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市場調查報告書
商品編碼
1136883

世界抹茶市場-2022-2029

Global Matcha Tea Market - 2022-2029
出版日期: | 出版商: DataM Intelligence | 英文 172 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場動態

提高對抹茶的健康益處和藥用價值的認識。

抹茶的各種健康益處和藥用特性正在吸引消費者，並在全球範圍內增加對抹茶和抹茶產品的需求。消費者對更健康生活方式的需求不斷增長，抹茶帶來的健康益處也在推動產品需求。此外，抹茶有望提供健康益處，如減肥、降低膽固醇水平、緩解身體疼痛和頭痛，以及降低心髒病發作和中風的風險，進一步推動市場增長。

飲食偏好的改變、消費者向更健康飲食模式的根本轉變以及對健康、天然食品的強勁需求正在推動抹茶市場的增長。此外，現在的消費者更關心他們吃的食物，這些食物既有益於他們的健康，又能提供營養，避免任何疾病或健康問題，我會努力帶來更多健康和營養的食物。

此外，各個地區的消費者都傾向於健康的生活方式，因此，為了滿足所有這些需求，消費者可以找到對他們的健康有益的藥品。盡量保持健康，更喜歡天然、草藥和產品。因此，對抹茶健康益處的日益認識將使消費者能夠非常頻繁地購買產品以滿足他們的健康需求，這將刺激市場增長。例如，在 2020 年每週喝兩杯綠茶與全因死亡率降低 15%、心髒病風險降低 20%、致命性心髒病和中風風險降低 22% 相關。到 STIR. 做。英國茶愛好者平均每天喝 3-4 杯，但很多人喝紅茶。

因此，對包括抹茶在內的天然和能源增強產品的需求和消費增加，最終將促進市場的增長，從而增加其產量，推動預測期內的市場增長。 .例如，根據糧農組織的數據，到 2021 年，全球綠茶產量預計將以每年 8.2% 的速度增長，到 2023 年將達到 297 萬噸。

但是，抹茶也有副作用，包括失眠、緊張、焦慮、心率加快、胃部不適、噁心和頭痛。這些副作用可能使消費者轉向可能阻礙市場增長的其他更健康的替代品。

全球抹茶市場報告提供大約 69 個市場數據表、61 個數字和 172 頁的結構。

內容

第一章調查方法及範圍

  • 調查方法
  • 市場範圍

第 2 章主要趨勢和發展

第 3 章執行摘要

  • 按市場性質細分
  • 按類型劃分的市場細分
  • 按類型劃分的市場細分
  • 按分銷渠道劃分的市場細分
  • 按地區劃分的市場細分

第 4 章市場動態

  • 市場影響因素
    • 驅動程序
    • 約束因素
    • 商機
  • 影響分析

第五章行業分析

  • 波特五力分析
  • 價值鏈分析
  • 監管分析
  • 供應鏈分析

第 6 章 COVID-19 分析

  • COVID-19 的市場分析
    • COVID-19 之前的市場情景
    • COVID-19 的當前市場情景
    • COVID-19 後或未來情景
  • COVID-19 期間的價格動態
  • 供需範圍
  • 大流行期間與市場相關的政府舉措
  • 製造商的戰略舉措

第 7 章自然

  • 有機
  • 常規

第 8 章按類型

  • 常規
  • 風味

第 9 章按形狀

  • 粉末
  • 液體

第十章分銷渠道

  • 超市、大賣場
  • 專賣店
  • 網上商店
  • 其他

第 11 章按地區劃分

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 西班牙
    • 意大利
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 其他亞太地區
  • 中東和非洲

第 12 章競爭格局

  • 競爭場景
  • 競爭對手戰略分析
  • 市場情況/份額分析
  • 併購分析

第 13 章公司簡介

  • The AOI Tea Company
    • 公司簡介
    • 產品組合和描述
    • 主要亮點
    • 財務摘要
  • Encha Life LLC
  • Green Foods Corp
  • Ikeda Tea World
  • Ito En, Ltd.
  • Marukyu Koyamaen Co., Ltd.
  • Aiya America Inc.
  • Nestle
  • Tata Global Beverages Ltd
  • Unilever

第14章 數據

簡介目錄
Product Code: DMFB5908

Market Overview

Matcha Tea Market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 7.34% during the forecast period (2022-2029).

Matcha tea is a type of green tea used for centuries in various countries such as China and Japan. The leaves of matchaare harvested, steamed, and dried then ground into a fine powder. Although, almost other teas are brewed from stepped leaves that are then filtered out, matcha tea includes the whole leaf in its powder. When that powder is added to hot water and blended with a whisk, it creates a sweet, creamy flavor and texture different from other teas. Matcha contains specific antioxidants called catechins that help the body to fight diseases. It helps improve cardiovascular diseases, protect against cancer, maintains dental health, increases focus and reduces inflammation.

