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市場調查報告書
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1336657

全球個人船隻市場 - 2023-2030

Global Personal Watercraft Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 187 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

2022年，全球個人船隻市場規模達到16億美元，預計到2030年將達到24億美元，2023-2030年預測期間年複合成長率為4.7%。

隨著全球經濟持續成長，可支配收入不斷增加，使更多人能夠負擔得起乘坐個人船隻等娛樂活動。此外，採用更加積極和冒險的生活方式已成為一種趨勢，鼓勵人們探索戶外活動，包括水上運動。此外，蓬勃發展的全球旅遊業對個人船隻市場的成長做出了巨大貢獻。尋求刺激體驗和難忘假期的遊客擴大選擇水上活動，從而推動了熱門旅遊目的地對個人船隻租賃和旅遊的需求。

休閒船舶細分市場已成為船舶類型細分市場中的主導類別，經歷了快速成長並佔據了超過四分之一的市場佔有率。該細分市場的顯著擴張可歸因於休閒船隻在水上愛好者中的日益普及，因為它提供了獨特且令人興奮的水上體驗。同樣，在個人船舶系統市場中，北美佔據主導地位，佔據超過四分之一的最大市場佔有率。該地區展示了該市場的巨大潛力，這主要是由於水上娛樂活動的日益普及和消費者可支配收入的成長所推動的。

市場動態

技術和設計的進步有助於提高燃油效率

個人船隻行業的技術進步在推動市場成長方面發揮了至關重要的作用。製造商一直在不斷投資於研發，以改進個人船隻的設計、性能和安全功能。智慧煞車和倒車 (iBR) 系統、可變配平系統 (VTS) 和電子控制模組 (ECM) 等先進功能增強了個人船隻的整體駕駛體驗和安全性。此類技術創新引起了經驗豐富的騎手和新手騎手的興趣，推動了市場成長。

近年來，環保意識和永續性已成為各行業消費者的重要考慮因素，包括個人船舶市場。製造商越來越注重開發環保且節能的個人船隻模型。全球各國政府制定的環境法規和排放標準正在影響製造商採用更環保的做法並生產更環保的船舶。因此，市場上正在見證大量具有生態意識的消費者尋求節能和環保的選擇。

擴大分銷網路和行銷力度

近年來，全球個人船隻（PWC）市場經歷了大幅成長。市場受到多種因素的推動，導致消費者需求增加和市場擴張。擴大分銷網路和行銷力度是推動市場發展的主要因素。隨著各自的市場驅動力的到位，市場將在可預見的未來見證持續擴張和繁榮。

擴大的分銷網路和有效的行銷策略支持了個人船隻市場的成長。製造商正在與經銷商和零售商合作，以擴大對潛在客戶的影響力。此外，通過數位平台、社交媒體和活動進行的積極行銷努力有助於提高目標受眾對個人船隻的認知和興趣。這些分銷和行銷工作提高了知名度並促進了銷售，有助於市場擴張。

安全問題和事故、高昂的維護成本以及市場的季節性

安全仍然是個人船隻市場的一個重要問題。儘管現代 PWC 型號配備了安全功能和安全操作指南，但事故和碰撞仍不斷發生，導致人員傷亡。美國國家運輸安全委員會 (NTSB) 等政府機構定期報告涉及私人船隻的事故。此類事件促使監管機構訂定更嚴格的安全法規，並對私人船隻操作員提出許可和培訓要求。

此外，私人船隻的維護和修理成本可能相對較高。專業技術和組件需要定期維護和保養，以確保安全高效的運行。對於消費者來說，高昂的維護成本可能會阻止他們購買或擁有私人船隻。此外，個人船隻市場受季節性因素的影響很大。在溫暖的月份，當人們進行水上娛樂活動時，它的需求會達到高峰。

COVID-19 影響分析

COVID-19大流行給全球個人船隻市場帶來了前所未有的挑戰，這主要是由於旅行限制、經濟不確定性、消費者行為的變化以及可支配收入的減少。大流行引發的經濟衰退導致個人和企業普遍失業和財務不安全。由於人們面臨財務不確定性，非必要支出，包括私人船隻等休閒活動，退居次席。

