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市場調查報告書

歐洲家庭辦公傢俱市場

Home Office Furniture Market in Europe

出版商 CSIL Centre for Industrial Studies 商品編碼 962990
出版日期 內容資訊 英文 116 Pages
商品交期: 最快1-2個工作天內
價格
歐洲家庭辦公傢俱市場 Home Office Furniture Market in Europe
出版日期: 2020年09月30日內容資訊: 英文 116 Pages
簡介

在過去的十年中,歐洲家庭辦公傢俱市場一直穩定增長。據信,這種增長是由於遠程工作人員需求增加的結果,可能約為8300萬。德國是最大的市場,其次是英國和法國。

隨著Covid-19的爆發,辦公室所花費的時間與在家所花費的時間之間的平衡得到了重新平衡,遠程工作人員的比例有望增加,用於遠程辦公的整體傢俱和工具它導致改善。

歷史上,該市場由大多數預製傢俱和相對低預算的商品組成,但自2020年以來,功能和質量在不斷變化。客戶傾向於投資於家庭辦公傢俱和設備,並且涉及家庭辦公用品業務的人數正在增加。

重點

本報告對歐洲家庭辦公傢俱市場進行了調查,並提供了有關市場前景,需求增長因素,分佈,競爭條件,主要公司的概況等信息。

本報告中列出的公司:

Actona,Bisley,BoConcept,BRW,Composad,Furniture Village,Furniture@work,Gautier,Gaverzicht-Be Okay,Giroflex,Hofmeister,Kinnarps,Lago,Livique,Meble Vox。 Knoll + Muuto,Moebel Hoeffner,Molteni&C,Nowy Styl,Palmberg,Roche Bobois,Sokoa,Topstar,Unifor,Wayfair,XXXLutz

目錄

目錄和調查方法

執行摘要

第2章基本數據:歐洲家庭辦公傢俱市場,進展和預測

  • 市場發展狀況和國家數據
    • 歐洲及其他地區的家庭辦公傢俱消費
  • 歐洲家庭辦公傢俱市場:2020-2021年預測

第2章業務績效:家庭辦公傢俱市場,在家工作的指標和其他宏觀經濟指標

  • 北歐(丹麥,芬蘭,挪威,瑞典)
  • 西歐(比利時,盧森堡,法國,愛爾蘭,荷蘭,英國)
  • 中歐DACH(德國,奧地利,瑞士)
  • 南歐(希臘,意大利,葡萄牙,西班牙)
  • 東歐中部(波蘭,捷克共和國,斯洛伐克,匈牙利,羅馬尼亞,愛沙尼亞,拉脫維亞,立陶宛,斯洛文尼亞,克羅地亞,保加利亞,塞浦路斯,馬耳他)

第3章需求增長因素

  • 在家工作的興起
  • 對商業房地產和辦公室的影響
  • 家庭工人
  • 家庭工人的可能性
  • 確保在家中健康的工作條件

第4章歐洲家庭辦公傢俱的分佈

  • 按分銷渠道劃分的股份百分比
  • 區域分銷渠道

第5章競爭:歐洲家庭辦公傢俱製造商和分銷商

  • 市場特徵
    • 家用辦公傢俱:市場集中度
  • 歐洲家庭辦公傢俱經銷商
    • 主要分銷商的樣品估計銷售額和主要公司的概況
  • 歐洲家庭辦公傢俱製造商
  • 傢俱製造商:重新審視營銷政策

第6章在家工作:最終用戶體驗

  • 研究目的和樣本
  • 工作地點和在家工作
  • 在家工作:共享空間
  • 傢俱類型:座椅,書桌,工作工具,存儲產品
  • 對家庭辦公環境的滿意度
  • 採購過程,購買意願,預算,渠道

附錄:本報告中列出的公司

目錄
Product Code: M01

Back in 2000 CSIL studied how the rapid expansion of flexible and remote work, that started during the late '90s across Europe, was strengthening the demand of home office furniture, thus creating new growth opportunities and convergences between traditional office furniture markets and suppliers of domestic household furniture. The impact of Covid-19 pandemic nowadays is resulting in structural change that will be sustained in the future in the way people work and it is affecting the home office furniture market.

The new edition of CSIL report 'Home office furniture market in Europe' analyses the evolution of the working from home furniture segment, present scenario and growth prospects, and it is structured in two parts:

PART 1. HOME OFFICE FURNITURE IN EUROPE: BUSINESS PERFORMANCE AND KEY PLAYERS

This part deals with the evolution and forecasts of the home office furniture sector in Europe, drivers and demand determinants, estimated sales, leading manufacturers and distributors.

Home office furniture consumption in Europe is provided by geographical area , 5 divided according to their geographical proximity and similarity in market characteristics (Northern Europe, Western Europe, Central Europe DACH, Southern Europe, Central-Eastern Europe) and for the main European markets (Finland, Norway, Sweden, Denmark, France, Netherlands, United Kingdom, Belgium, Austria, Germany, Switzerland, Italy, Spain, Greece, Portugal, Poland).

Distribution of home office furniture in Europe: shares and evolution of the distribution channels (Office Furniture Dealers, Home Furniture Dealers, Large Scale Retail, E-commerce, DIY, Other), estimated sales of home office furniture for 75 selected leading distributors in Europe, and short profiles of the main players.

The study also provides total revenues and estimated sales in Home Office for a sample of 45 leading furniture and office furniture manufacturers in Europe, with short profiles of selected companies and insights on how marketing policy and logistic system have been re-addressed in order to achieve the home-office furniture business.

