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全球臉部濕巾市場 - 2023-2030
市場調查報告書
商品編碼
1345413

全球臉部濕巾市場 - 2023-2030

Global Facial Wipes Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 186 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球臉部擦拭巾市場規模達到25億美元，預計到2030年將達到44億美元，2023-2030年預測期間年複合成長率為7.2%。

臉部濕巾有助於輕鬆去除臉上的頑固化妝品、油脂、污垢和污垢。這些濕巾超柔軟且經過預先潤濕，可快速溶解所有污垢痕跡。它含有三種活性成分；蘆薈提取物、洋甘菊和甘油。它們使臉部滋潤、容光煥發並收緊毛孔

擦臉巾是傳統清潔方法的絕佳替代品，適合每個人隨身攜帶。這些濕巾有多種類型，可以去除個人臉上的化妝品、污垢和油脂。它們也非常適合全天清爽肌膚，並且經過專門配製，可幫助卸妝而不留下油膩感。

此外，全球臉部濕巾市場受到新產品創新、美容和護膚趨勢上升、生活方式改善、化妝品崛起以及研發進步等多種因素的推動，將推動該市場在預測期內進一步加速，擁有Himalaya Wellness Company、 Beiersdorf AG、Nice-Pak Products、Rocklineind 等重要關鍵參與者。

動力學

臉部濕巾的最新創新興起

臉部擦拭巾的最新創新是預測期內推動市場成長的關鍵因素之一。個人護理濕巾的消費者比以往任何時候都有更多的選擇。隨著人們希望臉部濕巾能夠提供一種簡單有效的清潔方式，新老品牌都在提供針對從頭到腳各個部位的創新產品。

例如，2023年2月，澳大利亞Conserving Beauty推出了InstaMelt Day Dissolver臉部清潔濕巾，採用油基配方和專利技術，使用後立即溶解在水中，不會留下微塑膠或廢物。

小包裝臉部濕巾使用量的增加

方便性和攜帶性是消費者購買濕巾時考慮的兩大因素。為了專門滿足消費者的不同需求，護膚品製造商推出了小包裝或旅行裝的臉部濕巾。這些較小的包便於攜帶且價格低廉。小包裝提供的這些優勢為生活方式忙碌且經常旅行的消費者創造了價值主張。美國、英國、德國、日本和澳大利亞等發達市場小包裝濕巾的滲透率相對較高。

個人球員衛生意識不斷增強

個人衛生習慣意識的提高對於市場成長至關重要。臉部清潔對於個人健康至關重要，適當的個人衛生可以預防和控制各種疾病。臉部衛生習慣包括洗臉、護理牙齒、口腔、眼睛、隱形眼鏡和耳朵。

與臉部濕巾相關的副作用

擦拭巾是在個人皮膚表面傳播的，而不是去除並清洗它。此外，使用擦臉巾清潔所需的摩擦動作可能會磨損皮膚屏障，可能導致刺激、炎症和損傷。此外，使用擦臉巾時經常會出現皮膚刺激，這阻礙了預計全年的市場擴張。

目錄

第 1 章：方法和範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：定義和概述

第 3 章：執行摘要

  • 按類別摘錄
  • 按類型分類
  • 按材料分類
  • 按用途分類
  • 按配銷通路分類
  • 按地區分類

第 4 章：動力學

  • 影響因素
    • 動力
      • 臉部濕巾的最新創新興起
      • 小包裝臉部濕巾使用量的增加
      • 個人球員衛生意識不斷提高
    • 限制
      • 與臉部濕巾相關的副作用
    • 機會
      • 擴展電子商務平台
    • 影響分析

第 5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析
  • 俄烏戰爭影響分析
  • DMI 意見

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆發前的情景
    • 新冠疫情期間的情景
    • 新冠疫情后的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商戰略舉措
  • 結論

第 7 章：按類別

  • 有機濕巾
  • 傳統臉部濕巾

第 8 章：按類型

  • 濕巾
  • 乾濕巾

第 9 章：按材料分類

  • 聚酯纖維
  • 棉布
  • 濕強紙
  • 非織物

第 10 章：按用途

  • 拋棄式的
  • 非拋棄式

第 11 章：按配銷通路

  • 醫院藥房
  • 零售藥店
  • 網上藥店

第 12 章：按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第13章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 14 章：公司簡介

  • Himalaya Wellness Company
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Beiersdorf AG
  • Nice-Pak Products
  • Rocklineind
  • Albaad
  • Nivea
  • Hengan
  • Kimberly-Clark Professional
  • CLH Healthcare
  • Simple Skincare

第 15 章：附錄

簡介目錄
Product Code: MDP6774

Overview

Global Facial Wipes Market reached US$ 2.5 billion in 2022 and is expected to reach US$ 4.4 billion by 2030, growing with a CAGR of 7.2% during the forecast period 2023-2030.

