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商品編碼

1396648

全球行動威脅防禦市場 - 2023-2030

Global Mobile Threat Defense Market - 2023-2030

出版日期: 2023年12月15日 | 出版商:

DataM Intelligence | 英文 216 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

全球行動威脅防禦市場在 2022 年達到 22 億美元，預計到 2030 年將達到 105 億美元，2023-2030 年預測期間CAGR為 22.0%。

由於對行動威脅防禦解決方案的需求不斷增加，以保護這些應用程式並保護敏感資料免受攻擊，市場上的主要參與者擴大開發和部署用於各種目的的行動應用程式。由於智慧型手機採用的全球性，行動威脅防禦市場在全球擁有龐大的潛在客戶群。行動用戶和環境的多樣性為行動威脅防禦提供者擴大其覆蓋範圍創造了機會。

消費者對網路安全重要性以及與行動裝置相關的潛在風險的認知不斷提高，促使個人和組織優先考慮行動安全，這有助於促進行動威脅防禦解決方案的市場成長。由於消費者對行動威脅防禦市場的需求增加，在混合工作文化中，員工擴大使用手機，導致勒索軟體攻擊和隱私外洩等嚴重問題。

由於移動威脅防禦的工業應用不斷增加，北美佔據了最大的市場佔有率。該地區的一些主要參與者正在擴大業務，以滿足消費者對行動威脅防禦市場的需求。例如，2023 年 7 月 5 日，VMware Workspace 增強了其 FedRAMP SaaS 產品，現在包括 VMware Workspace ONE Mobile Threat Defense。

動力學

智慧型手機在全球的普及率不斷提高

隨著越來越多的人使用智慧型手機進行各種活動，網路犯罪分子的攻擊面在全球範圍內不斷擴大。其中包括應用程式、行動裝置和通訊管道，因此對行動威脅防禦解決方案來防範威脅產生了更大的需求。工作和商業目的擴大採用行動設備，這加大了對行動威脅防禦解決方案的需求，以保護企業資料和通訊的安全性。

全球智慧型手機的普及有助於推動行動威脅防禦市場的成長。根據2023年爆炸主題給出的資料，全球約90%的手機是智慧型手機。目前，全球智慧型手機保有量約 65 億美元。中國擁有世界上最多的智慧型手機用戶，約佔全球 80 億美元人口的 85%。中國、印度、美國和印尼的智慧型手機普及率較高。

不斷發展的行動銀行和支付

行動銀行和支付涉及敏感財務資訊的交換，例如帳戶憑證和交易歷史記錄。這些服務擴大採用行動設備，增加了這些資料對網路犯罪分子的價值，凸顯了行動威脅防禦解決方案保護這些資料的重要性。行動銀行應用程式的激增催生了對行動威脅防禦解決方案的需求，以確保這些應用程式的安全。

根據 Netguru SA 2022 年的資料，78% 的美國成年人更喜歡透過行動應用程式或網站辦理銀行業務。行動銀行的日益普及和電子商務的蓬勃發展進一步凸顯了保護行動平台上敏感資訊的重要性。

行動威脅防禦有助於保護用戶免受欺詐性銀行應用程式的侵害，並確保交易的完整性。行動銀行和支付通常依賴安全的身份驗證方法，例如生物識別、雙重認證和多因素身份驗證。移動威脅防禦解決方案有助於保護這些身份驗證方法免受威脅。網路犯罪分子經常使用社會工程技術來誘騙用戶洩露他們的財務憑證。行動威脅防禦解決方案可偵測並防止網路釣魚攻擊，保護使用者免遭詐騙。

資料收集和隱私權規定

注重隱私的消費者和組織越來越謹慎地對待行動威脅防禦解決方案收集的資料。以威脅檢測為目的收集用戶資料引起了人們的擔憂，特別是在資料隱私法規嚴格的地區，例如歐洲的通用資料保護法規或加州的 CCPA。行動威脅防禦提供者需要獲得用戶同意才能收集和處理資料，這增加了這些解決方案部署的複雜性。

確保透明的做法並清楚解釋資料的使用方式具有挑戰性，但對於維護使用者信任至關重要。行動威脅防禦解決方案收集的資料如果不負責任地處理，可能容易被誤用或濫用。使用者和組織擔心他們的資料可能會被存取或用於安全以外的目的，從而導致隱私問題，從而阻礙行動威脅防禦市場的成長。

Overview

Global Mobile Threat Defence Market reached US$ 2.2 billion in 2022 and is expected to reach US$ 10.5 billion by 2030, growing with a CAGR of 22.0% during the forecast period 2023-2030.

Major key players in the market are increasingly developing and deploying mobile apps for various purposes due to this increase in the need for mobile threat defence solutions to secure these apps and protect sensitive data from attacks. The Mobile threat defence market has a vast potential customer base globally due to the global nature of smartphone adoption. The diversity of mobile users and environments creates opportunities for mobile threat defence providers to expand their reach.

