全球起泡葡萄酒市場 - 2023-2030 年

市場概述

2022 年，全球起泡葡萄酒市場規模達到456 億美元，預計到2030 年將實現利潤豐厚的成長，達到721.3 億美元。在2023-2030 年的預測期內，市場年複合成長率為5.9%。

消費者擴大追求優質和手工起泡葡萄酒。他們願意花更高的價格購買獨一無二的高品質產品，以獲得與眾不同的口感和體驗。這一趨勢為生產商迎合日益成長的追求手工和小批量起泡葡萄酒的挑剔消費者開闢了道路。隨著人們對健康和保健的關注，許多消費者在選擇飲料時開始尋求低糖、低酒精的選擇。這也導致了對起泡葡萄酒需求的增加。

消費者越來越喜歡體驗起泡葡萄酒中不同程度的碳酸化。一些人喜歡氣泡細膩的葡萄酒，而另一些人則追求氣泡更明顯、更持久的葡萄酒。提供一系列碳酸化選擇可以迎合不同消費者的喜好，吸引更廣泛的客戶群。

市場動態

大型社交聚會和大型活動中起泡葡萄酒消費量的增加推動了市場成長

起泡葡萄酒在大型社交聚會和大型活動中的流行是起泡葡萄酒市場成長的重要推動力。起泡酒通常與婚禮、派對和企業活動等慶祝場合聯繫在一起。這些活動為起泡酒品牌提供了一個向大量不同受眾展示其產品的平台，提高了知名度和品牌曝光率。

根據Concours Mondial Bruxelles 的數據，預計2023 年起泡酒將超過啤酒，成為美國最受歡迎的酒精飲料。從2019 年到2022 年，美國人對起泡葡萄酒的消費量增加了30%。起泡酒通常被視為奢華和喜慶的飲品，這會讓人對品牌產生積極的聯想，增加重複購買的可能性。總體而言，起泡酒在大型社交聚會和大型活動中的流行有助於促進起泡酒市場的成長。

可支配收入的增加推動了起泡葡萄酒市場的成長

可支配收入的增加使消費者有更多的資金用於自由支配，包括奢侈的食品和飲料。起泡葡萄酒通常與慶祝、奢華和尊貴聯繫在一起。隨著消費者可支配收入的增加，他們更傾向於購買高檔產品，包括高品質的起泡葡萄酒。對優質產品需求的增加推動了起泡葡萄酒市場的成長。

隨著可支配收入的增加，消費者有更多機會享受外出就餐、社交和慶祝特殊場合的樂趣。起泡酒往往是這些活動的首選飲品，因為它能增添喜慶和優雅的氣氛。隨著消費者越來越頻繁地參與這些活動，對起泡酒的需求也隨之增加，從而推動了市場的成長。

其他酒精飲料的競爭阻礙起泡葡萄酒市場的成長

來自其他酒精飲料的競爭會阻礙起泡葡萄酒市場的成長。消費者有多種酒精飲料可供選擇，包括啤酒、烈酒和葡萄酒。在全球範圍內，啤酒是消費量最大的酒精飲料。例如，根據麒麟控股公司發布的《全球啤酒消費報告》，2021 年全球啤酒消費量約為1.856 億千升，同比成長4.0%。

起泡酒可能比其他酒精飲料更貴，因此對價格敏感的消費者來說吸引力較小。這可能會限制需求，影響市場成長。與起泡酒相比，其他酒精飲料可能更容易買到或更容易獲得，這可能會限制消費者接觸起泡酒的機會，從而限制市場成長。總之，來自其他酒精飲料的競爭會限制起泡葡萄酒的市場佔有率和成長潛力。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和大流行後的定價變化，並與COVID 前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

俄烏戰爭的影響

俄烏戰爭對起泡葡萄酒市場產生了重大影響。俄羅斯和烏克蘭是世界上最大的兩個起泡葡萄酒生產國，衝突阻礙了兩國的出口和生產。

由於衝突，生產起泡葡萄酒瓶子所需的玻璃在俄羅斯供應有限。進口釀酒用品和機械也變得更具挑戰性。雖然烏克蘭是一個重要的起泡葡萄酒生產國，但戰爭已迫使幾家釀酒廠關閉。俄羅斯和烏克蘭的生產中斷導致了全球市場上起泡葡萄酒的短缺。