Facial wipes help to remove stubborn makeup, oil, grime and dirt from the face with ease. These wipes are ultra-soft and pre-moistened which quickly dissolves all traces of dirt. It contains three active ingredients; aloe vera extract, chamomile and glycerin. They leave the face moisturized, glowing and tighten the pores

Face wipes are a great alternative to traditional cleansing methods and are ideal for everyone to go. These wipes come in many varieties and can remove makeup, dirt, and oil from an individual face. They are also great for refreshing the skin throughout the day and are specially formulated to help remove makeup without leaving a greasy.

Furthermore, the global facial wipes market is driven by various factors like new product innovation, rise in Beauty and Skincare Trends, Improved Lifestyle, rise in cosmetic products, and advancements in research and development will drive this market to accelerate further during the forecast period with having significant key players like Himalaya Wellness Company, Beiersdorf AG, Nice-Pak Products, Rocklineind and among others.

Dynamics

Rise in the Recent Innovations in the Facial Wipes

Recent innovations in facial wipes are one of the key factors that drive the market to grow during the forecast period. Consumers of personal care wipes have more choices than ever before. As people look to facial wipes to deliver an easy and efficient way to cleanse, brands both new and old are offering innovative products that target everything from head to toe.

For instance, in February 2023, Australia-based Conserving Beauty launched InstaMelt Day Dissolver facial cleansing wipes, using an oil-based formulation and patented technology that instantly dissolves in water after use, leaving no microplastic or waste behind.

Rise in Usage of Smaller Packs of Facial Wipes

Convenience and portability are the two major factors considered by consumers when they buy facial wipes. To specifically target the varying needs of consumers, manufacturers of skincare products are introducing smaller or travel-sized packs of facial wipes. These smaller packs are portable and are available at low costs. Such advantages offered by smaller packs create a value proposition for consumers who lead a hectic lifestyle and who travel frequently. Developed markets such as the US, the UK, Germany, Japan, and Australia have a relatively high penetration of smaller packs of facial wipes.

Rising Awareness of Hygeine Practices Among Individual Players

Rising awareness of hygiene practices among individual players is crucial for market growth. Facial cleanliness is essential for individual health, and proper personal hygiene prevents and controls various diseases. Facial hygiene practices include washing the face, caring for teeth, mouth, eyes, contact lenses, and ears.

Side Effects Associated with Facial Wipes

Face wipes propagated which is on the surface of individual skin rather than removing and washing it. Furthermore, the rubbing action necessary to clean using face wipes can be abrasive to the skin barrier, potentially causing irritation, inflammation, and damage. Furthermore, skin irritation develops often when face wipes are used, hampered market expansion throughout the predicted year.

Segment Analysis

The global facial wipes market is segmented based on category, type, material, usage, distribution channel, and region.

The Organic Facial Wipes Segment From The Category Segment Accounted For Approximately 41.5 % Of The Facial Wipes Share

The organic facial wipes segment from the category segment accounted for 41.5% and it is expected to be dominated during the forecast period. due to the increasing consumer preference for organic and natural products in the beauty and skincare industry. Organic face wipes are manufactured from biodegradable and environmentally friendly ingredients, aligning with the rising awareness of the importance of sustainability and environmental preservation. Additionally, organic face wipes are frequently packed with nutritious and calming substances including aloe vera, chamomile, and essential oils. These compounds provide extra skincare advantages such as hydration, mild irritation, and skin health promotion.

Geographical Penetration

North America Accounted for Approximately 38.4% of the Market Share

North America is estimated to hold about 38.4% of the total market share throughout the forecast period, due to the rising population of millennials, new launches by key players, recent innovations in facial wipes, moisturizing, the availability of a diverse range of products in the region, refreshing the individual face without dehydrating the skin.

For instance, in December 2021, Kylie Skin introduced its new line of Makeup Removing Wipes. These towelettes are safe for sensitive skin and enable the users to wipe away waterproof eye, lip, and face makeup. For instance, in November 2020, Kub Wipes launched cotton dry wipes for skin cleansing and alcohol-based wipes for deep cleaning hands and the home. Made from 100% premium cotton fibres, these wipes are free from liquids and chemicals, antibacterial and antifungal. They are larger than traditional tissues, more durable, and absorbent, making them suitable for newborns and sensitive skin. They are hypoallergenic and suitable for all skin types.

Competitive Landscape

The major global players in the market include: Himalaya Wellness Company, Beiersdorf AG, Nice-Pak Products, Rocklineind, Albaad, Nivea, Hengan, Kimberly-Clark Professional, CLH Healthcare, Simple Skincare and among others.

COVID-19 Impact Analysis

The COVID-19 had a substantial impact on the facial wipes market where it has resulted in massive amounts of disposable wet wipes and masks entering the environment, masking the status of plastic and microplastic contamination. Wipes and masks are constructed of plastic fibres, which degrade the environment more quickly than other plastic items such as plastic bags and bottles. Wipes and masks will progressively degrade in the environment, ultimately transforming into microplastic fibres and even nano plastics.

