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智慧電視市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測，按解析度類型、螢幕尺寸、螢幕類型、配銷通路、地區、競爭細分

Smart TV Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Resolution Type, By Screen Size, By Screen Type, By Distribution Channel, By Region, By Competition 2018-2028
出版日期: | 出版商: TechSci Research | 英文 170 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2022 年全球智慧電視市場價值為 1,984.7 億美元，預計到 2028 年預測期內將強勁成長，複合CAGR為 11.54%。在技術快速進步的推動下，全球智慧電視市場近年來顯著成長、消費者對互聯娛樂的需求不斷增加以及串流媒體服務的激增。智慧電視整合了網路連線和高級功能，讓用戶可以直接在電視螢幕上存取各種數位內容、應用程式和服務。

市場概況
預測期 2024-2028
2022 年市場規模 1984.7億美元
2028 年市場規模 3803.6億美元
2023-2028 年CAGR 11.54%
成長最快的細分市場 曲面電視
最大的市場 亞太地區

推動市場擴張的關鍵因素是消費者對無縫和個人化觀看體驗的偏好不斷提高。智慧電視提供語音辨識、手勢控制和互動內容等功能，提升用戶參與度。人工智慧和智慧家庭功能的整合進一步使這些設備處於現代數位生活方式的前沿。

高速網路的日益普及和 OTT 平台的日益普及推動了智慧電視在全球的普及。市場參與者不斷創新以保持競爭力，推出更大的螢幕、更高解析度和先進的顯示技術。此外，電視製造商和內容提供者之間的合作有助於為消費者提供多樣化的串流媒體選擇。

雖然北美和歐洲仍然是主要市場，但亞太地區，特別是中國和印度等國家，在中產階級迅速壯大和可支配收入增加的推動下，正在經歷強勁成長。然而，資料安全問題和智慧電視介面的複雜性等挑戰為廣泛採用帶來了潛在障礙。總體而言，隨著技術的發展和消費者對互聯娛樂體驗的期望不斷上升，全球智慧電視市場將持續擴張。

主要市場促進因素

對互聯和互動娛樂的需求不斷成長

目錄

第 1 章：簡介

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：客戶之聲

第 5 章：全球智慧電視市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依解析度類型（4K 超高清電視、高畫質電視、全高清電視、8K 電視）
    • 按螢幕尺寸（32吋以下、32至45吋、46至55吋、56至65吋、65吋以上）
    • 依螢幕類型（平面、曲面）
    • 依配銷通路（線上、線下）
    • 按地區分類
    • 按排名前 5 名的公司及其他 (2022 年)
  • 全球智慧電視市場地圖與機會評估
    • 按解析度類型
    • 按螢幕尺寸
    • 依螢幕類型
    • 按配銷通路
    • 按地區分類

第 6 章：北美智慧電視市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按解析度類型
    • 按螢幕尺寸
    • 依螢幕類型
    • 按配銷通路
    • 按國家/地區

第 7 章：歐洲智慧電視市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按解析度類型
    • 按螢幕尺寸
    • 依螢幕類型
    • 按配銷通路
    • 按國家/地區

第 8 章：亞太地區智慧電視市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按解析度類型
    • 按螢幕尺寸
    • 依螢幕類型
    • 按配銷通路
    • 按國家/地區

第 9 章：中東與非洲智慧電視市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按解析度類型
    • 按螢幕尺寸
    • 依螢幕類型
    • 按配銷通路
    • 按國家/地區

第 10 章：南美洲智慧電視市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按解析度類型
    • 按螢幕尺寸
    • 依螢幕類型
    • 按配銷通路
    • 按國家/地區

第 11 章：市場動態

  • 促進要素
  • 挑戰

第 12 章：COVID-19 對全球智慧電視市場的影響

  • 影響評估模型
    • 受影響的關鍵領域
    • 受影響的主要配銷通路
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第14章：競爭格局

  • 公司簡介
    • Haier Inc.
    • Hisense International
    • Intex Technologies
    • Koninklijke Philips NV
    • LG Electronics Inc
    • Panasonic Corporation
    • Samsung Electronics Co. Ltd
    • Sansui Electric Co. Ltd
    • Sony Corporation
    • TCL Electronics Holdings Limited

