全球植物棒市場 - 2023-2030 年

市場概述

2022 年，全球植物棒市場規模為72 億美元，預計到2030 年將達到125 億美元，實現利潤豐厚的成長。在2023-2030 年的預測期內，市場年複合成長率為7.2%。

對於健身愛好者和尋求植物蛋白替代品的人來說，植物蛋白棒作為一種方便的蛋白質來源，已經獲得了巨大的吸引力。這些蛋白棒通常含有豐富的蛋白質成分，如豌豆蛋白、糙米蛋白或大麻蛋白。與傳統的加工零食相比，植物蛋白棒被定位為更健康的零食替代品。品牌強調使用天然、加工程度最低的配料，避免使用人工添加劑、防腐劑和精製糖。

素食主義的興起和越來越多的人採用植物性飲食，推動了對植物棒的需求。例如，Larabar 等公司提供了一系列素食和植物棒，由於對這些產品的需求不斷增加，它們的業績出現了大幅成長。

市場動態

對素食和純素食品需求的成長促進了植物性食品棒市場的成長

對素食和純素食品日益成長的需求是植物棒市場成長的主要驅動力。隨著越來越多的人出於道德、環保或健康等原因採用植物性飲食，人們對以植物為原料、不含動物產品的零食的需求也在不斷成長。根據Soylent 的數據，10% 的美國成年人認為自己是素食者或純素者。

除了素食主義者和純素主義者的人數不斷增加外，還有一種更廣泛的趨勢，那就是"軟性主義"，即在飲食中減少肉類和動物產品的攝入量。推動這一趨勢的因素有很多，包括健康問題、道德考慮和環境永續性。隨著越來越多的人採用植物性飲食或軟性飲食，對植物性零食（如巧克力棒）的需求可能會繼續成長。

創造性創新和產品開發推動植物棒市場成長

創新和產品開發帶來了更廣泛的植物棒選擇，滿足了不同消費者的偏好和飲食需求。公司不斷推出新口味、新成分和新配方，以滿足消費者不斷變化的需求。例如，Clif Bar、RXBAR 和Kind Snacks 等品牌定期推出新口味和新配料組合，以吸引消費者並擴大產品線。

產品開發的創新促使植物棒中加入了功能性配料並增強了營養成分。一些品牌正在加入超級食品、適應原和其他有益成分，以提供更多的健康益處。例如，一些植物棒含有奇亞籽、螺旋藻或薑黃等成分，這些成分具有功能特性和營養價值，對注重健康的消費者很有吸引力。

植物棒的高成本阻礙市場成長

植物性配料的高成本可能會嚴重阻礙植物性食品棒市場的成長。植物棒通常使用天然全食品配料製成，這些配料通常比許多其他類型零食中使用的人工配料更加昂貴。這可能使植物棒的生產成本更高，也可能導致消費者購買的價格更高。

植物棒的高成本會使一些消費者，特別是低收入或可支配收入有限的消費者，不太容易獲得植物棒。這可能會限制植物棒的潛在市場，並使其與其他更實惠的零食相比競爭力更弱。

COVID 影響：

COVID-19 大流行加速了電子商務和線上零售的發展。隨著實體店的關閉和現場購物的限制，消費者擴大轉向網路平台購買日用品和零食。植物棒狀食品不易腐爛，易於運輸，非常適合線上銷售。向電子商務的轉變為植物棒品牌接觸消費者提供了新的途徑。

大流行病導致全球供應鏈中斷，影響了各種食品的供應和分銷。雖然這些中斷的程度可能各不相同，但依賴穩定原料供應的植物棒可能會在生產和分銷方面面臨挑戰。

俄烏戰爭影響：

地緣政治衝突會給消費者帶來不確定性和不穩定性。在這種情況下，個人可能會優先考慮生活必需品和基本必需品，而不是像植物棒這樣的特色食品。與衝突有關的經濟困難和擔憂可能會導致消費者的購買行為和整體市場需求發生變化。地緣政治衝突會對全球經濟產生更廣泛的影響，包括貨幣波動、貿易政策和投資者信心。這些因素會影響消費者的消費能力、市場穩定性和投資決策，從而間接影響植物棒市場，進而影響該行業的成長和發展。

目 錄

第1 章：研究方法與範圍

• 研究方法
• 報告的研究目標和範圍

第2章：定義和概述

第3章：執行摘要

• 按產品類型分類的摘要
• 按成分分類
• 按銷售管道分類
• 按地區分類

第四章：動態

• 影響因素
  • 促進因素
  • 限制因素
  • 機會
  • 影響分析

第5 章：行業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 監管分析

第6 章：COVID-19 分析

• COVID-19 分析
  • COVID 之前的情況
  • COVID 期間的情景
  • COVID 後的情景
• COVID-19 期間的定價動態
• 供需關係
• 大流行期間與市場相關的政府計劃
• 製造商的戰略計劃
• 結論

