市場調查報告書
商品編碼
1466738
女性用衛生用品市場:按屬性、產品類型和分銷管道分類 - 2024-2030 年全球預測Feminine Hygiene Products Market by Nature (Disposable, Reusable/ Organic), Type (Menstrual Cups, Panty Liners, Sanitary Napkins), Distribution Channel - Global Forecast 2024-2030 |
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預計2023年女性用衛生用品市場規模為255.1億美元,2024年達277.5億美元,預計2030年將達457.2億美元,複合年成長率為8.68%。
女性用衛生用品是用於保持私密衛生清潔的個人保養用品。這些產品包括墊片、衛生護墊、護墊、月經海綿和月經杯,幫助女性舒適地管理月經週期。勞動力中女性人數的增加和可支配收入的增加提高了她們的購買力並增加了女性用衛生用品的銷售。由於人們對保持適當衛生的重要性的認知不斷提高以及電子商務平台和便利商店的使用量增加,女性用衛生用品的使用正在增加。然而,與處置合成材料和化學品製成的產品相關的負面影響和環境問題可能會阻礙女性使用它們。此外,不斷開發和推出創新和可重複使用的產品預計將加速世界各地女性對女性用衛生產品的採用。
主要市場統計 | |
---|---|
基準年[2023] | 255.1億美元 |
預測年份 [2024] | 277.5億美元 |
預測年份 [2030] | 457.2億美元 |
複合年成長率(%) | 8.68% |
擴大可重複使用/有機女性用衛生用品的使用,以減少天然碳足跡
一次性女性用衛生用品,例如傳統的衛生棉、衛生棉條、衛生護墊和月事杯,是一次性物品,因其便利性和可用性而受到重視。它們由紙、塑膠和吸收芯等材料製成,很方便,但會產生廢棄物。人們對一次性衛生用品的偏好通常是因為對方便、無麻煩的月經衛生解決方案的需求。可重複使用/有機女性用衛生用品專為月經護理和個人衛生而設計,並具有多種用途。這些產品,如布餐巾、月事杯和經期內衣,由耐用、可清洗的材料製成,如布料、矽膠和布料。與一次性替代品相比,這些產品從長遠來看具有環境永續和成本效益。
類型 衛生棉條的潛力在具有環保意識的消費者中不斷增加
月事杯是一種由矽膠或橡膠製成的可重複使用的裝置,在月經期間插入陰道以收集月經液。隨著人們對環境議題的認知不斷增強,月事杯可以取代一次性月亮杯,為女性的衛生偏好帶來重大改變。對於希望在月經吸收光線或保持日常清新的女性來說,衛生護墊是首選產品。衛生棉仍然是最常用的衛生用品。衛生棉條因其緊湊的設計和易於使用而受到許多女性的青睞,尤其是那些過著積極生活方式的女性。尿失禁產品(例如尿墊、墊片和短褲)越來越受到老齡化人口的歡迎,並佔據了很大的市場佔有率。
通路:由於便利,線上平台上女性用衛生用品的供應量增加
便利商店作為最後一刻的購物目的地很受歡迎,但它們通常價格較高,因為它們的選擇有限,而且規模較小,而且全年 365 天、每天 24 小時營業。藥局和藥局是購買健康相關產品的主要場所,因此提供各式各樣的女性用衛生用品。大賣場、超級市場因其品牌繁多,成為許多女性消費者的首選。它們作為一站式解決方案,讓消費者比較產品功能、價格和品質。隨著電子商務的發展,線上零售商和直接面對消費者的品牌正在蓬勃發展。它們提供便利、相對較低的價格、更全面的產品資訊和更廣泛的產品範圍。
區域洞察
女性用女性用用品的進步,美洲成為女性衛生用品的重要地區。在印度和中國等快速成長的經濟體中,由於女性人口的增加,衛生用品的銷售量也在增加。此外,女性用衛生用品新興企業正在觀察亞太地區的有利條件和資金籌措選擇。在歐洲,女性識字率的上升和歐盟人口的高可支配收入支撐了對女性用衛生產品的需求。該地區的幾家公司正在與其他營業單位和非政府組織合作,普及成本效益的衛生棉和墊片。此外,非洲各國政府正在努力讓農村地區負擔得起並獲得衛生棉。
FPNV定位矩陣
FPNV定位矩陣對於評估女性用衛生用品市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對女性用衛生用品市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.女性用衛生用品市場的市場規模與預測為何?
2.在女性用衛生用品市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.女性用衛生用品市場的技術趨勢和法規結構是什麼?
4.女性用衛生用品市場主要供應商的市場佔有率為何?
5. 進入女性用衛生用品市場適合的型態和策略手段是什麼?
[185 Pages Report] The Feminine Hygiene Products Market size was estimated at USD 25.51 billion in 2023 and expected to reach USD 27.75 billion in 2024, at a CAGR 8.68% to reach USD 45.72 billion by 2030.
