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市場調查報告書

商品編碼

1352147

全球企業視訊內容管理市場 - 2023-2030

Global Enterprise Video Content Management Market - 2023-2030

出版日期: 2023年09月27日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

全球企業視訊內容管理市場在2022年達到132億美元，預計到2030年將達到296億美元，2023-2030年預測期間複合年成長率為10.2%。

遠距工作和虛擬協作的成長促使企業內部視訊通訊顯著增加，其中包括視訊會議、網路研討會、培訓視訊和內部通訊。隨著越來越多的組織依賴影片，有效的影片內容管理的需求變得至關重要。企業出於各種目的製作大量影片內容，包括行銷、培訓、知識分享和客戶支援。

許多組織正在使用基於視訊的培訓和電子學習平台來提高員工的技能。企業視訊內容管理系統可以幫助組織培訓影片、追蹤學習者進度並確保符合培訓要求。影片已成為行銷和與客戶互動的主要媒介。企業視訊內容管理系統平台提供了管理行銷影片、追蹤績效指標和分析客戶參與度的工具。

北美是全球企業視訊內容管理市場的主導地區，佔1/3的市場。企業優先考慮員工培訓和發展。企業視訊內容管理系統在透過影片提供培訓內容方面發揮著至關重要的作用，使其成為該地區人才發展的重要工具。企業視訊內容管理系統平台有利於遠端協作、培訓和溝通，使其對於在該地區營運的企業不可或缺。

動力學

線上影片內容的需求不斷成長

遠距工作和虛擬協作的興起增加了對視訊內容的需求，以促進員工和團隊之間的溝通、培訓和知識共享。企業視訊內容管理平台使組織能夠安全地創建、儲存和共享視訊內容。影片已成為行銷和銷售工作的強大工具。企業影片內容管理平台可協助企業創建和分發行銷影片、產品演示和銷售演示，以吸引客戶和潛在客戶。

例如，2023 年 3 月 16 日，人工智慧驅動的視覺商務平台 StoryStream 在與多個品牌成功試點計畫後推出了即時視訊購物解決方案。該平台允許線上零售商將即時視訊購物體驗整合到其電子商務網站中，使客戶能夠與主持人即時互動並直接從視訊串流中進行購買，最終提高參與度和銷售額。

5G 技術的採用不斷增加

與前幾代蜂窩網路相比，5G 提供了指數級更快的資料速度，這種高速連接可實現高畫質影片內容的無縫流式傳輸和下載，使其成為依賴向用戶提供影片內容的企業影片內容管理平台的理想選擇。 5G網路提供超低延遲，減少發送和接收資料之間的延遲，這對於企業視訊內容管理解決方案中的即時視訊串流、直播和互動式視訊會議至關重要。

根據《印度時報》報道，增強的瀏覽體驗和更快的下載將有助於影片內容消費的快速成長。觀眾將獲得更流暢的串流媒體體驗並快速存取高畫質視訊內容。 5G 技術的影響預計將減少對傳統有線和衛星電視服務的依賴，鼓勵更多用戶更多地使用OTT（Over-The-Top）和連網電視平台，這一轉變將帶來更廣泛的視訊內容受眾。

技術進步

視訊壓縮、串流協定和編解碼器的進步提高了視訊品質、降低了頻寬要求並增強了用戶體驗。更高解析度的影片以及對 4K 甚至 8K 內容的支援在企業影片內容管理平台中已經很常見。企業視訊內容管理平台已經適應了行動優先時代，提供響應靈敏且方便用戶使用的行動應用程式，這種可訪問性允許用戶透過智慧型手機和平板電腦查看和貢獻視訊內容。

例如，2023 年9 月4 日，Zoom 推出了一項名為「註釋」的功能，使用戶能夠在視訊通話期間創建、共享和編輯文字文檔，並且該功能允許會議參與者直接在共享文檔上進行即時協作。變焦平台。使用者可以在會議之前或會議期間建立筆記、制定議程並與與會者分享。