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 目標解析度類型
  • 目標配銷通路

第16章調查會社について,免責事項

簡介目錄
Product Code: 23578

Global Smart TV Market was valued at USD 198.47 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 11.54% through 2028. The global Smart TV market has witnessed significant growth in recent years, driven by rapid technological advancements, increasing consumer demand for connected entertainment, and the proliferation of streaming services. Smart TVs integrate internet connectivity and advanced features, allowing users to access a wide range of digital content, applications, and services directly on their television screens.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 198.47 Billion
Market Size 2028USD 380.36 Billion
CAGR 2023-202811.54%
Fastest Growing SegmentCurved TV
Largest MarketAsia Pacific

One key factor contributing to the market's expansion is the rising consumer preference for seamless and personalized viewing experiences. Smart TVs offer features such as voice recognition, gesture control, and interactive content, enhancing user engagement. The integration of artificial intelligence and smart home capabilities further positions these devices at the forefront of the modern digital lifestyle.

The increasing availability of high-speed internet and the growing popularity of Over-The-Top (OTT) platforms have fueled the adoption of Smart TVs globally. Market players are continually innovating to stay competitive, introducing larger screens, higher resolutions, and advanced display technologies. Moreover, partnerships between TV manufacturers and content providers contribute to a diverse range of streaming options for consumers.

While North America and Europe remain key markets, the Asia-Pacific region, particularly countries like China and India, is experiencing robust growth, driven by a burgeoning middle class and increasing disposable income. However, challenges such as data security concerns and the complexity of smart TV interfaces pose potential hurdles to widespread adoption. Overall, the global Smart TV market is poised for continued expansion as technology evolves and consumer expectations for connected entertainment experiences continue to rise.

Key Market Drivers

Increasing Demand for Connected and Interactive Entertainment

The foremost driver of the global Smart TV market is the growing consumer demand for connected and interactive entertainment experiences. Modern consumers seek more than just conventional television programming; they desire seamless access to a variety of digital content, applications, and online services directly through their television screens. Smart TVs address this demand by integrating internet connectivity and offering a range of features that enhance the overall viewing experience.

With the rise of Over-The-Top (OTT) platforms such as Netflix, Hulu, and Amazon Prime Video, consumers are increasingly relying on streaming services for on-demand content. Smart TVs provide a convenient platform for accessing these services, eliminating the need for external devices like streaming sticks or set-top boxes. The ability to stream high-quality video content, play interactive games, and use applications directly on the TV screen aligns with the preferences of a tech-savvy and digitally connected consumer base.

The demand for connected entertainment is also fueled by the integration of smart home features into Smart TVs. These features enable users to control other connected devices, such as smart thermostats, lights, and security systems, directly from their TV remote. The convergence of entertainment and home automation appeals to consumers seeking integrated and streamlined solutions for their modern lifestyles.

Technological Advancements and Innovation

Rapid technological advancements in display technologies, processing power, and connectivity have been pivotal in driving the Smart TV market forward. Manufacturers are constantly innovating to deliver improved features and performance, catering to the evolving expectations of consumers.

The introduction of Ultra High Definition (UHD) and 4K resolution displays has significantly enhanced the visual experience, providing sharper and more vibrant images. High Dynamic Range (HDR) technology further improves contrast and color accuracy, offering a more lifelike viewing experience. These technological advancements contribute to the appeal of Smart TVs, especially among consumers who prioritize superior image quality for their entertainment needs.

Beyond display technologies, Smart TVs are incorporating artificial intelligence (AI) and machine learning algorithms. These technologies enable features such as voice recognition, content recommendation, and personalized user interfaces. AI-driven capabilities enhance user engagement by making the TV viewing experience more intuitive and tailored to individual preferences.

The continuous push for innovation also includes the development of larger screen sizes, sleeker designs, and energy-efficient technologies. Manufacturers are exploring ways to differentiate their products through unique features, such as transparent displays, rollable screens, and immersive audio technologies. These innovations not only attract consumers looking for cutting-edge devices but also contribute to the overall growth and competitiveness of the Smart TV market.

Proliferation of High-Speed Internet and Connectivity

The widespread availability of high-speed internet has played a pivotal role in driving the adoption of Smart TVs. The seamless streaming of content, smooth functioning of applications, and online connectivity are dependent on robust internet infrastructure.

The expansion of broadband networks and the deployment of 5G technology have facilitated faster and more reliable internet connections, reducing buffering times and enhancing the overall user experience. With a stable and high-speed internet connection, consumers can effortlessly access a myriad of online content, engage in video conferencing, and enjoy interactive applications on their Smart TVs.

