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市場調查報告書
商品編碼
1325282

全球香料蘭姆酒市場 - 2023-2030

Global Spiced Rum Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

全球香料蘭姆酒市場在 2022 年達到 72 億美元，預計到 2030 年將達到 100 億美元，2023-2030 年預測期間複合年成長率為 4.3%。

五香朗姆酒可以由不同朗姆酒的混合物製成，其中可能包括各種類型的朗姆酒，例如淡色朗姆酒或深色朗姆酒。所使用的特定朗姆酒混合物有助於形成五香朗姆酒的整體風味特徵和特徵。五香朗姆酒的基本成分通常是傳統朗姆酒，通過稱為蒸餾的過程製成。蒸餾涉及加熱和蒸發發酵的甘蔗汁或糖蜜，以將酒精與其他成分分離，從而生產朗姆酒。

消費者對強調高品質原料、手工生產方法和獨特風味的優質和精製香料朗姆酒產品表現出越來越大的興趣。精釀五香朗姆酒品牌越來越受歡迎，提供限量、小批量生產和手工製作體驗。

市場動態

消費者對香料蘭姆酒的偏好轉變正在推動香料蘭姆酒市場的發展

雞尾酒文化的興起導致對五香朗姆酒作為各種雞尾酒的關鍵成分的需求增加。調酒師和調酒師正在將五香朗姆酒融入他們的創意食譜中，展示其多功能性和風味特徵。越來越多的雞尾酒吧和場所提供以香料朗姆酒為基礎的雞尾酒，這表明消費者對這種烈酒的興趣和偏好。

致力於烈酒和調酒學討論的線上社區和論壇通常以香料朗姆酒為主題。成員分享他們的經驗、食譜和建議，表現出消費者的熱情和興趣。這些社區內的積極參與和參與可以作為人們對香料朗姆酒偏好轉變的軼事證據。

蘭姆酒文化的全球化和擴張預計將促進香料蘭姆酒市場的發展

香料朗姆酒在傳統朗姆酒產區以外的市場上的供應量一直在擴大。這可以從全球進口和分銷的更廣泛的香料朗姆酒品牌和表達方式中看出。全球酒類商店和線上平台中香料朗姆酒的數量不斷增加，表明不同地區消費者的需求和興趣不斷成長。

旅遊業在促進五香朗姆酒的流行方面發揮了作用。許多旅行者尋求真實的體驗和文化沉浸，包括探索當地的烈酒和飲料。遊覽加勒比海或拉丁美洲等朗姆酒產區的遊客經常會發現並培養對香料朗姆酒的興趣，然後他們會在自己的祖國尋找這種朗姆酒。這有助於香料朗姆酒的全球傳播和升值。

對季節性需求的依賴是香料蘭姆酒市場的主要障礙之一

五香朗姆酒通常與溫暖的月份、熱帶主題和戶外場合聯繫在一起。夏季，消費者的偏好可能傾向於清淡、清爽的烈酒，從而導致該時期對香料朗姆酒的需求增加。這種季節性可能會導致銷售波動，並可能限製香料朗姆酒市場全年的持續成長。

對五香朗姆酒的需求可能會在特定節日期間達到高峰，例如聖誕節、除夕和其他節日慶祝活動。這些場合通常涉及準備特殊的雞尾酒和以香料朗姆酒為特色的傳統食譜。雖然這種季節性可以暫時促進銷售，但也可能導致這些節日之外的需求較低時期。

COVID-19 影響分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態（包括大流行期間和大流行後的價格變化，與新冠疫情前情景進行比較）、供需譜（需求和供應變化）供應由於貿易限制、封鎖和後續問題）、政府舉措（政府機構振興市場、部門或行業的舉措）和製造商戰略舉措（此處將介紹製造商為緩解新冠疫情問題所做的努力）。

