Product Code: A31613
The marketing attribution software is an analytical science of defining marketing tactics which contributes towards sales or conversions. Aiding to track the trends and patterns in user behavior to assure productive marketing. Furthermore, the software promotes to enhance the marketing expenditure and deliver positive outcome in respect to product discovery and improved personalization, such factors expected to provide the lucrative opportunities for the growth of market during the forecast period. Furthermore, advanced attribution models can be time and resource intensive to get right, especially complex models that evaluate a variety of datasets for online and offline campaigns. Furthermore, effective marketing attribution software enables marketers to reach the right consumer, at the right time, with the right message, leading to increased conversions and higher marketing ROI. Attribution models that can evaluate the creative elements of a campaign allow marketers to hone messaging and visual elements in addition to better communicate with users. Such benefits provide the lucrative growth opportunities for the market. Furthermore, the marketing attribution software provides businesses with flexibility and scalability to enable a smooth integration of marketing operation, which ultimately support the market growth.
Factors such as industries move towards digitalization due to COVID-19 outbreak, thus drive the growth of the market. In addition, rising adoption of cloud-based marketing attribution solutions, strengthens the growth of the market for future. Furthermore, increasing adoption of marketing platform and rising adoption of artificial intelligence (AI) and big data are expected to provide the lucrative growth opportunities for the market in the upcoming years. However, data security & privacy concerns hamper the market growth.
The marketing attribution software market is segmented into component, deployment mode, type enterprise size, industry vertical, and region. By component, it is bifurcated into solution and services. On the basis of deployment model, it is segregated into cloud and on-premise. By type, it is categorized into single-source attribution, multi-source attribution and probabilistic or algorithmic attribution. By organization size, it is categorized into large enterprises and small & medium-sized enterprises. Depending on industry vertical, it is segregated into IT & telecom, consumer goods & retail, BFSI, media & entertainment, healthcare, travel & hospitality, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the Marketing attribution software market, include Adobe Inc., Alphabet Inc., Hubspot, Inc., Merkle Inc., Oracle Corporation, Ruler Analytics Ltd., SAP SE, The Nielsen Company, Windsor.ai and Wizaly SAS. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the marketing attribution software market globally.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global marketing attribution software market forecast along with the current and future trends to explain the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on global marketing attribution software market trends is provided in the report.
- The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the global marketing attribution software market from 2022 to 2031 is provided to determine the market potential.
Key Market Segments
By Type
- Multi-source Attribution
- Probabilistic or Algorithmic Attribution
- Single-source Attribution
By Organization Size
- Large Enterprises
- Small and Medium-sized Enterprises
By Industry Vertical
- Consumer Goods and Retail
- IT and Telecom
- BFSI
- Media and Entertainment
- Healthcare
- Travel and Hospitality
- Others
By Component
By Deployment Mode
By Region
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- Oracle Corporation
- SAP SE
- Alphabet Inc.
- Adobe
- Merkle Inc.
- Wizaly SAS
- Hubspot Inc.
- Ruler Analytics Ltd.
- The Nielson Company
- Windsor.ai
TABLE OF CONTENTS
CHAPTER 1:INTRODUCTION
- 1.1.Report description
- 1.2.Key market segments
- 1.3.Key benefits to the stakeholders
- 1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
- 2.1.Key findings of the study
- 2.2.CXO Perspective
CHAPTER 3:MARKET OVERVIEW
- 3.1.Market definition and scope
- 3.2.Key findings
- 3.2.1.Top investment pockets
