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衣服手錶/貴金屬

市場調查報告書

商品編碼

1336684

全球手錶市場 - 2023-2030

Global Watch Market - 2023-2030

出版日期: 2023年08月22日 | 出版商:

DataM Intelligence | 英文 203 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

全球手錶市場在 2022 年達到 716 億美元，預計到 2030 年將達到 991 億美元，2023-2030 年預測期間年複合成長率為 4.9%。對品牌知名度和地位象徵的日益關注預計將推動市場成長。豪華手錶通常被視為身份象徵和個人成就訊號。對品牌識別的需求和擁有豪華手錶的聲望推動了市場的發展。

歷史悠久、聲譽良好的知名奢侈手錶品牌在捕捉消費者需求方面具有競爭優勢。 2022年，亞太手錶市場將佔全球市場的1/3以上。消費者行為的變化和可支配收入的增加，特別是在中國、印度和日本等主要國家，正在推動亞太市場的成長。

市場動態

不斷崛起的產品創新

隨著消費者對環境永續發展意識的增強，人們正在開發由回收材料或竹子、木材或回收塑膠等永續替代品製造的手錶。材料科學的進步導致鈦、陶瓷和碳纖維等輕質耐用材料的使用，提高了手錶的實用性和美觀性。

美國精工手錶(Seiko Watch of America) 宣布將於2021 年8 月推出兩款非凡的US Exceptional Edition 腕錶，致敬過時的“Seigaiha”或“藍色海浪”設計。這些腕錶僅在美國市場發售，將最偉大的腕錶創新與數百種技術融為一體。多年的習俗和他們的工作。

對奢侈品的需求不斷成長

為了滿足消費者的需求，豪華手錶行業的製造商不斷開發和推出新產品。它涉及使用新技術和材料來提高手錶的品質和性能，同時保持客戶期望的耐用性和舒適性。豪華手錶消費者希望手錶經過精確設計並採用最優質的材料製成。

品牌對銷售也有很大影響，因為買家經常識別具有聲望和地位的豪華手錶品牌。因此，製造商專注於推出新產品來滿足消費者的需求。例如，Louis Vuitton 於 2022 年 1 月推出了 Tambour Horizon Light Up 系列，增加了其智慧手錶系列。該產品包括客製化設計的操作系統、LED 通知燈和專門的心率監測器。

假冒和仿冒手錶

假冒和仿製手錶是一個世界性問題，生產中心大多集中在知識產權保護不足的國家。造假者利用線上市場，在那裡他們可以匿名操作並輕鬆接觸世界各地的買家。市場上出現的低成本假冒和複製手表可能會給真正的手錶品牌帶來降低定價的壓力，從而降低利潤率。

借助網際網路提供的匿名性和便捷性，造假者可以行銷和銷售他們的產品，從而使當局難以有效監控和關閉這些非法企業。假冒和復刻手錶轉移了正品手錶品牌的銷售，導致正品製造商的直接收入和利潤損失。

COVID-19 影響分析

疫情期間，經濟不確定性和大量失業影響了消費者對豪華手錶等非必需品的支出。許多顧客推遲了非必需品的購買，影響了手錶的整體銷售。由於疫情期間社交和旅行的機會減少，消費者的偏好轉向更休閒的功能性手錶，而不是更正裝或奢華的手錶。

為了應對 COVID-19 大流行，手錶製造商改進並推出了可檢測個人 COVID-19 早期症狀的產品。例如，蘋果公司於 2021 年 9 月發布了 Apple Watch Series 7，其中包括心率和血氧感測器，用於檢測流感和 COVID-19 等呼吸道疾病的早期指標。由於用於生產手錶的晶片組的價格不斷上漲，智慧穿戴式設備和智慧手錶的價格與 2020 年相比變得更加昂貴。

俄羅斯-烏克蘭戰爭影響

一些手錶品牌在受影響地區設有製造廠或供應商。政治緊張局勢和供應鏈中斷可能會影響其營運和製造能力。手錶市場使用的材料種類繁多，其中一些材料來自俄羅斯、烏克蘭或鄰近國家。某些材料的供應中斷可能會對產量和定價產生影響。

例如，百達翡麗（Patek Philippe）、勞力士（Rolex）、宇舶表（Hublot）等高階品牌的經銷商水星公司（Mercury）已將現有型號的成本提高或增加兩倍，以防止短期內商店櫥窗空空如也。二級市場參與者和當舖也蓬勃發展，但豪華手錶不再有合法的、結構化的市場。

Market Overview

Global Watch Market reached US$ 71.6 billion in 2022 and is expected to reach US$ 99.1 billion by 2030, growing with a CAGR of 4.9% during the forecast period 2023-2030. The growing focus on brand awareness and status symbols is expected to boost market growth. Luxury watches are usually seen as status symbols and personal accomplishment signals. The need for brand identification and the prestige of having luxury watches drives the market.

Renowned luxury watch brands with a long history and a good reputation have a competitive advantage when it comes to capturing consumer demand. In 2022, Asia-Pacific watch market will account for more than 1/3rd of the global market. Changing consumer behavior and rising disposable income, particularly in major nations such as China, India and Japan, are driving Asia-Pacific market growth.

Market Dynamics

The Rising Product Innovations

As consumer awareness of environmental sustainability grows, watches manufactured from recycled materials or sustainable alternatives such as bamboo, wood or recycled plastics are being developed. Materials science advancements have resulted in the usage of lightweight and durable materials such as titanium, ceramic and carbon fiber, increasing the utility and aesthetics of watches.

Seiko Watch of America has announced the release of two extraordinary U.S. Exceptional Editions honoring the outdated "Seigaiha" or "blue sea waves" design in August 2021. The watches, which are only available in U.S. market, combine the greatest watch innovation with hundreds of years of custom and their work.