第7章：按產品類型分類

• 穀物/麥片棒
• 蛋白棒
• 小吃棒
• 代餐棒
• 其他

第8 章：按配料分類

• 堅果和種子
• 穀物
• 水果
• 其他

第9 章：按配銷通路

• 超市/超級市場
• 專賣店
• 網上銷售
• 其他

第10 章：按地區分類

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳大利亞
  • 亞太其他地區
• 中東和非洲

競爭格局

• 競爭格局
• 市場定位/佔有率分析
• 合併與收購分析

第11 章：公司簡介

• Kellogg's Company
  • 公司概況
  • 產品組合和說明
  • 財務概況
  • 主要發展
• LoveRaw
• 88 Acres
• Rise Bar
• Vaxa Bar
• Green's Mills Inc.
• Raw Bite
• GNC Holdings LLC
• General Mills Inc.
• MADE GOOD

第12 章：附錄

Market Overview

The Global Plant-Based Bars Market US$ 7.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 12.5 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2023-2030.

Plant protein bars have gained significant traction as a convenient source of protein for fitness enthusiasts and those seeking plant-based protein alternatives. These bars often contain protein-rich ingredients like pea protein, brown rice protein, or hemp protein. Plant-based bars are positioned as healthier snack alternatives compared to traditional processed snacks. Brands emphasize the use of natural, minimally processed ingredients and avoid artificial additives, preservatives, and refined sugars.

The demand for plant-based bars has been driven by the rise in veganism and the growing number of people adopting plant-based diets. For instance, companies like Larabar, which offers a range of vegan and plant-based bars, have experienced significant growth due to the increasing demand for these products.

Market Dynamics

Increasing Demand for Vegan and Vegetarian Food Boosts the Growth of the Plant-Based Bars Market

The increasing demand for vegan and vegetarian food is a major driver behind the growth of the plant-based bars market. As more people adopt plant-based diets for ethical, environmental, or health reasons, there is a growing demand for snacks that are made with plant-based ingredients and free from animal products. According to Soylent, 10% of U.S. adults identify themselves as vegan or vegetarian.

In addition to the growing number of vegans and vegetarians, there is also a wider trend towards flexitarianism, which involves reducing the amount of meat and animal products in one's diet. This trend is driven by a range of factors, including health concerns, ethical considerations, and environmental sustainability. As more people adopt plant-based or flexitarian diets, the demand for plant-based snacks like bars is likely to continue to grow.

Creative Innovation and Product Development is Driving the Plant-Based Bars Market Growth

Innovation and product development have led to a wider range of plant-based bar options, catering to diverse consumer preferences and dietary needs. Companies are continuously introducing new flavors, ingredients, and formulations to keep up with evolving consumer demands. For instance, brands like Clif Bar, RXBAR, and Kind Snacks regularly introduce new flavors and ingredient combinations to attract consumers and expand their product lines.

Innovation in product development has led to the inclusion of functional ingredients and enhanced nutritional profiles in plant-based bars. Brands are incorporating superfoods, adaptogens, and other beneficial ingredients to provide added health benefits. For instance, some plant-based bars incorporate ingredients like chia seeds, spirulina, or turmeric for their functional properties and nutritional benefits, appealing to health-conscious consumers.

The High Cost of Plant-Based Bars Hamper the Market Growth

The high cost of plant-based ingredients can be a significant restraint on the growth of the plant-based bars market. Plant-based bars are typically made with natural, whole-food ingredients that are often more expensive than the artificial ingredients used in many other types of snacks. This can make plant-based bars more expensive to produce, and can also result in higher prices for consumers.

The high cost of plant-based bars can make them less accessible to some consumers, particularly those on lower incomes or with limited disposable income. This can limit the potential market for plant-based bars and may make them less competitive compared to other more affordable snack options.

COVID Impact:

The COVID-19 pandemic has accelerated the growth of e-commerce and online retail. With physical store closures and restrictions on in-person shopping, consumers have increasingly turned to online platforms to purchase their groceries and snacks. Plant-based bars, being non-perishable and easy to ship, are well-suited for online sales. This shift to e-commerce may have provided new avenues for plant-based bar brands to reach consumers.

The pandemic has caused disruptions in global supply chains, affecting the availability and distribution of various food products. While the extent of these disruptions may vary, plant-based bars that rely on a stable supply of ingredients could potentially face challenges in production and distribution.