The proliferation of connectivity options, such as Wi-Fi and Ethernet, enables Smart TVs to stay consistently connected to the internet, ensuring a smooth and uninterrupted streaming experience. Additionally, the integration of Bluetooth technology allows users to connect their Smart TVs to a variety of wireless devices, including soundbars, headphones, and gaming controllers, enhancing the versatility of these devices.

Global Expansion and Emerging Markets

The global Smart TV market is experiencing significant growth, driven in part by the expanding consumer base in emerging markets. As disposable incomes rise and technological infrastructure improves in regions such as Asia-Pacific, Latin America, and the Middle East, more consumers are gaining access to Smart TVs.

In countries like China and India, a burgeoning middle class with an increasing appetite for digital content and connected devices is driving the demand for Smart TVs. Market players are strategically targeting these regions by offering affordable yet feature-rich Smart TVs to tap into the vast consumer base. Partnerships with local content providers and adaptations to regional preferences further contribute to the market's growth in these emerging economies.

The global expansion of Smart TVs is also facilitated by the standardization of technologies and content delivery platforms. Compatibility with popular streaming services, app stores, and content formats ensures a consistent user experience across different regions, making Smart TVs an attractive option for consumers worldwide.

In conclusion, the global Smart TV market is propelled by a convergence of factors, including consumer demand for connected entertainment, technological advancements, widespread internet connectivity, and the expansion into emerging markets. As these drivers continue to evolve, the Smart TV market is poised for sustained growth, offering manufacturers opportunities for innovation and differentiation in an increasingly competitive landscape.

Key Market Challenges

Data Security and Privacy Concerns

One of the primary challenges confronting the Smart TV market is the increasing concern over data security and privacy. Smart TVs are connected devices that often collect and transmit user data, including viewing habits, preferences, and even voice commands. This raises significant privacy issues, as consumers become more aware of the potential misuse of their personal information.

Instances of unauthorized data collection and the vulnerability of smart devices to hacking pose serious threats to user privacy. Manufacturers must navigate the delicate balance between providing personalized and convenient features, such as content recommendations and voice recognition, and safeguarding user data from unauthorized access.

Regulatory bodies and governments are responding to these concerns by introducing stricter data protection laws and guidelines. Compliance with these regulations, such as the General Data Protection Regulation (GDPR) in Europe, adds complexity to the development and marketing of Smart TVs. Manufacturers must invest in robust security measures and transparent data policies to build and maintain consumer trust.

User Interface Complexity

As Smart TVs continue to evolve with advanced features and capabilities, the complexity of user interfaces has become a significant challenge. Smart TVs often incorporate multiple applications, streaming services, and interactive features, leading to intricate menus and navigation systems. This complexity can result in a frustrating user experience, especially for older or less tech-savvy consumers.

The challenge lies in designing intuitive and user-friendly interfaces that cater to a diverse audience. Manufacturers need to prioritize simplicity without compromising functionality, ensuring that users can easily access and navigate through various features and content options. Improving voice recognition and gesture control functionalities can also contribute to a more seamless and user-friendly experience.

Additionally, standardization of user interfaces across different brands and models could enhance consistency and reduce confusion among consumers. Efforts to streamline and simplify the user experience are crucial for ensuring widespread adoption and satisfaction with Smart TVs.

Content Fragmentation and Licensing Issues

The Smart TV market faces challenges related to content fragmentation and licensing issues, particularly in the realm of streaming services. As the number of streaming platforms continues to grow, each with its exclusive content, consumers face the dilemma of navigating multiple subscriptions to access their favorite shows and movies.

Content licensing agreements and exclusivity deals create a fragmented landscape, making it challenging for Smart TV users to find a unified platform for all their entertainment needs. This fragmentation can lead to subscription fatigue and dissatisfaction among consumers who have to manage multiple accounts and payments.

Manufacturers and content providers need to collaborate to address this challenge by promoting interoperability and creating standardized platforms. Efforts to negotiate comprehensive licensing agreements that allow broader access to popular content across different platforms could benefit both consumers and the Smart TV market as a whole. However, navigating the complex landscape of content rights and exclusivity remains a persistent challenge.

Rapid Technological Obsolescence

The Smart TV market faces the ongoing challenge of rapid technological obsolescence. As technology continues to advance, newer and more advanced models are introduced at a rapid pace. This constant evolution can lead to a shortened product lifecycle for Smart TVs, resulting in earlier obsolescence for existing models.