各國的個人船隻租賃和銷售收入均出現下降。例如，美國是最大的個人船隻市場之一，經濟分析局（BEA）的數據顯示，個人在娛樂用品和車輛上的消費支出下降了3.1 2020 年與2019 年相比的百分比。

然而，隨著限制的逐步放鬆和疫苗接種活動的開展，私人船隻市場出現了復甦的跡象。隨著經濟反彈和旅行恢復，對私人船隻的需求預計將增加。政府對娛樂產業的支持措施和投資進一步促進了市場未來幾年的成長潛力。儘管全面復甦的道路可能是漸進的，但隨著世界適應新常態，私人船舶市場前景廣闊。

目錄

第 1 章：方法和範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：定義和概述

第 3 章：執行摘要

  • 按座位數摘錄
  • 按船舶類型分類
  • 赫爾的片段
  • 按地區分類

第 4 章：動力學

  • 影響因素
    • 動力
      • 擴大水基基礎設施、旅遊和水上探險活動
      • 可支配收入和休閒支出的增加以及水上運動和休閒活動的日益普及
      • 技術和設計的進步有助於提高燃油效率
      • 擴大分銷網路和行銷力度
    • 限制
      • 噪音污染問題和嚴格的環境法規
      • 安全問題和事故、高昂的維護成本以及市場的季節性
    • 機會
    • 影響分析

第 5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆發前的情景
    • 新冠疫情期間的情景
    • 新冠疫情后的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商戰略舉措
  • 結論

第 7 章：按座位數

  • 常設
  • 容納 1 個座位
  • 可容納兩人
  • 三人座容量

第 8 章：按船舶類型

  • 休閒船
  • 肌肉船
  • 豪華船隻
  • 性能船隻
  • 運動船隻

第 9 章：赫爾

  • 塑膠
  • 複合材料

第 10 章：按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 俄羅斯
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第 11 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 12 章：公司簡介

  • Honda Motors Co. Ltd.
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • BRP Inc.
  • Yamaha Motors Co. Ltd.
  • Kawasaki Motors Corp.
  • Lampuga
  • Jiujiang Poseidon Motorboat Manufacturing Co. Ltd.
  • BRO Inc
  • Arctic cat Inc
  • Polaris Industries
  • SLVH sro

第 13 章：附錄

簡介目錄
Product Code: AUTR6640

Market Overview

Global personal watercraft market reached US$ 1.6 billion in 2022 and is expected to reach US$ 2.4 billion by 2030, growing with a CAGR of 4.7% during the forecast period 2023-2030.

As the global economy continues to grow, disposable incomes have been on the rise, enabling more people to afford recreational activities like personal watercraft riding. Additionally, the adoption of a more active and adventurous lifestyle has become a trend, encouraging individuals to explore outdoor activities, including water sports. Moreover, the flourishing global tourism industry has significantly contributed to the growth of the personal watercraft market. Tourists seeking thrilling experiences and memorable vacations are increasingly opting for water-based activities, driving the demand for personal watercraft rentals and tours in popular travel destinations.

The recreational watercraft segment has emerged as the leading category within the watercraft type segment, experiencing rapid growth and capturing more than a quarter of the market share. The remarkable expansion of this segment can be attributed to the increasing popularity of recreational watercraft among water enthusiasts, as it offers a unique and exhilarating experience on the water. Similarly, in the personal watercraft system market, North America holds the dominant position, commanding the largest market share of over a quarter. The region showcases significant potential in this market, primarily driven by the rising popularity of water-based recreational activities and the growth of disposable incomes among consumers.

Market Dynamics

Advancements in Technology and Design Contributing to Fuel Efficiency

The technological advancements in the personal watercraft industry have played a crucial role in driving market growth. Manufacturers have been continuously investing in research and development to improve the design, performance, and safety features of personal watercraft. Advanced features such as Intelligent Brake & Reverse (iBR) systems, Variable Trim Systems (VTS), and Electronic Control Modules (ECM) have enhanced the overall riding experience and safety of personal watercraft. Such technological innovations have garnered the interest of both experienced and novice riders, driving market growth.

