市場調查報告書
商品編碼
1129232
全球通證化市場-2022-2029Global Tokenization Market - 2022-2029 |
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網絡犯罪的增加增加了對標記化市場的需求
網絡攻擊正在增加,對數據保護的需求也在增加。犯罪分子以信用卡和借記卡公司為目標,因為支付信息包含大量情報。
令牌化可保護企業免受數據盜竊的財務後果。萬一信息洩露,無法獲取用戶的個人信息。信用卡令牌化通過從銷售點設備和內部系統中刪除信用卡信息,幫助在線企業提高從數據採集到存儲的數據安全性。
此外,數據安全已成為全球代幣化市場規模的主要驅動力之一,因為發行優惠券可以保護敏感數據。由於冠狀病毒從表面傳播的危險,COVID-19 對金錢的使用施加了限制,解決這個問題的唯一方法是通過在線支付選項。
人們更喜歡使用智能手機進行在線支付。並且進行在線支付的人越多,他們就越有可能受到網絡攻擊的攻擊,他們轉向令牌化技術來對抗它。因此,在預測期內,各種公司正在進入以增加其在代幣化市場的份額。例如,2021 年 6 月,Micro Focus 與 Amazon Web Services (AWS) 合作,將 Voltage SecureData 與 Amazon Macie 相結合。該合作夥伴關係為 AWS 客戶提供了自動化風險補救功能,以確保遵守數據隱私法規,同時降低數據洩露的可能性。
系統複雜性和熟練勞動力短缺阻礙了代幣化市場份額
令牌化的工作原理是創建令牌並將信用卡和借記卡的實際價值存儲在令牌庫中。由於存儲空間有限,令牌化管理變得複雜。
自 COVID-19 爆發以來,在線支付的使用呈指數級增長。對互聯網支付的日益依賴使這些渠道成為網絡犯罪分子最喜歡的目標。因此,成功的標記化後實時篩選需要了解和分析圍繞每筆交易的眾多參數,作為優化欺詐規則集的一部分,這是一項複雜且耗時的工作。這種理解需要存儲一個銀行識別碼 (BIN),用於識別發行人、卡類型和發行國家。
此外,技術是為使用它的人準備的。如果員工不提供輸入數據並生成適當的報告以增加其產品的市場優勢,技術就無法提供真正的價值。簡化整個行業變得如此復雜的組織文化將有助於引入信任和數字化。
領導層為所有員工製定培訓計劃,支持組織信譽所必需的行為和信念,幫助留住人才並確保企業成功。培訓內容包括可靠性原則、可靠性與維護和運營的關係,以及如何使用代幣化技術來確保數據安全和合規標準。因此,對技術工人更有效地執行代幣化過程的要求對該產品提出了重大的市場挑戰。
COVID-19 影響分析
COVID-19 將在 2020 年使全球代幣化市場受益,並有望在 2025 年進一步增長。市場增長是由於個人呆在家裡並使用在線支付購物。自 COVID 爆發以來,在線支付的數量急劇飆升。
隨著在線支付變得越來越流行,欺詐、網上誘騙和反攻擊也在增加。由於許多企業依賴在線支付服務,攻擊者很想竊取機密和重要的財務數據。隨著網上購物的普及,對支付安全的需求也在增加。
此外,COVID-19 已使非接觸式支付成為所有組織的關鍵解決方案,幫助他們在冠狀病毒大流行期間保持安全和運營。.非接觸式支付現在被廣泛認為是幫助企業克服 COVID-19 大流行的負面影響的有效手段。世界衛生組織(WHO)似乎也同意這一點。世衛組織建議盡可能使用非接觸式支付,以降低傳播風險。
此外,由於 COVID-19 爆發,一些政府實施了嚴格的封鎖、停工和行動限制,以防止病毒傳播。供應商認為,2020 年對代幣化解決方案的需求將會增加。邊境關閉、嚴格的封鎖和供應鏈問題都成為現場部署代幣化解決方案的障礙。
全球代幣化市場報告提供了大約 85 個市場數據表、81 個數字和 211 頁的結構。
The Tokenization Market reached US$ XX million in 2021 and is expected to record significant growth by reaching up to US$ XX million by 2029, growing at a CAGR of 21.10% during the forecast period (2022-2029).
