市場調查報告書
商品編碼
1422174
健身器材市場 - 成長、未來前景、競爭分析,2023-2031Fitness Equipment Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
在健康意識、家庭健身熱潮和技術創新的推動下,健身器材市場預計在 2024 年至 2032 年預測期內將以 5.5% 的複合年增長率成長。然而,對於某些細分市場來說,負擔能力仍然是一個挑戰。這一細分凸顯了有氧運動器材的主導地位以及家庭消費者日益增長的影響力。按地區劃分的趨勢強調地區差異,而競爭格局審查則強調駕馭此動態格局的策略努力。隨著產業的發展,解決負擔能力問題和持續創新對於健身器材市場的持續成功至關重要。
健身器材市場的主要驅動因素是人們對健康和健身的興趣日益濃厚。世界向更健康的生活方式轉變,人們對定期運動的好處的認識不斷提高,導致對健身器材的需求不斷增長。這方面的證據包括與健身相關的社交媒體內容的激增、健身影響者的流行以及健身應用程式的激增,反映了優先考慮身體健康的文化轉變。
COVID-19大流行大大加速了對居家健身器材的需求。隨著健身房關閉或關閉,人們轉向在家鍛煉,有氧運動和肌力訓練設備的銷售量激增。疫情期間家庭健身器材銷量的明顯飆升和線上搜尋量的增加證明了這種影響力的動態。
技術進步在推動健身器材市場方面發揮著重要作用。觸控螢幕、虛擬實境和健身追蹤功能等智慧技術的整合改善了整體鍛鍊體驗。這方面的證據包括具有互動功能的創新健身設備的推出、健身可穿戴設備的激增以及虛擬健身課程的廣泛採用,表明了該行業對創新的承諾。
健身器材市場儘管有正面的驅動因素,但也面臨一些明顯的限制因素,例如某些類型的設備成本較高。高級健身器材,尤其是採用先進技術和功能的健身器材,對於很大一部分人來說可能成本過高。作為證據,消費者回饋顯示了對負擔能力的擔憂,一些潛在買家選擇了成本較低的替代健身解決方案或改變了他們的購買決定。
按類型細分市場,包括心血管訓練設備、肌力訓練設備等。2023年,心血管訓練設備在收入和2024年至2032年預測期內的複合年增長率最高方面均佔據主導地位。這顯示有氧運動的持續流行以及市場對消費者偏好的反應。
按最終用戶細分包括家庭消費者、健身中心/健身房和其他。到 2023 年,在上述家庭健身熱潮的推動下,家庭消費者已成為最高的收入貢獻者。家庭消費領域在預測期內的複合年增長率也最高,顯示人們對家庭健身解決方案的持續興趣。
健身器材市場呈現不同的區域趨勢,收入貢獻和複合年增長率因區域而異。在家庭健身趨勢和既定的健身文化的推動下,北美地區 2023 年的銷售額處於領先地位。然而,預計亞太地區在預測期內將呈現最高的複合年增長率,支持該地區日益增長的健身意識和經濟發展。
健身器材市場的競爭動態包括Peloton Interactive, Inc.、Icon Health &Fitness, Inc.、Technogym S.p.A.、Precor Incorporated、Life Fitness(KPS Capital)、Shandong EM Health Industry Group Co., Ltd.、Johnson Health Tech、Nautilus, Inc.、True、Torque Fitness、Core Health &Fitness、Impulse Health Technology Co., Ltd.等。這些產業巨頭部署產品多元化、合作夥伴關係和全球行銷等策略來維持其市場地位。2023 年,這些參與者共同為市場收入做出了重大貢獻,預計在 2024 年至 2032 年的預測期內將持續成長。
The fitness equipment market is expected to grow at a CAGR of 5.5% during the forecast period of 2024 to 2032, propelled by health consciousness, the home fitness boom, and technological innovations. However, affordability remains a challenge for certain segments. The segmentation highlights the dominance of cardio equipment and the growing influence of home consumers. Geographic trends underscore regional variations, while competitive insights emphasize strategic efforts to navigate this dynamic landscape. As the industry evolves, addressing affordability concerns and continuing to innovate will be critical for sustained success in the fitness equipment market.