In recent years, environmental awareness and sustainability have become critical considerations for consumers across industries, including the personal watercraft market. Manufacturers are increasingly focusing on developing eco-friendly and fuel-efficient personal watercraft models. Environmental regulations and emission standards set by governments globally are influencing manufacturers to adopt greener practices and produce more environmentally-friendly watercraft. Consequently, the market is witnessing an influx of eco-conscious consumers seeking fuel-efficient and environmentally-friendly options.

Expanding Distribution Networks and Marketing Efforts

The global personal watercraft (PWC) market has been experiencing substantial growth in recent years. The market is driven by various factors that have led to an increase in consumer demand and market expansion. Expanding distribution networks and marketing efforts is a major factor that have boosted the market. With the respective market driver in place, the market is poised to witness continued expansion and prosperity in the foreseeable future.

The personal watercraft market growth has been supported by expanding distribution networks and effective marketing strategies. Manufacturers are partnering with dealerships and retailers to increase their reach to potential customers. Moreover, aggressive marketing efforts through digital platforms, social media, and events have helped raise awareness and generate interest in personal watercraft among the target audience. These distribution and marketing efforts have led to increased visibility and boosted sales, contributing to market expansion.

Safety Concerns and Accidents, High Maintenance Costs and Seasonal Nature of the Market

Safety remains a significant concern in the personal watercraft market. While modern PWC models are equipped with safety features and guidelines for safe operation, accidents and collisions continue to occur, leading to injuries and fatalities. Government agencies, such as the National Transportation Safety Board (NTSB) in U.S., regularly report accidents involving personal watercraft. Such incidents prompt regulators to introduce stricter safety regulations and impose licensing and training requirements for personal watercraft operators.

Moreover, the maintenance and repair costs of personal watercraft can be relatively high. The specialized technology and components require regular maintenance and servicing to ensure safe and efficient operation. For consumers, high maintenance costs can deter them from purchasing or owning personal watercraft. Additionally, the personal watercraft market is highly influenced by seasonal factors. It experiences peak demand during the warm months when people engage in water-based recreational activities.

COVID-19 Impact Analysis

The COVID-19 pandemic brought unprecedented challenges to the global personal watercraft market, primarily due to travel restrictions, economic uncertainty, changes in consumer behavior, and reduced disposable income. The pandemic-induced economic recession resulted in widespread job losses and financial insecurity for individuals and businesses alike. With people facing financial uncertainty, non-essential spending, including leisure activities like personal watercraft, took a backseat.

Various countries have experienced declines in personal watercraft rental and sales revenue.For instance, U.S., one of the largest markets for personal watercraft, data from the Bureau of Economic Analysis (BEA) shows that personal consumption expenditures on recreational goods and vehicles decreased by 3.1% in 2020 compared to 2019.

However, with the gradual easing of restrictions and the rollout of vaccination campaigns, there are signs of recovery in the personal watercraft market. As economies rebound and travel resumes, the demand for personal watercraft is expected to increase. Governments' support measures and investments in recreational industries further contribute to the market's potential for growth in the coming years. While the road to full recovery may be gradual, the personal watercraft market holds promising prospects as the world adapts to the new normal.

Segment Analysis

The global personal watercraft market is segmented based on seating capacity, watercraft type, hull and region.

Ability of Recreational Watercrafts to offer Unique and Exhilarating Experience for Water Enthusiasts

Personal watercraft, also known as jet skis, are versatile and thrilling watercraft that offers a unique and exhilarating experience for water enthusiasts. As more people seek leisure activities and outdoor adventures, the recreational watercraft segment has emerged as a dominant force within the global market. Moreover, tourists seeking unique experiences are opting for jet ski rentals and tours, boosting the demand in popular tourist destinations. Governments around the world have recognized the potential economic impact of the personal watercraft market.