Feminine hygiene products are personal care items used to cleanse and maintain intimate hygiene. These products include pads, tampons, panty liners, menstrual sponges, and menstrual cups that help women comfortably manage their menstrual cycles. The rise in the number of female working population and increase in disposable income has raised women's purchasing power, leading to elevated sales of feminine hygiene products. The use of feminine hygiene products has increased due to increasing awareness of the significance of maintaining proper sanitation and increasing accessibility on eCommerce platforms and in convenience stores. However, the adverse effects and environmental concerns associated with the disposal of products manufactured from synthetic materials and chemicals may impede their use by the female population. Besides, the ongoing development and introduction of innovative and reusable products are expected to encourage the adoption of feminine hygiene products by women worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 25.51 billion |
Estimated Year [2024] | USD 27.75 billion |
Forecast Year [2030] | USD 45.72 billion |
CAGR (%) | 8.68% |
Nature: Expanding usage of reusable/organic feminine hygiene products to reduce their carbon footprint
Disposable feminine hygiene products, such as conventional sanitary pads, tampons, panty liners, and menstrual cups, are single-use items appreciated for their convenience and accessibility. They are made from materials such as paper, plastic, and absorbent cores and are convenient but generate waste. The preference for disposable hygiene products is commonly justified by the demand for convenient and hassle-free menstrual hygiene solutions. Reusable/organic feminine hygiene products are designed for menstrual care and personal hygiene and are intended to be used multiple times. These products, including cloth pads, menstrual cups, and period underwear, are made from durable, washable materials, including cloth, silicone, or fabric. They are more environmentally sustainable and cost-effective in the long term compared to disposable alternatives.
Type: Increasing potential of tampons among eco-conscious consumers
Menstrual cups, reusable devices made from silicone or rubber, are inserted into the vagina during menstruation to collect menstrual fluid. With environmental concerns on the rise, these can replace disposables, marking a significant shift in feminine hygiene preferences. Panty liners are a mainstay for women seeking light absorbency during the menstrual cycle or for everyday freshness. Sanitary napkins remain the most commonly used type of menstrual management product. Tampons are the preferred choice for many women due to their compact design and ease of use, particularly for those leading an active lifestyle. Urinary incontinence products, such as liners, pads, and panties, have grown increasingly popular with the aging population and are a vital part of the market.
Distribution Channel: Rising accessibility of feminine hygiene products through online platforms due to their convenience
Convenience stores are a popular destination for last-minute purchases that offer a limited range of products and usually have higher prices due to their small scale of operation and 24/7 accessibility. Drug stores or pharmacies are the main go-to source for health-related products and, thus, offer a vast range of feminine hygiene products. Hypermarkets & supermarkets are the preferred choice for most female consumers due to the wide variety of brands available. They serve as a one-stop solution and enable consumers to compare product features, prices, and quality. With the growth of e-commerce, online retail stores and direct-to-consumer brands have been burgeoning distribution channels. They offer convenience, comparatively lower prices, more comprehensive product information, and a broad range of products.
Regional Insights
The Americas showcase a significant landscape for feminine hygiene products attributed to the increasing awareness of feminine health and sanitation among the women population and advancements in female sanitation products. Several rapidly growing economies, including India and China, are showcasing growing sales for hygiene products due to massive female population growth. In addition, feminine hygiene product startups have observed favorable landscape and funding options in the Asia-Pacific region. In Europe, the increasing literacy rate among females and high disposable incomes among the EU population support the demand for female hygiene products. Several regional players collaborated with other business entities and non-governmental organizations to promote cost-effective sanitary napkins and pads. Additionally, African governments are taking initiatives to provide affordable access to sanitary pads in rural areas.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Feminine Hygiene Products Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Feminine Hygiene Products Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Feminine Hygiene Products Market, highlighting leading vendors and their innovative profiles. These include Bella, Bingbing Paper Co., Ltd., Blood, Carmesi, Corman S.p.A., Cotton High Tech - Cohitech, Dabur India Ltd, Daye, Diva International Inc., Drylock Technologies, Edgewell Personal Care, Essity Aktiebolag, First Quality Enterprises, Inc., Hengan International Group Company Limited, Honey Pot Company, LLC, Johnson & Johnson Services, Inc., Kao Corporation, Kimberly-Clark Corporation, Lambi, Lola by Alyk, Inc., MeLuna, Natracare LLC, Natratouch, Niine Private Limited, Ontex BV, Premier FMCG, Procter & Gamble, Redcliffe Hygiene Private Limited, Sirona, The Honest Company, Inc., Trace Femcare, Inc., Unicharm Corporation, Veeda, and Yoona Digital Indonesia.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Feminine Hygiene Products Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Feminine Hygiene Products Market?
3. What are the technology trends and regulatory frameworks in the Feminine Hygiene Products Market?
4. What is the market share of the leading vendors in the Feminine Hygiene Products Market?
5. Which modes and strategic moves are suitable for entering the Feminine Hygiene Products Market?