The increasing emphasis on health and fitness acts as a primary driver for the fitness equipment market. A global shift towards a healthier lifestyle and rising awareness of the benefits of regular exercise contribute to the growing demand for fitness equipment. Evidence includes the surge in fitness-related social media content, the popularity of fitness influencers, and the widespread adoption of fitness apps, reflecting a broader cultural shift towards prioritizing physical well-being.
The COVID-19 pandemic significantly accelerated the demand for home fitness equipment. With lockdowns and gym closures, individuals turned to home workouts, driving a surge in sales of cardio and strength training equipment. The evident spike in sales and increased online searches for home fitness equipment during the pandemic serves as evidence of this impactful driver.
Technological advancements play a crucial role in driving the fitness equipment market. The integration of smart technologies, including touchscreens, virtual reality, and fitness tracking features, enhances the overall workout experience. Evidence includes the launch of innovative fitness equipment with interactive features, the proliferation of fitness wearables, and the increasing adoption of virtual fitness classes, showcasing the industry's commitment to technological innovation.
Despite the positive drivers, the fitness equipment market faces a notable restraint related to the high cost of certain types of equipment. Premium fitness equipment, especially those incorporating advanced technologies and features, may be cost-prohibitive for a significant portion of the population. Evidence includes consumer feedback highlighting affordability concerns, with some potential buyers opting for alternative, lower-cost fitness solutions or delaying their purchase decisions.
The market segmentation by type includes Cardiovascular Training Equipment, Strength Training Equipment, and Others. In 2023, Cardiovascular Training Equipment dominated both in terms of revenue and highest CAGR during the forecast period from 2024 to 2032. This indicates the sustained popularity of cardio-focused workouts and the market's responsiveness to consumer preferences.
The end-user segmentation comprises Home Consumers, Fitness Centers/Gyms, and Others. In 2023, Home Consumers emerged as the highest revenue contributor, driven by the aforementioned home fitness boom. The highest CAGR during the forecast period is also expected from the Home Consumers segment, showcasing a sustained interest in home-based fitness solutions.
The fitness equipment market exhibits diverse geographic trends, with varying revenue contributions and CAGR across regions. North America led in revenue in 2023, fueled by the home fitness trend and established fitness culture. However, the Asia-Pacific region is expected to have the highest CAGR during the forecast period, underscoring the region's growing fitness awareness and economic development.
Competitive dynamics in the fitness equipment market involve key players such as Peloton Interactive, Inc., Icon Health & Fitness, Inc., Technogym S.p.A., Precor Incorporated, Life Fitness (KPS Capital), Shandong EM Health Industry Group Co., Ltd., Johnson Health Tech, Nautilus, Inc., True, Torque Fitness, Core Health & Fitness, and Impulse Health Technology Co., Ltd. These industry leaders deploy strategies like product diversification, partnerships, and global marketing to maintain their market positions. In 2023, these players collectively contributed significantly to market revenues, with expectations of continued growth during the forecast period from 2024 to 2032.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofFitness Equipment market are as follows:
Micro and macro environment factors that are currently influencing the Fitness Equipment market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
TABLE 3 Global Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 7 North America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 11 U.S. Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 15 Canada Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 19 Rest of North America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 23 UK and European Union Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 27 UK Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 31 Germany Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 35 Spain Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 39 Italy Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 43 France Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 47 Rest of Europe Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 51 Asia Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 55 China Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 59 Japan Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 63 India Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 67 Australia Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 71 South Korea Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 75 Latin America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 79 Brazil Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 83 Mexico Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 87 Rest of Latin America Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 91 Middle East and Africa Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 95 GCC Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 99 Africa Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 103 Rest of Middle East and Africa Fitness Equipment Market By Distribution Channel, 2022-2032, USD (Million)
FIG. 10Market Positioning of Key Fitness Equipment Market Players, 2023
FIG. 11Global Fitness Equipment Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032