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市場調查報告書

商品編碼

1325347

全球位置分析工具市場 - 2023-2030

Global Location Analytics Tools Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 210 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

全球位置分析工具市場在 2022 年達到 185 億美元，預計到 2030 年將達到 491 億美元，2023-2030 年預測期間年複合成長率為 13.0%。

位置分析工具在各個行業中都有應用，並且正在進行的即時洞察研究預計將在未來提升市場的成長前景。例如，零售組織可以分析客流量和客戶人口統計數據，以最佳化商店位置和行銷策略。

運輸和物流公司可以利用位置分析來最佳化路線、減少燃料消耗並提高交付效率。上述兩個行業成長迅猛，預計在預測期內將貢獻超過 1/3 的市場佔有率。此外，技術的進步、互聯設備的激增以及空間數據源可用性的不斷提高將進一步推動位置分析工具在各行業的採用。

市場動態

對即時洞察的需求不斷成長

零售、物流、交通和城市規劃等行業對即時洞察的需求不斷成長，推動了位置分析工具的採用。即時洞察使組織能夠做出更快、更明智的決策。借助位置分析工具，企業可以監控和分析即時數據，以立即了解客戶行為、營運績效和市場趨勢。這使得決策者能夠快速響應不斷變化的情況並及時調整策略。

此外，即時洞察為組織提供了競爭優勢。通過能夠快速響應市場動態、不斷變化的客戶需求或新出現的機會，企業可以在競爭中保持領先地位。位置分析工具使組織能夠即時了解其營運、市場狀況和客戶行為，從而使他們能夠做出積極主動的決策，從而推動成功。

技術進步

人工智慧和機器學習是最新的技術進步，推動了全球位置分析市場的發展。人工智慧和機器學習正在徹底改變組織利用基於位置的數據的方式。這些技術可實現更準確的分析、預測性見解、即時監控和個性化體驗。隨著人工智慧和機器學習技術的不斷進步，全球位置分析工具市場預計將見證進一步的成長和創新。

此外，人工智慧和機器學習算法可以即時分析基於位置的數據，為組織提供最新的見解。即時位置分析使企業能夠及時監控動態情況並做出響應。例如，在運輸和物流領域，機器學習算法可以根據交通狀況即時最佳化路線規劃，從而提高營運效率和客戶滿意度。

高成本和預算限制

與位置分析工具相關的高成本可能使許多組織難以承受，特別是中小型企業 (SME) 或預算有限的企業。軟體許可證、硬體基礎設施、資料整合和技術人員的前期成本可能是進入的重大障礙，阻止組織採用位置分析工具。

此外，除了初始投資之外，位置分析工具通常還需要持續維護、支持和定期軟體升級。這些成本可能很高，並且可能會導致組織的預算緊張，特別是如果組織缺乏專用 IT 資源或分配給技術相關費用的資金有限。

COVID-19 影響分析

疫情促使消費者行為發生轉變，網上購物、送貨上門服務和遠程互動顯著增加。這種轉變需要重新評估客戶洞察和需求模式。雖然位置分析工具可以為不斷變化的客戶行為和偏好提供有價值的見解，但企業最初的重點是適應新常態，而不是投資於位置分析功能。

此外，疫情期間商業環境的不確定性和波動導致決策過程的推遲。由於不可預測的市場狀況，許多組織推遲了投資決策，包括採用位置分析工具。重點轉向短期生存和危機管理，而不是長期戰略舉措。

Market Overview

Global Location Analytics Tools market reached US$ 18.5 billion in 2022 and is expected to reach US$ 49.1 billion by 2030 growing with a CAGR of 13.0% during the forecast period 2023-2030.

Location analytics tools find applications across various industries and ongoing research on real-time insights is expected to future escalate the growth prospects of the market. For instance, retail organizations can analyze foot traffic and customer demographics to optimize store locations and marketing strategies.

Transportation and logistics companies can utilize location analytics to optimize routes, reduce fuel consumption, and improve delivery efficiency. The above two sectors are growing tremendously and are expected to contribute more than 1/3rd of the market in the forecast period. Furthermore, advancements in technology, the proliferation of connected devices, and the increasing availability of spatial data sources will further fuel the adoption of location analytics tools across industries.

Market Dynamics

Rising Demand for Real-Time Insights

The rising demand for real-time insights across industries, such as retail, logistics, transportation, and urban planning, has fueled the adoption of location analytics tools. Real-time insights enable organizations to make faster and more informed decisions. With location analytics tools, businesses can monitor and analyze real-time data to gain immediate insights into customer behavior, operational performance, and market trends. This empowers decision-makers to respond quickly to changing circumstances and make timely adjustments to their strategies.

Furthermore, real-time insights provide organizations with a competitive edge. By being able to respond swiftly to market dynamics, changing customer needs, or emerging opportunities, businesses can stay ahead of the competition. Location analytics tools enable organizations to gain real-time visibility into their operations, market conditions, and customer behavior, empowering them to make proactive decisions that drive success.

