首頁 > 市場調查報告書 > 通訊

數位廣播

市場調查報告書

商品編碼

1396645

全球行動電視市場 - 2023-2030

Global Mobile TV Market - 2023-2030

出版日期: 2023年12月15日 | 出版商:

DataM Intelligence | 英文 205 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

概述

全球行動電視市場將於 2022 年達到 115 億美元，預計到 2030 年將達到 227 億美元，2023-2030 年預測期間CAGR為 10.2%。

透過行動電視更方便地觀看國際節目，為全球更多觀眾開啟了市場。由於行動電視的成長和更廣泛的國際內容傳播，用戶可以享受本地內容。訂閱式手機電視服務的成長趨勢有助於推動消費者對手機電視市場的需求。

行動電視應用程式具有方便用戶使用的介面，使觀眾可以輕鬆導航和發現內容，進一步鼓勵使用。數位支付方式與應用程式內購買的整合簡化了訂閱流程，讓使用者可以輕鬆地進行支付。

到2022年，北美預計將成為成長最快的地區，佔全球市場的佔有率不到1/4。主要參與者增加產品推出有助於推動預測期內的市場成長。例如，2023 年 10 月 5 日，Spectrum 宣布向美國另外 1,700 多個家庭和小型企業推出 Spectrum 網路、行動電視和語音服務。該產品的推出有助於推動行動電視市場的成長。

動力學

提高行動電視上的內容可用性

增加行動電視上的內容可用性確實是推動行動電視產業市場成長的關鍵因素。各種內容的可用性，包括直播電影片道、點播影片、電影、體育、新聞等，是一個重要的推動力。隨著越來越多的內容提供者和廣播公司針對行動消費最佳化其產品，它吸引了更大的用戶群。

行動網路基礎設施的改善，包括5G技術的推出，有助於推動市場成長。便利因素鼓勵更多人訂閱行動電視服務。根據2022年8月20日發布的消息，YouTube表示，用戶每天在電視螢幕上觀看YouTube的時間超過1.8億小時。行動平台上免費影片串流的 YouTube 應用程式正在不斷成長。

全球智慧型手機普及率不斷上升

智慧型手機普及率的上升確實對推動智慧型手機鏡頭市場的成長發揮了重要作用。許多用戶在考慮升級時優先考慮相機質量，從而導致對具有改進相機鏡頭的智慧型手機的需求不斷循環。智慧型手機製造商之間的激烈競爭推動了相機技術的創新。

智慧型手機用戶在旅途中觀看電視節目、體育賽事和其他內容。這種靈活性符合現代生活方式，人們經常在旅行期間透過智慧型手機尋求娛樂和資訊。根據年度教育狀況報告（ASER）調查，印度農村地區智慧型手機的普及率2018年為36.5%，2020年將增至61.8%，2021年將增至67.6%。智慧型手機普及率在過去三年加倍。

網路覆蓋範圍有限

行動電視有限的網路覆蓋範圍確實對市場成長產生了重大影響。行動電視是指在移動時透過智慧型手機和平板電腦等行動裝置觀看電視內容的能力。為了提供無縫且令人滿意的行動電視體驗，強大且廣泛的網路基礎設施至關重要。

網路覆蓋範圍有限會導致訊號強度較差或不一致。它會導致串流媒體中斷、緩衝問題以及普遍不佳的觀看體驗。行動電視提供廣泛的內容，例如直播電視和串流媒體服務。印度 LocalCircle 於 2023 年 2 月進行的調查顯示，69% 的行動用戶每天都面臨訊號問題。

Overview

Global Mobile TV Market reached US$ 11.5 billion in 2022 and is expected to reach US$ 22.7 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.

Greater accessibility of international programming via mobile TV has opened up the market to more viewers globally. Users may enjoy local content owing to the growth of mobile TV and wider international material reach. The growing trend of subscription-based mobile TV services helps to boost consumers demand for the mobile TV market.