Tokenization is a process that turns sensitive data into nonsensitive "tokens" that can be utilized in a database or internal system without bringing it into scope. Even though the tokens are unrelated values, they maintain certain aspects of the original data, such as length or format, allowing them to be used in business operations without interruption.
The original sensitive information is then stored securely outside the company's systems. Tokenized data, unlike encrypted data, is usually unbreakable and irreversible. The distinction is very significant: Tokens cannot be returned to their original form without the existence of extra, separately stored data since there is no mathematical relationship between the token and its original number, due to which if a tokenized environment is breached, the original sensitive data will not be compromised.
Tokenization protects sensitive data while allowing it to be used for commercial purposes. Tokenization differs from encryption, which involves modifying and storing sensitive data to prevent it from being used for business objectives. Encryption is like a lockbox, while tokenization is like a poker chip.
Encrypted numbers can also be decrypted with the appropriate key. On the other hand, Tokens cannot be reversed because the token and its original number have no mathematical relationship.
Growing cyber crimes have escalated the demand for the tokenization market.
Growing cyber crimes have escalated the demand for tokenization market
Cyber-attacks are rising and a greater demand for data protection comes with them. Criminals target businesses that accept credit and debit cards because payment information contains a plethora of intelligence.
Tokenization shields companies from the financial consequences of data theft. Even if there is a breach, there is no personal user data to grab. Credit card tokenization aids online businesses in improving data security from the moment of data capture to storage by removing credit card details from POS machines and internal systems.
Furthermore, data security is one of the primary drivers of the global tokenization market size since it protects sensitive data by issuing coupons. Due to the risk of coronavirus spreading through surfaces, COVID-19 has placed restrictions on the usage of money and the only way to deal with this problem is to utilize an online payment option.
People prefer to pay for things online with their phones. And as more people utilize online payment technology, the chance of a cyber-attack rises, prompting individuals to turn to tokenization technology to deal with it. Therefore various companies are coming into play to uplift the market share for the tokenization market in the forecast period. For instance, in June 2021, to combine Voltage SecureData with Amazon Macie, Micro Focus teamed with Amazon Web Services (AWS). The collaboration offered AWS clients automatic risk remediation, reducing the chance of a data breach while ensuring compliance with data privacy regulations.
An increase in complexities of the system and lack of skilled workforce has hampered the market share for the tokenization market
Tokenization works by creating tokens and storing the actual values of credit and debit cards in token vaults. The complexity of tokenization management is increasing as storage space becomes more limited.
The use of online payments has increased dramatically since the outbreak of COVID-19. Because of the rising reliance on internet payment methods, these channels have become a favored target for cybercriminals. Thus, to conduct successful real-time screening after tokenization, it is necessary to understand and analyze numerous parameters surrounding each transaction as part of an optimized fraud rule set, which is complex and time-consuming. The understanding involves the preservation of the Bank Identification Number (BIN), which specifies the issuer, card type and country of issuance.
Furthermore, Technology is useful for the people who utilize it. The technology cannot deliver actual value if employees do not provide input data or pull the appropriate reports due to the skilled labor required to improve the product's market dominance. Simplifying what has become exceedingly complex organizational cultures across the industry will aid in adopting reliability and digitization.
Leadership supports the behaviors and beliefs required for organizational reliability by developing a training program for all employees, which aids talent retention and corporate success. Training includes dependability principles, the relationship between reliability and maintenance and operations and how to use tokenization technologies to assure data security and compliance standards. Thus the requirement for skilled labor to carry out the tokenization process more efficiently has majorly challenged the market for the product.
COVID-19 Impact Analysis
COVID-19 benefited the global tokenization market, which grew from US$XX billion in 2020 and is expected to reach US$xx billion by 2025. The market growth is due to individuals staying indoors and using online payments for shopping; the amount of online payments has surged dramatically since the COVID outbreak.
Fraud, phishing and counter-attacks have increased as online payments have grown. Attackers are enticed to steal sensitive and important money-related data because many businesses rely on online payment services. As online shopping has grown in popularity, the necessity for payment security has grown in importance.
Furthermore, due to COVID-19, contactless payments have emerged as a critical solution for all organizations, allowing them to advance their operations while safeguarding their safety in the coronavirus pandemic. Contactless payments are now widely seen as a viable means of assisting businesses in overcoming the negative impacts of the COVID-19 pandemic. Even the World Health Organization appears to agree. "Whenever possible, contactless payments should be used to decrease the risk of transmission," the WHO advises.