Technological Advancements

AI and machine learning are the recent technological advancements that have escalated the global location analytics market. AI and ML are revolutionizing the way organizations leverage location-based data. These technologies enable more accurate analysis, predictive insights, real-time monitoring, and personalized experiences. With the continuous advancements in AI and ML techniques, the global location analytics tools market is expected to witness further growth and innovation.

Furthermore, AI and ML algorithms enable real-time analysis of location-based data, providing organizations with up-to-date insights. Real-time location analytics allows businesses to monitor and respond to dynamic situations promptly. For example, in transportation and logistics, ML algorithms can optimize route planning in real time based on traffic conditions, leading to improved operational efficiency and customer satisfaction.

High Cost And Budget Constraints

The high costs associated with location analytics tools can make them less affordable for many organizations, particularly small and medium-sized enterprises (SMEs) or those with limited budgets. The upfront costs of software licenses, hardware infrastructure, data integration, and skilled personnel can be a significant barrier to entry, preventing organizations from adopting location analytics tools.

Furthermore, in addition to the initial investment, location analytics tools often require ongoing maintenance, support, and regular software upgrades. These costs can be significant and may strain the budgets of organizations, especially if they lack dedicated IT resources or have limited funds allocated for technology-related expenses.

COVID-19 Impact Analysis

The pandemic prompted a shift in consumer behavior, with a significant increase in online shopping, home delivery services, and remote interactions. This shift necessitated a reevaluation of customer insights and demand patterns. While location analytics tools can provide valuable insights into changing customer behaviors and preferences, the initial focus for businesses was on adapting to the new normal rather than investing in location analytics capabilities.

Furthermore, the uncertain and volatile business environment during the pandemic led to a postponement of decision-making processes. Many organizations delayed investment decisions, including the adoption of location analytics tools, due to unpredictable market conditions. The focus shifted towards short-term survival and crisis management rather than long-term strategic initiatives.

Segment Analysis

The global location analytics tools market is segmented based on component, location, deployment, application end-user and region.

Location Analytics Extensive Applications In Outdoor Environments, Such As Transportation And Logistics, Retail And Advertising

The outdoor location is expected to show significant growth in the global location analytics tools market. Location analytics plays a crucial role in optimizing transportation routes, tracking vehicles and assets, and improving logistics operations. From fleet management to supply chain optimization, outdoor location analytics tools are essential for enhancing efficiency, reducing costs, and ensuring timely deliveries.

Furthermore, outdoor location analytics tools are widely used in retail and advertising industries to understand consumer behavior, optimize store locations, and deliver targeted advertising campaigns. These tools provide valuable insights into footfall analysis, customer demographics, and market trends in outdoor spaces such as shopping centers, high streets, and public areas.

Geographical Analysis

North America's Rising Adoption Of Advanced Technologies, Mature Business Environment And Increasing Demand For Location-Based Insights Across Various Industries

North America has shown the fastest growth in the global location analytics tools market, U.S. being the highest shareholder covering nearly 88.9% of the region. The regional growth is driven by the high adoption of advanced technologies, mature business environment and increasing demand for location-based insights across various industries. North America is known for its technological advancements and innovation.

The region is home to several leading technology companies such as Esri, Google, Microsoft, IBM, and Oracle have a strong presence in the region and research institutions that are actively developing and implementing location analytics tools. This fosters a conducive environment for the growth and adoption of advanced location analytics solutions.

Competitive Landscape

The major global players include Pitney Bowes, Hexagon, Syncsort, Oracle Corporation, Google Llc, Esri, Sisense Inc, Microsoft Corporation, Alteryx and Here Technologies.

Why Purchase the Report?

To visualize the global location analytics tools market segmentation based on component, location, deployment, application end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Location Analytics Tools market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global location analytics tools market report would provide approximately 77 tables, 83 figures and 210 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Component
3.2. Snippet by Location
3.3. Snippet by Deployment
3.4. Snippet by Application
3.5. Snippet by End-User
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Demand for Real-Time Insights
  - 4.1.1.2. Technological Advancements
- 4.1.2. Restraints
  - 4.1.2.1. High Costs And Budget Constraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Component

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 7.1.2. Market Attractiveness Index, By Component
7.2. Software *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Service

8. By Location

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 8.1.2. Market Attractiveness Index, By Location
8.2. Indoor*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Outdoor

9. By Deployment

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 9.1.2. Market Attractiveness Index, By Deployment
9.2. Cloud*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. On-premise

10. By Application

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2. Market Attractiveness Index, By Application
10.2. Remote Monitoring *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Sales & Marketing Optimization
10.4. Asset Management
10.5. Risk Management
10.6. Facility Management
10.7. Others

11. By End-User

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2. Market Attractiveness Index, By End-User
11.2. BFSI*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Retail & Consumer Goods
11.4. Healthcare
11.5. Hospitality
11.6. Transport & Logistic
11.7. Government
11.8. IT & Telecom
11.9. Media and entertainment
11.10. Others

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Russia
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Pitney Bowes*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
14.2. Hexagon
14.3. Syncsort
14.4. Oracle Corporation
14.5. Google Llc
14.6. Esri
14.7. Sisense Inc
14.8. Microsoft Corporation
14.9. Alteryx
14.10. Here Technologies

LIST NOT EXHAUSTIVE