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1304453

全球調味乳市場 - 2023-2030

Global Flavored Milk Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 102 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

2022年全球調味乳市場規模為576億美元，預計到2030年將達到895億美元。在2023-2030年的預測期內，該市場的年複合成長率為5.6%。

消費者對健康和保健的日益關注推動了對具有營養價值的調味乳產品的需求。生產商透過推出更健康的產品，如低脂或低糖產品、有機或天然配方以及添加維生素、礦物質或功能性成分的產品來應對這一需求。對健康選擇和清潔標籤的重視影響調味乳產品的發展。

調味乳市場受到調味創新和多樣性的影響。消費者尋求獨特和令人興奮的調味體驗。除了巧克力和草莓等傳統口味外，生產商還不斷擴大其口味範圍，推出創新和非傳統口味。例如，異國水果、甜點調味以及不同調味的組合。對口味創新和多樣性的關注目的是吸引那些尋求新的味覺感受和口味組合的消費者。

市場動態

對植物性和替代性牛奶調味需求的成長確實推動了調味牛奶市場的成長

由於對動物福利、環境永續性和個人健康的關注，以植物為基礎的飲食，包括素食和純素生活方式正日益受到歡迎。隨著越來越多的消費者採用植物性飲食，對杏仁奶、豆奶、燕麥奶和椰奶等非乳替代品的需求也在增加。例如，根據GFI的資料，截至2020年，植物奶已占美國發達市場牛奶零售總額的15%。

調味乳生產商透過推出植物性調味乳來迎合這一趨勢。透過提供植物性和替代性牛奶口味，調味乳市場可以將其消費群擴大到傳統乳製品消費者之外。有乳糖不耐症、牛奶過敏或飲食限制的人現在可以在不影響其喜好或飲食需求的情況下享用調味牛奶飲料。消費群體的擴大促進了整個市場的成長。

便利性和隨身消費在推動調味乳市場成長方面發揮著重要作用

如今，消費者的生活方式繁忙而緊張，他們往往尋求方便、即開即飲的飲料選擇。例如，每周至少有一次，全球超過40%的消費者在旅途中飲用飲料，其中強化牛奶、啜飲優酪乳和能量飲料是他們的首選。調味牛奶為那些經常外出的人提供了方便、攜帶的選擇。

調味牛奶的包裝，如瓶裝或袋裝，有安全的封口，便於攜帶和飲用。無論是在上下班途中、健身房、學校或辦公室，還是在旅行途中，消費者都可以方便地飲用調味牛奶，而無需額外的設備或器皿。這種便利性和攜帶性吸引了時間緊迫的人，促進了市場成長。例如，2021年，挪威人均消費調味牛奶9.17升。

調味乳的保存期限和儲存要求可能阻礙調味乳市場的成長

調味乳是一種容易腐壞的產品，這意味著與其他飲料相比，它的保存期限有限。調味乳中的香精和添加成分會導致微生物生長，縮短其保存期限。這種易腐性給生產商在分銷、庫存管理和產品損耗方面帶來了挑戰。如果消費者認為調味乳的保存期限較短，他們也可能不願購買調味乳，而選擇保存期限更長的飲料。

調味乳通常需要冷藏以保持其品質並延長其保存期限。這一要求給生產商、分銷商和零售商帶來了物流方面的挑戰。冷鏈基礎設施，包括適當的儲存、運輸和展示冷藏，對於確保調味乳產品保持新鮮和安全飲用非常重要。某些地區或運輸過程中冷藏設施有限，可能會阻礙調味乳市場的成長。

COVID-19的影響

隨著封鎖和限制措施的實施，人們有更多的時間待在家裡，導致家庭餐和零食的消費量增加。調味牛奶通常被認為是一種令人舒心和懷舊的飲料，作為家庭消費的一部分而受到歡迎。消費者尋求包括調味牛奶在內的熟悉和美味的產品，以便在充滿挑戰的時期獲得舒適感。

然而，由於餐廳、咖啡館和學校等餐飲場所的關閉或經營受到限制，這些管道對調味乳的需求大幅減少。在餐飲場所，調味乳產品通常作為正餐或零食的一部分食用。家庭外消費機會的減少導致大流行期間調味乳的銷售和需求下降。

Market Overview

The Global Flavored Milk Market US$ 57.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 89.5 billion by 2030. The market is growing at a CAGR of 5.6% during the forecast period 2023-2030.

