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市場調查報告書

商品編碼

1325296

全球酒茶市場 - 2023-2030

Global Alcoholic Tea Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

2022年，全球酒精茶市場規模達到1184億美元，預計到2030年將達到2111億美元，2023-2030年預測期間年複合成長率為7.5%。

酒精茶是指將茶的風味和特性與烈酒、利口酒、雞尾酒、葡萄酒、啤酒或其他含酒精產品中常見的酒精含量相結合的飲料。茶烈酒是一種酒精飲料，其中將茶葉或提取物浸泡或註入伏特加、朗姆酒或杜松子酒等烈酒中，將茶的風味和香氣賦予飲料。這個過程可以將茶的獨特特徵和特徵融入到基酒中。

即飲酒精茶產品因其便利性和可及性而廣受歡迎。這些預包裝飲料通常以罐裝或瓶裝形式提供，適合隨身攜帶或社交聚會。 RTD 選項為可能沒有時間或資源沖泡酒精茶的消費者提供了便捷的解決方案。

市場動態

創新和產品多樣性正在推動酒精茶市場

消費者擴大尋求獨特和新穎的體驗，包括他們的飲料選擇。酒精茶將熟悉的茶味與酒精的吸引力相結合，創造出獨特的味覺體驗。創新和多樣化的酒精茶選擇迎合了這一需求，吸引了尋求不同且令人難忘的東西的消費者。例如，2022 年 6 月，屢獲殊榮的飲料製造商 Broadland Drinks 推出了罐裝 RTD 類別的最新創新產品 Twistea，在不斷發展的市場中開闢了一個令人興奮的新子類別。

酒精茶產品有多種口味，包含各種類型的茶、水果、香草和香料。多種口味吸引了不同喜好的消費者，使他們能夠找到符合自己口味的選擇。通過提供獨特且有吸引力的口味，酒精茶市場吸引了尋求新的、令人興奮的味覺體驗的消費者的注意力和興趣。

即飲的便利性預計將促進酒精茶市場的發展

即飲酒精茶產品為生活方式忙碌或經常外出的消費者提供了便利。這些預包裝飲料以罐裝或瓶裝形式提供，無需沖泡或混合，使其易於攜帶且方便以多種方式飲用。

即飲行業的酒精茶迎合了從事戶外運動的消費者，例如野餐、音樂會、節日或體育賽事。即飲選擇的便利性使消費者無需額外的設備或準備即可享用酒精茶，使其成為社交和休閒活動的無憂選擇。

來自替代飲料的競爭正在阻礙酒精茶市場

酒精茶市場面臨來自啤酒、葡萄酒、烈酒和即飲雞尾酒等成熟飲料類別的競爭。這些類別擁有完善的消費者基礎、品牌忠誠度和分銷網路。對這些替代飲料有強烈渴望的消費者可能不太願意嘗試酒精茶，從而對酒精茶市場的成長構成挑戰。

消費者對酒精飲料有不同的偏好，市場上的選擇也多種多樣。一些消費者可能更喜歡與替代飲料相關的口味、特徵或文化意義，這使得酒精茶很難在這些特定的消費群體中獲得吸引力。

COVID-19 影響分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態（包括大流行期間和大流行後的價格變化，與新冠疫情前情景進行比較）、供需譜（需求和供應變化）供應由於貿易限制、封鎖和後續問題）、政府舉措（政府機構振興市場、部門或行業的舉措）和製造商戰略舉措（此處將介紹製造商為緩解新冠疫情問題所做的努力）。

Market Overview

Global Alcoholic Tea Market reached US$ 118.4 billion in 2022 and is expected to reach US$ 211.1 billion by 2030 growing with a CAGR of 7.5% during the forecast period 2023-2030.

Alcoholic tea refers to beverages that combine the flavors and characteristics of tea with the alcoholic content typically found in spirits, liqueurs, cocktails, wines, beers, or other alcohol-based products. Tea-infused spirits are alcoholic beverages where tea leaves or extracts are steeped or infused in spirits such as vodka, rum, or gin, imparting the flavors and aromas of tea into the drink. This process allows for the incorporation of tea's unique characteristics and profiles into the base spirit.

Ready-to-drink alcoholic tea products have gained popularity due to their convenience and accessibility. These pre-packaged beverages are often available in cans or bottles, making them suitable for on-the-go consumption or social gatherings. RTD options offer a convenient solution for consumers who may not have the time or resources to brew their alcoholic tea.

