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市場調查報告書

商品編碼

1304479

全球冰沙市場 - 2023-2030

Global Smoothies Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 195 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球冰沙市場規模在2022年達到115億美元，預計到2030年將達到221億美元。預計在2023-2030年期間，該市場的複合年成長率將達到8.5%。

冰沙是一種廣受歡迎的飲料，以其清爽的口感和營養價值而聞名。水果冰沙由各種新鮮水果製成，是一種享受天然甜味的美味方式，同時還能提供人體必需的維生素和抗氧化劑。另一方面，蔬菜冰沙提供了一種獨特的方式，將營養豐富的綠色蔬菜涵蓋人們的飲食，促進整體健康和保健。

由於消費者對健康、方便的飲料越來越感興趣，冰沙市場正在經歷大幅成長。消費者對營養豐富、風味獨特的混合飲料的需求不斷成長，推動了市場的發展。多種口味、個性化選擇和創新配方的出現也為市場成長提供了支持。冰沙以其清爽的口感和營養優勢，不斷吸引著注重健康的消費者的關注，促進了冰沙市場的擴大。

市場動態

混合飲料和多樣化配料日益流行，推動冰沙市場成長

根據冰沙市場分析，冰沙市場的發展趨勢受到混合飲料日益流行和冰沙配料多樣化的推動。包括冰沙在內的混合飲料在尋求健康、方便飲品的消費者中受到追捧。它們以方便美味的形式提供了一種食用水果、蔬菜和其他營養配料的清爽方式。

新鮮水果、綠葉蔬菜、酸奶和植物性牛奶替代品等冰沙配料提供了多種口味、口感和健康益處。在冰沙中加入奇亞籽、蛋白粉和堅果奶油等超級食品和功能性配料的趨勢也促進了市場的成長。對風味獨特、營養豐富的混合飲料的需求不斷成長，以及冰沙配料的多功能性推動了冰沙市場佔有率的擴大。

冰沙配方和製作方法缺乏創新和多樣性阻礙市場成長

冰沙市場的一個制約因素是冰沙配方和製作方法缺乏創新和多樣性。雖然冰沙提供了一個嘗試各種口味和配料的多功能平台，但也存在單調和選擇有限的風險。消費者可能會對重複或普通的冰沙配方感到厭倦，從而導致興趣下降和市場飽和。此外，獨特且吸引人的冰沙製作方法有限，限制了市場的成長潛力。

冰沙市場分析表明，行業參與者可以專注於開發和推廣新穎、令人興奮的冰沙食譜，加入多種配料，並探索創新的製作方法。通過提供更廣泛的選擇並鼓勵創造性，冰沙市場可以克服這一制約因素，並繼續吸引和吸引消費者。

COVID-19影響分析

COVID-19分析包括COVID前情景、COVID情景和COVID後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID前情景進行比較）、供求關係（由於貿易限制、封鎖和後續問題導致的供求變化）、政府計劃（政府機構為振興市場、行業或產業而採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題而採取的措施）。

Market Overview

The Global Smoothies Market reached US$ 11.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 22.1 billion by 2030. The market is expected to exhibit a CAGR of 8.5% during the forecast period 2023-2030.

Smoothies are a popular beverage choice known for their refreshing taste and nutritional benefits. Fruit smoothies, made with various fresh fruits, are a delicious way to enjoy a burst of natural sweetness while providing essential vitamins and antioxidants. Vegetable smoothies, on the other hand, offer a unique way to incorporate nutrient-rich greens and vegetables into one's diet, promoting overall health and wellness.

The smoothies market is experiencing significant growth driven by increasing consumer interest in healthy and convenient beverage options. The rising demand for nutritious and flavorful blended beverages fuels the market. The availability of diverse flavors, customized options, and innovative recipes also support the market growth. With their refreshing taste and nutritional benefits, smoothies continue to capture the attention of health-conscious consumers, contributing to the expansion of the smoothies market.

Market Dynamics

Growing Popularity of Blended Beverages and Diverse Ingredients Drives Smoothies Market Growth

According to the smoothies market analysis, the smoothies market trend is driven by the increasing popularity of blended beverages and the diverse range of smoothie ingredients available. Blended beverages, including smoothies, have gained traction among consumers seeking healthy and convenient drink options. They offer a refreshing way to consume fruits, vegetables, and other nutritious ingredients in a convenient and delicious form.