人工智慧的影響

在工業流程中使用人工智慧技術可以改進品質控製程序。這種分析有助於最佳化生產方法，從而使採用香檳法或傳統工藝釀造的起泡葡萄酒的品質和風味保持一致。

除了起泡度和特定風格（如乾型和半乾型），人工智慧（AI）還能幫助消費者找到適合其口味和偏好的新起泡葡萄酒。生產商可以通過量身定做的建議改善客戶體驗，提高消費者對其起泡葡萄酒產品的興趣。

目 錄

第1 章：研究方法與範圍

• 研究方法
• 報告的研究目標和範圍

第2章：定義和概述

第3章：執行摘要

• 按產品類型分類
• 按顏色分類
• 按包裝系統分類
• 按銷售管道分類
• 按地區分類

第四章：動態

• 影響因素
  • 驅動因素
    • 大型社交聚會和大型活動對起泡葡萄酒的消費日益成長
  • 制約因素
    • 來自其他酒精飲料的競爭
  • 機會
    • 產品創新不斷增加
  • 影響分析

第五章：行業分析

• 波特五力分析法
• 供應鏈分析
• 定價分析
• 監管分析

第6 章：COVID-19 分析

• COVID-19 分析
  • COVID 之前的情況
  • COVID 期間的情景
  • COVID 後的情景
• COVID-19 期間的定價動態
• 供需關係
• 大流行期間與市場相關的政府計劃
• 製造商的戰略計劃
• 結論

第七章：按產品類型分類

• 氣泡酒
• 香檳
• 克雷芒
• 普羅賽克
• 其他類型

第8 章：按顏色分類

• 紅葡萄酒
• 玫瑰紅
• 白色

第9 章：按包裝系統

• 瓶裝
• 罐裝

第10 章：按銷售管道

• 超市/超級市場
• 專賣店
• 網上銷售
• 其他

第11 章：按地區分類

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳大利亞
  • 亞太其他地區
• 中東和非洲

第12 章：競爭格局

• 競爭格局
• 市場定位/佔有率分析
• 合併與收購分析

第13 章：公司簡介

• Bacardi and Company Limited
  • 公司概況
  • 產品組合和說明
  • 財務概況
  • 主要發展
• Bronco Wine Company
• Casella Family Brands
• Henkell Freixenet
• Caviro Extra SpA
• Giulio Cocchi Spumanti Srl
• Quady Winery
• Treasury Wine Estates Ltd
• Pernod Ricard Winemakers
• Schramsberg Vineyards

第14 章：附錄

Market Overview

Global Sparkling Wines Market reached US$ 45.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 72.13 billion by 2030. The market is growing at a CAGR of 5.9% during the forecast period 2023-2030.

Consumers are increasingly seeking out premium and craft sparkling wines. They are willing to pay a higher price for unique and high-quality offerings that provide a distinctive taste and experience. This trend opens up avenues for producers to cater to the growing segment of discerning consumers looking for artisanal and small-batch sparkling wines. With the focus on health and wellness, many consumers are looking for lower-sugar and lower-alcohol options in their beverage choices. This has also led to an increased demand for sparkling wines.

Consumers are increasingly interested in experiencing different levels of carbonation in sparkling wines. Some prefer wines with fine, delicate bubbles, while others seek out wines with more pronounced and persistent effervescence. Offering a range of carbonation options can cater to diverse consumer preferences and attract a wider customer base.

Market Dynamics

Increasing Consumption of Sparkling Wines in Large Social Gatherings and Big Events is Driving the Market Growth

The popularity of sparkling wine at large social gatherings and big events can be a significant driver of the growth of the sparkling wine market. Sparkling wine is often associated with celebratory occasions, such as weddings, parties, and corporate events. These events provide a platform for sparkling wine brands to showcase their products to a large and diverse audience, increasing visibility and brand exposure.