PART 2. WORKING FROM HOME. THE END-USER EXPERIENCE

With the Covid-19 outbreak, working from home has increased all over the world, and, in some countries, it suddenly took off after years of trials. In the period April-July 2020, CSIL conducted a survey on a sample of end-users, of different ages and occupations, collecting the opinions of over 600 respondents from all over Europe.

The survey goes in-depth into the following aspects:

  • Usual working location and teleworking
  • Rooms and space sharing while working from home;
  • Furniture used in the home workstations;
  • Level of satisfaction with the home office environment (internet connection, sound/noise, privacy, lighting, desking seating);
  • Purchasing process (home office products purchased and willing to buy, expected budget, channels, and retail brands).

KEY QUESTIONS ANSWERED IN THIS STUDY:

  • What is the home office furniture market size in Europe?
  • What is the incidence of this segment in the European countries?
  • What are the products involved and their features?
  • What companies produce and sell for this segment?

CONSIDERED PRODUCTS:

Seating (Swivel chairs with or without castors used for home offices, other kinds of ergonomic chairs), Standard desks (Desks of different dimensions like the ones used in offices, free-standing or wall-mounted desks or part of a cabinet/bookcases system), HAT (Height Adjustable Tables or 'sit-stand' desks), Small home office desks (Desks of small dimension with integrated storage or not), Cabinets and Storage (Bookcases, pedestals, single cabinets, cabinet systems).

GEOGRAPHICAL AREA COVERED:

  • Northern Europe (Denmark, Finland, Norway and Sweden)
  • Western Europe (Belgium-Lux, France, Ireland, Netherlands and the United Kingdom)
  • Central Europe DACH (Germany, Austria and Switzerland)
  • Southern Europe (Greece, Italy, Portugal and Spain)
  • Central-Eastern Europe (Poland, Czech Republic, Slovakia, Hungary, Romania, Estonia, Latvia, Lithuania, Slovenia, Croatia, Bulgaria, Cyprus, Malta)

Highlights

The home office furniture market in Europe evolved positively in the last decade. The growth is the result of the increasing demand from people working at home regularly or sometimes, a potential number of about 83 million individuals. Germany is by far the largest market, followed by the United Kingdom and France. With the Covid-19 outbreak, the proportion of teleworkers is forecasted to grow, following a rebalancing between time spent in offices and time spent at home, and this will undoubtedly lead to a general improvement in the furniture and tools used for working at home. This market, historically composed to a large extent of ready-to-assemble-furniture and relatively low budget items, will undergo a significant transformation starting from 2020, evolving also in terms of features and in quality. The change in workers' habits, and the fact that working from home will expand and will continue to be a stable model, will also lead the competition to become tougher. As customers will tend to invest more in their home office furniture and equipment, the number of actors participating in the home office supply business will multiply in different categories.

Selected companies mentioned:

Actona, Bisley, BoConcept, BRW, Composad, Furniture Village, Furniture@work, Gautier, Gaverzicht-Be Okay, Giroflex, Hofmeister, Kinnarps, Lago, Livique, Meble Vox. Viasit. Knoll + Muuto, Moebel Hoeffner, Molteni&C, Nowy Styl, Palmberg, Roche Bobois, Sokoa, Topstar, Unifor, Wayfair, XXXLutz

TABLE OF CONTENTS

TABLE OF CONTENTS AND METHODOLOGY

EXECUTIVE SUMMARY

<>1. BASIC DATA. The European market for home office furniture, evolution and forecasts
  • 1.1 Market evolution and figures by country
    • Consumption of home office furniture in Europe and other segments
  • 1.2 Home office furniture market in Europe. Forecasts 2020-2021

2. BUSINESS PERFORMANCE. Home office furniture market, remote working indicators and other macroeconomic indicators

  • 2.1 Northern Europe (Denmark, Finland, Norway and Sweden)
  • 2.2 Western Europe (Belgium-Lux, France, Ireland, Netherlands and the United Kingdom)
  • 2.3 Central Europe DACH (Germany , Austria and Switzerland)
  • 2.4 Southern Europe (Greece, Italy, Portugal and Spain)
  • 2.5 Central-Eastern Europe (Poland, Czech Republic, Slovakia, Hungary, Romania, Estonia, Latvia, Lithuania, Slovenia, Croatia, Bulgaria, Cyprus, Malta)

3. DEMAND DRIVERS

  • 3.1 The rise of working from home
  • 3.2 Impact on commercial real estate and offices
  • 3.3 Home-based workers
  • 3.4 Home workers' potential
  • 3.5 Ensuring healthy working conditions at home

4. DISTRIBUTION OF HOME OFFICE FURNITURE IN EUROPE

  • Percentage shares by distribution channel
  • Distribution channels by geographical area

5. COMPETITION: Manufacturers and distributors of home office furniture in Europe

  • 5.1 Market features
    • Home office furniture, market concentration
  • 5.2 Distributors of home office furniture in Europe
    • Estimated sales in a sample of leading distributors and short profiles of key players
  • 5.3 Manufacturers of home office furniture in Europe
    • Estimated sales in a sample of leading manufacturers and short profiles of key players
  • 5.4 Furniture manufacturers to readdress marketing policies

6. WORKING FROM HOME. The end-user experience

  • 6.1 Aim of the survey and sample
  • 6.2 Working location and teleworking
  • 6.3 Working from home: rooms and space sharing
  • 6.4 Type of furniture. Seating, desking, worktools, storage products.
  • 6.5 Level of satisfaction with the home office environment
  • 6.6 Purchasing process, willing to buy, budgets and channels

APPENDIX: MENTIONED COMPANIES