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市場調查報告書

商品編碼

1392127

線上家居裝飾市場：按產品類型、價格分佈、按配銷通路、按最終用戶、按材料類型、按地區

Online Home Decor Market, By Product Type, By Price Range, By Distribution Channel, By End User, By Material Type, By Geography

出版日期: 2023年11月24日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

線上家裝市場規模預計將從 2023 年的 973.9 億美元增至 2030 年的 2,060.5 億美元，預測期內年複合成長率為 11.3%。

報告範圍		報告詳情
基準年	2022年	2023年市場規模	973.9億美元
實績資料	2018-2021	預測期	2023-2030
預測期年複合成長率	11.30%	2030年市場規模預測	2060.5億美元

圖 1. 2023 年全球市場佔有率線上家裝市場佔有率（按地區分類）

在家中舒適地瀏覽和購買產品的便利性促使消費者轉向線上平台來滿足他們的家居裝飾需求。該市場擁有眾多電子商務巨頭和零售商，提供各種產品，包括家具、照明、紡織品、牆面裝飾和配件。電子商務巨頭和零售商是這個市場的主要參與者，為消費者提供了多種選擇。隨著網路購物的興起，許多消費者轉向電子商務平台購買家居內裝產品，市場競爭加劇。因此，公司不斷創新和改進產品，以保持競爭力並滿足消費者不斷變化的需求。

市場動態：

近年來，由於人們對網路購物的偏好不斷增加以及對家居裝飾用品的需求不斷增加，線上家居裝飾市場出現了顯著成長。此外，由於消費者可支配所得的增加和生活方式的改變，人們更加重視家居美學和室內設計。消費者願意投資高品質、具有視覺吸引力的家居裝飾產品，以創造獨特、舒適的生活空間。然而，市場也面臨一定的挑戰。主要限制之一是在購買前無法查看和體驗產品。因此，一些消費者因擔心產品品質、顏色準確性、尺寸等而不敢線上上購買。

也就是說，線上家居裝飾市場存在大量成長機會。不斷成長的智慧家庭趨勢以及科技與家居裝飾的融合提供了巨大的潛力。此外，新興市場智慧型手機普及和網路連接的提高預計將推動線上家居裝飾銷售的成長。

本研究的主要特點

本報告對全球線上家裝市場進行了詳細分析，並提供了以2022年為基準年的預測期（2023-2030年）的市場規模和年複合成長率（CAGR%）。
它還揭示了各個細分市場的潛在商機，並為該市場說明了一系列有吸引力的投資提案。
它還提供了有關市場促進因素、抑制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要考察。
它根據公司亮點、產品系列、主要亮點、業績和策略等參數，介紹了全球線上家居裝飾市場的主要企業。
該報告的見解使行銷人員和公司負責人能夠就未來的產品發布、升級、市場擴張和行銷策略做出明智的資訊。
本研究報告針對該產業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
相關人員可以透過分析全球線上家居裝飾市場時使用的各種策略矩陣來促進決策。

北美洲
美國
加拿大
歐洲
德國
英國
西班牙
法國
義大利
俄羅斯
其他歐洲國家
亞太地區
中國
印度
日本
澳洲
韓國
ASEAN
其他亞太地區
拉丁美洲
巴西
阿根廷
墨西哥
其他拉丁美洲
中東和非洲
海灣合作理事會國家
以色列
南非
北非
中部非洲
其他中東地區

第11章競爭形勢

Amazon
Bed Bath & Beyond
Walmart
Wayfair
IKEA
Overstock.com
Target
Home Depot
Williams-Sonoma
Others

第12章章節

調查方法
關於出版商

簡介目錄

Product Code: CMI6212

The online home decor market size is expected to reach US$ 206.05 billion by 2030, from US$ 97.39 billion in 2023, growing at a CAGR of 11.3% during the forecast period.

Report Coverage		Report Details
Base Year:	2022	Market Size in 2023:	US$ 97.39 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023 to 2030 CAGR:	11.30%	2030 Value Projection:	US$ 206.05 Bn

Figure 1. Global Online Home Decor Market Share (%), by Region, 2023

With the convenience of browsing and purchasing from the comfort of their homes, consumers are increasingly turning to online platforms to fulfill their home decor needs. This market is characterized by a wide range of products, including furniture, lighting, textiles, wall decor, and accessories, offered by various e-commerce giants and retailers. E-commerce giants and retailers are major players in this market, offering consumers a variety of options to choose from. With the rise of online shopping, many consumers are turning to e-commerce platforms to purchase home decor products, making it a highly competitive market. As a result, companies are constantly innovating and improving their products to stay ahead of the competition and meet the evolving needs of consumers.