According to Concours Mondial Bruxelles, In 2023, sparkling wine is anticipated to surpass beer as the most popular alcoholic beverage in the USA. American consumption of sparkling wine increased by 30% between 2019 and 2022. Sparkling wine is often viewed as a luxurious and festive drink, which can create a positive association with the brand and increase the likelihood of repeat purchases. Overall, the popularity of sparkling wine at large social gatherings and big events can contribute to the growth of the sparkling wine market.

Increasing Disposable Income is Driving the Market Growth of the Sparkling Wines Market

Rising disposable income allows consumers to allocate more funds to discretionary spending, including indulgent food and beverages. Sparkling wine is often associated with celebration, luxury, and prestige. As consumers have more disposable income, they are more inclined to seek out premium products, including high-quality sparkling wines. This increased demand for premium options drives the market growth of sparkling wine.

With higher disposable income, consumers have more opportunities to enjoy dining out, socializing, and celebrating special occasions. Sparkling wine is often the beverage of choice for such events, as it adds a touch of festivity and elegance. As consumers engage in these activities more frequently, the demand for sparkling wine increases, driving market growth.

Competition From Other Alcoholic Beverages Hamper the Growth of the Sparkling Wines Market

Competition from other alcoholic beverages can be a restraint for the growth of the sparkling wine market. Consumers have a wide variety of alcoholic beverage choices, including beer, spirits, and still wine. Worldwide, beer is the most consumed alcoholic beverage. For instance, according to Global Beer Consumption Report published by Kirin Holdings company, about 185.60 million kiloliters of beer were consumed worldwide in 2021, a rise of 4.0% from the previous year.

Sparkling wine can be more expensive than other alcoholic beverages, making it less attractive to price-sensitive consumers. This can limit demand and impact market growth. Other alcoholic beverages may be more widely available or more accessible than sparkling wine, which can limit consumer exposure and limit market growth. Overall, competition from other alcoholic beverages can limit the market share and growth potential of sparkling wine.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

The market for sparkling wine has been significantly impacted by the Russia-Ukraine War. Two of the biggest producers of sparkling wine in the world are Russia and Ukraine, and the conflict has hampered both exports and production.

Glass, which is required to produce sparkling wine bottles, is in limited supply in Russia as a result of the conflict. Importing supplies and machinery for winemaking has also become more challenging. Although Ukraine is a significant sparkling wine producer, the war has forced several wineries to close. The disruption of production in Russia and Ukraine has led to a shortage of sparkling wine on the global market

AI Impact

The use of AI technologies in the industrial process can improve quality control procedures. This analysis can aid in production method optimization, resulting in consistent quality and flavor profiles in sparkling wines made with methode champenoise or conventional techniques.

In addition to effervescence levels and particular styles like brut and dry brut, artificial intelligence (AI) can assist consumers in finding new sparkling wines that suit their tastes and preferences. Producers may improve customer experiences and raise consumer interest in their sparkling wine offers by making tailored recommendations.

Segment Analysis

The global sparkling wine market is segmented based on product type, coloration, packaging system, distribution channel, and region.

The Versatility and Ability to Appeal to a Broad Range of Consumer Preferences for White Sparkling Wines

Based on coloration the sparkling wines market is classified into red, rose, and white.

In 2022, white sparkling wine typically has the highest share in the sparkling wine market. According to a report published by ResearchGate, on average consumption of white wine held 28.6%. This is because white sparkling wine, such as champagne, prosecco, and cava, has traditionally been the most popular and widely produced type of sparkling wine. White sparkling wine is made primarily from white grape varieties, such as chardonnay, pinot noir, and pinot meunier. It is characterized by its light, refreshing taste, and effervescence, which makes it a popular choice for celebrations and special occasions.

While other types of sparkling wine, such as rose and red, have gained popularity in recent years, white sparkling wine remains the most widely consumed and produced type of sparkling wine. It is available at a range of price points and is produced in regions all around the world, including Champagne (France), Prosecco (Italy), and Cava (Spain). Overall, the popularity and market share of white sparkling wine can be attributed to its long history, versatility, and ability to appeal to a broad range of consumer preferences.