- 3.3.Porter's five forces analysis
- 3.4.Top player positioning
- 3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
- 3.6.COVID-19 Impact Analysis on the market
CHAPTER 4: MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Solution
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market share analysis by country
- 4.3 Service
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market share analysis by country
CHAPTER 5: MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 On-Premise
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market share analysis by country
- 5.3 Cloud
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market share analysis by country
CHAPTER 6: MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Single-source Attribution
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market share analysis by country
- 6.3 Multi-source Attribution
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market share analysis by country
- 6.4 Probabilistic or Algorithmic Attribution
- 6.4.1 Key market trends, growth factors and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market share analysis by country
CHAPTER 7: MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 Large Enterprises
- 7.2.1 Key market trends, growth factors and opportunities
- 7.2.2 Market size and forecast, by region
- 7.2.3 Market share analysis by country
- 7.3 Small and Medium-sized Enterprises
- 7.3.1 Key market trends, growth factors and opportunities
- 7.3.2 Market size and forecast, by region
- 7.3.3 Market share analysis by country
CHAPTER 8: MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL
- 8.1 Overview
- 8.1.1 Market size and forecast
- 8.2 Consumer Goods and Retail
- 8.2.1 Key market trends, growth factors and opportunities
- 8.2.2 Market size and forecast, by region
- 8.2.3 Market share analysis by country
- 8.3 IT and Telecom
- 8.3.1 Key market trends, growth factors and opportunities
- 8.3.2 Market size and forecast, by region
- 8.3.3 Market share analysis by country
- 8.4 BFSI
- 8.4.1 Key market trends, growth factors and opportunities
- 8.4.2 Market size and forecast, by region
- 8.4.3 Market share analysis by country
- 8.5 Media and Entertainment
- 8.5.1 Key market trends, growth factors and opportunities
- 8.5.2 Market size and forecast, by region
- 8.5.3 Market share analysis by country
- 8.6 Healthcare
- 8.6.1 Key market trends, growth factors and opportunities
- 8.6.2 Market size and forecast, by region
- 8.6.3 Market share analysis by country
- 8.7 Travel and Hospitality
- 8.7.1 Key market trends, growth factors and opportunities
- 8.7.2 Market size and forecast, by region
- 8.7.3 Market share analysis by country
- 8.8 Others
- 8.8.1 Key market trends, growth factors and opportunities
- 8.8.2 Market size and forecast, by region
- 8.8.3 Market share analysis by country
CHAPTER 9: MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION
- 9.1 Overview
- 9.1.1 Market size and forecast
- 9.2 North America
- 9.2.1 Key trends and opportunities
- 9.2.2 North America Market size and forecast, by Component
- 9.2.3 North America Market size and forecast, by Deployment Mode
- 9.2.4 North America Market size and forecast, by Type
- 9.2.5 North America Market size and forecast, by Organization Size
- 9.2.6 North America Market size and forecast, by Industry Vertical
- 9.2.7 North America Market size and forecast, by country
- 9.2.7.1 U.S.
- 9.2.7.1.1 Key market trends, growth factors and opportunities
- 9.2.7.1.2 Market size and forecast, by Component
- 9.2.7.1.3 Market size and forecast, by Deployment Mode
- 9.2.7.1.4 Market size and forecast, by Type
- 9.2.7.1.5 Market size and forecast, by Organization Size
- 9.2.7.1.6 Market size and forecast, by Industry Vertical
- 9.2.7.2 Canada
- 9.2.7.2.1 Key market trends, growth factors and opportunities
- 9.2.7.2.2 Market size and forecast, by Component
- 9.2.7.2.3 Market size and forecast, by Deployment Mode
- 9.2.7.2.4 Market size and forecast, by Type
- 9.2.7.2.5 Market size and forecast, by Organization Size
- 9.2.7.2.6 Market size and forecast, by Industry Vertical
- 9.3 Europe
- 9.3.1 Key trends and opportunities
- 9.3.2 Europe Market size and forecast, by Component
- 9.3.3 Europe Market size and forecast, by Deployment Mode
- 9.3.4 Europe Market size and forecast, by Type