Consumers may hesitate to invest in Smart TVs if they anticipate that their devices will quickly become outdated. This challenge places pressure on manufacturers to balance innovation with the longevity of their products. Implementing upgradable hardware components or providing software updates to enhance features and performance can help extend the lifespan of Smart TVs and mitigate concerns about rapid obsolescence.

Additionally, the challenge of technological obsolescence emphasizes the importance of standardization in the industry. Efforts to establish common technical standards for Smart TVs can contribute to a more sustainable market, where consumers can expect a reasonable degree of compatibility and longevity from their devices.

In conclusion, the global Smart TV market faces challenges related to data security and privacy concerns, user interface complexity, content fragmentation, and licensing issues, as well as the rapid obsolescence of technology. Addressing these challenges requires a collaborative effort among manufacturers, regulatory bodies, and content providers to ensure a secure, user-friendly, and sustainable Smart TV ecosystem. Overcoming these obstacles is essential for the continued growth and success of the Smart TV market in an increasingly competitive and dynamic landscape.

Key Market Trends

Rise of 8K and Advanced Display Technologies

A notable trend in the Smart TV market is the increasing adoption of 8K resolution and advanced display technologies. As consumers seek immersive and cinematic viewing experiences, manufacturers are pushing the boundaries of display capabilities. 8K resolution, with four times the pixels of 4K, delivers exceptionally sharp and detailed visuals, making it particularly attractive for larger screen sizes.

Beyond resolution, High Dynamic Range (HDR) technology is gaining prominence, enhancing contrast, color accuracy, and overall image quality. This trend reflects the industry's commitment to providing viewers with lifelike and vibrant visuals. Manufacturers are investing in OLED (Organic Light-Emitting Diode) and QLED (Quantum Dot LED) technologies to achieve deeper blacks, brighter whites, and a wider color spectrum.

The adoption of advanced display technologies not only caters to consumers' demand for superior image quality but also differentiates Smart TVs in a competitive market. As production costs decrease and technology matures, the trend towards higher resolutions and enhanced display capabilities is expected to continue.

Integration of Artificial Intelligence (AI) and Smart Home Functionality

The integration of artificial intelligence (AI) is a significant trend in the Smart TV market, enhancing user experiences and functionality. AI-powered features include voice recognition, content recommendation, and personalized user interfaces. These capabilities make Smart TVs more intuitive, allowing users to interact with their devices in natural language and receive tailored content suggestions.

AI also plays a crucial role in smart home functionality. Smart TVs are evolving into central hubs for connected homes, enabling users to control other smart devices such as thermostats, lights, and security systems. This trend aligns with the broader adoption of smart home ecosystems, offering users a centralized point for managing various aspects of their connected living spaces.

The continued development of AI algorithms and machine learning contributes to more accurate content recommendations, creating a personalized and engaging viewing experience. As AI technologies advance, Smart TVs are likely to become even more responsive and adaptive to individual user preferences.

Expansion of Gaming Capabilities

Gaming capabilities have emerged as a significant trend in the Smart TV market, driven by the growing popularity of video games and the convergence of entertainment platforms. Smart TVs are increasingly equipped with powerful processors and graphics capabilities, enabling them to handle high-quality gaming experiences without the need for dedicated gaming consoles.

The integration of gaming-focused features, such as low input lag, high refresh rates, and compatibility with gaming controllers, appeals to a broad audience of gamers. Additionally, the availability of cloud gaming services further expands the gaming capabilities of Smart TVs, allowing users to stream games directly without the need for extensive hardware.

As gaming continues to be a mainstream form of entertainment, the trend of enhancing Smart TVs for gaming experiences is expected to grow. Manufacturers are likely to invest in optimizing performance, collaborating with game developers, and incorporating gaming-centric features to capture a larger share of the gaming audience.

Content Aggregation and Platform Integration

With the proliferation of streaming services, a notable trend in the Smart TV market is the emphasis on content aggregation and platform integration. Consumers face the challenge of managing multiple subscriptions across different streaming platforms, leading to the desire for a more unified and streamlined content discovery experience.

Smart TVs are responding to this trend by integrating content aggregation services, offering a centralized location for accessing various streaming apps and channels. This trend simplifies the user experience, allowing viewers to browse, search, and consume content seamlessly across different platforms.

Manufacturers are also partnering with content providers to offer exclusive content bundles or integrated subscriptions, providing added value to consumers. The goal is to create a comprehensive and user-friendly content ecosystem that enhances the appeal of Smart TVs as the go-to entertainment hub in the home.