Market Dynamics

Innovation and Product Variety is Driving the Alcoholic Tea Market

Consumers are increasingly seeking unique and novel experiences, including in their beverage choices. Alcoholic tea offers a combination of familiar tea flavors with the added appeal of alcohol, creating a distinct taste experience. The availability of innovative and diverse alcoholic tea options caters to this demand, attracting consumers looking for something different and memorable. For instance, in June 2022, award-winning drinks manufacturer, Broadland Drinks is carving out an exciting new sub-category within an evolving market with the launch of Twistea, its latest innovation in the canned RTD category.

Alcoholic tea products come in a wide range of flavors, incorporating various types of tea, fruits, herbs, and spices. This variety of flavor profiles appeals to consumers with different preferences, allowing them to find options that align with their tastes. By offering unique and appealing flavors, the alcoholic tea market captures the attention and interest of consumers who are seeking new and exciting taste experiences.

Convenience in Ready-to-drink is Expected to Foster the Alcoholic Tea Market

Ready-to-drink alcoholic tea products offer convenience for consumers who lead busy lifestyles or are regularly on the go. Those pre-packaged drinks, available in cans or bottles, eliminate the need for brewing or blending, making them easily portable and convenient to consume in numerous methods.

Alcoholic tea in the RTD sector caters to consumers engaging in outdoor sports, such as picnics, concerts, festivals, or sports events. The convenience of ready-to-drink options allows consumers to enjoy alcoholic tea without the need for additional equipment or preparation, making it a hassle-free preference for socializing and leisure activities.

Competition from Alternative Beverages is Hindering the Alcoholic Tea Market

The alcoholic tea market faces competition from established beverage categories such as beer, wine, spirits, and ready-to-drink cocktails. These categories have well-established consumer bases, brand loyalties, and distribution networks. Consumers who have a robust desire for those alternative beverages may be less inclined to try alcoholic tea, thereby posing a challenge to the growth of the alcoholic tea market.

Consumers have diverse preferences when it comes to alcoholic beverages, and the market is saturated with a wide variety of options. Some consumers may prefer the taste, characteristics, or cultural significance associated with alternative beverages, making it challenging for alcoholic tea to gain traction among those specific consumer segments.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global alcoholic tea market is segmented based on source, flavor, application, and region.

By Flavor, the Mint Segment is Estimated to Have Significant Growth During the Forecast Period

The mint segment may have established a unique positioning within the alcoholic tea market by offering a distinctive combination of flavors, ingredients, or production methods that differentiate it from competitors. This could attract a specific target audience and contribute to its market dominance.

Widespread availability and effective distribution networks can contribute to capturing a large market share. If the mint segment has secured strategic partnerships with distributors, retailers, and online platforms, it may have gained an advantage in reaching consumers across different channels.

Geographical Analysis

Europe is the Fastest Growing Market in the Alcoholic Tea Market

Europe has seen an increased emphasis on health and wellness, with consumers looking for healthier alternatives to traditional alcoholic beverages. According to FAO, the total tea leaves production in Europe is 329.3 tons in 2021. Alcoholic tea, which often incorporates natural ingredients and botanicals, may be perceived as a healthier option compared to other alcoholic drinks, thus driving its popularity in the region.

Europe generally has a well-regulated alcohol market, which may provide a conducive environment for the growth of the alcoholic tea sector. Favorable regulations and policies, including labeling requirements and distribution guidelines, can facilitate the entry and expansion of alcoholic tea products in the market.

Competitive Landscape

The major global players in the market include Harry Brompton's London Ice Tea, Eteaket, Synergy Flavors, Wagamama, Tea Venture, Red Diamond, NOVELTEA UK, Dohler, Arnold Palmer, and Bully Boy.

Why Purchase the Report?

To visualize the global alcoholic tea market segmentation based on source, flavor, application, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of alcoholic tea market-level with all segments.
The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global alcoholic tea market report would provide approximately 61 tables, 61 figures, and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Source
3.2. Market Snippet, by Flavor
3.3. Market Snippet, by Application
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Health Benefits Derived from Alcoholic Tea Consumption
  - 4.1.1.2. Increase in Consumption of Kombucha
- 4.1.2. Restraints
  - 4.1.2.1. Limited Consumer Awareness
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Source

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 7.1.2. Market Attractiveness Index, By Source
7.2. Gin*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Vodka
7.4. Bourbon
7.5. Irish Cream
7.6. Rum

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Cucumber*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Berries
8.4. Lime
8.5. Mint
8.6. Mango
8.7. Peach

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Retail*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Industrial

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Harry Brompton's London Ice Tea*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Eteaket
12.3. Synergy Flavors
12.4. Wagamama
12.5. Tea Venture
12.6. Red Diamond
12.7. NOVELTEA UK
12.8. Dohler
12.9. Arnold Palmer
12.10. Bully Boy

LIST NOT EXHAUSTIVE