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市場調查報告書
商品編碼
1304582

全球碳酸即飲茶市場 - 2023-2030年

Global Carbonated Ready-to-Drink Tea Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 102 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球碳酸即飲茶市場規模在2022年達到51億美元，預計到2030年將達到88億美元，實現利潤豐厚的成長。在2023-2030年的預測期內，該市場的複合年成長率為7.2%。市場對茶飲料的需求不斷成長。例如，2020年全球茶葉消費量約為63億公斤。這些茶飲料具有抗氧化劑、天然成分和低糖等功能性優勢，推動了碳酸即飲茶的成長。

口味創新是碳酸即飲茶市場的一個重要趨勢。製造商正在推出各種獨特的異國風味來吸引消費者。除了傳統的茶葉口味，消費者正在尋求更加多樣化和冒險的口味體驗。這一趨勢推動了水果茶、植物混合茶等口味的推出，甚至是將茶與其他流行飲料口味相結合的融合口味。

對優質碳酸即飲茶的需求日益成長。消費者願意為具有獨特成分、精緻包裝和高階品牌形象的產品支付溢價。這一趨勢促使高檔和手工碳酸飲料即飲茶的推出，以滿足消費者對飲料體驗的追求。

市場動態

人們對茶葉健康益處的認知不斷提高，推動了碳酸即飲茶市場的成長

隨著人們對健康和保健的日益重視，消費者正在尋求更健康的飲料選擇。茶葉以其天然抗氧化劑和潛在的健康益處而聞名，作為含糖碳酸軟飲料的健康替代品，茶葉已經越來越受歡迎。例如，根據美國茶葉協會的數據，2021年美國人喝的茶超過39億加侖，約850億份。

碳酸即飲茶既能提供碳酸飲料的清爽口感，又能充分利用茶葉對健康的益處。許多碳酸即飲茶加入了草藥提取物、維生素或超級食品等功能性成分，增強了其健康吸引力。這些配料通常是根據其提供特定健康益處的潛力而選擇的，如增強能量、改善消化、支持免疫功能或促進放鬆。

可支配收入增加和城市化推動碳酸即飲茶市場成長

消費者可支配收入的成長增加了對碳酸即飲茶等非必需品的消費。隨著人們可支配收入的增加，他們願意探索和購買高檔和高價飲料，包括碳酸飲料。這通過擴大消費群體和為高階產品創造機會來推動市場成長。

城市化帶來了生活方式和消費模式的變化。在城市地區，人們的日程安排往往更加繁忙，準備膳食的時間有限，並且更喜歡方便快捷的選擇。碳酸即飲茶為人們提供了方便清爽的飲料選擇，可以在通勤或繁忙的工作時間輕鬆飲用。城市人口對方便即飲飲料的需求促進了市場的成長。

其他飲料類別的競爭制約了碳酸即飲茶市場的成長

碳酸即飲茶麵臨來自傳統碳酸軟飲料的競爭，如可樂、檸檬汽水和其他碳酸飲料。例如，根據Statista的數據，2021年美國所有管道的碳酸軟飲料（CSD）銷售總量為75.6億192盎司箱。

這些茶飲料在市場上存在已久，擁有強大的消費者基礎。與碳酸軟飲料相關的知名度和品牌忠誠度可能會使碳酸即飲茶飲料的市場佔有率面臨挑戰。

即飲咖啡和冷萃飲料的需求也在激增，這主要是由於咖啡文化的流行以及它們所提供的便利性。例如，根據Statista的數據，2022年巴西的即飲咖啡市場容量為30萬升。這些飲料提供了不同的口味體驗，滿足了消費者對咖啡因的需求。即飲咖啡和冷飲在爭奪貨架空間和消費者註意力的過程中，可能會制約碳酸即飲茶的市場成長。

COVID-19影響分析

COVID-19影響分析包括COVID前情景、COVID情景和COVID後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID前情景進行比較）、供求關係（由於貿易限制、封鎖和後續問題而導致的供求變化）、政府計劃（政府機構為振興市場、行業或產業而採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題而採取的措施）。

