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客戶忠誠度與轉換：核酸萃取試劑盒市場
市場調查報告書
商品編碼
1355375

客戶忠誠度與轉換：核酸萃取試劑盒市場

Customer Loyalty and Switching: Nucleic Acid Extraction Kits
出版日期: | 出版商: BioInformatics | 英文 | 商品交期: 最快1-2個工作天內

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簡介目錄

本報告研究並分析了核酸萃取試劑盒市場，深入了解了採購決策的驅動因素和堅定的供應商忠誠度。 根據 264 名全球生命科學專業人士的意見，研究人員如何看待每個供應商、他們對這些品牌的承諾以及可能鼓勵他們轉換的因素是我們正在關注的。

目標公司

  • 1. Agilent
  • 2. Beckman Coulter
  • 3. Bioneer
  • 4. Bio-Rad
  • 5. Cytiva
  • 6. Eurogentec
  • 7. GENEWIZ
  • 8. GenScript
  • 9. LGC Biosearch Technologies
  • 10. MilliporeSigma/Merck
  • 11. MP Biomedicals
  • 12. New England Biolabs
  • 13. Norgen Biotek
  • 14. PerkinElmer (now Revvity)
  • 15. Promega
  • 16. QIAGEN
  • 17. Roche
  • 18. Takara Bio
  • 19. Thermo Fisher Scientific
  • 20. Twist Bioscience
  • 21. Zymo Research

目錄

第 1 章調查概述與目的

第 2 章執行摘要

第 3 章人口統計

第 4 章核酸萃取現有流程

  • 核酸萃取程序的類型
  • 下游應用
  • 現在和過去使用的供應商
  • 未來五年套件支出的變化
  • 所用核酸萃取試劑盒的類型
  • 向供應商購買其他產品
  • 套件購買頻率

第 5 章供應商認可

  • 供應商的認知度
  • 了解核酸萃取試劑盒產品組合的廣度
  • 了解我們生命科學產品組合的廣度
  • 對核酸萃取試劑盒品質的認識
  • 對核酸萃取試劑盒價格的認知

第 6 章顧客忠誠度

  • 過去的購買記錄
  • 可以推薦核酸萃取試劑盒供應商 (NPS)
  • 可以考慮核酸萃取試劑盒供應商
  • 可以繼續向供應商購買核酸萃取試劑盒
  • 對忠誠度的認可
  • 忠誠度驅動者
  • 品牌親和力

第 7 章轉換的促進因素

  • 新供應商的近期使用情況
  • 為何考慮新供應商？
  • 轉換的障礙

第 8 章研究法

第 9 章關於我們公司

第 10 章附錄

簡介目錄

BioInformatics' recent publication, "Customer Loyalty: Nucleic Acid Extraction Kits," dives deep into the world of nucleic acid extraction kits, providing invaluable insights into the driving forces behind purchase decisions and unwavering supplier loyalty. With the input of 264 global life science experts, our report highlights how researchers perceive different suppliers, their commitment to these brands, and the factors that could prompt them to switch. Additionally, this report benchmarks key loyalty metrics, including NPS, consideration, and repurchase likelihood, across various suppliers.

Why Invest in this Report?

  • Understand Your Buyers: Delve into the needs and considerations of nucleic acid extraction kit purchasers, equipping yourself with the knowledge to meet their demands effectively.
  • See How You Stack Up Against Competitors: Compare supplier perceptions and loyalty metrics against industry competitors, ensuring you stay ahead of the curve.
  • Develop Winning Strategies: Create evidence-based plans to retain existing customers and attract new ones, propelling your business to greater heights!

Study Objectives

  • Understand familiarity with nucleic acid extraction kit suppliers and likelihood to recommend
  • Measure loyalty to suppliers and reasons for loyalty
  • Gauge likelihood to switch suppliers and what factors drive switching
  • Understand how suppliers are performing against leaders in the market

Companies Mentioned:

  • 1. Agilent
  • 2. Beckman Coulter
  • 3. Bioneer
  • 4. Bio-Rad
  • 5. Cytiva
  • 6. Eurogentec
  • 7. GENEWIZ
  • 8. GenScript
  • 9. LGC Biosearch Technologies
  • 10. MilliporeSigma/Merck
  • 11. MP Biomedicals
  • 12. New England Biolabs
  • 13. Norgen Biotek
  • 14. PerkinElmer (now Revvity)
  • 15. Promega
  • 16. QIAGEN
  • 17. Roche
  • 18. Takara Bio
  • 19. Thermo Fisher Scientific
  • 20. Twist Bioscience
  • 21. Zymo Research

Table of Contents

1. Study Overview and Objectives

2. Executive Summary

3. Demographics

4. Current Workflows for Nucleic Acid Extraction

  • Types of Nucleic Acid Extraction Protocols
  • Downstream Applications
  • Currently and Previously Used Suppliers
  • Change in Spend on Kits Over Next 5 Years
  • Types of Nucleic Acid Extraction Kits Used
  • Purchasing of Other Products from Suppliers
  • Frequency of Kit Purchases

5. Supplier Perceptions

  • Overall Supplier Perceptions
  • Perceptions of Breadth of Nucleic Acid Extraction Kit Portfolio
  • Perceptions of Breadth of Life Science Product Portfolio
  • Perceptions of Product Quality of Nucleic Acid Extraction Kits
  • Perceptions of Price for Nucleic Acid Extraction Kits

6. Customer Loyalty

  • Historic Purchases
  • Likelihood to Recommend (NPS) Suppliers of Nucleic Acid Extraction Kits
  • Likelihood to Consider Suppliers of Nucleic Acid Extraction Kits
  • Likelihood to Continue Purchasing from Suppliers of Nucleic Acid Extraction Kits
  • Perceptions of Loyalty
  • Drivers of Loyalty
  • Brand Affinity

7. Switching Drivers

  • Recent Usage of New Suppliers
  • Reasons for Consideration of New Suppliers
  • Barriers to Switching

8. Methodology

9. About Us

10. Appendix