The growth in the number of obesity cases and the number of people suffering from cardiovascular diseases, along with the use of matcha in several foods such as oatmeal, granola, smoothies, latte popsicles, desserts, bars, and salad dressings is accelerating the market growth. Furthermore, the rise in demand for matcha tea owing to its various health benefits, such as boosting brain function, reducing weight, promoting heart health and protecting liver, among others further influence the market.

Thus, owing to these benefits the demand for matcha tea in various industries such as food, beverage, household, and others has increased the demand globally.

Market Dynamics: Rise in awareness about the health benefits/medicinal properties of matcha tea.

The various health benefits and medicinal properties of matcha teaattract the consumers and increase the demand for matcha tea and matcha products worldwide. The increase in consumer preference for adopting a healthy lifestyle and the health benefits related to matcha tea is contributing to the product demand. Furthermore, matcha tea offers health benefits such as weight loss, lowering cholesterol levels, relieves body pain and headache, and reduces the risk of heart attack and stroke which is further anticipated to propel the market growth.

The changing diet preferences and the fundamental shift of consumers towards healthy diet patterns and the strong demand for healthy and natural food products is driving the growth of matcha tea market. Moreover, consumers now-a-days are more concerned about the food products that they are eating and try to have healthy & nutritional food product which can benefit their health as well as provide them with nutrition to avoid any kinds of diseases and health issues.

Furthermore, consumers across the regions are inclined towards healthy lifestyle and try stay fit & healthy, thus in order to fulfill all these demand consumers prefer natural, herbal and products with medicinal benefits which can benefit their health. Thus, increasing awareness about the health benefits of matcha tea enables those to buy the product very often in order fulfill their health demands which add to the growth of the market. For instance, in 2020, according to STiR, drinking two cups of green tea per week lowered the risk of all-cause death by 15%, a 20% lower risk of heart disease, and a 22% lower risk of fatal heart disease and stroke. British tea drinkers average three to four cups per day, but most consume black tea.

Thus, the rise demand and consumption of natural & energy boosting products which includes matcha tea, increases its production which ultimately adds to the growth of the market thereby propelling the propelling market growth in the forecasted period. For instance, in 2021, according to FAO, world green tea production is expected to grow 8.2% annually to hit 2.97 million tons by 2023.

However, the side effects associated with matcha tea such as insomnia, jitters, anxiousness, fast heart rate, upset stomach, nausea, headache and others. These side effects may enable consumers to switch to other healthy alternatives that may hamper the growth of the market.

Market Segmentation: Organic segment stands for the highest share in global matcha tea market

In 2021, the organic segment had the highest revenue share of XX percent. The increasing demand for organic and natural matcha tea in various industries such as in food& beverage industry owing to increased awareness about health benefits & nutritional content of matcha tea is driving the growth of organic segment coupled with a rise in demand for natural food products along with good taste. Thus, manufacturers are also introducing new products in the market to fulfill consumer demands which adds to the growth of the segment. In January 2022, the Matcha Infused Tea Line by Aiya America is the company's newest line. Organic Matcha Infused Sencha, Organic Matcha Infused Gyokuro, and Organic Matcha Infused Genmaicha are three superior Japanese green teas in the collection that provide consumers with a unique and delightful tea taste experience. Thus, the innovative product launches and consumer demand for organic matcha is driving the growth of the segment.

Geographical Penetration: North America is the dominating region during the forecast period

In 2021, North America had the highest revenue share of XX percent. The region has well-developed food, beverage industries, where the demand for plant based, healthy and nutritious products is increasing. In addition, the increase in consumer focus for maintaining fitness and regulating the body weight leads to the increasing demand for natural food products, such as matcha tea which propels the growth of the match tea & drinks market in the region. For instance, in 2020, according to Tea How, according to the survey done in America, 25.4% respondents said that they prefer green tea which is the second largest drink consumed in America. Consumers in U.S., Canada prefers to eat healthy products with good nutritional content which again adds to the growth of the market. In addition, matcha tea is also used in majority of the household applications as an ingredient. Thus, the increased usage of matcha tea in variety of applications is driving the growth of the market in the region.

Competitive Landscape:

The global matcha tea market is competitive and comprises players such as The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd., Marukyu Koyamaen Co., Ltd., Aiya America Inc., Nestle, Tata Global Beverages Ltd and Unilever among others. The matcha tea market competitiveness is estimated to increase over the forecast period as the key players focus on various strategies such as advertising the benefits of the products such as (matcha tea) and product innovation for various applications. Moreover, new product launches, collaborations and product innovations with new flavors and forms by the manufacturers is expected to propel market growth. For instance, in February 2022, Nestle Health Science bought some stakes from Orgain. With this collaboration, the emergence of nutrition products from Nestle Health Science would complement the company's existing line of products.

COVID-19 Impact: Positive impact on the global match tea market

The COVID-19 pandemic has adversely affected the economies of various countries due to lockdowns, business close, and travel bans. Food and beverages is among the major industries suffered from intense disruptions such as restrictions on the supply chain and the shutdown of warehouse plants. In addition, the restrictions on the import-export restrictions imposed by governments in various regions such as North America, Asia, and Europe are hampering the geographical expansion, business collaboration and partnership opportunities for various companies.