The rising consumer awareness of the importance of cybersecurity and the potential risks associated with mobile devices has led individuals and organizations to prioritize mobile security helps to boost the market growth of mobile threat defence solutions. The rising use of mobiles by employees in a hybrid work culture is leading to serious issues such as ransomware attacks and privacy breaches due to this increase in the consumer's demand for the mobile threat defence market.

North America accounted largest market share in the market due to the increasing industrial adoption of the mobile threat defence. Some of the major key players in the region are expanding their business to fulfil consumers' needs for the mobile threat defence market. For instance, on July 05, 2023, VMware Workspace enhanced its FedRAMP SaaS offering to now include VMware Workspace ONE Mobile Threat Defense.

Dynamics

Growing Adoption of the Smartphones Globally

As an increasing number of people use smartphones for various activities, the attack surface for cybercriminals has grown globally. The includes apps, mobile devices and communication channels, creating a greater need for mobile threat defence solutions to protect against threats. The growing adoption of mobile devices for work and business purposes has amplified the need for mobile threat defence solutions to secure corporate data and communications.

The rising adoption of smartphones globally helps to boost the market growth of the mobile threat defence market. According to the data given by, Exploding Topics in 2023, globally around 90% of mobiles are smartphones across the world. Currently, there are around US$ 6.5 billion smartphones are there globally. China has the most smartphone users in the world that figure accounts for around 85% of US$ 8 billion global population. China, India, U.S. and Indonesia have higher adoption of smartphones.

Growing Mobile Banking and Payments

Mobile banking and payments involve the exchange of sensitive financial information, such as account credentials and transaction history. The growing adoption of mobile for these services increases the value of this data to cybercriminals, highlighting the importance of mobile threat defence solutions to safeguard it. The proliferation of mobile banking apps has created a need for mobile threat defence solutions to ensure the security of these applications.

According to the data given by Netguru S.A. in 2022, 78% of adults in U.S. preferred to bank via a mobile app or website. The increasing adoption of mobile banking and the flourishing e-commerce landscape further underscores the importance of protecting sensitive information on mobile platforms.

Mobile threat defence helps protect users from fraudulent banking apps and ensures the integrity of transactions. Mobile banking and payments often rely on secure authentication methods, such as biometrics, two-factor authentication and multifactor authentication. Mobile threat defence solutions help protect these authentication methods from threats. Cybercriminals frequently use social engineering techniques to trick users into revealing their financial credentials. Mobile threat defence solutions detect and prevent phishing attacks, safeguarding users from falling victim to fraud.

Data Collection and Privacy Regulations

Privacy-conscious consumers and organizations are increasingly careful of the data collected by mobile threat defence solutions. The collection of user data for the purpose of threat detection raises concerns, especially in regions with stringent data privacy regulations like the General Data Protection Regulation in Europe or CCPA in California. Mobile threat defence providers need to obtain user consent to collect and process data, which adds complexity to the deployment of these solutions.

Ensuring transparent practices and clearly explaining how data is used is challenging but is essential for maintaining user trust. The data collected by mobile threat defence solutions, if not handled responsibly, could be susceptible to misuse or abuse. Users and organizations fear that their data might be accessed or used for purposes other than security, leading to privacy concerns that hamper the market growth of the mobile threat defence market.

Segment Analysis

The global mobile threat defence market is segmented based on deployment type, platform, enterprise, application, end-user and region.

Rapid Growth in the Phishing Mobile Threat Helps to Boost Segment Growth

Based on the application the mobile threat defence market is divided into phishing, ransomware and malware. The phishing segment accounted for the largest market share 32.25% in the global mobile threat defence market. Phishing attacks are most common methods used by cyber criminals to compromise mobile device security. The attacks include deceptive emails and messages, that trick users into revealing sensitive information of login credentials.

According to the data given by BlackBerry Limited, mobile phishing is one of the fastest-growing threats and global mobile phishing attempts have increased by almost 40% which helps to boost demand for the mobile threat defence market. Some of the major key players in the market follow merger and acquisition strategies to expand their business. For instance, on January 18, 2023, Ivanti and Lookout extended their partnership to deliver mobile threat defence as a part of Ivanti's unified endpoint management solution. Both the company's solutions provide consumers with best-in-class protection against phishing attacks.

Geographical Penetration

High Penetration of Smartphones in Asia-Pacific

Asia-Pacific accounted largest market share 31.12% in the global mobile threat defence market due to the growing adoption of smartphones in the region. China and India with large populations are major shareholding countries in the region due to smartphone usage has become ubiquitous. India has the highest mobile data consumption rate at 12 gigabytes per user in the world in 2021. India is adopting US$ 25 million new smartphone users every quarter making it a flourishing ground to launch digital initiatives.

Major key players in the region have adopted a "mobile-first" approach, recognizing the potential of mobile devices for reaching customers, conducting business operations and providing services. Asia-Pacific leads in mobile payment adoption with countries like China at the forefront of mobile payment technologies. The high value and sensitivity of financial transactions make mobile threat defence a crucial component for securing mobile payment and banking applications.