Russia-Ukraine War Impact:

Geopolitical conflicts can create a sense of uncertainty and instability among consumers. In such situations, individuals might prioritize essential goods and basic necessities over specialty food items like plant-based bars. Economic hardships and concerns related to the conflict may lead to changes in consumer purchasing behavior and overall market demand. Geopolitical conflicts can have broader impacts on the global economy, including currency fluctuations, trade policies, and investor confidence. These factors can indirectly affect the plant-based bars market by influencing consumer spending power, market stability, and investment decisions, which could impact the growth and development of the industry.

Segment Analysis

The global plant-based bars market is segmented based on product type, ingredient, distribution channel, and region.

Nutritional Value and Health Benefits of Nuts and Seeds

Based on the ingredient the plant-based bars market is classified into nuts & seeds, grains, fruits, and others. The nuts and seeds segment held the largest share in the plant-based bars market in 2022 and is expected to continue to dominate the market over the forecast period. Nuts and seeds are popular ingredients in plant-based bars due to their high nutritional value, including healthy fats, fiber, and protein.

Nuts and seeds are also popular because they add flavor, texture, and crunch to plant-based bars. They can be used to create a variety of different flavor profiles, from sweet and fruity to savory and spicy. For instance, Larabars come in 30 flavors and cost less than $1.50 a bar, making them a budget-friendly option. This bar contains 3-6 gms of protein and also comes with cashews, almonds, walnuts, or peanuts. Additionally, nuts and seeds are often used as a natural binding agent in plant-based bars, helping to hold the bar together without the need for artificial additives or preservatives.

Geographical Analysis

Increasing Awareness Among Consumers about Plant-Based Diets in The Europe Region

Europe has a significant share of the plant-based bars market. The increasing awareness among consumers about the benefits of plant-based diets for their health and the environment has led to a surge in demand for plant-based products, including plant-based bars. Another factor contributing to the growth of the plant-based bars market in Europe is the increasing number of people following vegetarian or vegan diets.

The consumption of plant-based foods in Europe increased by 49% in just two years, according to a project funded by the EU. Additionally, The Good Food Institute Europe reports that by 2022, sales of plant-based foods will have increased by 22% across 13 different European nations, totaling €5.7 billion. As a result, these elements helped to create an environment that was conducive to the market expansion for plant-based bars in Europe.

Competitive Landscape

The major global players in the market include: Kellogg's Company, LoveRaw, 88 Acres, Rise Bar, Vaxa Bar, Green's Mills Inc., Raw Bite, GNC Holdings LLC, General Mills Inc., MADE GOOD.

Why Purchase the Report?

• To visualize the plant-based bars market segmentation based on product type, ingredient, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of pant-based bars market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global plant-based bars market report would provide approximately 61 tables, 61 figures, and 200 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Ingredient
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
  • 4.1.2. Restraints
  • 4.1.3 Opportunity
  • 4.1.3. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2. Market Attractiveness Index, By Product Type
• 7.2. Cereal/Granola Bars*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Protein Bars
• 7.4. Snack Bars
• 7.5. Meal Replacement Bars
• 7.6. Others

8. By Ingredient

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 8.1.2. Market Attractiveness Index, By Ingredient
• 8.2. Nuts & Seeds*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Grains
• 8.4. Fruits
• 8.5. Others

9. By Distribution Channel

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.1.2. Market Attractiveness Index, By Distribution Channel
• 9.2. Supermarket/Hypermarket*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Specialty Stores
• 9.4. Online Sales
• 9.5. Others

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.6.1. The U.S.
    • 10.2.6.2. Canada
    • 10.2.6.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.6.1. Germany
    • 10.3.6.2. The UK
    • 10.3.6.3. France
    • 10.3.6.4. Italy
    • 10.3.6.5. Spain
    • 10.3.6.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.6.1. Brazil
    • 10.4.6.2. Argentina
    • 10.4.6.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.6.1. China
    • 10.5.6.2. India
    • 10.5.6.3. Japan
    • 10.5.6.4. Australia
    • 10.5.6.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

Competitive Landscape

• 10.7. Competitive Scenario
• 10.8. Market Positioning/Share Analysis
• 10.9. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Kellogg's Company*
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. LoveRaw
• 11.3. 88 Acres
• 11.4. Rise Bar
• 11.5. Vaxa Bar
• 11.6. Green's Mills Inc.
• 11.7. Raw Bite
• 11.8. GNC Holdings LLC
• 11.9. General Mills Inc.
• 11.10. MADE GOOD

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us