Consumers' increasing focus on health and wellness is driving the demand for flavored milk products that offer nutritional benefits. Manufacturers are responding by introducing healthier options, such as low-fat or reduced-sugar variants, organic or natural formulations, and products fortified with vitamins, minerals, or functional ingredients. The emphasis on health-conscious choices and clean labels is shaping the development of flavored milk products.

The flavored milk market is influenced by flavor innovation and diversity. Consumers are seeking unique and exciting flavor experiences. Manufacturers are expanding their flavor offerings beyond traditional options like chocolate and strawberry, introducing innovative and unconventional flavors. Examples include exotic fruits, indulgent dessert-inspired flavors, and combinations of different flavor profiles. The focus on flavor innovation and diversity aims to attract consumers looking for new taste sensations and flavor combinations.

Market Dynamics

Rising Demand for Plant-Based and Alternative Milk Flavors is Indeed Driving the Market Growth of Flavored Milk

Plant-based diets, including vegan and vegetarian lifestyles, are gaining popularity due to concerns about animal welfare, environmental sustainability, and personal health. As more consumers adopt plant-based diets, the demand for non-dairy milk alternatives, such as almond milk, soy milk, oat milk, and coconut milk, is on the rise. For instance, according to GFI, As of 2020, plant-based milk already represented 15% of the total dollar sales of retail milk in the developed market of the United States.

Flavored milk manufacturers are tapping into this trend by introducing plant-based flavored milk options. By offering plant-based and alternative milk flavors, the flavored milk market can expand its consumer base beyond traditional dairy consumers. People with lactose intolerance, milk allergies, or dietary restrictions can now enjoy flavored milk beverages without compromising their preferences or dietary needs. This expanded consumer base contributes to the overall market growth.

Convenience and On-The-Go Consumption Play a Significant Role in Driving The Market Growth of Flavored Milk

Consumers today lead busy and hectic lifestyles, often seeking convenient and ready-to-consume beverage options. For instance, At least once a week, more than 40% of customers worldwide drink while they are on the go, with fortified milk, sipping yogurt, and energy drinks being some of their preferred options. Flavored milk provides a convenient and portable choice for those who are constantly on the go.

Flavored milk's packaging, such as bottles or pouches with secure closures, makes it easy to carry and consume while on the move. Whether it's during a commute, at the gym, in school or the office, or while traveling, consumers can conveniently enjoy flavored milk without the need for additional equipment or utensils. This convenience and portability factor attracts time-pressed individuals and contributes to market growth. For instance, in 2021, the average volume of flavored milk consumed in Norway amounted to 9.17 liters per person.

Shelf Life and Storage Requirements of Flavored Milk Can Hamper the Growth of the Flavored Milk Market

Flavored milk is a perishable product, meaning it has a limited shelf life compared to other beverages. The presence of flavorings and added ingredients in flavored milk can contribute to microbial growth, reducing its shelf life. This perishability poses challenges for manufacturers in terms of distribution, inventory management, and product wastage. Consumers may also be deterred from purchasing flavored milk if they perceive it as having a short shelf life, opting for longer-lasting beverages instead.

Flavored milk typically requires refrigeration to maintain its quality and extend its shelf life. This requirement poses logistical challenges for manufacturers, distributors, and retailers. Cold chain infrastructure, including proper storage, transportation, and display refrigeration, becomes crucial to ensure that flavored milk products remain fresh and safe for consumption. Limited access to refrigeration facilities in certain regions or during transportation can hinder market growth for flavored milk.

