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全球網站寄存服務市場 - 2023-2030Global Web Hosting Services Market - 2023-2030 |
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全球網路託管服務市場在 2022 年達到 756 億美元,預計到 2030 年將達到 988 億美元,2023-2030 年預測期間CAGR為 21.8%。
由於網路使用者對網站寄存服務的意識不斷增強,對網站託管服務的需求將會上升。新公司和新創公司數量的增加可能會促進市場成長。新創公司和企業正在嘗試線上上創建自己的品牌,市場的支持使他們的過程變得更加容易。
根據最新資料,網路用戶數以每年4%的速度成長,預計每年約有1.96億位新人上網。 2000年,全球約有3.61億人使用網際網路,僅佔世界人口的6%。因此,全球網際網路普及率的不斷提高將對全球市場產生重大影響。
到 2022 年,北美預計將成為主導地區,佔據全球網路託管服務市場的 1/3 以上。領先的佔有率歸功於美國市場的迅速崛起,該市場擁有最多的線上網站。此外,一些主要的行業參與者,包括亞馬遜網路服務、Google有限責任公司和GoDaddy Operating Company LLC,在該地區佔有重要地位。
各國政府提供小企業主財政和非財政援助,以協助他們發展業務。這些努力鼓勵更多企業家在該國創業。例如,美國聯邦政府向小企業主提供許多資助計劃,例如女性擁有的小型企業聯邦合約和農村企業補助金。
此外,為了讓企業在激烈的競爭環境中生存下去,創業家需要全通路的銷售方式。全通路銷售模式使他們能夠透過網路提供整個產品種類,從而在全球擴大消費者群。因此,此類小型企業的擴張可能會在未來幾年推動市場擴張。
中小企業需要擁有強大的線上影響力才能接觸更多受眾。它使用網頁寄存服務來開發和管理專業網站、電子商務平台和線上應用程式。無論企業從事哪個垂直行業,都可以在網路上開展業務。根據 Google 最近的研究,全球 97% 的客戶使用網路來尋找本地公司及其提供的服務。
另一方面,全球中小企業數量正在快速成長。根據漢普郡信託銀行2020年3月的分析,英國中小企業數量自2010年以來成長了17%,而英國製造業自2010年以來中小企業數量成長了6%。因此,對中小企業的需求更大新創公司和中小企業使用網站寄存服務來接觸目標受眾並使其業務可行。
網站採用的最早階段是在伺服器上整合公司資料並收集客戶端資料。價格詳細資訊、發票和許多其他機密資訊都發佈到伺服器上,以便於存取。然而,控制和提供安全性極為複雜。現代網路安全主要是解決每個 IT 安全標準。
缺乏專業知識和技術專長以及缺乏意識,特別是在發展中經濟體,市場的平穩成長將受到阻礙。此外,發展中國家缺乏技術熟練的基礎設施阻礙了全球網路託管服務市場的成長。
Global Web Hosting Services Market reached US$ 75.6 billion in 2022 and is expected to reach US$ 98.8 billion by 2030, growing with a CAGR of 21.8% during the forecast period 2023-2030.
Demand for web hosting services will rise due to the growing awareness of the web hosting services among the internet users. The rising number of new companies and startups will likely boost the market growth. Startups and businesses are attempting to create their brands online and the market's support makes this process easier for them.
As per the recent data, the number of internet users is increasing at a 4% annual rate, expecting that about 196 million new people access the internet each year. In 2000, approximately 361 million people globally used the internet, accounting for only 6% of the world's population. Thus, this increasing internet penetration in the world will have a major impact on the global market.
In 2022, North America is expected to be the dominant region holding more than 1/3rd of the global web hosting services market. The leading share are owned to the rapid rise of U.S. market, which has the most websites available online. Furthermore, some major industry players, including as Amazon Web Services, Google LLC and GoDaddy Operating Company LLC, have significant presence in the region.
Governments in various nations provide financial and non-financial aid to small business owners in order to assist them in growing their businesses. The efforts encouraged more entrepreneurs to establish their businesses in the country. For example, U.S. federal government provides many funding programmes to owners of small businesses, such as the Women-Owned Small Business Federal Contract and US$A Rural Business Enterprise Grant.
Furthermore, to continue the enterprises in a highly competitive climate, the entrepreneurs demand an omnichannel sales approach. The omnichannel sales model allows them to expand their consumer base globally by delivering their whole product assortment via the internet. As a result, the expansion of such small businesses is likely to drive market expansion in the coming years.
