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1316247

全球土豆泥市場 - 2023-2030 年

Global Mashed Potatoes Market - 2023-2030

出版日期: 2023年07月27日 | 出版商:

DataM Intelligence | 英文 200 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球土豆泥市場規模在2022 年達到101 億美元，預計到2030 年將實現165 億美元的豐厚成長。在2023-2030 年的預測期內，該市場的年複合成長率為6.4%。

馬鈴薯片和顆粒是馬鈴薯泥的脫水形式，由於其方便性和較長的保存期限而越來越受歡迎。這些產品提供快速、簡便的製備方法，使其成為家庭廚師和食品服務提供商的便捷選擇。速溶馬鈴薯泥是預煮和乾燥的馬鈴薯泥產品，只需極少的準備工作。由於省時省力，它們越來越受歡迎，成為繁忙家庭和餐飲企業的首選。

風味客製化的趨勢使土豆泥的調料和配料有了多種選擇。消費者正在探索用不同的香草、香料、奶酪和醬料來提升土豆泥的口感和賣相。從大蒜、香草和奶油等經典選擇，到松露油或培根碎等更具冒險精神的選擇，各種可能性層出不窮。此外，素食主義和植物性飲食的興起也帶動了素食和植物性土豆泥產品的推出。

市場動態

對簡便食品需求的增加推動了土豆泥市場的成長

馬鈴薯泥是一種很受歡迎的配菜，可以很容易地準備和食用，這使其成為忙碌的人們尋找快速簡便餐點的方便選擇。這導致了對超市和便利店中的預包裝即食土豆泥需求的增加。

土豆泥的多功能性使其成為許多不同類型菜餚的常用配料，包括砂鍋菜、牧羊人餡餅和土豆煎餅。因此，預製膳食和餐飲業對作為配料的土豆泥的需求不斷增加。總之，由於消費者尋求快速、簡便、美味和多功能的膳食選擇，對簡便食品需求的增加推動了土豆泥市場的成長。

對素食和植物性食品需求的增加推動了土豆泥市場的成長

採用素食和植物性飲食（包括土豆）的人數大幅增加。例如，根據美國農業部發布的一份報告，中國2020/21年度的馬鈴薯鮮薯產量預計為9900萬噸，比2019/20年度成長3%，主要原因是種植面積擴大。傳統上使用牛奶和奶油製作的土豆泥正在進行改良，以迎合這些飲食偏好。素食和植物性土豆泥現在使用植物性牛奶（如杏仁奶、豆奶或燕麥奶）和素食奶油替代品等替代配料製作。

提供素食和植物性土豆泥有助於餐飲企業迎合更多顧客的需求。通過提供傳統土豆泥的替代品，如純素土豆泥，餐館和食品製造商可以滿足有飲食限制的人的需求，包括乳糖不耐症、過敏症以及素食主義者。這種包容性促進了土豆泥市場的成長。

肥料成本的增加阻礙了土豆泥市場的成長

肥料成本的增加會影響土豆泥市場的成長。肥料對馬鈴薯作物的生長和產量至關重要。馬鈴薯需要大量的養分，尤其是氮、磷和鉀，才能結出健康豐碩的塊莖。據世界銀行稱，自2022 年開始以來，化肥成本已上漲近30%。

隨著化肥成本的增加，農民可能會減少化肥用量，這可能會導致產量降低和馬鈴薯品質下降。這最終可能導致馬鈴薯短缺，馬鈴薯泥供應減少，從而推高價格，減少需求。總之，化肥成本的增加可能會影響土豆泥市場的整個供應鏈，從種植者到加工者再到消費者。

COVID-19 影響分析

COVID-19 影響分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和之後的定價變化，並與COVID 前情景進行比較）、供需關係（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將介紹製造商為緩解COVID 問題而採取的措施）。

俄烏戰爭的影響

烏克蘭是歐洲最大的馬鈴薯生產國之一，戰爭導致的任何農業活動中斷都會影響馬鈴薯泥市場的馬鈴薯供應。如果農業生產受到影響，可能會導致馬鈴薯原料供應減少，從而可能導致價格上漲或供應受限。俄烏戰爭導致經濟不穩定，特別是在直接受戰爭影響的地區。經濟混亂、通貨膨脹、貨幣波動和消費者購買力的變化影響了整個食品市場，包括土豆泥業務。

Market Overview

The Global Mashed Potatoes Market reached US$ 10.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 16.5 billion by 2030. The market is growing at a CAGR of 6.4% during the forecast period 2023-2030.

Potato flakes and granules, which are dehydrated forms of mashed potatoes, are gaining popularity due to their convenience and longer shelf life. These products offer quick and easy preparation, making them a convenient option for home cooks and food service providers. Instant mashed potatoes are pre-cooked and dried mashed potato products that require minimal preparation. They are becoming increasingly popular due to their time-saving nature, making them a go-to choice for busy households and food establishments.

The trend of flavor customization has led to a wide range of seasoning and topping options for mashed potatoes. Consumers are exploring different herbs, spices, cheeses, and sauces to enhance the taste and presentation of mashed potatoes. From classic options like garlic, herbs, and butter to more adventurous choices like truffle oil or bacon bits, the possibilities are endless. In addition, the rise of veganism and plant-based diets has led to the introduction of vegan and plant-based mashed potato options.

Market Dynamics

Increasing Demand for Convenient Food is Driving the Growth of the Mashed Potatoes Market

Mashed potatoes are a popular side dish that can be easily prepared and consumed, making them a convenient option for busy individuals who are looking for a quick and easy meal. This has led to an increase in the demand for pre-packaged and ready-to-eat mashed potatoes, which can be found in supermarkets and convenience stores.

