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市場調查報告書
商品編碼
1304447

全球強化水市場 - 2023-2030

Global Enhanced Water Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球強化水市場規模在2022年達到53億美元，預計到2030年將達到96億美元，預計在2023-2030年期間將以7.8%的年複合成長率成長。在功能性和健康飲料需求不斷成長的推動下，強化水市場正經歷著強勁的成長。

消費者積極尋找能夠提供一系列益處的強化水產品，以滿足特定需求和偏好。功能水、風味水和電解質水越來越受歡迎，因為在提供水分的同時還具有補充電解質和提供清爽口味等附加功能。鹼性水和礦泉水因其潛在的健康益處和獨特的礦物質含量而受到歡迎。添加維生素的水吸引了那些希望補充營養的人，而健身水則迎合了從事體育活動的人的需求。

人們對水合作用重要性的認知不斷提高，促進了對強化水的需求，使其成為保持最佳水合水準的首選。隨著市場提供多種選擇來增強水合作用並迎合不同消費者的偏好，強化水市場有望進一步成長。

市場動態

人們日益認知到脫水對健康的不利影響。

由於人們越來越意識到脫水對健康的不利影響，強化水市場正見證著顯著的成長。隨著人們越來越意識到充足水合的重要性，積極尋求強化水作為保持最佳水合水準的解決方案。脫水對健康的不利影響，如能量水準下降、認知功能受損和體能下降等，已引起消費者的關注。這種意識促使人們對能提高水合作用並帶來額外益處的強化水產品的需求不斷成長。

例如，2021年6月25日，Voss Water推出了三款目的是支持積極生活方式的強化水。脫水可導致各種健康問題，如疲勞、頭痛、認知功能受損，在某些情況下甚至會引起更嚴重的併發症。隨著人們對脫水不良影響的認知不斷提高，消費者的偏好也發生了變化，越來越多的人開始積極尋找強化水作為含糖飲料或白開水的健康替代品。

對更健康、更清潔的能量飲料的需求日益成長。

消費者對更健康、更清潔的能量飲料的偏好不斷增加，推動了強化水市場的成長。由於人們尋找糖分和人工添加劑含量較高的傳統能量飲料的替代品，他們傾向於選擇更健康、更天然的強化水。強化水產品具有補充水分和額外功能成分（如維生素、礦物質和抗氧化劑）的雙重功效，使其成為清爽和滋補的選擇。

對健康和保健的重視推動了對強化水的需求，因為消費者認知到這些飲料具有提供更清潔、更有益的能量的潛力。隨著越來越多的人將健康放在首位，並積極尋找傳統能量飲料的健康替代品，這一趨勢有望繼續推動強化水市場的擴張。

替代產品的存在阻礙了市場擴張。

替代產品的存在阻礙了強化水市場的擴張。雖然強化水俱有獨特的優勢和特點，但市場上也有其他具有類似作用的飲料可供選擇。能量飲料、運動飲料、風味水和其他功能飲料與強化水爭取消費者的注意力和偏好。

COVID-19影響分析

COVID-19分析包括COVID前情景、COVID情景和COVID後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID前情景進行比較）、供需光譜（由於貿易限制、封鎖和後續問題導致的供需變化）、政府計劃（政府機構為重振市場、部門或行業而採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題而採取的措施將在此涵蓋）。

人工智慧分析

人工智慧（AI）分析徹底改變強化水市場。透過利用人工智慧技術，企業可以獲得對消費者偏好和市場動態的寶貴見解。由人工智慧驅動的分析平台處理來自不同來源的大量資料，以發現模式、了解消費者情緒並預測市場趨勢。

人工智慧分析使企業能夠根據消費者行為客製化行銷策略和產品開發。透過分析來自社交媒體、客戶評論和市場研究報告的資料，企業可以確定目標人群並創建個性化行銷活動。人工智慧算法還可透過分析配料組合、營養資料和感官偏好，協助配製更優質的水產品。

