首頁 > 市場調查報告書 > 消費品

衣服

市場調查報告書

商品編碼

1382502

全球男裝市場 - 2023-2030

Global Menswear Market - 2023-2030

出版日期: 2023年11月17日 | 出版商:

DataM Intelligence | 英文 198 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

概述

2022年，全球男裝市場規模達到5,602億美元，預計2030年將達到7,900億美元，2023-2030年預測期間CAGR為4.4%。

不斷變化的時尚趨勢、消費者意識的增強以及社交媒體影響力的不斷增強，推動了對男裝的更高需求。電子商務和線上零售通路使時尚變得更容易獲得，這進一步擴大了市場，公司也正在轉向自己的電子商務平台，以方便地訪問其時尚產品系列。

此外，朝向更休閒和多樣化風格的轉變促使男性對自己的衣櫃進行投資，從而推動了各種服裝的銷售，包括休閒裝、運動裝和配件。全球可支配收入和城市化水準的提高也支撐了男裝市場的成長。總體而言，這些因素正在促進男裝行業的蓬勃發展，為品牌和零售商提供大量機會。

人口成長、可支配收入增加以及具有強烈時尚意識的年輕人口推動亞太地區在男裝市場佔據最大佔有率。電子商務和快時尚品牌的激增，以及對全球時尚趨勢的認知不斷增強，進一步提升了亞太地區在全球男裝市場中的地位。

動力學

男士流行趨勢：風格多元、獨特、創新

持續不斷的新趨勢預計將推動男裝市場呈現多樣化和獨特的時尚趨勢。從時尚的風衣到拉鍊連帽衫、奇特的羊毛帽以及背心與褲子的融合，這是風格實驗的一年。人字拖的回歸和四四方方的飛行員夾克的流行增添了意想不到的曲折。

絲巾和精緻的鞋履重新定義了配飾，而老闆級西裝外套則讓人回想起 80 年代的精緻。將衣服塞進褲腰是一種流行的選擇，展示個人風格和腰帶。這些趨勢代表了一個個性和創意表達的時代，讓男士能夠策劃超越傳統的獨特時尚宣言，在服裝中融合復古與現代元素，推動全球市場男士時尚趨勢。

電子商務影響力不斷增強

男裝市場預計將受到電子商務全球擴張的推動。根據 FIS 全球預測，到 2026 年，全球電子商務市場價值將接近 8.5 兆美元。儘管疫情爆發初期電子商務的快速成長略有放緩，但電子商務市場規模仍成長了 10%。2021 年至 2022年全球電子商務交易額將達近6兆美元。

電子商務活動的持續上升軌跡反映了市場的彈性以及男裝品牌在數位零售領域蓬勃發展的持續機會。隨著線上服飾購物的趨勢日益成長，各大公司都開始轉向自己的電子商務平台，以瞄準全球更廣泛的受眾。

通膨上升帶來的挑戰與策略

男裝市場正面臨多種限制，主要是由於通膨上升及其連鎖效應。燃料和運輸成本的增加給物流公司帶來了財務負擔，而物流公司又對使用其服務的服裝品牌徵收附加費。這些附加費迫使品牌將額外成本轉嫁給零售店，可能導致消費者的產品價格上漲。

在應對通貨膨脹的過程中，零售商可能面臨維持利潤率的挑戰。材料的高成本正在影響製造商和供應商，他們可能很難提供有競爭力的價格。為了應對這些挑戰，企業可以考慮大量採購、尋找新供應商和談判更好的條款等策略。

Overview

Global Menswear Market reached US$ 560.2 billion in 2022 and is expected to reach US$ 790.0 billion by 2030, growing with a CAGR of 4.4% during the forecast period 2023-2030.

The changing fashion trends, increased consumer awareness and the growing influence of social media have contributed to higher demand for men's clothing. E-commerce and online retail channels are making fashion more accessible which further expanding the market also companies are shifting towards their own e-commerce platform to provide easy access to the their fashion lineup.