Growing innovative solutions by major key players in the region helps to boost market growth over the forecast period. For instance, on August 11, 2023, Protectt.ai launched a new version of AppProtectt in the market. The new features of the app allow extended threat detection and response which offer a RunTime mobile app security.

Competitive Landscape

The major global players in the market include: Cisco Systems, SAP SE, Broadcom, Inc., VMware, Citrix Systems, Kaspersky Labs, Ivanti, Micro Focus, ZOHO and SolarWinds.

COVID-19 Impact Analysis

The growing consumer shift to remote work and increased reliance on mobile devices helps to boost market growth during the pandemic. Employees were using their smartphones and tablets for work-related tasks, which heightened the need for mobile security solutions. Cybercriminals exploited the pandemic by launching phishing attacks related to COVID-19, such as fraudulent health advisories and vaccine information. Mobile devices became targets for malware and other threats. Mobile threat defence solutions played a vital role in protecting against these attacks.

Many organizations needed to provide secure access to corporate resources from mobile devices. Mobile threat defence solutions helped companies ensure that mobile devices connecting to the corporate network were protected against threats. The healthcare sector, in particular, experienced an increased focus on mobile security due to the pandemic. With the surge in telemedicine and remote patient monitoring, securing healthcare-related data on mobile devices became critical. The pandemic raised concerns about data privacy, especially regarding contact tracing and health-related data.

Russia-Ukraine War Impact Analysis

During geopolitical conflicts, there is an uptick in cyberattacks and threats, as state-sponsored or hacktivist groups target various entities. Mobile threat defence solutions become crucial for protecting mobile devices from malware, phishing and other attacks. The conflict led to an increase in state-sponsored cyber threats, with government-backed actors seeking to infiltrate or disrupt critical infrastructure and organizations. Mobile threat defence solutions see a surge in demand to counter these threats.

The heightened awareness of cybersecurity risks during times of conflict leads to greater adoption of mobile threat defence solutions. Organizations and individuals recognize the importance of securing their mobile devices, thus boosting the mobile threat defence market. The conflict necessitates secure communication methods for individuals and organizations dealing with sensitive information. Mobile threat defence solutions help to ensure that mobile communications are protected from eavesdropping and interception.

By Deployment Type

On-Premise
Cloud

By Platform

IOS
Android

By Enterprise

Small and medium-sized enterprises
Large Enterprises

By Application

Phishing
Ransomware
Malware

By End-User

BFSI
Healthcare and Pharmaceuticals
Retail
Public Sector
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On November 06, 2023, Zimperium launched Australia's first and only sovereign-hosted mobile threat defense (MTD) capability. The company invested in the Australian sovereign cybersecurity industry which directly supports Australian government departments.
On June 12, 2023, StarHub launched a mobile threat defence solution to protect enterprises from mobile security threats. The company's Mobile Threat Defence solution uses machine learning to protect mobile devices and apps against threats. The company offers various types of solutions such as insecure Wi-Fi networks, Mobile Phishing, Unsafe Apps and Device attacks.
On October 06, 2020, BlackBerry Limited launched BlackBerry protect mobile a new AI-powered mobile threat defense solution for the protection from mobile malware and phishing attacks.

Why Purchase the Report?

To visualize the global mobile threat defence market segmentation based on deployment type, platform, enterprise, application, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of mobile threat defence market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global mobile threat defence market report would provide approximately 77 tables, 76 figures and 216 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Deployment Type
3.2. Snippet by Platform
3.3. Snippet by Enterprise
3.4. Snippet by Application
3.5. Snippet by End-User
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Adoption of the Smartphones Globally
  - 4.1.1.2. Growing Mobile Banking and Payments
- 4.1.2. Restraints
  - 4.1.2.1. Data Collection and Privacy Regulations
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Deployment Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
- 7.1.2. Market Attractiveness Index, By Deployment Type
7.2. On-Premise
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Cloud

8. By Platform

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 8.1.2. Market Attractiveness Index, By Platform
8.2. IOS *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Android

9. By Enterprise

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise
- 9.1.2. Market Attractiveness Index, By Enterprise
9.2. Small and medium-sized enterprises*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Large Enterprises

10. By Application

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2. Market Attractiveness Index, By Application
10.2. Phishing*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Ransomware
10.4. Malware

11. By End-User

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2. Market Attractiveness Index, By End-User
11.2. BFSI*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Healthcare and Pharmaceuticals
11.4. Retail
11.5. Public Sector
11.6. Others

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Russia
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Platform
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Enterprise
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Cisco Systems*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. SAP SE
14.3. Broadcom, Inc.
14.4. VMware
14.5. Citrix Systems
14.6. Kaspersky Labs
14.7. Ivanti
14.8. Micro Focus
14.9. ZOHO
14.10. SolarWinds

LIST NOT EXHAUSTIVE