By Category

  • Organic Facial Wipes
  • Conventional Facial Wipes

By Type

  • Wet Facial Wipes
  • Dry Facial Wipes

By Material

  • Polyester
  • Cotton
  • Wet-Strength Paper
  • Non-Woven Fabric
    • Hydroentangled Fabric
    • Spunlaced Fabric

By Usage

  • Disposable
  • Non-Disposable

By Distribution Channel

  • Hospital Pharmacies
  • Retail Pharmacies
  • Online Pharmacies

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In July 2023 Lenzing partnered with Neutrogena to transition the production of its market-leading makeup removal wipes to 100% Veocel plant-based fibres. The new wipes utilize Veocel branded fibres made with renewable wood from sustainably managed and certified forests. The makeup removal wipes can be composted at home in 35 days, eliminating waste which ends up in a landfill.
  • In September 2021, A prominent player, Nice-Pak Products manufactures facial cleaning towelettes designed for easy and effective makeup removal. The company uses plant-based fibres to manufacture these wipes, which are 100% sustainable to provide superior cleaning.

Why Purchase the Report?

  • To visualize the global facial wipes market segmentation based on category, type, material, usage, distribution channel, and region as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of facial wipes market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global facial wipes market report would provide approximately 61 tables, 58 figures and 186 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Category
  • 3.2. Snippet by Type
  • 3.3. Snippet by Material
  • 3.4. Snippet by Usage
  • 3.5. Snippet by Distribution Channel
  • 3.6. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rise in the Recent Innovations in the Facial Wipes
      • 4.1.1.2. Rise in Usage of Smaller Packs of Facial Wipes
      • 4.1.1.3. Rising Awareness of Hygiene Practices Among Individual Players
    • 4.1.2. Restraints
      • 4.1.2.1. Side effects associated with Facial Wipes
    • 4.1.3. Opportunity
      • 4.1.3.1. Expanding e-Commerce Platforms
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Category

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 7.1.2. Market Attractiveness Index, By Category
  • 7.2. Organic Facial Wipes*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Conventional Facial Wipes

8. By Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 8.1.2. Market Attractiveness Index, By Type
  • 8.2. Wet Facial Wipes*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Dry Facial Wipes

9. By Material

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 9.1.2. Market Attractiveness Index, By Material
  • 9.2. Polyster*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Cotton
  • 9.4. Wet-strength paper
  • 9.5. Non-woven Fabric

10. By Usage

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 10.1.2. Market Attractiveness Index, By Usage
  • 10.2. Disposable*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Non-Disposable

11. By Distribution Channel

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.1.2. Market Attractiveness Index, By Distribution Channel
  • 11.2. Hospital Pharmacies*
    • 11.2.1. Introduction
    • 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 11.3. Retail Pharmacies
  • 11.4. Online Pharmacies

12. By Region

  • 12.1. Introduction
    • 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 12.1.2. Market Attractiveness Index, By Region
  • 12.2. North America
    • 12.2.1. Introduction
    • 12.2.2. Key Region-Specific Dynamics
    • 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.2.8.1. U.S.
      • 12.2.8.2. Canada
      • 12.2.8.3. Mexico
  • 12.3. Europe
    • 12.3.1. Introduction
    • 12.3.2. Key Region-Specific Dynamics
    • 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.3.8.1. Germany
      • 12.3.8.2. UK
      • 12.3.8.3. France
      • 12.3.8.4. Italy
      • 12.3.8.5. Spain
      • 12.3.8.6. Rest of Europe
  • 12.4. South America
    • 12.4.1. Introduction
    • 12.4.2. Key Region-Specific Dynamics
    • 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.4.8.1. Brazil
      • 12.4.8.2. Argentina
      • 12.4.8.3. Rest of South America
  • 12.5. Asia-Pacific
    • 12.5.1. Introduction
    • 12.5.2. Key Region-Specific Dynamics
    • 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.5.8.1. China
      • 12.5.8.2. India
      • 12.5.8.3. Japan
      • 12.5.8.4. Australia
      • 12.5.8.5. Rest of Asia-Pacific
  • 12.6. Middle East and Africa
    • 12.6.1. Introduction
    • 12.6.2. Key Region-Specific Dynamics
    • 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

13. Competitive Landscape

  • 13.1. Competitive Scenario
  • 13.2. Market Positioning/Share Analysis
  • 13.3. Mergers and Acquisitions Analysis

14. Company Profiles

  • 14.1. Himalaya Wellness Company*
    • 14.1.1. Company Overview
    • 14.1.2. Product Portfolio and Description
    • 14.1.3. Financial Overview
    • 14.1.4. Key Developments
  • 14.2. Beiersdorf AG
  • 14.3. Nice-Pak Products
  • 14.4. Rocklineind
  • 14.5. Albaad
  • 14.6. Nivea
  • 14.7. Hengan
  • 14.8. Kimberly-Clark Professional
  • 14.9. CLH Healthcare
  • 14.10. Simple Skincare

LIST NOT EXHAUSTIVE

15. Appendix

  • 15.1. About Us and Services
  • 15.2. Contact Us