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市場調查報告書
商品編碼
1336670

全球燕麥麩市場 - 2023-2030

Global Oat Bran Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

全球燕麥麩市場在 2022 年達到 75 億美元，預計到 2030 年將達到 114 億美元，2023-2030 年預測期間年複合成長率為 5.4%。燕麥麩市場的趨勢之一是對方便即食燕麥麩產品的需求不斷成長。例如，基於燕麥麩的能量棒和攜帶式燕麥麩早餐碗在尋求營養和無憂選擇的忙碌消費者中很受歡迎。

燕麥麩市場在各種食品中的多功能應用推動下正在經歷強勁成長。製造商正在利用燕麥麩獨特的質地和心臟健康益處來增強烘焙食品、零食、飲料和鹹味食品的產品吸引力。燕麥麩在食品行業中的多樣化確保了消費者更多地接觸到其營養優勢，從而促進了市場的持續擴張。

燕麥麩的一個特點是其BETA-葡聚醣含量。僅 100 克燕麥片就含有約 6.3 克 BETA-葡聚醣 - 幾乎是傳統燕麥片的兩倍。燕麥麩作為天然膽固醇降低劑而受到廣泛關注，燕麥麩可降低有害的低密度脂蛋白膽固醇 10% 至 20%。您每天應該攝入的理想燕麥麩量取決於您的個人目標。如果您的目標是顯著降低血液膽固醇，建議攝入 50 至 60 克。

市場動態

產品創新的增加推動了燕麥麩市場趨勢

由於製造商不斷的產品創新和多樣化，燕麥麩市場正在不斷發展。最新、有趣的以燕麥麩為主的食品的創新，如燕麥麩片、燕麥麩粉、能量棒和即食燕麥麩穀物食品，吸引了尋求方便和營養選擇的消費者的眼球。

這些創新產品迎合了眾多口味和選擇，吸引了更廣泛的消費者群體。此外，食品公司正在將燕麥麩涵蓋眾多食譜中，提高消費者的飲食價值。燕麥麩作為一種成分的多功能性，以及其對心臟和消化健康的益處，推動了市場的成長，並為燕麥麩產品領域的類似探索和擴大打開了大門。

隨著食品工業在各種產品中擁抱燕麥麩的營養價值，多功能性推動了燕麥麩市場的成長

燕麥麩市場由於其多功能性和與不斷擴大的食品系列的融合而呈現強勁成長。燕麥麩在食品工業中的應用範圍已從傳統的早餐麥片擴展到多種類別，例如烘焙食品、零食、液體，甚至鹹味食品。製造商正在利用燕麥麩的特殊質地、飲食特性和心臟健康益處來增強其產品的吸引力。

從燕麥麩松露到燕麥麩燕麥棒，食品行業在利用燕麥麩方面的創造力刺激了其市場需求。燕麥麩應用的多樣化保證了消費者不斷增加其營養價值，並有助於燕麥麩市場佔有率的持續成長。

燕麥麩市場面臨新興超級食品的競爭，挑戰市場佔有率成長

燕麥麩市場的主要限制是來自替代保健食品的潛在競爭。隨著健康和保健行業的不斷發展，新的、時尚的超級食品可能會出現，將消費者的注意力從燕麥麩上轉移開。如果消費者被這些新保健產品的行銷和吸引力所吸引，燕麥麩的市場佔有率和市場規模可能會面臨挑戰。

此外，聲稱具有類似甚至更好的健康益處的創新功能食品的推出可能會對燕麥麩的市場成長構成威脅。為了解決這一限制，製造商和行銷人員必須強調燕麥麩的獨特營養優勢，例如其高BETA-葡聚醣含量和對心臟有益的作用，以在面對不斷變化的健康食品趨勢時保持消費者的興趣和忠誠度。

COVID-19 影響分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態（包括與新冠疫情前情景相比的大流行期間和大流行後的價格變化）、供需譜（需求和供應變化）供應由於貿易限制、封鎖和後續問題）、政府舉措（政府機構振興市場、部門或行業的舉措）和製造商戰略舉措（此處將介紹製造商為緩解新冠疫情問題所做的努力）。