頻寬消耗和版權問題

串流消耗大量頻寬的高品質視訊內容會促使組織的網路基礎設施緊張，尤其是在有並髮用戶存取視訊內容的情況下。儲存高畫質和 4k 影片的影片內容非常昂貴。組織需要分配足夠的儲存容量，這會增加營運成本，而這些因素阻礙了市場的成長。

組織在使用第三方影片內容時必須解決版權和授權問題。確保他們擁有使用和分享影片內容的適當權利對於避免法律糾紛至關重要。鼓勵用戶參與影片內容並採用企業影片內容管理平台可能是一個課題。組織可能需要投資於培訓和方便用戶使用的介面以促進採用。

Overview

Global Enterprise Video Content Management Market reached US$ 13.2 billion in 2022 and is expected to reach US$ 29.6 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.

The growth of remote work and virtual collaboration has led to a significant increase in video communication within enterprises and this includes video conferencing, webinars, training videos and internal communications. As more organizations rely on video, the need for effective video content management becomes crucial. Enterprises are producing vast amounts of video content for various purposes, including marketing, training, knowledge sharing and customer support.

Many organizations are using video-based training and e-learning platforms to upskill their employees. Enterprise video content management systems can help organize training videos, track learner progress and ensure compliance with training requirements. Videos have become a primary medium for marketing and engaging with customers. Enterprise video content management systems platforms provide tools to manage marketing videos, track performance metrics and analyze customer engagement.

North America is the dominant region in the global enterprise video content management market with 1/3rd of the market. Businesses prioritize employee training and development. Enterprise video content management systems play a crucial role in delivering training content through video, making it an essential tool for talent development in the region. Enterprise video content management systems platforms facilitate remote collaboration, training and communication, making them indispensable for businesses operating in the region.

Dynamics

Growing Demand for Online Video Content

The rise of remote work and virtual collaboration has increased the need for video content to facilitate communication, training and knowledge sharing among employees and teams. Enterprise video content management platforms enable organizations to create, store and share video content securely. Video has become a powerful tool for marketing and sales efforts. Enterprise video content management platforms help businesses create and distribute marketing videos, product demos and sales presentations to engage customers and prospects.

For instance, on 16 March 2023, StoryStream, an AI-powered visual commerce platform, has introduced its Live Video Shopping solution following successful pilot projects with various brands. The platform allows online retailers to integrate Live Video Shopping experiences into their eCommerce sites, enabling customers to interact with hosts in real-time and make purchases directly from the video stream and ultimately increasing engagement and sales.

Rising Adoption of 5G Technology

5G offers exponentially faster data speeds compared to previous generations of cellular networks and this high-speed connectivity enables seamless streaming and downloading of high-definition video content, making it ideal for enterprise video content management platforms that rely on delivering video content to users. 5G networks provide ultra-low latency, reducing the delay between sending and receiving data, this is critical for real-time video streaming, live broadcasts and interactive video conferencing within enterprise video content management solutions.

According to the times of India, enhanced browsing experiences with quicker downloads will contribute to the already rapid growth of video content consumption. Viewers will have smoother streaming experiences and rapid access to HD video content. The implications of 5G technology is expected to reduce dependence on traditional cable and satellite TV services, encouraging more users to more to OTT (Over-The-Top) and connected TV platforms and this transition will result in a broader audience for video content.

Technology Advancement

Advancements in video compression, streaming protocols and codecs have led to higher video quality, reduced bandwidth requirements and enhanced user experiences. Higher-resolution videos and support for 4K and even 8K content have become common in enterprise video content management platforms. Enterprise video content management platforms have adapted to the mobile-first era, providing responsive and user-friendly mobile apps and this accessibility allows users to view and contribute to video content from smartphones and tablets.

For instance, on 4 September 2023, Zoom introduced a feature called "Notes" that enables users to create, share and edit text documents during video calls and this feature allows for the real-time collaboration of meeting participants on a shared document directly within the Zoom platform. Users can create notes, build agendas and share them with meeting attendees before or during a meeting.

