市場調查報告書
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1316297
全球蛋白質補充劑市場 - 2023-2030 年Global Protein Supplements Market - 2023-2030 |
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全球蛋白質補充劑市場規模在2022 年達到65 億美元,預計到2030 年將達到121 億美元,並在2023-2030 年期間以8.1% 的複合年成長率成長。由於注重健康的消費者數量不斷增加,以及全球健身中心的激增,蛋白質補充劑市場正經歷著快速成長。
隨著千禧一代對保持均衡飲食和注重整體健康的興趣日益濃厚,蛋白質補充劑在這一人群中大受歡迎。這一趨勢預計將在預期期間為蛋白質補充劑市場帶來更多需求。
此外,隨著生活方式的不斷變化,人們越來越依賴補充劑來滿足日常營養需求。繁忙的日程安排和不斷變化的飲食習慣促使人們尋求便捷、高效的方式來滿足營養需求。預計在預測期內,這種向使用補充劑的轉變將進一步推動蛋白質補充劑市場規模的需求。
消費者普遍忙碌的生活方式導致他們經常隨身攜帶食物,這推動了全球對蛋白質補充劑的需求。這一趨勢催生了對方便、攜帶的蛋白質補充劑的需求。此外,消費者對健康的日益關注也增加了對產品的需求。例如,2022 年7 月22 日,以生產一系列營養和健美補充劑而聞名的美國公司Dymatize Enterprises LLC 推出了Dymatize Complete Plant Protein。這款創新產品是一種素食植物蛋白粉,在眾多產品中脫穎而出。
此外,越來越多的健康意識計劃在影響全球蛋白質補充劑市場上的分離乳清蛋白消費方面發揮了重要作用。這些計劃強調整體健康和保持營養飲食的重要性,使消費者將蛋白質補充劑作為滿足飲食需求的一種便捷方式。
蛋白質在全球市場的擴張令人印象深刻,吸引了不同背景和人口的消費者。一個顯著的例子是濃縮蛋白質的銷售額大幅成長,據英國國家統計局報告,2021 年濃縮蛋白質的銷售額超過6.3431 億美元,而2020 年為6.0143 億美元。銷售額的激增可歸因於影響消費者需求的幾個因素。
例如,2022 年3 月28 日,全球領先的運動營養品和生活方式品牌營養補充劑供應商MusclePharm 推出了高乳清蛋白飲料系列(即飲蛋白飲料),含有超過20 克的蛋白質和多種無糖口味。
其中一個原因是運動員追求競爭優勢,他們認知到蛋白質對提高成績和肌肉發育的重要性。此外,老齡化的老年人對保持肌肉品質表現出濃厚的興趣,導致他們優先攝入蛋白質。例如,2022 年3 月28 日,全球領先的運動營養品和生活方式品牌營養補充劑供應商MusclePharm 推出了高乳清蛋白飲料系列(即飲蛋白飲料),該系列有多種無糖口味,蛋白質含量超過20 克。
由於價格波動,蛋白質補充劑市場的擴張正面臨挑戰。價格的不穩定性阻礙了企業在該行業的發展和擴張。這些價格波動可歸因於多種因素,包括原料成本波動、供需失衡和外部經濟因素。
COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景,以及定價動態(包括疫情期間和疫情后的定價變化,並與COVID 前情景進行比較)、供求光譜(由於貿易限制、封鎖和後續問題而導致的供需變化)、政府計劃(政府機構為振興市場、部門或行業而採取的計劃)和製造商戰略計劃(此處將涵蓋製造商為緩解COVID 問題而採取的措施)。
人工智慧算法分析蛋白質補充劑的成分,確定蛋白質、氨基酸、維生素和礦物質的具體類型和數量。這種分析有助於評估產品的營養價值和品質。人工智慧算法通過分析科學研究、臨床試驗和用戶評論來評估不同蛋白質補充劑的功效。通過匯總和分析大量數據,人工智慧可以深入了解特定蛋白質補充劑的性能和益處。人工智慧驅動的系統利用機器學習算法,根據個人的具體目標、飲食限制和健康狀況,為蛋白質補充劑提供個性化建議。這有助於用戶根據自身需要選擇最合適的方案。
The Global Protein Supplements Market reached US$ 6.5 billion in 2022 and is expected to reach US$ 12.1 billion by 2030 and is expected to grow with a CAGR of 8.1% during the forecast period 2023-2030. The protein supplements market is experiencing a surge in growth due to the rising number of health-conscious consumers and the proliferation of fitness centers worldwide.
With millennials showing a growing interest in maintaining a balanced diet and a focus on building their overall health, protein supplements have gained significant popularity among this demographic. This trend is expected to generate additional demand for protein supplements market in the anticipated period.
Furthermore, as lifestyles continue to evolve, there is an increasing reliance on supplements to meet daily nutritional needs. Busy schedules and changing dietary habits have led individuals to seek convenient and efficient ways to fulfill their nutritional requirements. This shift towards supplement usage is anticipated to further drive the demand for protein supplements market size in the forecast period.