Also, a shift toward more casual and diverse styles has prompted men to invest in their wardrobes, driving sales of a wide range of clothing items, including casual wear, activewear and accessories. The menswear market's growth is also supported by a global rise in disposable income and urbanization. Overall, these factors are fostering a thriving menswear industry with numerous opportunities for brands and retailers.

Asia-Pacific holds the largest share in menswear market is driven with a growing population, rising disposable incomes and a strong fashion-conscious youth population. The proliferation of e-commerce and fast fashion brands, along with a growing awareness of global fashion trends, has further boosted the Asia-Pacific's prominence in the globally menswear market.

Dynamics

Men's Fashion Trends: Diverse, Unique and Innovative Styles

The ongoing new trends are expected to drive the menswear market with characterized by diverse and unique fashion trends. From sleek trench coats to zip-up hoodies, quirky fleece hats and a fusion of tanks with trousers, it's a year of style experimentation. The return of flip flops and the prominence of boxy bombers add unexpected twists.

Silk scarves and dainty footwear redefine accessories, while boss-level blazers recall '80s sophistication. Tucking in garments is a popular choice, showcasing personal style and belts. The trends represent an era of individuality and creative expression, allowing men to curate distinctive fashion statements that go beyond convention, embracing a fusion of retro and contemporary elements in their attire, which are driving the men's fashion trends in global market.

Growing Influence of E-commerce

The menswear market is expected to be driven by the global expansion of e-commerce. As per FIS Global Projections indicate that the global e-commerce market will approach a value of approximately US$8.5 trillion by 2026. Despite a slight reduction in the rapid e-commerce growth witnessed during the initial pandemic years, there was a 10% increase in global e-commerce transaction value from 2021 to 2022, reaching nearly US$6 trillion.

The sustained upward trajectory in e-commerce activity reflects the market's resilience and continued opportunities for menswear brands to thrive in the digital retail landscape. As there is a growing trends for online cloths shopping, the major companies are shifting towards their own e-commerce platforms to target the bigger audience globally.

Challenges and Strategies Amid Rising Inflation

The menswear market is facing several restraints, primarily due to rising inflation and its cascading effects. Increased fuel and transportation costs are imposing financial burdens on logistics companies, which, in turn, are imposing surcharges on clothing brands that use their services. The surcharges are compelling brands to pass on the additional costs to retail outlets, potentially leading to increased product prices for consumers.

Retailers may face challenges in maintaining profit margins as they grapple with inflation. The high cost of materials is impacting manufacturers and suppliers, who may struggle to offer competitive prices. To navigate these challenges, businesses can consider strategies like bulk buying, finding new suppliers and negotiating better terms.

Segment Analysis

The global menswear market is segmented based on type, season, distribution channel and region.

Topwear Dominance: Comfort Takes the Lead in Men's Fashion

Topwear clothing dominates the menswear market due to the newfound importance of comfort over style. The pandemic's impact shifted preferences towards comfortable, relaxed silhouettes. Oversized shirts, XXL jackets and baggy t-shirts have found favor on runways and in collections from Louis Vuitton, Balenciaga, Prada, Valentino, Schiaparelli, Fendi and more.

The trend is about well-tailored, structured clothing rather than merely sizing up. Brands like Valentino and The Row reimagine classic pieces with a modern twist, emphasizing comfort without compromising elegance. Furthermore, fitness trends like gym clothing are the major factor driving the market for topwear for men, as people are seeking comfortable sports t-shirt wear.

Geographical Penetration

Asia-Pacific Dominance: The Growth Factors in the Menswear Market

Asia-Pacific holds the largest share in the menswear market due to its immense population of 4.3 billion, encompassing China and India, the world's most populous countries. The region boasts a diverse demographic landscape with varying fertility and mortality rates, urbanization trends and migration flows.

Social commerce is on the rise, with social media platforms facilitating in-app shopping and livestream shopping becoming a significant trend in the region. Lastly, brick-and-mortar retail remains relevant, with brands investing in omnichannel commerce and innovative physical retail experiences. The growing populations and e-commerce are significant factors for the growing menswear market in the region.

