神經營銷解決方案市場，按技術（功能性磁共振成像、腦電圖、眼動追蹤、正電子發射斷層掃描、腦磁圖），按地區 - 規模、份額、前景、機會分析，2022-2030

神經營銷是將神經科學整合到常規營銷活動中，以根據消費者對營銷刺激的認知和情感反應來理解和分析消費者的看法和購買行為。 此外，神經營銷學的主要目的是了解消費者如何做出購買決定及其背後的基本原理。 神經營銷提供了許多好處，包括有效和高效的營銷策略和活動、活動和產品的低失敗率，以及根據人們的營銷興趣最終控制人們的需求和願望。

2021 年，神經營銷解決方案的全球市場價值為 16.347 億美元。

市場動態

神經科學領域不斷增加的投資是推動全球神經營銷解決方案市場增長的主要因素。 世界各地的許多公司都在大力投資神經科學。 例如，2018 年 10 月，總部位於美國的製藥公司Pfizer宣布將與總部位於美國的私人投資公司baincapital簽訂投資協議，將其神經科學投資組合形成一家共同領導的公司。 baincapital將向這家專注於神經科學和神經精神病學的新公司投資 3.5 億美元。 因此，在預測期內，增加對神經科學領域的投資有望推動全球神經營銷解決方案市場的增長。 神經營銷學已經發展成為一種研究和分析消費者購買行為並做出更好的營銷決策的有效技術。 營銷人員使用神經營銷學來了解影響消費者購買行為的因素。 了解這種行為對於做出與產品設計、產品廣告、產品品牌和產品廣告相關的決策至關重要。 因此，越來越需要了解和研究消費者的購買行為，並做出有效和高效的營銷決策，預計將在預測期內推動市場增長。

這項研究的主要特點

• 本報告對全球神經營銷解決方案市場進行了深入分析，提供了以 2021 年為基準年的預測期 (2022-2030) 的市場規模和復合年增長率 (CAGR%)。我在這裡.
• 它還揭示了不同細分市場的潛在創收機會，並為市場勾畫出一個有吸引力的投資建議矩陣。
• 它還提供了有關市場驅動因素、制約因素、機會、新產品發布和批准、區域前景以及主要參與者採用的競爭戰略的重要見解。
• 根據監管狀況、公司概況、業績、產品組合、區域影響力、分銷戰略、關鍵發展和戰略以及未來計劃等參數，創建全球神經營銷解決方案市場主要參與者的概況。我來了。
• 在全球神經營銷解決方案市場上運營的主要公司有 SR Research、Shimmer Sensing、Tobii Technology、EB Neuro S.p.A、iMotions、Cadwell Industries, Inc、SensoMotoric Instruments、Compumedics Limited、LC Technologies 和 ISCAN., Inc。
• 這份報告中的見解將使企業營銷人員和高管能夠就未來的產品發布、技術升級、市場擴張和營銷策略做出明智的決策。將是
• 全球神經營銷解決方案市場報告面向該行業的各種利益相關者，包括投資者、供應商、分銷商、新進入者和金融分析師。
• 利益相關者將能夠通過用於分析全球神經營銷解決方案市場的各種戰略矩陣來促進決策制定。

內容

第 1 章目的和先決條件

• 調查目的
• 先決條件
• 縮寫說明

第二章市場展望

• 報告內容
  • 市場定義和範圍
• 執行摘要
  • 市場細分：按技術
  • 按地區劃分的市場細分
• 連貫機會圖 (COM)

第3章市場動態、規律及趨勢分析

• 市場動態
  • 司機
  • 約束因素
  • 市場機會
• 監管場景
• 行業趨勢
• 併購
• 新系統啟動/批准
• 大流行對 COVID-19 的影響

第 4 章神經營銷解決方案的全球市場，按技術分類，2017-2030

• 功能磁共振成像 (fMRI)
• 腦電圖 (EEG)
• 眼動追蹤
• 正電子發射斷層掃描 (PET)
• 腦磁圖 (MEG)

第 5 章全球神經營銷解決方案市場：按地區劃分，2017-2030

• 北美
• 美國
• 加拿大
• 歐洲
• 英國
• 德國
• 法國
• 意大利
• 俄羅斯
• 其他歐洲地區
• 亞太地區
• 中國
• 印度
• 日本
• 東盟
• 澳大利亞
• 韓國
• 其他亞太地區
• 拉丁美洲
• 巴西
• 阿根廷
• 墨西哥
• 其他拉丁美洲地區

第 6 章中東和非洲

• 2017-2030 年按技術劃分的市場規模和預測
• 市場份額分析（按國家/地區劃分），2022 年、2030 年 (%)
• 南非
• 海灣合作委員會國家
• 其他中東和非洲地區

第七章競爭格局

• 公司簡介
  • SR Research
• 最近的發展和更新
  • Shimmer Sensing
• 最近的發展和更新
  • Tobii Technology
• 最近的發展和更新
  • EB Neuro S.p.A.
• 最近的發展
  • iMotions
• 最近的發展和更新
  • Cadwell Industries, Inc
• 最近的發展和更新
  • SensoMotoric Instruments
• 最近的發展和更新
  • Compumedics Limited
• 最近的發展和更新
  • LC Technologies
• 最近的發展和更新
  • ISCAN, Inc
• 最近的發展和更新

第 8 章

• 參考文獻
• 調查手法

Neuromarketing is the inclusion of neuroscience with regular marketing activities, in order to understand and analyze consumer perception and purchasing behavior, which is based on cognitive and affective response to marketing stimuli. Moreover the primary objective behind neuromarketing is to understand the rationale behind how consumers make a decision for purchasing. Neuromarketing offers numerous benefits including effective and efficient marketing strategies and campaigns, fewer campaign and product failures, and ultimate control over the needs and wants of people to suit the needs and wants of marketing interest.