Market Dynamics:

The online home decor market has witnessed significant growth in recent years, driven by the increasing preference for online shopping and the rising demand for home decor products. Additionally, the increasing disposable income and changing lifestyles of consumers have led to a greater emphasis on home aesthetics and interior design. Consumers are willing to invest in high-quality and visually appealing home decor products to create a personalized and comfortable living space. However, the market also faces certain challenges. One of the key restraints is the inability to physically examine and experience the products before purchase. This can lead to concerns regarding product quality, color accuracy, and sizing, which may deter some consumers from making online purchases.

Nevertheless, the online home decor market presents numerous opportunities for growth. The rising trend of smart homes and the integration of technology in home decor products offer immense potential. Moreover, the increasing penetration of smartphones and internet connectivity in emerging markets is expected to drive the growth of online home decor sales.

Key features of the study:

This report provides an in-depth analysis of the global online home decor market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global online home decor market based on the following parameters - company highlights, product portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Amazon, Bed Bath & Beyond, Walmart, Wayfair, IKEA, Overstock.com, Target, Home Depot, Williams-Sonoma, Lowe's, Etsy, eBay, HomeGoods, JCPenney, Kohl's, Macy's, Pier 1 Imports, Crate and Barrel, At Home Stores, and Restoration Hardware
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global online home decor market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global online home decor market

Online Home Decor Market Detailed Segmentation:

By Product Type
- Furniture
- Home Textile
- Home Decor
- Kitchenware
- Bathware
- Garden Decor
- Others (Wall Decor, Lighting, Rugs, and Mirrors)
By Price Range
- Premium Price
- Medium Price
- Low Price
By Distribution Channel
- Online
- Offline
By End User
- Residential
- Commercial
By Material Type
- Wood
- Glass
- Metal
- Plastic
- Ceramic
- Others (Cane and Bamboo)
By Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Key Players
- Amazon
- Bed Bath & Beyond
- Walmart
- Wayfair
- IKEA
- com
- Target
- Home Depot
- Williams-Sonoma
- Lowe's
- Etsy
- eBay
- HomeGoods
- JCPenney
- Kohl's
- Macy's
- Pier 1 Imports
- Crate & Barrel
- At Home
- Restoration Hardware

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Online Home Decor Market, By Product Type
- Online Home Decor Market, By Price Range
- Online Home Decor Market, By Distribution Channel
- Online Home Decor Market, By End User
- Online Home Decor Market, By Material Type
- Online Home Decor Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Increasing penetration of online shopping and growth of the real estate sector
- High Logistics Cost
- Customization of Home Decor Products
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Online Home Decor Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Online Home Decor Market, By Product Type, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023 - 2030
- Segment Trends
Furniture
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Home Textile
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Home Decor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Kitchenware
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Bathware
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Garden Decor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Others (Wall Decor, Lighting, Rugs, Mirrors)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)

6. Online Home Decor Market, By Price Range, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023 - 2030
- Segment Trends
Premium Price
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Medium Price
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Low Price
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)

7. Online Home Decor Market, By Distribution Channel, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023 - 2030
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)

8. Online Home Decor Market, By End User, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023 - 2030
- Segment Trends
Residential
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Commercial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)

9. Online Home Decor Market, By Material Type, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, 2023 - 2030
- Segment Trends
Wood
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Glass
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Metal
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Plastic
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Ceramic
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)
Others (Cane, Bamboo)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2018-2030, (US$ Bn)

10. Online Home Decor Market, By Region, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2022 and 2030 (%)
- Y-o-Y Growth Analysis, For Country 2018 -2030
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Material type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
U.S.
Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018 - 2030, (US$ Bn)
Germany
U.K
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018 - 2030, (US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018 - 2030, (US$ Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Price Range, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2018-2030, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2018 - 2030, (US$ Bn)
GCC Countries
Israel
South Africa
North Africa
Central Africa
Rest of Middle East

11. Competitive Landscape

Amazon
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Bed Bath & Beyond
Walmart
Wayfair
IKEA
Overstock.com
Target
Home Depot
Williams-Sonoma
Others
Analyst Views