- 9.3.5 Europe Market size and forecast, by Organization Size
- 9.3.6 Europe Market size and forecast, by Industry Vertical
- 9.3.7 Europe Market size and forecast, by country
- 9.3.7.1 UK
- 9.3.7.1.1 Key market trends, growth factors and opportunities
- 9.3.7.1.2 Market size and forecast, by Component
- 9.3.7.1.3 Market size and forecast, by Deployment Mode
- 9.3.7.1.4 Market size and forecast, by Type
- 9.3.7.1.5 Market size and forecast, by Organization Size
- 9.3.7.1.6 Market size and forecast, by Industry Vertical
- 9.3.7.2 Germany
- 9.3.7.2.1 Key market trends, growth factors and opportunities
- 9.3.7.2.2 Market size and forecast, by Component
- 9.3.7.2.3 Market size and forecast, by Deployment Mode
- 9.3.7.2.4 Market size and forecast, by Type
- 9.3.7.2.5 Market size and forecast, by Organization Size
- 9.3.7.2.6 Market size and forecast, by Industry Vertical
- 9.3.7.3 France
- 9.3.7.3.1 Key market trends, growth factors and opportunities
- 9.3.7.3.2 Market size and forecast, by Component
- 9.3.7.3.3 Market size and forecast, by Deployment Mode
- 9.3.7.3.4 Market size and forecast, by Type
- 9.3.7.3.5 Market size and forecast, by Organization Size
- 9.3.7.3.6 Market size and forecast, by Industry Vertical
- 9.3.7.4 Italy
- 9.3.7.4.1 Key market trends, growth factors and opportunities
- 9.3.7.4.2 Market size and forecast, by Component
- 9.3.7.4.3 Market size and forecast, by Deployment Mode
- 9.3.7.4.4 Market size and forecast, by Type
- 9.3.7.4.5 Market size and forecast, by Organization Size
- 9.3.7.4.6 Market size and forecast, by Industry Vertical
- 9.3.7.5 Spain
- 9.3.7.5.1 Key market trends, growth factors and opportunities
- 9.3.7.5.2 Market size and forecast, by Component
- 9.3.7.5.3 Market size and forecast, by Deployment Mode
- 9.3.7.5.4 Market size and forecast, by Type
- 9.3.7.5.5 Market size and forecast, by Organization Size
- 9.3.7.5.6 Market size and forecast, by Industry Vertical
- 9.3.7.6 Rest of Europe
- 9.3.7.6.1 Key market trends, growth factors and opportunities
- 9.3.7.6.2 Market size and forecast, by Component
- 9.3.7.6.3 Market size and forecast, by Deployment Mode
- 9.3.7.6.4 Market size and forecast, by Type
- 9.3.7.6.5 Market size and forecast, by Organization Size
- 9.3.7.6.6 Market size and forecast, by Industry Vertical
- 9.4 Asia-Pacific
- 9.4.1 Key trends and opportunities
- 9.4.2 Asia-Pacific Market size and forecast, by Component
- 9.4.3 Asia-Pacific Market size and forecast, by Deployment Mode
- 9.4.4 Asia-Pacific Market size and forecast, by Type
- 9.4.5 Asia-Pacific Market size and forecast, by Organization Size
- 9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
- 9.4.7 Asia-Pacific Market size and forecast, by country
- 9.4.7.1 China
- 9.4.7.1.1 Key market trends, growth factors and opportunities
- 9.4.7.1.2 Market size and forecast, by Component
- 9.4.7.1.3 Market size and forecast, by Deployment Mode
- 9.4.7.1.4 Market size and forecast, by Type
- 9.4.7.1.5 Market size and forecast, by Organization Size
- 9.4.7.1.6 Market size and forecast, by Industry Vertical
- 9.4.7.2 Japan
- 9.4.7.2.1 Key market trends, growth factors and opportunities
- 9.4.7.2.2 Market size and forecast, by Component
- 9.4.7.2.3 Market size and forecast, by Deployment Mode
- 9.4.7.2.4 Market size and forecast, by Type
- 9.4.7.2.5 Market size and forecast, by Organization Size
- 9.4.7.2.6 Market size and forecast, by Industry Vertical
- 9.4.7.3 India
- 9.4.7.3.1 Key market trends, growth factors and opportunities
- 9.4.7.3.2 Market size and forecast, by Component
- 9.4.7.3.3 Market size and forecast, by Deployment Mode
- 9.4.7.3.4 Market size and forecast, by Type
- 9.4.7.3.5 Market size and forecast, by Organization Size
- 9.4.7.3.6 Market size and forecast, by Industry Vertical
- 9.4.7.4 Australia
- 9.4.7.4.1 Key market trends, growth factors and opportunities
- 9.4.7.4.2 Market size and forecast, by Component
- 9.4.7.4.3 Market size and forecast, by Deployment Mode
- 9.4.7.4.4 Market size and forecast, by Type
- 9.4.7.4.5 Market size and forecast, by Organization Size
- 9.4.7.4.6 Market size and forecast, by Industry Vertical
- 9.4.7.5 South Korea
- 9.4.7.5.1 Key market trends, growth factors and opportunities
- 9.4.7.5.2 Market size and forecast, by Component
- 9.4.7.5.3 Market size and forecast, by Deployment Mode
