Global Plant-Based Meat Market - 2021-2028
|出版日期||內容資訊||英文 180 Pages
|全球植物替代肉類市場：2021-2028 Global Plant-Based Meat Market - 2021-2028|
|出版日期: 2021年08月20日||內容資訊: 英文 180 Pages||
由於人口增長和消費者對肉類產品的偏好，對肉類的需求不斷增加，導致過度屠宰和動物資源枯竭。因此，可持續性已被公認為重要的購買因素，尤其是在千禧一代和基因代中。消費者對環境和動物福利的興趣正在推動對肉類替代品的需求。此外，一些州和聯邦政府對食肉動物的養殖和屠宰有嚴格的規定，這也推動了植物肉市場的增長。另一方面，在需求方面，動物肉和奶製品引起的食物中毒事件不斷增加，促使消費者尋求健康的蔬菜替代品，植物肉產品正在推動產品增長。植物性飲食的健康益處也推動了這一市場的增長。素食主義和植物主義的興起為未來市場開闢了巨大的增長潛力。 2021年全球純素食者總數約為7900萬。在美國，大約有 970 萬人以素食為基礎。以色列是世界上素食最多的國家。然而，與植物相關的基因改造問題是阻礙植物肉市場增長的主要因素。
Plant-based meat is a meat substitute derived from plant and other non-animal products to mimic natural meat in flavor, texture and all other properties. These products are majorly designed to be used as an effective alternative to chicken meat, pork, and beef. These plant-based meat products are considered as sustainable solution to environmental concerns. The retail stores across the western countries are focusing towards sale of these products to cater the demand from growing vegan and vegetarian population. The global plant-based meat market valued USD YY million in 2020 and is forecasted to reach USD YY million by 2028, growing at a CAGR of YY% during the forecast period (2021-2028).
Growing demand for meat coupled with rising population
The growing demand for meat coupled with rising population and consumer preferences towards meat products is resulting in over slaughtering and depletion of animal sources. This is resulting in evolution of sustainability as a key purchasing factor among population particularly in millennials and GenX. Consumer concern towards environment and animal welfare are driving the demand for meat substitutes. Furthermore, stringent regulations laid by several state and federal governments towards raising and slaughtering of meat animals is boosting the growth of plant-based meat market. On the demand side, the growing outbreak of food borne diseases particularly due to animal meat and milk products is motivating consumers towards healthy plant based alternatives, thus boosting the growth of plant-based meat products. The growth of the market is also attributable to the health benefits associated with plant derived diets. The growing trend of veganism and vegetarianism is providing immense growth potential to the market in future. The total number of vegans worldwide in 2021 amounts to about 79 million. About 9.7 million people follow a vegetarian-based diet in the US. Israel has the largest concentration of vegans in the world. However, the GM issues associated with plants is the primary factor hindering the growth of plant-based meat market.
Burger is the largest segment of the market owing to the established consumer base for burgers across the globe
The plant-based burgers segment led the market and accounted for more than a YY% share of the global revenue in 2020. Ingredients in these burgers strive to imitate the aroma, flavor, and texture of meat. Impossible Foods' product, Impossible Burger, is made with a genetically modified form, mimicking the natural heme-iron present in an animal, which gives their burger a distinctive meaty flavor. Kellogg NA Co., Quorn, Amy's Kitchen, Inc., and Beyond Meat are some of the companies offering distinguished plant-based burgers.
With a share of over 30%, soy evolved as the major plant source of meat owing to wide range of application for soy-based meat in preparation of sausages, burgers, and meatballs. Wheat, oats, pea, and beans are also holding significant share on the market. The growing production of soy across the globe is also attributing to the growth of soy-based meat market. According to The United States Department of Agriculture, soybean production for 2020 totaled 4.14 billion bushels, up 16% from 2019. Beyond Meat uses pea protein for producing meat alternatives, lending a chewy, meat-like texture to their products. Beyond Meat's veggie burger consists of pea as one of the key ingredients. The company is joined by Lightlife Foods, which, in 2019, expanded its plant-based meat product offerings with the launch of a veggie burger with pea as one of the key ingredients. By distribution channel, indirect sales hold the major share in terms of value owing to the rising retail channel in developing countries. Indirect channel includes sales through supermarkets, hypermarkets, and specialty food stores.