Smoothie ingredients such as fresh fruits, leafy greens, yogurt, and plant-based milk alternatives provide a variety of flavors, textures, and health benefits. The trend of incorporating superfoods and functional ingredients like chia seeds, protein powders, and nut butters in smoothies has also contributed to the market's growth. The growing demand for flavorful and nutrient-rich blended beverages and the versatility of smoothie ingredients are driving the expansion of the smoothies market share.

Lack of Innovation and Variety in Smoothie Recipes and Preparation Methods Hinders Market Growth

One restraint of the smoothies market is the lack of innovation and variety in smoothie recipes and preparation methods. While smoothies offer a versatile platform to experiment with flavors and ingredients, there is a risk of monotony and limited options. Consumers may grow weary of repetitive or generic smoothie recipes, leading to a decline in interest and market saturation. Additionally, the availability of unique and appealing smoothie preparation methods is limited, limiting the market's growth potential.

The smoothies market analysis indicates that industry players can focus on developing and promoting new and exciting smoothie recipes, incorporating diverse ingredients, and exploring innovative preparation techniques. By offering a wider range of options and encouraging creativity, the smoothies market can overcome this restraint and continue to attract and engage consumers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global Smoothies market is segmented based on type, consumption, and region.

Dairy-Based Smoothies Segment Held Significant Share with Fresh and Frozen Variants, Fueled by Customization Trend

According to the smoothie's market analysis, dairy-based smoothies hold a significant share in the smoothie market, with fresh smoothies accounting for approximately 55% of the segment. Frozen smoothies, on the other hand, comprise around 40% of the dairy-based smoothie market. The demand for smoothie bases, which include milk, yogurt, and ice cream, has been steadily growing, representing approximately 70% of the dairy-based smoothie market.

Smoothie customization is a key trend, with consumers seeking the freedom to personalize their smoothies with added fruits, vegetables, protein powders, and sweeteners. Approximately 80% of dairy-based smoothie consumers prefer customizable options. The versatility and flexibility of dairy-based smoothies make them popular among consumers looking for a refreshing and customizable beverage option, further contributing to the growth of the smoothies market share.

Geographical Analysis

Growing Demand for Fruit-Based Smoothies Drives Asia Pacific Market Expansion

By region, the Global Smoothies Market is segmented into North America, South America, Europe, Asia-Pacific, and Middle-east & Africa.

The Asia Pacific smoothies market is witnessing significant growth, with a projected market share of fruit-based variants reaching around 70%. Japan and China contribute significantly to the market, with an estimated consumption rate of 1.5 billion liters and 2 billion liters, respectively. According to the smoothies' market analysis, the market is expected to grow at a steady pace of 6% annually. Among the consumer segments, millennials and young professionals account for approximately 40% of smoothie consumers in the region.

The demand for functional smoothies with added health benefits is on the rise, with an anticipated growth rate of 8% over the forecast period. Additionally, online sales of smoothies have surged by 20% in the past year, indicating the increasing popularity of e-commerce platforms for smoothie purchases. These statistics highlight the positive smoothies market trend and growing consumer interest in the Asia Pacific smoothies' market.

Competitive Landscape

The major global players include: Jamba Juice, Smoothie King, Innocent Drinks, Naked Juice, Odwalla, Bolthouse Farms, Happy Planet, Suja Juice, Evolution Fresh, and Daily Harvest.

Why Purchase the Report?

To visualize the Global Smoothies Market segmentation based on type, consumption, and region and understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of smoothies' market-level with all segments.
The PDF report includes a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Smoothies Market Report Would Provide Approximately 53 Tables, 49 Figures And 195 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Consumption
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19 and its Future Impact
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers' Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Fruit-Based Smoothies*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Dairy-Based Smoothies

8. By Consumption

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumption
- 8.1.2. Market Attractiveness Index, By Consumption
8.2. Out-Of-Home*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. At-Home

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumption
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumption
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumption
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumption
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Consumption

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Jamba Juice
- 11.1.1. Company Overview
- 11.1.2. Grade Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Smoothie King
11.3. Innocent Drinks
11.4. Naked Juice
11.5. Odwalla
11.6. Bolthouse Farms
11.7. Happy Planet
11.8. Suja Juice
11.9. Evolution Fresh
11.10. Daily Harvest

LIST NOT EXHAUSTIVE