目錄

第一章研究方法和範圍

  • 研究方法
  • 研究目的和報告範圍

第2章：定義和概述

第三章：執行摘要

  • 按產品類型分類
  • 按成分分類
  • 按包裝分類
  • 按銷售管道分類
  • 按地區分類

第四章動態

  • 影響因素
    • 驅動因素
    • 限制因素
    • 機會
    • 影響分析

第五章行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 法規分析

第六章：COVID-19分析

  • COVID-19分析
    • COVID-19之前的情況
    • COVID-19期間的情景
    • COVID-19之後的情景
  • COVID-19期間的定價動態
  • 供求關係
  • 大流行期間與市場相關的政府計劃
  • 製造商的戰略計劃
  • 結論

第七章：按產品類型

  • 能量飲料
  • 休閒飲料
  • 其他類型

第八章：按配料分類

  • 起始培養基
  • 酵母提取物

第九章：按包裝

  • 金屬罐
  • 塑膠瓶

第十章：按銷售管道

  • 超市/大型超市
  • 專賣店
  • 線上銷售
  • 其他銷售管道

第十一章：按地區分類

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 法國
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地區
  • 亞太地區
    • 中國
    • 日本
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第十二章：競爭格局

  • 競爭格局
  • 市場定位/佔有率分析
  • 合併與收購分析

第十三章：公司簡介

  • Talking Rain
    • 公司概況
    • 產品組合和描述
    • 財務概況
    • 主要發展
  • Sunny Delight Beverages Co.
  • TeaZazz
  • PepsiCo
  • Suja Juice
  • Unilever
  • Coca-Cola
  • Lactalis
  • Starbucks
  • Nestle

第十四章：附錄

簡介目錄
Product Code: FB6423

Market Overview

The Global Carbonated Ready to Drink Tea market reached US$ 5.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 8.8 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2023-2030. There is a growing demand for tea-based beverages. For instance, about 6.3 billion kilograms of tea were consumed globally in 2020. These tea beverages offering functional benefits such as antioxidants, natural ingredients, and low sugar content drive the growth of carbonated ready-to-drink tea.

Flavor innovation is a significant trend in the carbonated ready-to-drink tea market. Manufacturers are introducing various unique and exotic flavors to attract consumers. Beyond traditional tea flavors, consumers are seeking more diverse and adventurous taste experiences. This trend is driving the introduction of flavors like fruit-infused teas, botanical blends, and even fusion flavors that combine tea with other popular beverage flavors.

There is a growing demand for premium and high-quality carbonated ready-to-drink teas. Consumers are willing to pay a premium for products with unique ingredients, sophisticated packaging, and a premium brand image. This trend has led to the introduction of upscale and artisanal carbonated ready-to-drink teas that cater to consumers looking for a more elevated and indulgent beverage experience.

Market Dynamics

Increasing Awareness of Tea Health Benefits is Driving the Market Growth of Carbonated Ready-to-Drink Tea

With a growing emphasis on health and wellness, consumers are seeking healthier beverage options. Tea, known for its natural antioxidants and potential health benefits, has gained popularity as a healthier alternative to sugary carbonated soft drinks. For instance, according to The Tea Association of The USA, More than 3.9 billion gallons, or about 85 billion servings, of tea were drunk by Americans in 2021.

Carbonated ready-to-drink tea offers the refreshing qualities of carbonation while leveraging the perceived health benefits of tea. Many carbonated ready-to-drink teas incorporate functional ingredients, such as herbal extracts, vitamins, or superfoods, enhancing their health appeal. These ingredients are often selected for their potential to provide specific health benefits, such as boosting energy, improving digestion, supporting immune function, or promoting relaxation.

Rising Disposable Income and Urbanization are Driving the Market Growth of the Carbonated Ready to Drink Tea Market

Rising disposable income among consumers increases spending on non-essential products such as carbonated ready-to-drink teas. As people have more discretionary income, they are willing to explore and purchase premium and higher-priced beverages, including carbonated tea options. This drives the growth of the market by expanding the consumer base and creating opportunities for premium offerings.

Urbanization brings changes in lifestyle and consumption patterns. In urban areas, people often have busier schedules, limited time for meal preparation, and a preference for convenient and on-the-go options. Carbonated ready-to-drink teas provide a convenient and refreshing beverage choice that can be easily consumed while commuting or during busy work hours. The urban population's demand for convenient, ready-to-consume beverages contributes to market growth.