COVID-19 Impact

With lockdowns and restrictions in place, people spent more time at home, leading to increased consumption of at-home meals and snacks. Flavored milk, often considered a comforting and nostalgic beverage, gained popularity as a part of home-based consumption. Consumers sought familiar and indulgent products, including flavored milk, to bring a sense of comfort during challenging times.

However, the closure or limited operations of food service establishments, such as restaurants, cafes, and schools, significantly reduced the demand for flavored milk in these channels. Flavored milk products are often consumed as part of meals or snacks in food service settings. The decline in out-of-home consumption opportunities led to decreased sales and demand for flavored milk during the pandemic.

Segment Analysis

The global flavored milk market is segmented based on flavors, packaging, distribution channel, and region.

Rising Utilization of Flavored Milk in Diary-based Beverages

The global flavored milk market has been segmented by flavors into, vanilla, chocolate, strawberry, and others

In 2022, based on flavor, the chocolate flavor segment held the highest share of the flavored milk market. Chocolate is a universally loved flavor that appeals to a wide range of consumers, including children and adults. For instance, according to Tastewise, in 2023, 12.58% of restaurants offer Chocolate Milk on their menus. The fastest rising consumer need for Chocolate Milk is Snack

Chocolate flavor has a rich and indulgent taste that is often associated with comfort and indulgence. Chocolate flavor offers a variety of options within the flavored milk category. It can range from classic milk chocolate to variations like dark chocolate, white chocolate, or chocolate blends with other flavors such as caramel or mint. This wide range of chocolate flavors provides consumers with diverse choices and keeps them engaged in the market.

Geographical Analysis

Growing Health Consciousness among consumers in Asia Pacific Region is Expected to Drive the Market Growth in this Region

In 2022, the Asia Pacific region had a significant share of the flavored milk market. Flavored milk products have long been popular in the Asia Pacific, with a strong cultural preference for dairy-based beverages. With a rising preference for healthier and more nourishing food choices, the flavored milk market is experiencing significant growth, particularly in the Asia-Pacific region. This region, led by India as the world's largest milk producer, is witnessing a surge in demand for flavored milk products. This demand has spurred innovation and exploration of novel flavors in the flavored milk segment.

Furthermore, the Asia-Pacific region's dairy production practices are known for their efficiency and sustainability, which have positively impacted the expansion of the market. Manufacturers are also actively catering to consumers' individual requirements, offering options such as low-sugar, no-sugar, and fat-free variations of flavored milk.

Competitive Landscape

The major global players in the market include: Danone SA, Amul Industries Pvt. Ltd., Associated Milk Producers, Inc, Dean Foods Company, Arla Foods Amba, Saputo Inc., The Hershey Company, Nestle S.A, Dairy Farmers of America, Inc., and Hiland Dairy

Why Purchase the Report?

To visualize the global flavored milk market segmentation based on flavors, packaging, and distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of flavored milk market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Flavored Milk Market Report Would Provide Approximately 61 Tables, 60 Figures, and 102 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Flavors
3.2. Snippet by Packaging
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Demand for Plant-Based and Alternative Milk Flavors
  - 4.1.1.2. Convenience and On-The-Go Consumption
- 4.1.2. Restraints
  - 4.1.2.1. Shelf Life and Storage Requirements of Flavored Milk
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before Covid-19
- 6.1.2. Scenario During Covid-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Flavors

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 7.1.2. Market Attractiveness Index, By Flavors
7.2. Vanilla*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Chocolate
7.4. Strawberry
7.5. Others

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. Paper-Based Packaging*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Plastic Packaging
8.4. Glass Packaging
8.5. Metal Packaging

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarket/Hypermarket*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Sales
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Danone SA*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Amul Industries Pvt. Ltd.
12.3. Associated Milk Producers, Inc
12.4. Dean Foods Company
12.5. Arla Foods Amba
12.6. Saputo Inc.
12.7. The Hershey Company
12.8. Nestle S.A
12.9. Dairy Farmers of America, Inc.
12.10. Hiland Dairy

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

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