In conclusion, the global Smart TV market is characterized by trends that showcase the industry's commitment to delivering superior display technologies, leveraging artificial intelligence for enhanced user experiences, expanding gaming capabilities, and addressing the challenges of content fragmentation through aggregation and integration. These trends collectively contribute to the evolution of Smart TVs as versatile and intelligent entertainment hubs, meeting the diverse needs and expectations of modern consumers.

Segmental Insights

Screen Type Insights

Curved TVs have emerged as a growing segment in the global Smart TV market, captivating consumers with their immersive viewing experience. The unique curvature of these screens is designed to enhance the sense of depth and provide a more engaging visual encounter. By enveloping the viewer in the content, curved TVs create a theater-like atmosphere within the living room. This trend is driven by the desire for a more cinematic and immersive entertainment experience, especially among enthusiasts seeking cutting-edge technology. As manufacturers continue to refine and innovate curved TV displays, this segment is expected to see increased demand, offering consumers a visually striking alternative within the dynamic landscape of the Smart TV market.

Distribution Channel Insights

Online sales have emerged as a burgeoning segment in the global Smart TV market, reflecting a shift in consumer purchasing behavior. With the increasing prevalence of e-commerce platforms and the convenience of online shopping, consumers are turning to digital channels to buy Smart TVs. The online sales segment offers customers a diverse range of options, easy product comparisons, and the convenience of doorstep delivery. This trend has been further accelerated by the global digital transformation, making Smart TVs accessible to a broader audience. As manufacturers and retailers invest in robust online distribution channels, the online sales segment is expected to continue its growth trajectory, reshaping the way consumers acquire Smart TVs in the evolving landscape of the digital marketplace.

Regional Insights

Asia Pacific stands as the dominating region in the growing segment of the global Smart TV market. Fueled by a burgeoning middle class, rising disposable incomes, and a strong appetite for technology, countries in this region, particularly China and India, exhibit robust demand for Smart TVs. The vast consumer base, coupled with increasing urbanization and technological infrastructure development, positions Asia Pacific as a key driver of Smart TV market growth. Furthermore, strategic partnerships between global manufacturers and local players, along with tailored product offerings, contribute to the region's dominance. As Smart TVs become integral to modern lifestyles, Asia Pacific remains a focal point for market expansion, showcasing the region's pivotal role in shaping the trajectory of the global Smart TV industry.

Key Market Players

Haier Inc.

Hisense International

Intex Technologies

Koninklijke Philips N.V

LG Electronics Inc

Panasonic Corporation

Samsung Electronics Co. Ltd

Sansui Electric Co. Ltd

Sony Corporation

TCL Electronics Holdings Limited

Report Scope:

In this report, the Global Smart TV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Smart TV Market, By Resolution Type:

  • 4K UHD TV
  • HDTV
  • Full HD TV
  • 8K TV

Smart TV Market, By Screen Size:

  • Below 32 Inches
  • 32 to 45 Inches
  • 46 to 55 Inches
  • 56 to 65 Inches
  • Above 65 Inches

Smart TV Market, By Screen Type:

  • Flat
  • Curved

Smart TV Market, By Sales Channel:

  • Online
  • Offline

Smart TV Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Indonesia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
  • South America
    • Argentina
    • Colombia
    • Brazil

Competitive Landscape

  • Company Profiles: Detailed analysis of the major companies presents in the Global Smart TV Market.

Available Customizations:

  • Global Smart TV market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1.Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Factors Influencing Purchase Decision
  • 4.2. Sources of Information
  • 4.3. Brand Awareness

5. Global Smart TV Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Resolution Type Market Share Analysis (4K UHD TV, HDTV, Full HD TV, 8K TV)
    • 5.2.2. By Screen Size Market Share Analysis (Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches)
    • 5.2.3. By Screen Type Market Share Analysis (Flat, Curved)
    • 5.2.4. By Distribution Channel Market Share Analysis (Online, Offline)
    • 5.2.5. By Regional Market Share Analysis
      • 5.2.5.1. North America Market Share Analysis
      • 5.2.5.2. Europe Market Share Analysis
      • 5.2.5.3. Asia-Pacific Market Share Analysis
      • 5.2.5.4. Middle East & Africa Market Share Analysis
      • 5.2.5.5. South America Market Share Analysis
    • 5.2.6. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Smart TV Market Mapping & Opportunity Assessment
    • 5.3.1. By Resolution Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Screen Size Market Mapping & Opportunity Assessment
    • 5.3.3. By Screen Type Market Mapping & Opportunity Assessment
    • 5.3.4. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.5. By Regional Market Mapping & Opportunity Assessment