Competition From Other Beverage Categories Poses a Restraint on the Market Growth of Carbonated Ready-to-Drink Tea

Carbonated ready-to-drink tea faces competition from traditional carbonated soft drinks, such as cola, lemon-lime sodas, and other carbonated beverages. For instance, according to Statista, The total volume of carbonated soft drinks (CSD) sales across all U.S. channels in 2021 was 7.56 billion 192-oz cases.

These tea beverages have a long-standing presence in the market and enjoy a strong consumer base. The popularity and brand loyalty associated with carbonated soft drinks can make it challenging for carbonated ready-to-drink teas to gain market share.

Ready-to-drink coffee and cold brew beverages also have seen a surge in demand, driven by the popularity of coffee culture and the convenience they offer. For instance, according to Statista, In Brazil, the ready-to-drink (RTD) coffee market recorded a volume of 0.3 million liters in 2022. These beverages provide a different taste experience and cater to consumers seeking caffeinated options. As they compete for shelf space and consumer attention, ready-to-drink coffee and cold brews can constrain the market growth of carbonated ready-to-drink teas.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The Global Carbonated Ready-to-Drink Tea Market is segmented based on product type, ingredient, packaging, distribution channel, and region.

Convenience Associated With Plastic Bottles is Expected to Drive the Segment Growth

In 2022, based on packaging, plastic bottles held the highest share of the carbonated ready-to-drink tea market. Plastic bottles are lightweight and easy to carry, making them convenient for on-the-go consumption. Consumers can easily grab a plastic bottle of carbonated ready-to-drink tea and take it with them to work, school, or other activities. The portability factor has contributed to the popularity of plastic bottles in the market.

Plastic bottles offer design flexibility, allowing for various shapes, sizes, and labeling options. Manufacturers can easily customize the appearance of plastic bottles to align with brand identities and consumer preferences. This versatility in design helps to differentiate products on the shelf and attract consumer attention.

Geographical Analysis

Strong Tea Culture in the Asia-Pacific Region

In 2022, the Asia-Pacific region had a significant share of the global carbonated ready to drink Tea market, ea has a long-standing tradition and cultural significance in many Asian countries, including China, Japan, India, and Southeast Asian nations. For instance, During the fiscal year 2022, over 1.2 billion kilograms of tea were consumed in India. Tea is deeply ingrained in the daily lives of people, and there is a strong preference for tea-based beverages. The popularity of tea in the region extends to carbonated ready-to-drink tea, leading to a significant market share.

In recent years, there has been a shift in consumer preferences towards healthier and more convenient beverage options. Ready-to-drink (RTD) tea, with its refreshing qualities and perceived health benefits, aligns with these changing preferences. As consumers in the Asia Pacific region become more health-conscious and seek convenient on-the-go options, the demand for carbonated ready-to-drink tea has grown significantly.

Competitive Landscape

The major global players in the market include: Talking Rain, Sunny Delight Beverages Co., TeaZazz, PepsiCo, Suja Juice, Unilever, Coca-Cola, Lactalis, Starbucks and Nestle.

Why Purchase the Report?

  • To visualize the Global Carbonated Ready-to-Drink Tea Market segmentation based on product type, ingredient, packaging, and region and understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of carbonated ready-to-drink tea market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Carbonated Ready to Drink Tea Market Report Would Provide Approximately 71 Tables, 66 Figures And 102 Pages.

Target Audience 2023

  • Manufacturers / Buyers
  • Industry Investors /Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Ingredient
  • 3.3. Snippet by Packaging
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Energy Drinks*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Recreational Drinks
  • 7.4. Others

8. By Ingredient

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 8.1.2. Market Attractiveness Index, By Ingredient
  • 8.2. Starter Cultures*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Yeast Extract

9. By Packaging

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 9.1.2. Market Attractiveness Index, By Packaging
  • 9.2. Metal Tin*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Plastic Bottle

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarket/Hypermarket*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Specialty Stores
  • 10.4. Online Sales
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Talking Rain*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Sunny Delight Beverages Co.
  • 13.3. TeaZazz
  • 13.4. PepsiCo
  • 13.5. Suja Juice
  • 13.6. Unilever
  • 13.7. Coca-Cola
  • 13.8. Lactalis
  • 13.9. Starbucks
  • 13.10. Nestle

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us