Europe is expected to dominate the global plant-based meat market during the forecast period
The European market accounted for the largest share in 2020. In Europe, the growing vegan trends, especially in the UK, is expected to increase demand for plant-based meat products. Key manufacturers are implementing strategic initiatives, such as capacity expansion, product innovation, and mergers & acquisitions, to increase their sales in the regional market. For instance, in June 2020, Beyond Meat announced the expansion of its production capacity in Europe by acquiring a new production unit in Enschede, the Netherlands; and by opening a new co-manufacturing facility with Zandbergen World's Finest Meat in Zoeterwoude, the Netherlands.
On the other hand, North America is the hub for the plant-based meat market, as the region is backed by start-ups such as Impossible Foods Inc. (US) and Beyond Meat (US); which initiated the development of plant-based meat products. Plant-based food products in Asia Pacific are gaining popularity owing to the adaptation of healthy lifestyles, urging consumers to opt for natural ingredients. This is expected to boost sales of plant-based meat. Furthermore, the demand for plant-based meat products is expected to increase in the coming years, owing to the growing health concerns among consumers related to animal-based protein sources, ethical concerns, and environmental concerns.
The global plant-based meat market is highly competitive with large number of global players focusing on expanding business operations in high potential plant-based meat market. Some of the key players in the market are Conagra Brands, Inc., Beyond Meat, Impossible Foods Inc., Tofurky, VBites Foods Limited, and MorningStar Farms. Companies are involved in product launches and new geographic penetrations to enhance their business operations. The market became further competitive by the foot prints of Asian companies such as GoodDot (India) and Whole Perfect Foods Co.,Ltd. (China) and retail companies entering the market. The companies in the market are leveraging on new product launches to increase their market share. For example, in February 2020, Gold&Green Foods Ltd. launched its product, Pulled Oats, in the U.S. foodservice industry via Sysco, a marketer and distributor of food products to healthcare & educational facilities, and restaurants. In September 2020, Beyond Meat rolled out its new product, Beyond Meatballs, which will start being available in the grocery stores across the US. This product will fulfill the consumer demand for nutritious and easy-to-prepare products made from plant-based ingredients. In August 2020, Beyond Meat launched a new e-commerce site to make its plant-based meat products more accessible to consumers. The website will give consumers easy access to the vast portfolio of plant-based meat products and will make it more convenient for them to experience Beyond Meat. In August 2020, The Kellog Co. invested USD 45 million to expand a manufacturing plant of Morningstar Farm in Ohio. The investment will include USD 25 million in upgraded equipment and USD 18 million in capacity expansion. This expansion will be dedicated to the company's plant-based product range.
COVID-19 Impact: The pandemic had a positive impact on the plant-based meat market
As consumers became more health conscious during the pandemic, the demand for plant-based meats has increased. With the ongoing pandemic of COVID-19, which is suspected to be originated from animal, the shift of consumer from meat products to plant-based meat is inevitable. The conventional meat industry in the U.S. is in a tailspin. Owing to the risk of infection and country wise serious lockdown, then the meat packing plants in the U.S. are closed. This closure has led to reduction in more than 25% of the meat production and disruption in the food supply. Plant-based meat producers such as Tyson Foods have announced to take advantage of such gap in food supply chain across the country. Moreover, the U.S. based plant-based meat giants, Beyond Meats, and Impossible Foods have taken steps to increase their retail footprint. Startups focusing on plant-based protein - such as Plantible Foods, Rebellyous Foods, Livekindly, and InnovoPro - have continued securing millions in funding amid the pandemic. Demand for vegan meat has soared, with retail sales of plant-based meat alternatives reaching $7B in 2020 - an increase of 27% from 2019, according to one report.