市場調查報告書
商品編碼
1452535
到 2030 年北美女性衛生產品市場預測 - 區域分析 - 按產品類型;和配銷通路(超市和大賣場、藥局和藥局、保健和美容店、線上零售等)North America Feminine Hygiene Products Market Forecast to 2030 - Regional Analysis - by Product Type ; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others) |
北美女性衛生用品市場預計將從2022年的55.5786億美元成長到2030年的84.4098億美元。預計2022年至2030年CAGR為5.4%。
經期衛生意識的提高推動了北美女性衛生產品市場
近年來,全球女性群體,尤其是工人階級,對經期衛生的意識越來越強。自 2012 年以來,一些公共衛生組織開始關注經期衛生管理 (MHM)。基層工作者、社會企業家和聯合國機構也在為這項崇高事業做出貢獻。例如,2013 年 5 月,WASH United 在 Twitter 上開展了為期 28 天的社交媒體活動,名為“May #MENSTRAVAGANZA”,以提高人們對月經和 MHM 的認知。此外,2014 年 5 月 28 日,許多人首次透過展覽、集會、電影放映、演講和研討會來慶祝月經衛生日。全球每年都會慶祝這一天,以提高人們對經期衛生的認知。
社群媒體已成為討論月經問題和教育各行各業女性經期衛生重要性的論壇。因此,人們對經期衛生意識的不斷增強創造了對女性衛生產品的巨大需求,推動了市場的成長。
北美女性衛生用品市場概況
北美女性衛生用品市場分為美國、加拿大和墨西哥。該地區的市場成長歸因於更高的生活水準、更好的衛生設施以及女性收入水平的提高。隨著公司不斷推出新的和改進的產品以滿足客戶的不同需求和偏好,市場見證了女性衛生產品的不斷創新。例如,2021 年 8 月,女性衛生用品宣布推出 Duets——一種旨在消除污漬的衛生棉條和襯墊系統。
此外,在北美,每年約有 200 億張衛生棉、衛生棉條和塗抹器被送往垃圾掩埋場。客戶越來越關注環境問題,例如塑膠使用量的增加導致北美暖化;這鼓勵婦女選擇永續和環保的產品。月經杯和布墊等產品因其成本效益高且對環境影響較小而廣受歡迎。因此,對永續和環保女性衛生產品的需求不斷成長,導致了產品創新和新產品在市場上的推出。例如,2022年12月,Trace Femcare宣布推出氣候有益的棉和再生大麻纖維衛生棉條。該產品解決了因非一次性衛生棉條等塑膠使用增加而引起的全球暖化問題。因此,預計所有上述因素都將影響預測期內北美地區對女性衛生產品的需求。
北美女性衛生用品市場收入及 2030 年預測(百萬美元)
北美女性衛生用品市場區隔
北美女性衛生用品市場按產品類型、配銷通路和國家細分。
根據產品類型,北美女性衛生用品市場分為經期護理產品、清潔和除臭產品以及女性衛生內衣。 2022 年,經期護理產品領域佔據北美女性衛生用品市場佔有率最大的佔有率。
根據配銷通路,北美女性衛生用品市場分為超市和大賣場、藥局和藥房、保健和美容店、線上零售等。 2022 年,超市和大賣場細分市場佔據最大的市場佔有率。
依國家分類,北美女性衛生用品市場可分為美國、加拿大和墨西哥。 2022年,美國將主導北美女性衛生用品市場。
Edgewell Personal Care Co、Kimberly-Clark Corp、Lune Group Oy Ltd、Mooncup Ltd、Ontex BV、Essity AB 和 The Procter & Gamble Co 是該地區女性衛生用品市場的一些領先公司。
The North America feminine hygiene products market is expected to grow from US$ 5,557.86 million in 2022 to US$ 8,440.98 million by 2030. It is estimated to grow at a CAGR of 5.4% from 2022 to 2030.
Rising Awareness of Menstrual Hygiene Fuels North America Feminine Hygiene Products Market
In recent times, the women population in globally has become more aware of menstrual hygiene, particularly among the working class. Since 2012, several public health organizations have started focusing on menstruation hygiene management (MHM). Grassroots workers, social entrepreneurs, and United Nations agencies are also contributing to this noble cause. For example, in May 2013, WASH United conducted a 28-day social media campaign called "May #MENSTRAVAGANZA" on Twitter to generate awareness about menstruation and MHM. Additionally, on May 28, 2014, many people celebrated Menstrual Hygiene Day for the first time with exhibitions, rallies, movie screenings, speeches, and workshops. This day is celebrated annually across the globe to create awareness about menstrual hygiene.
Social media has become a forum to discuss menstrual issues and educate females from all walks of life about the importance of menstrual hygiene. Thus, the growing awareness about menstrual hygiene creates a considerable demand for feminine hygiene products, propelling the market growth.
North America Feminine Hygiene Products Market Overview
The North America feminine hygiene products market is segmented into the US, Canada, and Mexico. The market growth in the region is attributed to a higher standard of living, better sanitation practices, and greater income levels for women. The market has witnessed continuous innovation in feminine hygiene products as companies constantly introduce new and improved products to cater to the different needs and preferences of customers. For instance, in August 2021, feminine hygiene products announced the launch of duets - a tampon and liner system designed to end stains.
Moreover, in North America, ~20 billion sanitary napkins, tampons, and applicators are sent to landfills annually. There is a growing concern among customers for environmental issues, such as the increased usage of plastic that causes North America warming; this has encouraged women to opt for sustainable and eco-friendly products. The products such as menstrual cups and cloth pads have gained popularity owing to their cost-effectiveness and reduced environmental impact. Thus, the growing demand for sustainable and eco-friendly feminine hygiene products has resulted in product innovation and the launch of new products in the market. For instance, in December 2022, Trace Femcare announced the launch of Climate Beneficial Cotton and regenerative hemp fiber tampon. The product addressed the global warming issues caused by increased usage of plastic such as non-disposable tampons. Thus, all the above factors are anticipated to influence the demand for feminine hygiene products across North America during the forecast period.
North America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
North America Feminine Hygiene Products Market Segmentation
The North America feminine hygiene products market is segmented into product type, distribution channel, and country.
Based on product type, the North America feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest North America feminine hygiene products market share in 2022.
Based on distribution channel, the North America feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
Based on country, the North America feminine hygiene products market has been categorized into the US, Canada, and Mexico. The US dominated North America feminine hygiene products market in 2022.
Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, Essity AB, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.