use beverage options. Tea bags are easy to use provide a single-serving tea experience and reduce the tea preparation from scratch. New and innovative launch of various types of tea bags is driving the market growth.

In October 2023, Nepal Tea Collective announced the launch of plastic-free whole-leaf tea bags. The tea bags are made of 100% non-GMO sugarcane fibre, which is a plant-based material. These free tea bags, make it easy for consumers to tea flavor without any problem of microplastics. Additionally, these tea bags are reusable, allowing for multiple servings of tea.

In June 2023, SAYSO, the world's first craft cocktail tea bag, unveiled the new product packaging and two new flavors. The new packaging is a result of the brand's commitment to offering a more eco-friendly product at an even more affordable price point, following a successful retail expansion across 36 premium specialty stores and boutiques nationwide. The brand announced the replacement of its current box packaging with pouches made from post-consumer recycled materials in June 2023.

High Cost of Tea Bags and Substitute Product Availability

The high cost of the teabags compared to loose tea leaf powder or granules is one of the major restraining factors for the market growth. The bags that are used for packing the loose tea leaves are made of various materials of paper and plastic, which can add more manufacturing costs to producers. The additional packaging costs can make the tea bags more costly than the conventional loose tea available.

Price-sensitive customers prefer loose tea rather than tea bags, hindering market growth. Consumers are increasing their interest and knowledge in knowing the new and healthy beverage options. The increasing popularity and wide adoption of various healthy tea substitutes, such as lemon water and yoghurt limit the market growth.

Segment Analysis

The global tea bags market is segmented based on type, shape, package material, distribution channel, end-user and region.

High Health Benefits of Fruit & Herbal Tea

The global tea bags market is segmented based on the type into fruit and herbal teabags, green teabags, black teabags and others. The fruit & herbal teabags accounted for the largest segment in the global tea bags market due to increased health advantages associated with these tea types. Herbal teas are highly valued due to their high medicinal properties.

The use of various fresh or dried flowers, leaves, fruit and roots in the preparation of fruit and herbal tea bags makes it a healthier option for the global population. Due to the numerous health benefits of fruit-infused products, many tea drinkers are now switching to them. The high demand for fruit and herbal-based teas is driving the market for herbal-based tea bags that can be used conveniently to obtain natural and healthy beverages anywhere.

In November 2022, Netsurf Network, one of India's largest direct-selling players, announced the launch of a new herbal tea line including ginger and cumin, tulsi and liquorice, ashwagandha and lemon and others. These tea bags are highly adopted by health-conscious people driving market growth.

Geographical Penetration

High Tea Consumption in Asia-Pacific

Asia-Pacific dominated the global tea bags market with India and China leading the market growth. The great history of tea culture in this region drives the largest share of the global market. For consumers of this region, especially in India and China tea is considered a popular beverage for daily use and is consumed in large volumes.

The Food and Agriculture Organization reveals that China is the largest tea producer worldwide, contributing 47% of the global output. In 2021, China produced 3.1 million tonnes of tea, which is an increase from the 2.9 million tonnes produced in 2020. India, the second largest producer, accounted for 1.33 million tonnes of tea in 2021. India is one of the top five tea-exporting countries in the world, accounting for approximately 10% of total global exports.

According to the Tea Board, India consumed over 89% of the tea production in 2021. In the year 2020-21, India's tea consumption increased to 1,145 million mkg according to the Tea Board. The high production and consumption of tea in this region, help in the development of various convenient tea products such as tea bags for its use among people with busy schedules.

Competitive Landscape

The major global players in the market include Nestle S.A, Parle Products Pvt. Ltd, Berrymans Sweets, Perfetti Van Melle, Hersheyland, Tootsie Roll Inc., Lotte India, Cavendish & Harvey Confectionery GmbH, Candzey and Sugarless Confectionery Sugarlean PTY LTD.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic had both positive and negative impact on the global tea bags market. The pandemic created various challenges for every industry including the food and beverage sector due to limited production and distribution activities at the industrial level due to limited resources and unfavorable conditions.

The shutdown of various cafes, restaurants, and public tea-time places, reduced the demand for the various tea types on the global level, reducing the sales of tea bags. In addition, the shutdown of various offline stores such as convenience stores and supermarkets, created challenges for the customers to reach out the final product.

The pandemic increased the demand for healthy beverages such as herbal and green tea, to improve their immunity and health conditions. Tea bags were highly in demand due to their convenience and ready-to-use nature. The high use of tea bags at the household level positively impacted the market growth. The increased role of online sales platforms in providing greater options of tea bags raised the sales of the market.

Russia- Ukraine War Impact

Various industries around the world were affected by the Russia-Ukraine war and food and beverage industries were one of them. The industries faced numerous challenges and losses due to improper supply chain activities and decreased product sourcing and distribution among various regions of the world. The interrupted trade transitions at the global level decreased the sales and profit of the industry.

By Type

Fruit & Herbal Teabags
Green Teabags
Black Teabags
Others

By Shape

Pillow Shaped
Round Shaped
Square Shaped
Pyramid Shaped
Others

By Package Material

Nylon
Muslin
Polyester
Cotton
Others

By Distribution Channel

Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
E-commerce

By End-User

Household
Hotels & Restaurants
Workplaces
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In January 2023, Seven Spring, a Gujarat-based tea brand, announced the launch of 100% compostable tea bag sachets in India. The product is free from plastic and aluminium foils.
In January 2021, Sainsbury's, announced the introduction of its first plant-based own-label tea bags into the market. The new plant-based tea bag is claimed to be produced from polylactic acid, sourced from the sugars in cornstarch or sugarcane.
In January 2020, Tea India Ltd company, one of the largest tea producers in the world, launched luxurious colored and aromatic flavored tea bags in U.K. The tea bags contain various infused materials such as simmering milk, oats, cashews, and coconut.

Why Purchase the Report?

To visualize the global tea bags market segmentation based on type, shape, package material, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of tea bags market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global tea bags market report would provide approximately 77 tables, 84 figures and 234 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Shape
3.3. Snippet by Package Material
3.4. Snippet by Distribution Channel
3.5. Snippet by End-User
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Availability of Healthy and Aromatic Tea Options
  - 4.1.1.2. Introduction of New and Innovative Tea Bag
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of Tea Bags and Substitute Product Availability
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Fruit & Herbal Teabags
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Green Teabags
7.4. Black Teabags
7.5. Others

8. By Shape

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shape
- 8.1.2. Market Attractiveness Index, By Shape
8.2. Pillow Shaped
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Round Shaped
8.4. Square Shaped
8.5. Pyramid Shaped
8.6. Others

9. By Package Material

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Package Material
- 9.1.2. Market Attractiveness Index, By Package Material
9.2. Nylon
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Muslin
9.4. Polyester
9.5. Cotton
9.6. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets and Hypermarkets
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Specialty Stores
10.4. Convenience Stores
10.5. E-commerce

11. By End-User

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2. Market Attractiveness Index, By End-User
11.2. Household
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Hotels & Restaurants
11.4. Workplaces
11.5. Others

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shape
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Package Material
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shape
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Package Material
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. U.K.
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Spain
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shape
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Package Material
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shape
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Package Material
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Shape
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Package Material
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Hindustan Unilever Limited
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Bettys & Taylors of Harrogate Ltd.
14.3. The Hain Celestial Group, Inc.
14.4. Harney & Sons Fine Teas
14.5. Dilmah Ceylon Tea Company PLC
14.6. Bigelow Tea
14.7. Tetley
14.8. Organic India
14.9. Numi, Inc P.B.C.
14.10. Barry's Tea

LIST NOT EXHAUSTIVE