The versatility of mashed potatoes makes them a popular ingredient in many different types of dishes, including casseroles, shepherd's pie, and potato pancakes. This has led to an increase in demand for mashed potatoes as an ingredient in prepared meals and food service operations. Overall, the increasing demand for convenient food is driving the market growth of mashed potatoes, as consumers seek out quick and easy meal options that are also tasty and versatile.

Increasing Demand for Vegan and Plant Based Options is Driving the Market Growth of Mashed Potatoes Market

There has been a significant rise in the number of individuals adopting vegan and plant-based diets including potatoes. For instance, according to a report published by USDA, China's MY2020/21 fresh potato production is forecast at 99 million metric tons (MMT), a 3 percent increase over MY2019/20 primarily due to expanded acreage. Mashed potatoes, which are traditionally made with dairy milk and butter, are being modified to cater to these dietary preferences. Vegan and plant-based mashed potatoes are now made with alternative ingredients such as plant-based milk (e.g., almond, soy, or oat milk) and vegan butter substitutes.

Offering vegan and plant-based mashed potatoes helps food establishments cater to a broader range of customers. By providing alternatives to traditional mashed potatoes, such as vegan versions, restaurants, and food manufacturers can accommodate individuals with dietary restrictions, including lactose intolerance, allergies, and those following vegan or vegetarian diets. This inclusivity contributes to the market growth of mashed potatoes.

The Increasing Cost of Fertilizers Restrains the Growth of the Mashed Potatoes Market

The increasing cost of fertilizers can impact the market growth of mashed potatoes. Fertilizers are essential for the growth and yield of potato crops. Potatoes require high levels of nutrients, particularly nitrogen, phosphorus, and potassium, to produce healthy and abundant tubers. According to World Bank, the cost of fertilizer has risen nearly about 30% since the start of 2022.

As the cost of fertilizers increases, farmers may reduce the amount of fertilizer used, which could lead to lower yields and lower-quality potatoes. This could ultimately result in a shortage of potatoes and a decrease in the supply of mashed potatoes, which could drive up prices and reduce demand. Overall, the increasing cost of fertilizers could impact the entire supply chain of the mashed potatoes market, from growers to processors to consumers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

Ukraine is one of the largest potato producers in Europe, and any disruption in agricultural activities due to the war can impact the availability of potatoes for the mashed potatoes market. If farming operations are affected, it could lead to a decrease in the supply of raw potatoes, potentially resulting in higher prices or limited availability. The Russia-Ukraine war resulted in economic instability, particularly in the regions directly affected by the war. Economic disruptions, inflation, currency fluctuations, and changes in consumer purchasing power impacted the overall food market, including the mashed potatoes segment.

Segment Analysis

The global mashed potatoes market is segmented based on form, application, distribution channel, and region.

The Increasing Application of Mashed Potatoes as a Food Product

In 2022, the food product segment has a higher share than the food ingredients segment in the mashed potatoes market. Mashed potatoes are primarily consumed as a side dish, which means the demand for mashed potatoes as a food product is higher than the demand for mashed potatoes as a food ingredient.

Mashed potatoes are a popular side dish that is often served alongside main courses such as meat, poultry, and fish in restaurants and households. While mashed potatoes can be used as an ingredient in some food products, such as soups, stews, and casseroles, the overall demand for mashed potatoes as a food ingredient is relatively low compared to their demand as a food product. This is because there are many other types of starches and thickeners available that can be used in food formulations, and mashed potatoes are not always the most cost-effective or practical option

Geographical Analysis

Rising Demand for Mashed Potatoes in the North American Region

In 2022, North America had a significant share of the mashed potatoes market. Mashed potatoes are a staple food in North American cuisine, particularly in the United States and Canada. They are commonly served as a side dish alongside roasted meats, vegetables, and other traditional dishes.

North America is also a large market for convenience foods, and mashed potatoes are a popular choice among consumers who are looking for quick and easy side dishes. Pre-packaged and ready-to-eat mashed potato products are widely available in supermarkets and grocery stores, which has contributed to the growth of the retail market for mashed potatoes in the region. Overall, the high demand for mashed potatoes in traditional cuisine, convenience foods, and the food service industry has contributed to North America's significant share in the mashed potatoes market.

Competitive Landscape

The major global players in the market include: Knorr, Agrarfrost Holding GmbH & Co. KG, Idahoan Foods LLC, Hormel Foods Corporation, McCain Foods Limited, Hungry Jack Potatoes, Pineland Farms Potato Company Inc, Agristo Masa Pvt Ltd, Casa Milo, Simply Potatoes.

Why Purchase the Report?

To visualize the mashed potatoes market segmentation based on form, application, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of mashed potatoes market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The Mashed Potatoes Market Report Would Provide Approximately 61 Tables, 56 Figures, And 200 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Form
3.2. Snippet by Application
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Demand for Convenient Food
  - 4.1.1.2. Increasing Demand for Vegan and Plant-Based Options
- 4.1.2. Restraints
  - 4.1.2.1. Increasing Cost of Fertilizers
- 4.1.3. Opportunity
  - 4.1.3.1. Premiumization Of Mashed Potato Products
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Form

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 7.1.2. Market Attractiveness Index, By Form
7.2. Powder*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Solid

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Food Ingredient*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Food Product

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarket/Hypermarket*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Sales
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Knorr*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Agrarfrost Holding GmbH & Co. KG
13.3. Idahoan Foods LLC
13.4. Hormel Foods Corporation
13.5. McCain Foods Limited
13.6. Hungry Jack Potatoes
13.7. Pineland Farms Potato Company Inc
13.8. Agristo Masa Pvt Ltd
13.9. Casa Milo
13.10. Simply Potatoes

LIST NOT EXHAUSTIVE