此外，人工智慧驅動的供應鏈管理和需求預測系統可最佳化庫存管理和分銷。透過分析歷史資料和外部因素，人工智慧可準確預測需求波動，確保最佳庫存水準和及時交付。

目錄

第1章研究方法和範圍

  • 研究方法
  • 研究目的和報告範圍

第2章：市場定義和概述

第3章：執行摘要

  • 按產品分類的市場摘要
  • 按配銷通路分類的市場摘要
  • 按地區分類的市場摘要

第4章：市場動態

  • 市場影響因素
    • 驅動因素
      • 人們日益認知到脫水對健康的不利影響
    • 限制因素
      • 替代產品的存在阻礙了市場擴張
    • 市場機會
    • 影響分析

第5章: 行業分析

  • 波特五力分析法
  • 供應鏈分析
  • 定價分析
  • 法規分析

第6章：COVID-19分析

  • COVID-19市場分析
    • COVID-19之前的情況
    • COVID-19期間的情景
    • COVID-19之後的情況
  • COVID-19 期間的定價動態
  • 供需關係
  • 大流行期間與市場相關的政府計劃
  • 製造商的戰略計劃
  • 結論

第7章：按產品分類

  • 風味
  • 平原地區

第8章：按配銷通路

  • 線上銷售
  • 線下

第9章：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 法國
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地區
  • 亞太地區
    • 中國
    • 日本
    • 日本
    • 澳洲
    • 亞太其他地區
  • 中東和非洲

第10章：競爭格局

  • 競爭格局
  • 市場定位/佔有率分析
  • 合併與收購分析

第11章：公司簡介

  • ax water
    • 公司概況
    • 產品組合和描述
    • 財務概況
    • 主要發展
  • BiPro USA
  • CORE Nutrition LLC
  • GREEN-GO LLC
  • H2rOse
  • JUST WATER
  • Karma Culture LLC
  • lalpina
  • Liquid Death Mountain Water
  • Montane Sparkling Spring Water

第12章：附錄

簡介目錄
Product Code: FB6474

Market Overview

The Global Enhanced Water Market size reached US$ 5.3 billion in 2022 and is expected to reach US$ 9.6 billion by 2030 and is expected to grow with a CAGR of 7.8% during the forecast period 2023-2030. The enhanced water market is experiencing robust growth, driven by the increasing demand for functional and healthier beverage options.

Consumers are actively seeking out enhanced water products that offer a range of benefits to cater to their specific needs and preferences. Functional water, flavored water, and electrolyte water are gaining popularity as they provide hydration along with additional functionalities such as replenishing electrolytes and delivering refreshing flavors. Alkaline water and mineral water are sought after for their potential health benefits and unique mineral content. Vitamin-infused water appeals to those looking for an added nutritional boost, while fitness water caters to individuals engaged in physical activities.

The growing awareness of the importance of hydration has fueled the demand for enhanced water as a preferred choice for maintaining optimal hydration levels. With the market offering a wide variety of options to enhance hydration and cater to diverse consumer preferences, the enhanced water market is poised for further growth.

Market Dynamics

The Growing Awareness Regarding the Adverse Effects of Dehydration on Health.

The enhanced water market is witnessing a significant growth driven by the increasing awareness of the detrimental effects of dehydration on health. As people become more conscious of the importance of adequate hydration, they are actively seeking out enhanced water as a solution to maintain optimal hydration levels. The detrimental effects of dehydration on health, such as reduced energy levels, impaired cognitive function, and compromised physical performance, have garnered attention among consumers. This awareness has led to a growing demand for enhanced water products that offer improved hydration with additional benefits.

For instance, on June 25, 2021, Voss Water launched three enhanced waters designed to support active lifestyles. Dehydration can lead to various health issues, such as fatigue, headaches, impaired cognitive function, and even more severe complications in some cases. The increasing awareness of the adverse effects of dehydration has created a shift in consumer preferences, with more people actively seeking out enhanced water as a healthier alternative to sugary drinks or plain water.

The Increasing Demand for Healthier and Cleaner Energy Drinks.

The increasing consumer preference for healthier and cleaner energy drinks is fueling the growth of the enhanced water market. As people look for alternatives to traditional energy drinks that are high in sugar and artificial additives, they are gravitating towards enhanced water as a healthier and more natural option. Enhanced water products offer the dual benefits of hydration and additional functional ingredients, such as vitamins, minerals, and antioxidants, making them a refreshing and nourishing choice.