Mobile TV apps have user-friendly interfaces that make it easy for viewers to navigate and discover content, further encouraging usage. The integration of digital payment methods and in-app purchases simplifies the subscription process and allows users to make payments conveniently.

In 2022, North America is expected to be the fastest growing region having less than 1/4th of the global market. An increase in product launches by the major key players helps to boost market growth over the forecast period. For instance, on October 05, 2023, Spectrum announced a launch of Spectrum Internet, Mobile TV and Voice services to more than 1,700 additional homes and small businesses in U.S. The product launch helps to boost market growth of the mobile TV.

Dynamics

Increasing Content Availability on the Mobile TV

Increasing content availability on mobile TV is indeed a crucial factor driving market growth in the mobile TV industry. The availability of a diverse range of content, including live TV channels, on-demand videos, movies, sports, news and more, is a significant driver. As more content providers and broadcasters optimize their offerings for mobile consumption, it attracts a larger user base.

The improvement in mobile network infrastructure, including the rollout of 5G technology helps to boost the market growth. The convenience factor encourages more people to subscribe to mobile TV services. According to the news published on August 20, 2022, YouTube said that users watch more than 180 million hours of YouTube on TV screen every day. YouTube application for free video streaming on mobile platforms is growing.

Rising Smartphone Penetration Globally

Rising smartphone penetration indeed plays a significant role in boosting the growth of the smartphone lens market. Many users prioritize camera quality when considering an upgrade, leading to a continuous cycle of demand for smartphones with improved camera lenses. Intense competition among smartphone manufacturers drives innovation in camera technology.

Smartphone users watch TV shows, sports events and other content while on the move. The flexibility aligns with the modern lifestyle where people often seek entertainment and information on their smartphones during travel. According to the Annual Status of Education Report (ASER) survey, the availability of smartphones in rural India was 36.5% in 2018 and increased to 61.8% in 2020 and 67.6% in 2021. Smartphone penetration is doubled in the past three years.

Limited Network Coverage

Limited network coverage for mobile TV indeed has a significant impact on market growth. Mobile TV refers to the ability to watch television content on mobile devices such as smartphones and tablets while on the go. To provide a seamless and satisfying mobile TV experience, a robust and widespread network infrastructure is essential.

Limited network coverage results in poor or inconsistent signal strength. It leads to interruptions in streaming, buffering issues and a generally subpar viewing experience. Mobile TV offer wide range of content such as live TV and streaming services. According to the survey conducted by the LocalCircle in India on February 2023, 69% of mobile users faced signal issues on daily basis.

Segment Analysis

The global mobile tv market is segmented based on Content, technology, service, application and region.

Increase in the Adoption of IPTV Technology in Mobile TV

IPTV technology segment holds the 1/3rd of the global market share in due to the increase in industrial adoption. Users often customize their IPTV subscriptions, selecting only the channels and content they are interested in. Many IPTV services offer time-shifted viewing options, allowing users to pause, rewind or record live TV, which is particularly useful for mobile users who may have interruptions while watching.

An increase in product launches by major key players helps to boost segment growth over the forecast period. For instance, on January 26, 2023, RailTel launched an IPTV service over RailWire from January. IPTV service delivers television programming and other visual content using the internet protocol or transmission control protocol.

Geographical Penetration

Rising Popularity of the Mobile TV in Asia-Pacific

Asia-Pacific held around 50% the market share of the global mobile TV market due to its rich and diverse content landscape. Local content providers produce a wide array of content, including movies, TV shows and live events. International content is also popular, making the region a vibrant mobile TV market.

The rising popularity of online streaming services has surged in the region. Services like Amazon Prime Video, Netflix, Disney+ and local platforms offer a vast library of content accessible on mobile devices. An increase in Government initiatives helps to boost market growth over the forecast period. For instance, on February 21, 2023, the Government of India launched an Over-the-Top (OTT) platform for the Prasar Bharati. The Government also aims to take tier 2 and tier 3 cities with more auctions for new FM radio stations.