Furthermore, Due to the COVID-19 outbreak, several governments have implemented stringent lockdowns, shutdowns and mobility restrictions to prevent the virus from spreading. Vendors believe tokenization solutions are expected to be in high demand in 2020. Border closures, strict lockdowns and supply chain concerns all operate as roadblocks to the onsite deployment of the Tokenization solution.
The global tokenization market is segmented on component, tokenization technique, deployment mode, organization size, application, end-user and region.
API-based tokenization has seen immense popularity due to the scalability of servers, loosely coupling and mobile-friendly behavior
The global tokenization market is segmented into API-based and gateway-based based on tokenization techniques. Out of the two mentioned tokenization techniques, API-based tokenization has seen immense popularity due to the scalability of servers, loosely coupling and mobile-friendly behavior. API tokens allow users to bypass two-step authentication and single sign-on (SSO) in cloud apps and receive data from the instance using REST APIs.
Admins can inspect and revoke API tokens used by their managed accounts using token controls. Admins may see and manage API tokens that users in their company have created by going to each user's account details page under Managed accounts.
Many companies have started investing in API-based tokenization due to the rising demand in developed countries. For instance, on December 15, 2021, In India, Skyflow announced the availability of their Data Privacy Vault API. The vault is hosted on virtual private clouds running on Indian servers. It includes industry-leading security and compliance capabilities, such as a tokenization system that helps organizations storing data in India comply with the Personal Data Protection Bill of 2019. Furthermore, in 2021, PayPhi, Phi Commerce's API-first digital payments platform, was certified as the first NPCI Tokenization System (NTS) tokenization service to support RuPay card tokenization. RBI has published a set of guidelines to save sensitive customer information in the form of encrypted 'tokens' to improve the security of online transactions.
In order to comply with this regulation, the National Payments Corporation of India (NPCI) announced the development of the NPCI Tokenization System (NTS), which supports card tokenization as an alternative to merchants holding card details.
Asia-Pacific economies are seeing substantial growth in expanded payment innovation, particularly in e-Commerce, as a result of expanding technology advancements and rising internet and smartphone usage leading to create demand for the tokenization market in the forecast period
The Asia-Pacific tokenization market is expected to grow rapidly in the forecast period. Asia-Pacific is one of the world's fastest-growing regions. Due to the high use of tokenization technologies, it is likely to be the fastest-growing market.
Japan and China, two of the region's most technologically advanced countries, are market leaders in tokenization. Asia-Pacific economies are seeing substantial growth in expanded payment innovation, particularly in e-Commerce, due to expanding technology advancements, rising internet and smartphone usage and the growing presence of many enterprises. Consumers employ various payment options for online transactions within and beyond the region. As a result, Asia-Pacific businesses are seeing increased demand for secure payment solutions.
The global tokenization market is highly competitive with local and global key players. Some key players contributing to the market's growth are Futurex, CardConnect, MeaWallet, TokenEx, Verifone, Fiserv, Visa, Mastercard, Micro Focus, American Express, Thales, Lookout, Bluefin, AsiaPay, Worldline, Paragon Payment Solutions, Marqueta, Payrix, Sequent, Sygnum, SecurionPay, Carta Worldwide and others.
The major companies are adopting several growth strategies such as product launches, acquisitions and collaborations, contributing to the global growth of the tokenization market.
VISA Inc.
Overview: Visa Inc., headquartered in Foster City, California, is an American international financial services firm. It supports electronic funds transfers worldwide, with Visa-branded debit cards, credit cards and prepaid cards being the most frequent methods. Visa is one of the growing companies globally.
Visa does not issue cards, grant credit or set rates and fees for consumers; instead, it sells Visa-branded payment products to financial institutions, which they then use to offer credit, debit, prepaid and cash access services to its clients.
Product Portfolio: Visa Token Service (VTS): The Visa Token Service (VTS) inspires trust in digital commerce. VTS offers value-added services and three important technologies to help you enhance authorization, minimize fraud and lead from the front as customers become more reliant on digital payments.
VTS is the global tokenization platform's foundation. VTS provides richer, more secure digital payment experiences for millions of customers daily by replacing Visa card information with tokens. Visa leads the token transformation through VTS by contributing to and implementing industry standards worldwide.
The global tokenization market report would provide approximately 85 market data tables, 81 figures and 211 pages.
Target Audience 2022
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