The Growing Demand for Luxury Goods

To meet consumer needs, manufacturers in the luxury watch sector are continually developing and introducing new goods. It involves using new technologies and materials to improve watch quality and performance while keeping the durability and comfort that customers expect. Luxury watch consumers want watches to be precisely designed and made from the finest materials.

Branding also has a big impact on sales since buyers frequently identify luxury watch brands with prestige and status. As a consequence, manufacturers have focused on introducing new products to meet consumer demand. For example, Louis Vuitton increased their smartwatch collection in January 2022 with the introduction of the Tambour Horizon Light Up series. The product includes a custom-designed operating system, an LED notification light and a specialized heart-rate monitor.

Counterfeiting and Replica Watches

Counterfeit and imitation watches are a worldwide problem, with production hubs mostly concentrated in nations with inadequate intellectual property protection. Counterfeiters make use of the online marketplace, where they can operate anonymously and easily reach buyers all over the world. The availability of low-cost counterfeit and replica watches on the market can put pressure on real watch brands to cut their pricing, reducing profit margins.

With the anonymity and ease of access provided by the Internet, counterfeiters may market and sell their products, making it difficult for authorities to efficiently monitor and shut down these unlawful businesses. Counterfeit and replica watches divert sales away from authentic watch brands, resulting in direct revenue and profit losses for genuine manufacturers.

COVID-19 Impact Analysis

During the pandemic, economic uncertainty and significant job losses affected consumer expenditure on discretionary products such as luxury watches. Non-essential purchases were postponed by many customers, affecting overall watch sales. As there were less opportunities for socializing and travel during the epidemic, consumer preferences switched toward more casual functional watches rather than dressier or luxury watches.

To deal with the COVID-19 pandemic, wristwatch manufacturers have improved and introduced products that detect COVID-19 early signs in individuals. For example, Apple Inc. released the Apple Watch Series 7 in September 2021, which includes heart rate and blood oxygen sensors to detect early indicators of respiratory illnesses such as influenza and COVID-19. Owing to the growing pricing of chipsets used to produce watches, smart wearables and smartwatches have grown more expensive in comparison to 2020.

Russia- Ukraine War Impact

Some watch brands have manufacturing plants or suppliers in the affected areas. Political tensions and supply chain disruptions could have an influence on their operations and manufacturing capacity. The watch market uses a wide range of materials, some of which come from Russia, Ukraine or close nations. Supply disruptions in certain materials could have an impact on output and pricing.

Mercury, for example, the distributor of Patek Philippe, Rolex, Hublot and other premium brands, has increased or tripled the cost of available models in order to prevent having empty shop windows in the short term. Secondary-market players and pawn shops have also flourished, but there is no longer a legitimate, structured market for luxury watches.

Segment Analysis

The global watch market is segmented based on product, price range, distribution channel, end-user and region.

The Favorable Valued-Added Services in the Online Distribution Channel

Online distribution channel is expected to grow at a significant rate and hold about 30.2% of the global watch market during the forecast period 2023-2030. Consumers prefer to buy luxury products through online channels because of useful value-added services such as cash-on-delivery, rapid return options, secure transactions and integrated and centralized customer support.

To reduce operational expenses and improve earnings, key firms are setting up online retail systems. Companies like Rolex Inc., Fossil Group and Ralph Lauren have a strong web presence and sell their items online to expand their market reach. The distribution channel also allows producers to offer their items on a global scale.

Geographical Analysis

The Strong Demand for Smartwatch in North America

North America is anticipated to have a significant growth holding around 1/4th of the global watch market during the forecast period 2023-2030. Several manufacturers in the region are incorporating this 'healthcare factor' to distinguish smartwatches from smartphones in terms of operation and to overcome the 'product objective challenge,' because consumers need a reason to purchase a wrist gadget that provides everything smartphones already do.

The recent version of Apple Watch offers to take electrocardiograms or ECGs, a capability approved by U.S. Food and Drug Administration (FDA). Features like this, that offer access to real-time data on this scale, have the potential to change healthcare operations, driving the region's watch industry. It was also endorsed by Ivor Benjamin, a cardiologist and the president of the American Heart Association.

Competitive Landscape

The major global players include: Fossil Group Inc., Citizen Watch Co. Ltd, Titan Company Limited, Apple Inc., Seiko Holdings Corporation, The Swatch Group Ltd, Casio Computer Co. Ltd, Daniel Wellington AB, Timex Group and Rolex SA.

Why Purchase the Report?

To visualize the global watch market segmentation based on product, price range, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of watch market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global watch market report would provide approximately 69 tables, 65 figures and 203 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Price Range
3.3. Snippet by Distribution Channel
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. The Rising Product Innovations
  - 4.1.1.2. The Growing Demand for Luxury Goods
- 4.1.2. Restraints
  - 4.1.2.1. Counterfeiting and Replica Watches
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Quartz Watch*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Digital
- 7.3.1. Smart
- 7.3.2. Others

8. By Price Range

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 8.1.2. Market Attractiveness Index, By Price Range
8.2. Low Range*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Mid Range
8.4. Luxury
8.5. Aluminum
8.6. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Online*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Offline

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. Men*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Women
10.4. Unisex

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Price Range
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Fossil Group Inc.*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Recent Developments
13.2. Citizen Watch Co. Ltd
13.3. Titan Company Limited
13.4. Apple Inc.
13.5. Seiko Holdings Corporation
13.6. The Swatch Group Ltd
13.7. Casio Computer Co. Ltd
13.8. Daniel Wellington AB
13.9. Timex Group
13.10. Rolex SA

LIST NOT EXHAUSTIVE