6. North America Smart TV Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Resolution Type Market Share Analysis
    • 6.2.2. By Screen Size Market Share Analysis
    • 6.2.3. By Screen Type Market Share Analysis
    • 6.2.4. By Distribution Channel Market Share Analysis
    • 6.2.5. By Country Market Share Analysis
      • 6.2.5.1. United States Smart TV Market Outlook
        • 6.2.5.1.1. Market Size & Forecast
        • 6.2.5.1.1.1. By Value
        • 6.2.5.1.2. Market Share & Forecast
        • 6.2.5.1.2.1. By Resolution Type Market Share Analysis
        • 6.2.5.1.2.2. By Screen Size Market Share Analysis
        • 6.2.5.1.2.3. By Screen Type Market Share Analysis
        • 6.2.5.1.2.4. By Distribution Channel Market Share Analysis
      • 6.2.5.2. Canada Smart TV Market Outlook
        • 6.2.5.2.1. Market Size & Forecast
        • 6.2.5.2.1.1. By Value
        • 6.2.5.2.2. Market Share & Forecast
        • 6.2.5.2.2.1. By Resolution Type Market Share Analysis
        • 6.2.5.2.2.2. By Screen Size Market Share Analysis
        • 6.2.5.2.2.3. By Screen Type Market Share Analysis
        • 6.2.5.2.2.4. By Distribution Channel Market Share Analysis
      • 6.2.5.3. Mexico Smart TV Market Outlook
        • 6.2.5.3.1. Market Size & Forecast
        • 6.2.5.3.1.1. By Value
        • 6.2.5.3.2. Market Share & Forecast
        • 6.2.5.3.2.1. By Resolution Type Market Share Analysis
        • 6.2.5.3.2.2. By Screen Size Market Share Analysis
        • 6.2.5.3.2.3. By Screen Type Market Share Analysis
        • 6.2.5.3.2.4. By Distribution Channel Market Share Analysis

7. Europe Smart TV Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Resolution Type Market Share Analysis
    • 7.2.2. By Screen Size Market Share Analysis
    • 7.2.3. By Screen Type Market Share Analysis
    • 7.2.4. By Distribution Channel Market Share Analysis
    • 7.2.5. By Country Market Share Analysis
      • 7.2.5.1. France Smart TV Market Outlook
        • 7.2.5.1.1. Market Size & Forecast
        • 7.2.5.1.1.1. By Value
        • 7.2.5.1.2. Market Share & Forecast
        • 7.2.5.1.2.1. By Resolution Type Market Share Analysis
        • 7.2.5.1.2.2. By Screen Size Market Share Analysis
        • 7.2.5.1.2.3. By Screen Type Market Share Analysis
        • 7.2.5.1.2.4. By Distribution Channel Market Share Analysis
      • 7.2.5.2. United Kingdom Smart TV Market Outlook
        • 7.2.5.2.1. Market Size & Forecast
        • 7.2.5.2.1.1. By Value
        • 7.2.5.2.2. Market Share & Forecast
        • 7.2.5.2.2.1. By Resolution Type Market Share Analysis
        • 7.2.5.2.2.2. By Screen Size Market Share Analysis
        • 7.2.5.2.2.3. By Screen Type Market Share Analysis
        • 7.2.5.2.2.4. By Distribution Channel Market Share Analysis
      • 7.2.5.3. Italy Smart TV Market Outlook
        • 7.2.5.3.1. Market Size & Forecast
        • 7.2.5.3.1.1. By Value
        • 7.2.5.3.2. Market Share & Forecast
        • 7.2.5.3.2.1. By Resolution Type Market Share Analysis
        • 7.2.5.3.2.2. By Screen Size Market Share Analysis
        • 7.2.5.3.2.3. By Screen Type Market Share Analysis
        • 7.2.5.3.2.4. By Distribution Channel Market Share Analysis
      • 7.2.5.4. Germany Smart TV Market Outlook
        • 7.2.5.4.1. Market Size & Forecast
        • 7.2.5.4.1.1. By Value
        • 7.2.5.4.2. Market Share & Forecast
        • 7.2.5.4.2.1. By Resolution Type Market Share Analysis
        • 7.2.5.4.2.2. By Screen Size Market Share Analysis
        • 7.2.5.4.2.3. By Screen Type Market Share Analysis
        • 7.2.5.4.2.4. By Distribution Channel Market Share Analysis
      • 7.2.5.5. Spain Smart TV Market Outlook
        • 7.2.5.5.1. Market Size & Forecast
        • 7.2.5.5.1.1. By Value
        • 7.2.5.5.2. Market Share & Forecast
        • 7.2.5.5.2.1. By Resolution Type Market Share Analysis
        • 7.2.5.5.2.2. By Screen Size Market Share Analysis
        • 7.2.5.5.2.3. By Screen Type Market Share Analysis
        • 7.2.5.5.2.4. By Distribution Channel Market Share Analysis