The global demand for protein supplements has been driven by the prevalence of busy consumer lifestyles, which often lead to on-the-go food consumption. This trend has created a need for convenient and portable options such as protein supplements. Additionally, there has been an increase in product demand due to rising health concerns among consumers who prioritize nutrient-dense diets. For instance, on July 22, 2022, Dymatize Enterprises LLC, a US company known for its range of nutritional and bodybuilding supplements, launched the Dymatize Complete Plant Protein. This innovative product is a vegan plant-based protein powder that stands out from the rest.
Furthermore, the growing number of health awareness programs has played a significant role in influencing the consumption of whey protein isolate on a global protein supplements market. These programs emphasize the importance of overall wellness and maintaining a nutritional diet, leading consumers to seek out protein supplements as a convenient way to meet their dietary needs.
Protein has witnessed impressive expansion in the global market, capturing the interest of consumers across different backgrounds and demographics. A notable example is the substantial growth observed in the sales value of protein concentrates, which exceeded USD 634.31 million in 2021, compared to USD 601.43 million in 2020, as reported by the Office for National Statistics (UK). This surge in sales can be attributed to several factors that have influenced consumer demand.
For instance, on March 28, 2022, MusclePharm, a global provider of leading sports nutrition and lifestyle branded nutritional supplements, introduced a high whey protein drink line (Ready-To-Drink protein drink) with over 20g of protein in multiple sugar-free flavors.
One contributing factor is the pursuit of a competitive edge by athletes who recognize the importance of protein in supporting their performance and muscle development. Additionally, aging seniors have shown a keen interest in preserving muscle mass, leading them to prioritize protein consumption. For instance, on March 28, 2022, MusclePharm, a global provider of leading sports nutrition and lifestyle branded nutritional supplements, introduced a high whey protein drink line (Ready-To-Drink protein drink) with over 20g of protein in multiple sugar-free flavors.
The expansion of the protein supplements market is facing challenges due to price fluctuations. The instability in pricing has posed obstacles for businesses aiming to grow and expand their presence in the industry. These price fluctuations can be attributed to several factors, including the volatility of raw material costs, supply and demand imbalances, and external economic factors.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
AI algorithms analyze the composition of protein supplements, identifying the specific types and quantities of proteins, amino acids, vitamins, and minerals present. This analysis helps assess the nutritional value and quality of the product. AI algorithms analyze scientific research, clinical trials, and user reviews to evaluate the effectiveness of different protein supplements. By aggregating and analyzing vast amounts of data, AI can provide insights on the performance and benefits of specific protein supplements. AI-powered systems utilize machine learning algorithms to provide personalized recommendations for protein supplements based on an individual's specific goals, dietary restrictions, and health conditions. This helps users select the most suitable options for their needs.
The global protein supplements market is segmented based on type, source, form, application, distribution channel and region.
The whey protein segment is experiencing rapid growth and has emerged as the fastest-growing segment in the protein supplements market. This growth can be attributed to several key factors driving its popularity among consumers. Whey protein is widely recognized for its high biological value, which refers to its ability to provide essential amino acids and support muscle protein synthesis effectively. As a result, athletes, fitness enthusiasts, and individuals seeking to improve their muscle mass and overall fitness are increasingly turning to whey protein supplements.
Additionally, whey protein offers a range of other health benefits, such as supporting weight management, promoting satiety, and aiding in post-workout recovery. These benefits have resonated with consumers who are proactively seeking ways to enhance their overall well-being and maintain a balanced diet. For instance, on March 11, 2023, Prorganiq launched the Best Whey Tasting Protein Supplement in India. This product has emerged as a preferred choice among consumers. It is specially formulated to enhance carbohydrate, healthy fat, and protein levels during training, thereby maximizing performance for athletes and gym enthusiasts..
The protein supplements market in North America holds a significant share of the global market, primarily driven by the growing number of health-conscious consumers in developed regions. Throughout the forecast period, the health and fitness industry in the United States is projected to experience rapid growth, indicating a sustained upward trajectory.
The trend of adopting a healthy lifestyle and engaging in activities that promote physical fitness and well-being is gaining momentum among the population in the United States. Notably, approximately 20% of adults in the country are currently members of fitness clubs, and this percentage is expected to increase in the forecast period. The heightened awareness surrounding personal health has led to a surge in demand for nutritious food products.
For instance, on April 16, 2022, Atkins Nutritional Inc., a renowned brand specializing in low-carbohydrate bars, shakes, and snacks, introduced a range of new products to their lineup. Among the additions were two delicious snack bars and a ready-to-drink (RTD) protein shake. Notably, they launched an enticing iced chai latte RTD protein shake that boasts 15 grams of protein, a mere 3 grams of net carbs, and just 1 gram of sugar.
The major global players in the market include: Glanbia plc, Kerry Group Plc, Reliance Vitamin Company, Inc, Herbalife Nutrition, GNC Holdings, LLC, Nutiva Inc, The Simply Good Food Co, Iovate Health Sciences International Inc., MusclePharm Corporation and True Nutrition.
The global protein supplements market report would provide approximately 61 tables, 58 figures and 190 Pages.
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