- 9.4.7.5.4 Market size and forecast, by Type
- 9.4.7.5.5 Market size and forecast, by Organization Size
- 9.4.7.5.6 Market size and forecast, by Industry Vertical
- 9.4.7.6 Rest of Asia-Pacific
- 9.4.7.6.1 Key market trends, growth factors and opportunities
- 9.4.7.6.2 Market size and forecast, by Component
- 9.4.7.6.3 Market size and forecast, by Deployment Mode
- 9.4.7.6.4 Market size and forecast, by Type
- 9.4.7.6.5 Market size and forecast, by Organization Size
- 9.4.7.6.6 Market size and forecast, by Industry Vertical
- 9.5 LAMEA
- 9.5.1 Key trends and opportunities
- 9.5.2 LAMEA Market size and forecast, by Component
- 9.5.3 LAMEA Market size and forecast, by Deployment Mode
- 9.5.4 LAMEA Market size and forecast, by Type
- 9.5.5 LAMEA Market size and forecast, by Organization Size
- 9.5.6 LAMEA Market size and forecast, by Industry Vertical
- 9.5.7 LAMEA Market size and forecast, by country
- 9.5.7.1 Latin America
- 9.5.7.1.1 Key market trends, growth factors and opportunities
- 9.5.7.1.2 Market size and forecast, by Component
- 9.5.7.1.3 Market size and forecast, by Deployment Mode
- 9.5.7.1.4 Market size and forecast, by Type
- 9.5.7.1.5 Market size and forecast, by Organization Size
- 9.5.7.1.6 Market size and forecast, by Industry Vertical
- 9.5.7.2 Middle East
- 9.5.7.2.1 Key market trends, growth factors and opportunities
- 9.5.7.2.2 Market size and forecast, by Component
- 9.5.7.2.3 Market size and forecast, by Deployment Mode
- 9.5.7.2.4 Market size and forecast, by Type
- 9.5.7.2.5 Market size and forecast, by Organization Size
- 9.5.7.2.6 Market size and forecast, by Industry Vertical
- 9.5.7.3 Africa
- 9.5.7.3.1 Key market trends, growth factors and opportunities
- 9.5.7.3.2 Market size and forecast, by Component
- 9.5.7.3.3 Market size and forecast, by Deployment Mode
- 9.5.7.3.4 Market size and forecast, by Type
- 9.5.7.3.5 Market size and forecast, by Organization Size
- 9.5.7.3.6 Market size and forecast, by Industry Vertical
CHAPTER 10: COMPANY LANDSCAPE
- 10.1. Introduction
- 10.2. Top winning strategies
- 10.3. Product Mapping of Top 10 Player
- 10.4. Competitive Dashboard
- 10.5. Competitive Heatmap
- 10.6. Key developments
CHAPTER 11: COMPANY PROFILES
- 11.1 Oracle Corporation
- 11.1.1 Company overview
- 11.1.2 Company snapshot
- 11.1.3 Operating business segments
- 11.1.4 Product portfolio
- 11.1.5 Business performance
- 11.1.6 Key strategic moves and developments
- 11.2 SAP SE
- 11.2.1 Company overview
- 11.2.2 Company snapshot
- 11.2.3 Operating business segments
- 11.2.4 Product portfolio
- 11.2.5 Business performance
- 11.2.6 Key strategic moves and developments
- 11.3 Albhabet Inc.
- 11.3.1 Company overview
- 11.3.2 Company snapshot
- 11.3.3 Operating business segments
- 11.3.4 Product portfolio
- 11.3.5 Business performance
- 11.3.6 Key strategic moves and developments
- 11.4 Adobe Inc.
- 11.4.1 Company overview
- 11.4.2 Company snapshot
- 11.4.3 Operating business segments
- 11.4.4 Product portfolio
- 11.4.5 Business performance
- 11.4.6 Key strategic moves and developments
- 11.5 Merkle Inc.
- 11.5.1 Company overview
- 11.5.2 Company snapshot
- 11.5.3 Operating business segments
- 11.5.4 Product portfolio
- 11.5.5 Business performance
- 11.5.6 Key strategic moves and developments
- 11.6 Wizaly SAS
- 11.6.1 Company overview
- 11.6.2 Company snapshot
- 11.6.3 Operating business segments
- 11.6.4 Product portfolio
- 11.6.5 Business performance
- 11.6.6 Key strategic moves and developments
- 11.7 Hubspot Inc.
- 11.7.1 Company overview
- 11.7.2 Company snapshot
- 11.7.3 Operating business segments
- 11.7.4 Product portfolio
- 11.7.5 Business performance
- 11.7.6 Key strategic moves and developments
- 11.8 Ruler Analytics Ltd.
- 11.8.1 Company overview
- 11.8.2 Company snapshot
- 11.8.3 Operating business segments
- 11.8.4 Product portfolio
- 11.8.5 Business performance
- 11.8.6 Key strategic moves and developments
- 11.9 The Nielson Company
- 11.9.1 Company overview
- 11.9.2 Company snapshot
- 11.9.3 Operating business segments
- 11.9.4 Product portfolio
- 11.9.5 Business performance
- 11.9.6 Key strategic moves and developments
- 11.10 Windsor.ai
- 11.10.1 Company overview
- 11.10.2 Company snapshot
- 11.10.3 Operating business segments
- 11.10.4 Product portfolio
- 11.10.5 Business performance
- 11.10.6 Key strategic moves and developments