目錄

第 1 章：方法和範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：市場定義和概述

第 3 章：執行摘要

  • 市場片段（按類型）
  • 市場片段（按口味）
  • 市場摘要（按配銷通路）
  • 市場摘要（按地區）

第 4 章：市場動態

  • 市場影響因素
    • 司機
      • 消費者偏好轉向香料蘭姆酒
      • 蘭姆酒文化的全球化和擴張
    • 限制
      • 對季節性需求的依賴
    • 機會
    • 影響分析

第 5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID-19 之前的情況
    • COVID-19 期間的情況
    • COVID-19 後的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商戰略舉措
  • 結論

第 7 章：按類型

  • 白香料蘭姆酒
  • 金香料蘭姆酒
  • 黑香料蘭姆酒

第 8 章：按口味

  • 香草
  • 水果
  • 姜
  • 其他

第 9 章：按配銷通路

  • 超市/大賣場
  • 專賣店
  • 網上銷售
  • 其他

第 10 章：按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第 11 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 12 章：公司簡介

  • Diageo
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Bacardi Limited
  • Pernod Ricard
  • Maine Craft Distilling, LLC.
  • Altitude Spirits, Inc.
  • Heaven Hill Distillery
  • Sazerac Co.
  • Seaspirits
  • Suntory Holdings Limited
  • Tanduay Distillers, Inc.

第 13 章：附錄

簡介目錄
Product Code: FB5368

Market Overview

Global Spiced Rum Market reached US$ 7.2 billion in 2022 and is expected to reach US$ 10.0 billion by 2030 growing with a CAGR of 4.3% during the forecast period 2023-2030.

Spiced rum can be made from a blend of different rums, which may include various types of rum, such as light or dark rum. The specific blend of rums used contributes to the overall flavor profile and character of the spiced rum. The base ingredient of spiced rum is typically traditional rum, which is made through a process called distillation. Distillation involves heating and evaporating fermented sugarcane juice or molasses to separate alcohol from other components, resulting in the production of rum.

Consumers are showing a growing interest in premium and craft-spiced rum offerings that emphasize high-quality ingredients, artisanal production methods, and unique flavor profiles. Craft spiced rum brands are gaining popularity, offering limited batches, small-batch production, and handcrafted experiences.

Market Dynamics

Shifting Consumer Preferences towards Spiced Rum is Driving the Spiced Rum Market

The rise of cocktail culture has led to an increased demand for spiced rum as a key ingredient in a wide range of cocktails. Bartenders and mixologists are incorporating spiced rum into their creative recipes, showcasing its versatility and flavor profile. The growing number of cocktail bars and establishments featuring spiced rum-based cocktails indicates consumer interest and preference for this spirit.

Online communities and forums dedicated to spirits and mixology discussions often feature conversations around spiced rum. Members share their experiences, recipes, and recommendations, demonstrating enthusiasm and interest among consumers. The active participation and engagement within these communities serve as anecdotal evidence of shifting preferences toward spiced rum.

Globalization and Expansion of Rum Culture is Expected to Foster the Spiced Rum Market

The availability of spiced rum in markets beyond traditional rum-producing regions has been expanding. This can be seen in the broader range of spiced rum brands and expressions being imported and distributed globally. The increasing presence of spiced rum in liquor stores and online platforms worldwide suggests the growing demand and interest from consumers in different regions.

The tourism industry plays a role in fostering the popularity of spiced rum. Many travelers seek authentic experiences and cultural immersion, including exploring local spirits and beverages. Tourists visiting rum-producing regions, such as the Caribbean or Latin America, often discover and develop a taste for spiced rum, which they later seek in their home countries. This contributes to the global spread and appreciation of spiced rum.

Dependency on Seasonal Demand is one of the major Hindrance for the Spiced Rum Market

Spiced rum is often associated with warmer months, tropical themes, and outdoor occasions. Consumer preferences may lean towards lighter and more refreshing spirits during the summer season, leading to higher demand for spiced rum during that period. This seasonality can result in fluctuations in sales and potentially restrain the consistent year-round growth of the spiced rum market.