Geographical Analysis

Increasing Consumption of Sparkling Wines in the North American Region

In 2022, North America had a significant share of the sparkling wine market. The demand for sparkling wine has been steadily increasing in North America over the past decade, as consumers seek out new and interesting wine options. For instance, according to Wine Intelligence, the number of consumers in America has risen to 30% between 2019 and 2022.

North America has a growing wine culture, with more consumers becoming interested in exploring different wine varieties and regions. This has led to an increased demand for sparkling wine, which is seen as a versatile and celebratory option. As the demand for sparkling wine continues to grow, North America will likely continue to play a major role in the global sparkling wine market.

Competitive Landscape

The major global players in the market include: Bacardi and Company Limited, Bronco Wine Company, Casella Family Brands, Henkell Freixenet, Caviro Extra S.p.A., Giulio Cocchi Spumanti Srl, Quady Winery, Treasury Wine Estates Ltd, Pernod Ricard Winemakers, and Schramsberg Vineyards

Why Purchase the Report?

• To visualize the global sparkling wines market segmentation based on product type, coloration, packaging system, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of sparkling wines market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The Global Sparkling Wines Market Report Would Provide Approximately 69 Tables, 69 Figures, And 200 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Product Type
• 3.2. Snippet by Coloration
• 3.3. Snippet by Packaging System
• 3.4. Snippet by Distribution Channel
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increasing Consumption of Sparkling Wines in Large Social Gatherings and Big Events
  • 4.1.2. Restraints
    • 4.1.2.1. Competition From Other Alcoholic Beverages
  • 4.1.3. Opportunity
    • 4.1.3.1. Increasing Product Innovations
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Product Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 7.1.2. Market Attractiveness Index, By Product Type
• 7.2. Cava*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Champagne
• 7.4. Cremant
• 7.5. Prosecco
• 7.6. Others

8. By Coloration

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 8.1.2. Market Attractiveness Index, By Coloration
• 8.2. Red*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Rose
• 8.4. White

9. By Packaging System

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 9.1.2. Market Attractiveness Index, By Packaging System
• 9.2. Bottles*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Cans

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarket/Hypermarket*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Specialty Stores
• 10.4. Online Sales
• 10.5. Others

11. By Region

• 11.1. Introduction
  • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 11.1.2. Market Attractiveness Index, By Region
• 11.2. North America
  • 11.2.1. Introduction
  • 11.2.2. Key Region-Specific Dynamics
  • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.2.7.1. The U.S.
    • 11.2.7.2. Canada
    • 11.2.7.3. Mexico
• 11.3. Europe
  • 11.3.1. Introduction
  • 11.3.2. Key Region-Specific Dynamics
  • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.3.7.1. Germany
    • 11.3.7.2. The UK
    • 11.3.7.3. France
    • 11.3.7.4. Italy
    • 11.3.7.5. Spain
    • 11.3.7.6. Rest of Europe
• 11.4. South America
  • 11.4.1. Introduction
  • 11.4.2. Key Region-Specific Dynamics
  • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.4.7.1. Brazil
    • 11.4.7.2. Argentina
    • 11.4.7.3. Rest of South America
• 11.5. Asia-Pacific
  • 11.5.1. Introduction
  • 11.5.2. Key Region-Specific Dynamics
  • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 11.5.7.1. China
    • 11.5.7.2. India
    • 11.5.7.3. Japan
    • 11.5.7.4. Australia
    • 11.5.7.5. Rest of Asia-Pacific
• 11.6. Middle East and Africa
  • 11.6.1. Introduction
  • 11.6.2. Key Region-Specific Dynamics
  • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
  • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Coloration
  • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging System
  • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Bacardi and Company Limited*
  • 13.1.1. Company Overview
  • 13.1.2. Product Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. Bronco Wine Company
• 13.3. Casella Family Brands
• 13.4. Henkell Freixenet
• 13.5. Caviro Extra S.p.A.
• 13.6. Giulio Cocchi Spumanti Srl
• 13.7. Quady Winery
• 13.8. Treasury Wine Estates Ltd
• 13.9. Pernod Ricard Winemakers
• 13.10. Schramsberg Vineyards

LIST NOT EXHAUSTIVE

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us