SMEs demand having a strong online presence in order to reach a larger audience. It uses web hosting services to develop and manage professional websites, e-commerce platforms and online applications. Businesses have an internet presence regardless of the industry vertical in which they operate. According to recent Google studies, 97% of customers globally use the web to seek for local companies and the services that they provide.
On the other hand, the global number of SMEs is rapidly expanding. As per the 2020 March Hampshire Trust Bank analysis, the number of SMEs in UK has risen by 17% since 2010, while the British manufacturing sector has had a 6% increase in SMEs since 2010. Due to this, there is a greater demand for startups and SMEs to use web hosting services to reach their target audience and make their business viable.
The earliest stage of website adoption was the integration of the company's data on a server and the collection of client data. Price details, invoices and many other confidential facts are posted to the server for simple access. However, controlling and providing security is extremely complex. Modern network security is primarily about tackling every IT security standard.
The market's smooth growth would be hampered by a lack of expert knowledge and technical expertise, as well as a lack of awareness, particularly in developing economies. Furthermore, developing countries' lack of technologically proficient infrastructure hampers the global web hosting services market's growth.
The global web hosting services market is segmented based on component, type, deployment, application, end-user and region.
Hybrid is expected to be the fastest growing segment with less than 1/4th of the market during the forecast period 2023-2030. The segment's growth is due to the advantages it has over public and private clouds. As compared to the public cloud, it offers higher security and uptime. The cost of using a hybrid cloud is less than that of a private cloud.
Furthermore, companies globally are moving to hybrid cloud web hosting services to use the flexibility that it provides. It involves integrating on-premise private and third-party public clouds into a unified, flexible infrastructure. The infrastructure enables the company to choose the best cloud platform for each workload and application. It enables workload shift between public and private cloud services.
Asia-Pacific is the fastest growing region in the global web hosting services market covering about 25% of the market. Asia-Pacific is expected to gain a considerable share during the projection period as a result of the region's increasing movement of businesses to online platforms in the COVID pandemic and SMEs bearing massive losses due to lockdown in the region.
China pledged a special investment of roughly US$ 150 million for SMEs in the region in 2021. Furthermore, India established an International Cooperation plan with ASEAN and EU countries to help MSMEs flourish in the area. As digitalization and IOT integration increase in the MSME sector, expanding E-commerce across Asia-Pacific is expected to bolster the region's industry growth.
The major global players in the market include Amazon Web Services, Endurance International Group, Liquid Web LLC, Google LLC, GoDaddy Operating Company, LLC, Alibaba Cloud, Hetzner Online GmbH, Equinix, Inc., WPEngine, Inc. and 1&1 IONOS Inc.
The pandemic intensified the transition to digitalization, encouraging businesses to improve their online presence. The COVID-19 epidemic has had little impact on the expansion of the web hosting services business, as usage of web hosting services has surged in the face of unprecedented circumstances. Because most business owners have begun to offer their products and services online, the pandemic has considerably increased demand for web hosting services.
By providing an online virtual area, web hosting providers have enabled businesses to promote their products and services on their websites. Furthermore, some market participants provided free hosting services for a few months to assist enterprises during COVID-19 and to lift them during the epidemic. Mailchimp said in July 2020 that it would assist small businesses during the COVID-19 crisis by providing free custom domains for up to 5 years, as well as a free website builder, until June 30, 2020.
From server management to customer assistance, AI is enabling automation in different facets of web hosting services. Daily jobs are being handled by automated systems, increasing efficiency and reducing the need for manual intervention. AI is being utilized to improve security measures in web hosting providers. Machine learning algorithms can detect and mitigate possible threats like DDoS assaults, malware and other cybersecurity issues by analyzing the trends.
Chatbots enabled by AI deliver immediate and efficient customer care. It can answer basic questions, fix problems and help customers, enhancing overall customer happiness and lowering the pressure on human support workers. AI helps to optimize data center operations. It involves predictive maintenance, energy efficiency and overall infrastructure management to assure dependability and cost-effectiveness.
Geopolitical concerns influenced enterprises and organizations' preferences for data center site. Concerns regarding stability and security may cause some regions to reconsider hosting services. Hosting providers based in conflict-affected areas encountered problems such as infrastructure damage, service disruptions or changes in regulatory settings, limiting their capacity to serve clients.
Companies, particularly those in directly affected regions, may consider relocating their data and services to more stable locations to maintain business continuity and avoid potential war risks. Physical destruction of internet infrastructure, like undersea cables or network nodes, might disrupt connectivity and harm web hosting service performance globally.
The global web hosting services market report would provide approximately 77 tables, 77 figures and 201 pages.
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