Matcha tea is a type of green tea which is considered as the healthiest form of tea to be consumed as, it boosts immune system and have anti-inflammatory properties. For instance, in 2020, according to health line, although matcha tea cannot cure COVID-19, it helps to strengthen immune system and add nutrition to the body. Thus, consumers during COVID-19 would prefer green tea which includes matcha tea to stay healthy and fit, and to boost the immune system, which added to the growth of the market.

In addition, many articles, and news said that matcha tea is good for respiratory health as well which may help COVID-19 virus stay away from the body. For instance, in April 2020, according to economics times, matcha tea is excellent source to promote respiratory health.

The global matcha tea market report would provide an access to approximately 69 market data tables, 61 figures and 172 pages

Table of Contents

1. Scope and Methodology

  • 1.1. Research Methodology
  • 1.2. Scope of the Market

2. Key Trends and Developments

3. Executive Summary

  • 3.1. Market Snippet by Nature
  • 3.2. Market Snippet by Type
  • 3.3. Market Snippet by Form
  • 3.4. Market Snippet by Distribution Channel
  • 3.5. Market Snippet by Region

4. Market Dynamics

  • 4.1. Market impacting factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
  • 4.2. Impact analysis

5. Industry Analysis

  • 5.1. Porter's five forces analysis
  • 5.2. Value chain analysis
  • 5.3. Regulatory Analysis
  • 5.4. Supply chain analysis

6. COVID-19 Analysis

  • 6.1. Analysis of Covid-19 on the Market
    • 6.1.1. Before COVID-19 Market Scenario
    • 6.1.2. Present COVID-19 Market Scenario
    • 6.1.3. After COVID-19 or Future Scenario
  • 6.2. Pricing Dynamics Amid Covid-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives

7. By Nature

  • 7.1. Introduction
    • 7.1.1. Market size analysis, and y-o-y growth analysis (%), By Nature Segment
    • 7.1.2. Market attractiveness index, By Nature Segment
  • 7.2. Organic*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
  • 7.3. Conventional

8. By Type

  • 8.1. Introduction
    • 8.1.1. Market size analysis, and y-o-y growth analysis (%), By Type Segment
    • 8.1.2. Market attractiveness index, By Type Segment
  • 8.2. Regular*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
  • 8.3. Flavored

9. By Form

  • 9.1. Introduction
    • 9.1.1. Market size analysis, and y-o-y growth analysis (%), By Form Segment
    • 9.1.2. Market attractiveness index, By Form Segment
  • 9.2. Powder*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
  • 9.3. Liquid

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market size analysis, and y-o-y growth analysis (%), By Distribution Channel Segment
    • 10.1.2. Market attractiveness index, By Distribution Channel Segment
  • 10.2. Supermarkets and Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis, US$ Million, 2020-2029 And Y-O-Y Growth Analysis (%), 2021-2029
  • 10.3. Specialty Stores
  • 10.4. Online Stores
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key region-specific dynamics
    • 11.2.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Nature
    • 11.2.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 11.2.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 11.2.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. South America
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Nature
    • 11.3.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 11.3.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 11.3.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 11.3.7.1. Brazil
      • 11.3.7.2. Argentina
      • 11.3.7.3. Rest of South America
  • 11.4. Europe
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Nature
    • 11.4.4. Market Size Analysis, And Y-O-Y Growth Analysis (%),By Type
    • 11.4.5. Market Size Analysis, And Y-O-Y Growth Analysis (%),By Form
    • 11.4.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 11.4.7.1. Germany
      • 11.4.7.2. U.K.
      • 11.4.7.3. France
      • 11.4.7.4. Spain
      • 11.4.7.5. Italy
      • 11.4.7.6. Rest of Europe
  • 11.5. Asia Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Nature
    • 11.5.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 11.5.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 11.5.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Nature
    • 11.6.4. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Type
    • 11.6.5. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Form
    • 11.6.6. Market Size Analysis, And Y-O-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive scenario
  • 12.2. Competitor strategy analysis
  • 12.3. Market positioning/share analysis
  • 12.4. Mergers and acquisitions analysis

13. Company Profiles

  • 13.1. The AOI Tea Company*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Key Highlights
    • 13.1.4. Financial Overview
  • 13.2. Encha Life LLC
  • 13.3. Green Foods Corp
  • 13.4. Ikeda Tea World
  • 13.5. Ito En, Ltd.
  • 13.6. Marukyu Koyamaen Co., Ltd.
  • 13.7. Aiya America Inc.
  • 13.8. Nestle
  • 13.9. Tata Global Beverages Ltd
  • 13.10. Unilever
  • List not Exhaustive*

14. DataM

  • 14.1. Appendix
  • 14.2. About us and services
  • 14.3. Contact us