As a result, many countries have implemented policies and regulations to support water sports and recreational activities. Such policies create opportunities for businesses to expand their operations, driving the growth of the recreational watercraft segment. For instance, in Australia, the Australian Bureau of Statistics reported an increase in the number of personal watercraft registrations. In 2015, there were 43,349 registered personal watercraft, and by 2020, this number had grown to 54,927, representing a significant uptick in demand for recreational watercraft.

Similalry, the European market has also witnessed substantial growth in the recreational watercraft segment. Data from the European Boating Industry indicates that personal watercraft accounted for approximately 18% of the total boat registrations in Europe in 2015. By 2020, this share had increased to around 20%, underscoring the segment's expansion in the region.

Geographical Analysis

Presence of Vast Coastline, Numerous Lakes and Water-Friendly Culture in North America

U.S. dominates the personal watercraft market in North America. With its vast coastline, numerous lakes, and water-friendly culture, the U.S. has emerged as a significant player in the global personal watercraft industry. Similalry, Canada's expansive water bodies and scenic locations have also contributed to the growth of the personal watercraft market. The country's strong tourism industry and water sports culture have driven demand for these watercraft.

The outbreak of the COVID-19 pandemic in 2020 had a mixed impact on the personal watercraft market in North America. While the initial months saw a decline in sales due to lockdowns and restrictions on recreational activities, the market experienced a surge in demand later in the year. As people sought safe and socially distant outdoor activities, water sports gained popularity, leading to increased sales of personal watercraft. With the continued focus on sustainability and emerging markets, the personal watercraft industry is poised for further growth in North America.

Competitive Landscape

Honda Motors Co. Ltd., BRP Inc., Yamaha Motors Co. Ltd., Kawasaki Motors Corp., Lampuga, Jiujiang Poseidon Motorboat Manufacturing Co. Ltd., BRO Inc, Arctic cat Inc, Polaris Industries and SLVH s.r.o.

Why Purchase the Report?

  • To visualize the global personal watercraft market segmentation based on seating capacity, watercraft type, hull and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of personal watercraft market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global personal watercraft market report would provide approximately 61 tables, 59 figures and 187 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Seating Capacity
  • 3.2. Snippet by Watercraft Type
  • 3.3. Snippet by Hull
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Expanding Water-based Infrastructure, Tourism and Water-based Adventure
      • 4.1.1.2. Rising Disposable Income and Leisure Spending Combined with Growing Popularity of Water Sports and Recreational Activities
      • 4.1.1.3. Advancements in Technology and Design Contributing to Fuel Efficiency
      • 4.1.1.4. Expanding Distribution Networks and Marketing Efforts
    • 4.1.2. Restraints
      • 4.1.2.1. Noise Pollution Concerns and Stringent Environmental Regulations
      • 4.1.2.2. Safety Concerns and Accidents, High Maintenance Costs and Seasonal Nature of the Market
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Seating Capacity

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 7.1.2. Market Attractiveness Index, By Seating Capacity
  • 7.2. Standing*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. One Seat Capacity
  • 7.4. Two Seat Capacity
  • 7.5. Three Seat Capacity

8. By Watercraft Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 8.1.2. Market Attractiveness Index, By Watercraft Type
  • 8.2. Recreational Watercraft*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Muscle Watercraft
  • 8.4. Luxury Watercraft
  • 8.5. Performance Watercraft
  • 8.6. Sports Watercraft

9. By Hull

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull
    • 9.1.2. Market Attractiveness Index, By Hull
  • 9.2. Plastics*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Composites

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Seating Capacity
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Watercraft Type
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Hull

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Honda Motors Co. Ltd.*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. BRP Inc.
  • 12.3. Yamaha Motors Co. Ltd.
  • 12.4. Kawasaki Motors Corp.
  • 12.5. Lampuga
  • 12.6. Jiujiang Poseidon Motorboat Manufacturing Co. Ltd.
  • 12.7. BRO Inc
  • 12.8. Arctic cat Inc
  • 12.9. Polaris Industries
  • 12.10. SLVH s.r.o.

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us