The global Neuromarketing Solutions Market was valued for US$ 1634.7 Mn in 2021.

Market Dynamics

Rising investments in the field of neuroscience is the major factor driving the growth of global neuromarketing solution market. As many companies across the globe, are focusing on investing into neuroscience. For instance, in October 2018, Pfizer Inc., a U.S.-based pharmaceutical company, entered into an investment agreement with Bain Capital, a U.S.-based private investment firm, to form its neuroscience portfolio into a jointly-led company. Bain Capital has invested US$ 350 million in this new company, which will focus on neuroscience and neuropsychiatry. Therefore, rising investment in the field of neuroscience is expected to boost the global neuromarketing solutions market growth over the forecast period. Neuromarketing has evolved into an effective technology to study and analyze the consumers' buying behavior and make better marketing decisions. Marketers employ neuromarketing, in order to understand factors influencing the consumers' buying behavior. Understanding this behavior is crucial, in order to make decisions related to product design, product advertising, product branding, product advertising. Hence, rising needs to understand and study consumers' buying behavior and make effective and efficient marketing decisions are expected to support growth of the market during the forecast period.

Key features of the study:

• This report provides an in-depth analysis of the global neuromarketing solutions market and provides market size (US$ Million) and Compound Annual Growth Rate (CAGR %) for the forecast period (2022 - 2030), considering 2021 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
• It profiles leading players in the global neuromarketing solutions market based on the following parameters - regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key players operating in the global neuromarketing solutions market are SR Research, Shimmer Sensing, Tobii Technology, EB Neuro S.p.A., iMotions, Cadwell Industries, Inc., SensoMotoric Instruments, Compumedics Limited, LC Technologies, and ISCAN, Inc.
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
• The global neuromarketing solutions market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the global Neuromarketing Solution market.

Detailed Segmentation

• Global Neuromarketing Solution Market, By Application:
  • Functional Magnetic Resonance Imaging (fMRI)
  • Electroencephalography (EEG)
  • Eye tracking
  • Positron Emission Tomography (PET)
  • Magnetoencephalography (MEG)
• Global Neuromarketing Solution Market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
• Company Profiles
  • SR Research*
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments
  • Shimmer Sensing
  • Tobii Technology
  • EB Neuro S.p.A.,
  • iMotions
  • Cadwell Industries, Inc.
  • SensoMotoric Instruments
  • Compumedics Limited
  • LC Technologies
  • ISCAN, Inc.

"*" marked represents similar segmentation in other categories in the respective section.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Technology
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New system Launch/Approvals
• Impact of COVID-19 Pandemic

4. Global Neuromarketing Solution Market, By Technology, 2017-2030 (US$ Million)

• Introduction
  • Market Share Analysis, 2022 and 2030 (%)
  • Segment Trends
• Functional Magnetic Resonance Imaging (fMRI)
  • Introduction
  • Market Size and Forecast, 2017-2030, (US$ Million)
• Electroencephalography (EEG)
  • Introduction
  • Market Size and Forecast, 2017-2030, (US$ Million)
• Eye tracking
  • Introduction
  • Market Size and Forecast, 2017-2030, (US$ Million)
• Positron Emission Tomography (PET)
  • Introduction
  • Market Size and Forecast, 2017-2030, (US$ Million)
• Magnetoencephalography (MEG)
  • Introduction
  • Market Size and Forecast, 2017-2030, (US$ Million)

5. Global Neuromarketing Solution Market, By Region, 2017-2030 (US$ Million)

• Introduction
  • Market Share Analysis, By Region, 2022 and 2030 (%)
• North America
  • Regional Trends
  • Market Size and Forecast, By Technology, 2017-2030 (US$ Million)
  • Market Share Analysis, By Country, 2022 and 2030 (%)
• U.S.
• Canada
• Europe
  • Regional Trends
  • Market Size and Forecast, By Technology, 2017-2030 (US$ Million)
  • Market Share Analysis, By Country, 2022 and 2030 (%)
• U.K.
• Germany
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Technology, 2017-2030 (US$ Million)
  • Market Share Analysis, By Country, 2022 and 2030 (%)
• China
• India
• Japan
• ASEAN
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Technology, 2017-2030 (US$ Million)
  • Market Share Analysis, By Country, 2022 and 2030 (%)
• Brazil
• Argentina
• Mexico
• Rest of Latin America

6. Middle East and Africa

• Market Size and Forecast, By Technology, 2017-2030 (US$ Million)
• Market Share Analysis, By Country, 2022 and 2030 (%)
• South Africa
• GCC Countries
• Rest of the Middle East and Africa

7. Competitive Landscape

• Company Profiles
  • SR Research *
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • Shimmer Sensing
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • Tobii Technology
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • EB Neuro S.p.A.
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • iMotions
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • Cadwell Industries, Inc
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • SensoMotoric Instruments
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • Compumedics Limited
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • LC Technologies
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
  • ISCAN, Inc
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments/ Updates
• Analyst Views

8. Section

• References
• Research Methodology
• About us and Sales Contact