Competitive Landscape

The major global players in the market include: AT&T, Comcast, SPB TV, Time Warner Cable, Verizon Communications, Bell Canada, Bharti Airtel, Charter Communications, Consolidated Communications and Cox Communications.

COVID-19 Impact Analysis

Streaming platforms, such as Netflix, Amazon Prime Video, Disney+ and others, experienced significant growth during the pandemic. Many people subscribed to or increased their usage of these services to access a wide range of TV content on their mobile devices. The pandemic accelerated the trend of cord-cutting, as more consumers canceled traditional cable or satellite TV subscriptions in favor of streaming services accessible on mobile devices. The shift had a direct impact on the mobile TV market.

Major sporting events were postponed or canceled, leading to a temporary disruption in live sports programming. It affected mobile TV platforms that rely on sports content to attract viewers. The production of new TV content was disrupted due to lockdowns and safety measures, causing delays in the release of new series and episodes. It impacted the availability of fresh content on mobile TV platforms.

Russia Ukraine Impact

The Russia-Ukraine conflict creates economic uncertainty in the affected regions and globally. Economic instability may lead to reduced consumer spending, affecting subscriptions to mobile TV services. Currency fluctuations resulting from geopolitical tensions can impact the costs of mobile TV services, especially for businesses operating in or trading with countries directly affected by the conflict. Changes in exchange rates can affect pricing and profitability.

Mobile TV providers reconsider their plans for geographic expansion in regions directly impacted by the conflict. Uncertainty and risks associated with investing in these regions lead to delays or changes in expansion strategies. Content distribution agreements affected if there are disruptions to the supply chain or distribution networks. It impact the availability of certain TV channels or content on mobile TV platforms.

By Content

Video-on-Demand
Online Video
Live Streaming

By Technology

IPTV
OTT
Satellite
Others

By Service

Free to air service
Pay TV service

By Application

Commercial
Personal

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On August 01, 2023, Xiaomi launched Redmi 12 5G smartphone, Redmi Watch 3 Active and Xiaomi Smart TV X series. The company has been testing the Redmi 12 5G smart phone on the Amazon e-commerce website.
On August 05, 2023, Government of India launched direct-to-mobile technology for the live TV connections without data connection. Direct-to-mobile technology allow mobile phone users to watch TV on their devices.
On January 19, 2023, RailTel provided Internet Protocol Television (IPTV) services to RailWire subscribers. RailTail is partnered with Hyderabad-based IPTV service firm city online media to provide these services to Railwire customers under ULKA TV brand.

Why Purchase the Report?

To visualize the global mobile TV market segmentation based on content, technology, service, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of mobile TV market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global mobile TV market report would provide approximately 69 tables, 77 figures and 205 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Content
3.2. Snippet by Technology
3.3. Snippet by Service
3.4. Snippet by Application
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Content Availability on the Mobile TV
  - 4.1.1.2. Rising Smartphone Penetration Globally
- 4.1.2. Restraints
  - 4.1.2.1. Limited Network Coverage
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Content

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 7.1.2. Market Attractiveness Index, By Content
7.2. Video-on-Demand*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Online Video
7.4. Live Streaming

8. By Technology

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 8.1.2. Market Attractiveness Index, By Technology
8.2. IPTV*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. OTT
8.4. Satellite
8.5. Others

9. By Service

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 9.1.2. Market Attractiveness Index, By Service
9.2. Free to air service*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Pay TV service

10. By Application

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2. Market Attractiveness Index, By Application
10.2. Commercial*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Personal

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Content
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. AT&T*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Comcast
13.3. SPB TV
13.4. Time Warner Cable
13.5. Verizon Communications
13.6. Bell Canada
13.7. Bharti Airtel
13.8. Charter Communications
13.9. Consolidated Communications
13.10. Cox Communications

LIST NOT EXHAUSTIVE