8. Asia-Pacific Smart TV Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Resolution Type Market Share Analysis
    • 8.2.2. By Screen Size Market Share Analysis
    • 8.2.3. By Screen Type Market Share Analysis
    • 8.2.4. By Distribution Channel Market Share Analysis
    • 8.2.5. By Country Market Share Analysis
      • 8.2.5.1. China Smart TV Market Outlook
        • 8.2.5.1.1. Market Size & Forecast
        • 8.2.5.1.1.1. By Value
        • 8.2.5.1.2. Market Share & Forecast
        • 8.2.5.1.2.1. By Resolution Type Market Share Analysis
        • 8.2.5.1.2.2. By Screen Size Market Share Analysis
        • 8.2.5.1.2.3. By Screen Type Market Share Analysis
        • 8.2.5.1.2.4. By Distribution Channel Market Share Analysis
      • 8.2.5.2. India Smart TV Market Outlook
        • 8.2.5.2.1. Market Size & Forecast
        • 8.2.5.2.1.1. By Value
        • 8.2.5.2.2. Market Share & Forecast
        • 8.2.5.2.2.1. By Resolution Type Market Share Analysis
        • 8.2.5.2.2.2. By Screen Size Market Share Analysis
        • 8.2.5.2.2.3. By Screen Type Market Share Analysis
        • 8.2.5.2.2.4. By Distribution Channel Market Share Analysis
      • 8.2.5.3. Japan Smart TV Market Outlook
        • 8.2.5.3.1. Market Size & Forecast
        • 8.2.5.3.1.1. By Value
        • 8.2.5.3.2. Market Share & Forecast
        • 8.2.5.3.2.1. By Resolution Type Market Share Analysis
        • 8.2.5.3.2.2. By Screen Size Market Share Analysis
        • 8.2.5.3.2.3. By Screen Type Market Share Analysis
        • 8.2.5.3.2.4. By Distribution Channel Market Share Analysis
      • 8.2.5.4. Australia Smart TV Market Outlook
        • 8.2.5.4.1. Market Size & Forecast
        • 8.2.5.4.1.1. By Value
        • 8.2.5.4.2. Market Share & Forecast
        • 8.2.5.4.2.1. By Resolution Type Market Share Analysis
        • 8.2.5.4.2.2. By Screen Size Market Share Analysis
        • 8.2.5.4.2.3. By Screen Type Market Share Analysis
        • 8.2.5.4.2.4. By Distribution Channel Market Share Analysis
      • 8.2.5.5. South Korea Smart TV Market Outlook
        • 8.2.5.5.1. Market Size & Forecast
        • 8.2.5.5.1.1. By Value
        • 8.2.5.5.2. Market Share & Forecast
        • 8.2.5.5.2.1. By Resolution Type Market Share Analysis
        • 8.2.5.5.2.2. By Screen Size Market Share Analysis
        • 8.2.5.5.2.3. By Screen Type Market Share Analysis
        • 8.2.5.5.2.4. By Distribution Channel Market Share Analysis
      • 8.2.5.6. Indonesia Smart TV Market Outlook
        • 8.2.5.6.1. Market Size & Forecast
        • 8.2.5.6.1.1. By Value
        • 8.2.5.6.2. Market Share & Forecast
        • 8.2.5.6.2.1. By Resolution Type Market Share Analysis
        • 8.2.5.6.2.2. By Screen Size Market Share Analysis
        • 8.2.5.6.2.3. By Screen Type Market Share Analysis
        • 8.2.5.6.2.4. By Distribution Channel Market Share Analysis