The emphasis on health and wellness is driving the demand for enhanced water, as consumers recognize the potential of these beverages to provide a cleaner and more beneficial energy boost. This trend is expected to continue propelling the expansion of the enhanced water market as more individuals prioritize their well-being and actively seek out healthier alternatives to traditional energy drinks.

The Presence of Alternatives Products Hampering the Market Expansion.

The expansion of the enhanced water market is being hindered by the presence of alternative products. While enhanced water offers unique benefits and features, there are other beverage options available in the market that serve similar purposes. Energy drinks, sports drinks, flavored waters, and other functional beverages compete with enhanced water for consumer attention and preferences.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence (AI) analysis is revolutionizing the enhanced water market. By harnessing AI technologies, companies gain valuable insights into consumer preferences and market dynamics. AI-powered analytics platforms process vast amounts of data from diverse sources to detect patterns, understand consumer sentiments, and forecast market trends.

AI analysis enables companies to tailor marketing strategies and product development based on consumer behavior. By analyzing data from social media, customer reviews, and market research reports, businesses can identify target demographics and create personalized campaigns. AI algorithms also assist in formulating enhanced water products by analyzing ingredient combinations, nutritional data, and sensory preferences.

Moreover, AI-driven supply chain management and demand forecasting systems optimize inventory management and distribution. By analyzing historical data and external factors, AI accurately predicts demand fluctuations, ensuring optimal stock levels and timely delivery.

Segment Analysis

The global enhanced water market is segmented based on product, distribution channel, and region.

In the Global Market of Enhanced Water, the Plain Segment Holds a Significant Market Share

Water serves as the foundation for the enhanced water market, providing a baseline for comparison and a familiar choice for consumers who prefer a more simple and natural form of hydration. While the enhanced water market encompasses a wide range of products with added ingredients and functionalities, the segment of plain water remains an important option for individuals who prioritize the purity and simplicity of their hydration choice. For instance, on July 20, 2022, Booster Water launched a range of Alkaline Ionised plain water.

Geographical Analysis

North America Region Held the Largest Share in Enhanced Water Market.

North America region accounted for the largest revenue share of more than 45.5% in 2022. North America stands out as a rapidly growing region in the enhanced water market, driven by the increasing consumer demand for healthier beverage options. With a strong focus on health and wellness, North American consumers are becoming more aware of the importance of hydration and are actively seeking out enhanced water products to meet their needs.

The region benefits from a well-established infrastructure for beverage production and distribution, allowing for easy accessibility to a wide range of enhanced water options. Additionally, the presence of prominent beverage companies and a competitive market landscape fosters innovation, leading to the introduction of new flavors, formulations, and packaging formats. For instance, on September 18, 2021, Glucose Health, Inc. launched a new product GLUCODOWN enhanced water. It stands out as the first non-dairy beverage enriched with a specific type of soluble fiber that has demonstrated clinical efficacy in maintaining stable blood sugar levels.

Competitive Landscape

The major global players in the market include: ax water, BiPro USA, CORE Nutrition LLC, GREEN-GO LLC, H2rOse, JUST WATER, Karma Culture LLC, lalpina, Liquid Death Mountain Water, and Montane Sparkling Spring Water.

Why Purchase the Report?

  • To visualize the global enhanced water market segmentation based on product, distribution channel, and region as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of Enhanced Water market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global enhanced water market report would provide approximately 61 tables, 58 figures and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Product
  • 3.2. Market Snippet, by Distribution channel
  • 3.3. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. The growing awareness regarding the adverse effects of dehydration on health
    • 4.1.2. Restraints
      • 4.1.2.1. The presence of alternatives products hampering the market expansion
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2. Market Attractiveness Index, By Product
  • 7.2. Flavor*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Plain

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Online *
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Offline

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America*
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. The U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. The U.K.
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Spain
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution channel

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. ax water
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. BiPro USA
  • 11.3. CORE Nutrition LLC
  • 11.4. GREEN-GO LLC
  • 11.5. H2rOse
  • 11.6. JUST WATER
  • 11.7. Karma Culture LLC
  • 11.8. lalpina
  • 11.9. Liquid Death Mountain Water
  • 11.10. Montane Sparkling Spring Water

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us