目錄

第 1 章：方法和範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：市場定義和概述

第 3 章：執行摘要

  • 市場片段（按類型）
  • 市場片段，Grind 出品
  • 市場片段（按應用）
  • 市場摘要（按配銷通路）
  • 市場摘要（按地區）

第 4 章：市場動態

  • 影響因素
    • 動力
      • 產品創新的增加推動了燕麥麩市場趨勢
      • 隨著食品工業在各種產品中擁抱燕麥麩的營養價值，多功能性推動燕麥麩市場成長
    • 限制
      • 燕麥麩市場面臨新興超級食品的競爭，挑戰市場佔有率成長
    • 機會
    • 影響分析

第 5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆發前的情景
    • 新冠疫情期間的情景
    • 新冠疫情后的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商的戰略舉措
  • 結論

第 7 章：按類型

  • 有機燕麥麩
  • 傳統燕麥麩

第 8 章：磨礪

  • 優質燕麥麩
  • 粗燕麥麩
  • 鋼切燕麥麩

第 9 章：按申請

  • 食品工業
  • 麵包店和糖果店
  • 動物飼料
  • 醫療保健和個人使用

第 10 章：按配銷通路

  • 超市/大賣場
  • 專賣店
  • 便利店
  • 網路商店
  • 其他

第 11 章：按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第 12 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 13 章：公司簡介

  • Quaker Oats
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Bob's Red Mill
  • Nature's Path
  • NOW Foods
  • Arrowhead Mills
  • Hodgson Mill
  • King Arthur Baking Company
  • McCann's Irish Oatmeal
  • Anson Mills
  • Bagrry's

第 14 章：附錄

簡介目錄
Product Code: FB6679

Market Overview

Global Oat Bran Market reached US$ 7.5 billion in 2022 and is expected to reach US$ 11.4 billion by 2030 growing with a CAGR of 5.4% during the forecast period 2023-2030. One trend in the oat bran market is the rising demand for convenient and ready-to-eat oat bran products. For instance, oat bran-based energy bars and on-the-go oat bran breakfast bowls have received popularity among busy consumers looking for nutritious and hassle-free options.

The oat bran market is experiencing robust growth driven by its versatile applications in various food products. Manufacturers are utilizing oat bran's unique texture and heart health benefits to enhance product appeal across bakery items, snacks, beverages, and savory options. This diversification of oat bran's presence in the food industry ensures increased consumer exposure to its nutritional advantages, contributing to the continuous expansion of the market.

A special feature of oat bran is its beta-glucan content. A 100 grams alone contain around 6.3 grams of beta-glucan - almost twice as much as classic oat flakes. Oat bran has received a lot of attention as a natural cholesterol reducer, oat bran lowers bad LDL cholesterol by 10 to 20 percent. The ideal amount of oat bran you should consume per day depends on your individual goal. If you are aiming to significantly reduce blood cholesterol, 50 to 60 grams is recommended.

Market Dynamics

The Oat Bran Market Trend is Driven by Increased Product Innovation

The oat bran market is propelling due to the non-stop product innovation and diversification by the manufacturers. The innovation of the latest and interesting oat bran-primarily based food products, such as oat bran flakes, oat bran flour, strength bars, and ready-to-eat oat bran cereals, has captured the eye of consumers looking for convenient and nutritious options.

These innovative products cater to numerous tastes and choices, appealing to a broader consumer base. Additionally, food corporations are incorporating oat bran into numerous recipes, improving the dietary values of consumers. The versatility of oat bran as an ingredient, along with its coronary heart and digestive health benefits, has propelled the market's growth and opened doorways for similar exploration and enlargement within the oat bran product landscape.

Versatility Drives Oat Bran Market Growth as Food Industry Embraces Its Nutritional Benefits in Various Products

The oat bran market is witnessing strong growth pushed by its versatility and incorporation into an ever-expanding array of food products. Oat bran's presence in the food industry has prolonged beyond traditional breakfast cereals to a wide variety of classes such as bakery items, snacks, liquids, and even savory items. Manufacturers are capitalizing on oat bran's specific texture, dietary profile, and heart health benefits to enhance the appeal of their products.

From oat bran-infused truffles to oat bran-based granola bars, the food industry's creativity in making use of oat bran has fueled its market demand. This diversification of oat bran applications guarantees a consistent increase in consumer exposure to its nutritional benefits and helps the continuous growth of the oat bran market share.