COVID-19 Impact Analysis

The COVID-19 pandemic has significantly impacted the menswear market. Lockdowns, social distancing measures and remote working led to a decrease in demand for formal and office wear, causing a shift towards more casual and comfortable clothing. Physical retail stores faced closures and reduced foot traffic, pushing consumers towards online shopping. Many menswear retailers struggled due to disrupted supply chains and declining sales.

However, there was a surge in loungewear and athleisure as people sought comfort and style for working from home. The pandemic also accelerated the adoption of e-commerce in the menswear sector. As the world emerges from the pandemic, the menswear market is adapting to new consumer preferences and a blend of formal and casual styles, reflecting the changes in work and lifestyle.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict has reverberated through the menswear market primarily due to the surge in commodity prices, especially in food and energy sectors. The price spikes have a cascading effect on the textiles and apparel industry. While ocean freight rates have not been significantly affected at the moment, disruptions have intensified in rail and air freight services.

The disruptions made from the conflict's economic impact and geopolitical tensions, have the potential to disrupt the supply chain of textiles and apparel. As a result, menswear brands may face challenges in sourcing materials and delivering products, which could lead to increased production costs and, in turn, affect pricing and availability in the market.

By Type

Topwear
Bottomwear
Innerwear
Footwear
Sportswear
Other

By Season

Summer
Winter
All Season

By Distribution Channel

Supermarkets and Hypermarkets
Multi-brand Retail Stores
Online Stores
Exclusive Apparel Stores
Others

By End-User

Cereals
Pulses
Legumes
Oil seed
Cotton seed
Fertilizers
Other

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In May 2023, Louis Stitch, a prominent fashion brand, expanded its product range by introducing a men's clothing line. The strategic move aligns with the company's goal to establish itself as a comprehensive fashion destination for contemporary men. The initial launch of the men's clothing line includes premium shirts and polo T-shirts, with Louis Stitch planning to release 150-200 unique designs monthly to cater to various style preferences among its male customer base.
In March 2023, Muzo, a prominent luxury menswear brand in India, unveiled its new summer collection. The collection includes premium Giza cotton shirts and linen shirts, designed for warm weather. The launch event took place on March 1, 2023, in Mumbai and garnered the attention of fashion enthusiasts and influencers.
In October 2023, Marks & Spencer (M&S) introduced its 'Anything but Ordinary' Autumn Menswear campaign, marking its first standalone menswear campaign since 2015. Filmed in Manchester at the iconic Salford Lads' & Girls' Club, the campaign aims to transform perceptions of M&S menswear.

Competitive Landscape

major global players in the market include: Nike Inc., Adidas AG, Puma, VF Corporation, HanesBrands, LVMH Moet Hennessy Louis Vuitton, Kering, Ermenegildo Zegna, Giorgio Armani.

Why Purchase the Report?

To visualize the global menswear market segmentation based on type, season, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of menswear market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global menswear market report would provide approximately 58 tables, 58 figures and 198 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Season
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Men's Fashion Trends: Diverse, Unique and Innovative Styles
  - 4.1.1.2. Growing Influence of E-Commerce
- 4.1.2. Restraints
  - 4.1.2.1. Challenges and Strategies Amid Rising Inflation
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Topwear*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Bottomwear
7.4. Innerwear
7.5. Footwear
7.6. Sportswear
7.7. Other

8. By Season

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 8.1.2. Market Attractiveness Index, By Season
8.2. Summer*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Winter
8.4. All Season

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. 3 Supermarkets and Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Multi-brand Retail Stores
9.4. Online Stores
9.5. Exclusive Apparel Stores
9.6. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Nike Inc.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Adidas AG
12.3. Puma
12.4. VF Corporation
12.5. HanesBrands
12.6. LVMH Moet Hennessy Louis Vuitton
12.7. Kering
12.8. Ermenegildo Zegna
12.9. Giorgio Armani

LIST NOT EXHAUSTIVE