9. Middle East & Africa Smart TV Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Resolution Type Market Share Analysis
    • 9.2.2. By Screen Size Market Share Analysis
    • 9.2.3. By Screen Type Market Share Analysis
    • 9.2.4. By Distribution Channel Market Share Analysis
    • 9.2.5. By Country Market Share Analysis
      • 9.2.5.1. South Africa Smart TV Market Outlook
        • 9.2.5.1.1. Market Size & Forecast
        • 9.2.5.1.1.1. By Value
        • 9.2.5.1.2. Market Share & Forecast
        • 9.2.5.1.2.1. By Resolution Type Market Share Analysis
        • 9.2.5.1.2.2. By Screen Size Market Share Analysis
        • 9.2.5.1.2.3. By Screen Type Market Share Analysis
        • 9.2.5.1.2.4. By Distribution Channel Market Share Analysis
      • 9.2.5.2. Saudi Arabia Smart TV Market Outlook
        • 9.2.5.2.1. Market Size & Forecast
        • 9.2.5.2.1.1. By Value
        • 9.2.5.2.2. Market Share & Forecast
        • 9.2.5.2.2.1. By Resolution Type Market Share Analysis
        • 9.2.5.2.2.2. By Screen Size Market Share Analysis
        • 9.2.5.2.2.3. By Screen Type Market Share Analysis
        • 9.2.5.2.2.4. By Distribution Channel Market Share Analysis
      • 9.2.5.3. UAE Smart TV Market Outlook
        • 9.2.5.3.1. Market Size & Forecast
        • 9.2.5.3.1.1. By Value
        • 9.2.5.3.2. Market Share & Forecast
        • 9.2.5.3.2.1. By Resolution Type Market Share Analysis
        • 9.2.5.3.2.2. By Screen Size Market Share Analysis
        • 9.2.5.3.2.3. By Screen Type Market Share Analysis
        • 9.2.5.3.2.4. By Distribution Channel Market Share Analysis
      • 9.2.5.4. Turkey Smart TV Market Outlook
        • 9.2.5.4.1. Market Size & Forecast
        • 9.2.5.4.1.1. By Value
        • 9.2.5.4.2. Market Share & Forecast
        • 9.2.5.4.2.1. By Resolution Type Market Share Analysis
        • 9.2.5.4.2.2. By Screen Size Market Share Analysis
        • 9.2.5.4.2.3. By Screen Type Market Share Analysis
        • 9.2.5.4.2.4. By Distribution Channel Market Share Analysis

10. South America Smart TV Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Resolution Type Market Share Analysis
    • 10.2.2. By Screen Size Market Share Analysis
    • 10.2.3. By Screen Type Market Share Analysis
    • 10.2.4. By Distribution Channel Market Share Analysis
    • 10.2.5. By Country Market Share Analysis
      • 10.2.5.1. Argentina Smart TV Market Outlook
        • 10.2.5.1.1. Market Size & Forecast
        • 10.2.5.1.1.1. By Value
        • 10.2.5.1.2. Market Share & Forecast
        • 10.2.5.1.2.1. By Resolution Type Market Share Analysis
        • 10.2.5.1.2.2. By Screen Size Market Share Analysis
        • 10.2.5.1.2.3. By Screen Type Market Share Analysis
        • 10.2.5.1.2.4. By Distribution Channel Market Share Analysis
      • 10.2.5.2. Colombia Smart TV Market Outlook
        • 10.2.5.2.1. Market Size & Forecast
        • 10.2.5.2.1.1. By Value
        • 10.2.5.2.2. Market Share & Forecast
        • 10.2.5.2.2.1. By Resolution Type Market Share Analysis
        • 10.2.5.2.2.2. By Screen Size Market Share Analysis
        • 10.2.5.2.2.3. By Screen Type Market Share Analysis
        • 10.2.5.2.2.4. By Distribution Channel Market Share Analysis
      • 10.2.5.3. Brazil Smart TV Market Outlook
        • 10.2.5.3.1. Market Size & Forecast
        • 10.2.5.3.1.1. By Value
        • 10.2.5.3.2. Market Share & Forecast
        • 10.2.5.3.2.1. By Resolution Type Market Share Analysis
        • 10.2.5.3.2.2. By Screen Size Market Share Analysis
        • 10.2.5.3.2.3. By Screen Type Market Share Analysis
        • 10.2.5.3.2.4. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Smart TV Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Distribution Channel Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Haier Inc.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Hisense International
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Intex Technologies
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Koninklijke Philips N.V
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. LG Electronics Inc
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Panasonic Corporation
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Samsung Electronics Co. Ltd
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Sansui Electric Co. Ltd
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Sony Corporation
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. TCL Electronics Holdings Limited
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Resolution Type
  • 15.3. Target Distribution Channel

16. About Us & Disclaimer