Bandwidth Consumption and Copyright Issue

Streaming high-quality video content that consumes major bandwidth leads to strain organization's network infrastructure especially if there are concurrent users accessing video content. Storing video content, with high definition and 4k videos is expensive. The organization needs to allocate sufficient storage capacity that increases the operational costs and these factors hinder the growth of the market.

Organizations must navigate copyright and licensing issues when using third-party video content. Ensuring that they have the appropriate rights to use and share video content is essential to avoid legal complications. Encouraging users to engage with video content and adopt enterprise video content management platforms can be a challenge. Organizations may need to invest in training and user-friendly interfaces to promote adoption.

Segment Analysis

The global enterprise video content management market is segmented based component, deployment mode, application, end-user and region.

Adoption of Enterprise Platform

Enterprise communication is expected to be the dominant segment with about 1/3rd of the market during the forecast period. Video has become a preferred medium for communication and learning. Enterprises are leveraging video for training, marketing, internal communication and more and this increased demand for video content drives the adoption of enterprise video content management platforms.

Enterprise video content management platforms that integrate seamlessly with other enterprise tools such as content management systems, learning management systems and video conferencing platforms offer enhanced convenience and efficiency.

According to Microsoft Azure, EnterpriseTube Premium is an enterprise-focused video content management system that offers live and on-demand video streaming capabilities. It prioritizes robust security and compliance measures, ensuring safe content management and this platform delivers video content seamlessly across various devices and bandwidth conditions, providing a responsive, multilingual and customizable user interface reminiscent of YouTube.

Geographical Penetration

Adoption of Digital Strategies and Cloudflare Infrastructure in Asia-Pacific

Asia-Pacific is the fastest growing region in the global enterprise video content management market covering less than 1/4th of the market. Many countries in the region are undergoing rapid digital transformation. Enterprises are embracing digital technologies and video content has become a critical component of their digital strategies. Enterprise video content management solutions support this transformation by enabling efficient video content creation, management and distribution.

For instance, on 22 June 2023, Cloudflare is a web infrastructure and security company with a mission to provide secure, fast and reliable web services for everyone. Initially, they offered free and fixed-rate pricing for websites, ensuring affordability for most users, given that websites. Cloudflare prohibited the streaming of video content using their bandwidth.

Competitive Landscape

The major global players in the market include: IBM, Microsoft, Vimeo, Sonic Foundry, Kollective, Haivision, Dalet Digital Media Systems, Vbrick, JW Players and BigCommand.

COVID-19 Impact Analysis

For organizations transitioning to remote work environments, there was a surge in demand for video content management solutions to facilitate communication, collaboration and training among remote teams. Enterprise video content management platforms became essential tools for hosting virtual meetings, webinars and on-demand training videos. The pandemic boosted digital transformation initiatives across industries.

Companies sought to digitize their operations, which included adopting enterprise video content management solutions to manage and distribute video content and this shift was not limited to internal communication but extended to customer engagement and marketing. As physical events were canceled or restricted, many organizations turned to virtual events and conferences. Enterprise video content management platforms played a crucial role in hosting these virtual events, allowing businesses to reach their audiences online through live streaming and on-demand content.

With in-person training sessions no longer feasible, businesses relied on enterprise video content management solutions to deliver training and development programs to their employees and these platforms enabled the creation of e-learning modules and the organization of virtual training sessions. To ensure that essential information was accessible to all employees' organizations increasingly adopted closed captioning and subtitling features in enterprise video content management solutions, making video content more inclusive.

AI Impact

AI-powered speech recognition technology can automatically transcribe spoken content in videos and this transcription can then be used to generate captions, making video content accessible to a broader audience and enhancing searchability. AI algorithms can analyze video content and automatically generate metadata and tags and this makes it easier to categorize, search for and organize video assets within the enterprise video content management system.