The demand for spiced rum may experience peaks during specific holiday periods, such as Christmas, New Year's Eve, and other festive celebrations. These occasions often involve the preparation of special cocktails and traditional recipes that feature spiced rum. While this seasonality can provide temporary boosts in sales, it can also contribute to periods of lower demand outside of these festivities.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global spiced rum market is segmented based on product, price, application, distribution channel, and region.

By Type, the Dark Spiced Rum Segment is Estimated to Have Significant Growth During the Forecast Period

Dark spiced rum is often preferred in cocktails where a more intense flavor is desired. Its robust and complex profile makes it suitable for cocktails like Dark 'n Stormy, which requires a bold and flavorful base spirit. Dark spiced rum brands such as "The Kraken Black Spiced Rum" and "Goslings Black Seal Rum" have gained significant recognition and popularity among consumers, indicating the prominence of the dark spiced rum segment. These brands have successfully capitalized on the demand for rich, full-bodied spiced rums.

Additionally, dark spiced rum typically offers a rich and robust flavor profile, often characterized by notes of vanilla, caramel, cinnamon, and other spices. This flavor profile appeals to a wide range of consumers who enjoy a bold and intense taste experience. For instance, in June 2022, Pernod Ricard India launched the super-premium rum 'Cuba in a Bottle' with Havana Club 7. It is a dark rum matured in ex-Bourbon barrels, that brings out the rich natural flavors of Cuba in a versatile manner.

Geographical Analysis

Europe is the Fastest Growing Market in the Spiced Rum Market

Europe has seen a surge in the popularity of cocktail culture, with an increasing number of bars, lounges, and speakeasies specializing in craft cocktails. Spiced rum's versatility and flavor profile makes it a favored choice for mixologists and cocktail enthusiasts, contributing to the growing market. For instance, in April 2022, Distilleria Serralles, a Puerto Rican rum producer launched its portfolio of aged Don Q Rums in the UK and European markets.

Europe attracts a significant number of international tourists, and many visitors develop a taste for regional beverages during their travels. Tourists visiting rum-producing countries in the Caribbean or Latin America may develop a preference for spiced rum, leading to increased demand upon returning home.

Competitive Landscape

The major global players in the market include Diageo, Bacardi Limited, Pernod Ricard, Maine Craft Distilling, LLC., Altitude Spirits, Inc., Heaven Hill Distillery, Sazerac Co., Seaspirits, Suntory Holdings Limited, and Tanduay Distillers, Inc.

Why Purchase the Report?

  • To visualize the global spiced rum market segmentation based on type, flavor, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of spiced rum market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global spiced rum market report would provide approximately 61 tables, 59 figures and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Flavor
  • 3.3. Market Snippet, by Distribution Channel
  • 3.4. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Shifting Consumer Preferences Towards Spiced Rum
      • 4.1.1.2. Globalization and Expansion of Rum Culture
    • 4.1.2. Restraints
      • 4.1.2.1. Dependency on Seasonal Demand
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. White Spiced Rum*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Gold Spiced Rum
  • 7.4. Dark Spiced Rum

8. By Flavor

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 8.1.2. Market Attractiveness Index, By Flavor
  • 8.2. Vanilla*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Fruit
  • 8.4. Ginger
  • 8.5. Others

9. By Distribution Channel

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.1.2. Market Attractiveness Index, By Distribution Channel
  • 9.2. Supermarkets/Hypermarkets*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Specialized Stores
  • 9.4. Online Sales
  • 9.5. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America*
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The U.K.
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Spain
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Diageo*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
    • 12.1.4. Key Developments
  • 12.2. Bacardi Limited
  • 12.3. Pernod Ricard
  • 12.4. Maine Craft Distilling, LLC.
  • 12.5. Altitude Spirits, Inc.
  • 12.6. Heaven Hill Distillery
  • 12.7. Sazerac Co.
  • 12.8. Seaspirits
  • 12.9. Suntory Holdings Limited
  • 12.10. Tanduay Distillers, Inc.

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us