Oat Bran Market Faces Competition from Emerging Superfoods, Challenges Market Share Growth

The key restraint of the oat bran market is the potential competition from alternative health food products. As the health and wellness industry continues to evolve, new and trendy superfoods may emerge, diverting consumer attention away from oat bran. The oat bran market share and market size may face challenges if consumers are enticed by the marketing and appeal of these new health products.

Additionally, the introduction of innovative functional food items that claim similar or even superior health benefits could pose a threat to oat bran's market growth. To address this restraint, manufacturers and marketers must emphasize the unique nutritional advantages of oat bran, such as its high beta-glucan content and heart-friendly effects, to maintain consumer interest and loyalty in the face of evolving health food trends.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global oat bran market is segmented based on type, grind, application, distribution channel, and region.

Organic Oat Bran Emerges as the Second Largest Segment in the Oat Bran Market

The global oat bran market has been segmented by type into organic and conventional oat bran.

With a significant 40% market share currently, organic oat bran is quickly gaining popularity. Oats produced without the use of pesticides or genetic engineering provide organic oat bran. Due to its perception as a better and greater herbal alternative, many people pick natural oat bran. A variety of products, including oat bran flakes and oat bran flour, are crafted from this form of oat bran.

Because they include soluble fiber, which aids in digestion and cholesterol regulation, these food products are beneficial to our fitness. Demand for organic oat bran is soaring globally as more consumers place an emphasis on eating natural, healthful foods. With its impressive 40% market share and growing recognition as a nutritious and eco-friendly ingredient, organic oat bran is poised to maintain its upward trajectory in the global oat bran market.

Geographical Analysis

Surging Demand for Oat Bran in Europe as Health Benefits Gain Popularity.

By region, the oat bran market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Europe region's oat bran market is witnessing a tremendous increase because of increasing consumer attention to the nutritional benefits of oat bran, specifically its high beta-glucan content material. Beta-Glucan, a soluble fiber, offers numerous health and fitness advantages, including promoting heart health by decreasing cholesterol levels and assisting digestive fitness. As a result, demand for oat bran has surged, driven by the rising choice for natural and functional foods.

Manufacturers are incorporating oat bran into various food items to meet consumer demands for healthier options, as the Europe oat bran market share, currently at 35%, continues to expand, resulting in substantial growth of the overall oat bran market size in the region, driven by the growing emphasis on the heart-friendly and cholesterol-lowering effects of this versatile and nutritious ingredient.

Competitive Landscape

The major global players in the market include: Quaker Oats, Bob's Red Mill, Nature's Path, NOW Foods, Arrowhead Mills, Hodgson Mill, King Arthur Baking Company, McCann's Irish Oatmeal, Anson Mills, and Bagrry's.

Why Purchase the Report?

  • To visualize the global oat bran market segmentation based on type, grind, application, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of oat bran market-level with all segments.
  • The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global oat bran market report would provide approximately 69 tables, 68 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Grind
  • 3.3. Market Snippet, by Application
  • 3.4. Market Snippet, by Distribution Channel
  • 3.5. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. The Oat Bran Market Trend is Driven by Increased Product Innovation
      • 4.1.1.2. Versatility Drives Oat Bran Market Growth as Food Industry Embraces Its Nutritional Benefits in Various Products
    • 4.1.2. Restraints
      • 4.1.2.1. Oat Bran Market Faces Competition from Emerging Superfoods, Challenges Market Share Growth
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During the Pandemic
  • 6.5. Manufacturer's Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Organic Oat Bran*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Conventional Oat Bran

8. By Grind

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 8.1.2. Market Attractiveness Index, By Grind
  • 8.2. Fine Oat Bran*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Coarse Oat Bran
  • 8.4. Steel-Cut Oat Bran

9. By Application

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.1.2. Market Attractiveness Index, By Application
  • 9.2. Food Industry*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Bakery and Confectionaries
  • 9.4. Animal Feed
  • 9.5. Healthcare and Personal Use

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets/Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Specialty Stores
  • 10.4. Convenience Stores
  • 10.5. Online Stores
  • 10.6. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America*
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Quaker Oats
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Bob's Red Mill
  • 13.3. Nature's Path
  • 13.4. NOW Foods
  • 13.5. Arrowhead Mills
  • 13.6. Hodgson Mill
  • 13.7. King Arthur Baking Company
  • 13.8. McCann's Irish Oatmeal
  • 13.9. Anson Mills
  • 13.10. Bagrry's

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us