AI-driven recommendation engines can analyze user behavior and preferences to suggest relevant video content and this enhances user engagement and encourages users to explore more video resources. AI can generate video summaries or highlights, making it easier for users to get an overview of lengthy videos without watching the entire content and this is particularly useful for training and educational videos.

For instance, on 15 August 2023, GoDaddy is introduced "Instant Video," an AI-powered feature within the GoDaddy Studio app aimed at helping small business owners become confident content creators for digital marketing and social commerce and this feature is designed to meet the growing need for video-based marketing without additional costs. GoDaddy Studio offers resources for creating branded content, including thousands of templates.

Russia- Ukraine War Impact

The conflict may disrupt the supply chains of enterprise video content management hardware and software components. Many technology companies have manufacturing facilities or suppliers in the region and disruptions could lead to delays in product availability and increased costs. Data centers hosting enterprise video content management services in the region may face security and operational challenges due to the conflict and this could result in service interruptions, data loss or compromised security, affecting the availability and reliability of enterprise video content management platforms.

Organizations affected by the conflict or those with operations in the region may have an increased need for video communication and content management tools, this could lead to higher demand for enterprise video content management services to facilitate communication among dispersed teams and stakeholders. The conflict may raise concerns about the security of video content, especially if sensitive or confidential information needs to be shared among organizations operating in or related to the affected region.

By Component

Platform
Services

By Deployment Mode

Cloud
On-Premises

By Application

Education and Learning
Enterprise Communication
Marketing and Client Engagement
Recruitment and Training
Virtual Events

By End-User

BFSI
IT and Telecom
Healthcare and Life Sciences
Education
Media and Entertainment
Retail and Ecommerce
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 8 June 2023, Amazon is reportedly planning to introduce short commercial breaks on its Prime Video streaming service, allowing advertisers to reach viewers. While Amazon has not officially confirmed this move, industry insiders suggest that Prime subscribers may have the option to pay extra for an ad-free viewing experience.
On 2 August 2023, YouTube Shorts introduced six new features to enhance content creation on the platform and these features aim to empower creators with more capabilities and encourage innovative content production, these new features open up possibilities for brands to connect with their audience in new and engaging ways, potentially improving their return on investment.
On 21 March 2023, Adobe introduced Adobe Express for Enterprise, an enhanced version of its cloud-based design platform, aimed at making content creation more accessible for those without professional design skills. Adobe Express for Enterprise is designed to facilitate collaboration within organizations and comes with new generative AI tools that enable users to quickly create designs and word art suitable for commercial applications.

Why Purchase the Report?

To visualize the global enterprise video content management market segmentation based on component, deployment mode, application, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of enterprise video content management market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global enterprise video content management market report would provide approximately 69 tables, 71 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Component
3.2. Snippet by Deployment Mode
3.3. Snippet by Application
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Demand for Online Video Content
  - 4.1.1.2. Rising Adoption of 5G Technology
  - 4.1.1.3. Technology Advancement
- 4.1.2. Restraints
  - 4.1.2.1. Bandwidth Consumption and Copyright Issue
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Component

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 7.1.2. Market Attractiveness Index, By Component
7.2. Platform*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Services

8. By Deployment Mode

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 8.1.2. Market Attractiveness Index, By Deployment Mode
8.2. Cloud*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. On-Premises

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Education and Learning*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Academic/Education
9.4. Enterprise Communication
9.5. Marketing and Client Engagement
9.6. Recruitment and Training
9.7. Virtual Events

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. BFSI*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. IT and Telecom
10.4. Healthcare and Life Sciences
10.5. Education
10.6. Media and Entertainment
10.7. Retail and Ecommerce
10.8. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. IBM*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Microsoft
13.3. Vimeo
13.4. Sonic Foundry
13.5. Kollective
13.6. Haivision
13.7. Dalet Digital Media Systems
13.8. Vbrick
13.9. JW Players
13.10. BigCommand

LIST NOT EXHAUSTIVE