市場調查報告書
商品編碼
1420216
歐洲肉類零食市場預測至 2028 年 - 區域分析 - 按類型、來源、類別和配銷通路Europe Meat Snacks Market Forecast to 2028 - Regional Analysis - by Type, Source, Category, and Distribution Channel |
歐洲肉類零食市場預計將從2022年的33.070億美元成長到2028年的47.4745億美元。預計2022年至2028年CAGR為6.2%。
對高蛋白零食不斷成長的需求推動了歐洲肉類零食市場
近年來,忙碌的生活方式和繁忙的工作日程顯著增加了對簡便食品的需求。常規膳食正在被簡便食品取代,因為它可以節省烹飪時間,並且仍然提供所需的營養。如今,由於對健康和保健的關注日益增加,人們從所消費的所有食品中尋求功能性益處。由於肥胖、糖尿病和心臟病等各種疾病的盛行率不斷上升,他們逐漸採取更健康的生活方式。垃圾食物和深層加工食品的消費量不斷增加,加上缺乏體力活動,導致了需要關注的慢性健康問題。因此,消費者正在改變飲食習慣,轉向低脂、低熱量、高蛋白和調味食品,既能滿足味蕾,又能滿足營養需求。隨著對健康和無垃圾產品的日益青睞,消費者的零食習慣正在發生巨大變化,導致全球對肉類零食的需求激增。
儘管人們因消費方式靈活而喜歡吃零食,但隨著健康健身意識的增強,人們養成了健康的飲食習慣,進而帶動了對富含蛋白質、以調味為主的肉類零食的需求。肉類零食是鐵、肌酸、維生素和礦物質的良好來源,非常適合尋求高蛋白和低碳水化合物飲食的人。此外,由於健康意識增強,Covid-19大流行後消費者迅速轉向高蛋白飲食,推動了歐洲肉類零食市場的成長。
歐洲肉類零食市場概況
歐洲的肉類零食市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他國家。市場成長歸因於零食趨勢的上升、生活方式的改變以及消費者可支配收入的增加。由於歐洲發展中國家和已開發國家消費者的快節奏生活,從傳統的本地屠宰肉類轉變為包裝肉類產品的轉變正在不斷成長。此外,歐洲人對帶有地區和當地風味的不同美食的日益流行也推動了對肉類零食的需求。在歐洲,英國和德國對禽肉的需求量很大,因為消費者越來越擔心紅肉中的高脂肪含量。根據歐盟的資料,到2030年,人均禽肉消費量預計將達到24.6公斤,因為禽肉被認為是一種廉價、健康且永續的產品。因此,預計未來幾年歐洲消費者對雞肉或火雞肉乾、肉棒和香腸的需求將獲得巨大的吸引力。此外,國內和國際肉類零食製造商正在採取策略聯盟來發展業務。例如,2017 年 9 月,美國肉類零食製造商 Link Snacks, Inc. 計劃在英國建立一個新的中央工廠,以提高其產能,以實現其雄心勃勃的歐洲成長計畫。因此,主要市場參與者的此類舉措預計將在未來幾年擴大肉類零食市場。
歐洲肉食零食市場收入及 2028 年預測(百萬美元)
歐洲肉品零食市場細分
歐洲肉類零食市場按類型、來源、類別、配銷通路和國家細分。
依類型,歐洲肉食零食市場分為肉乾、肉棒、香腸等。 2022 年,肉乾細分市場將佔據歐洲肉類零食市場佔有率最大的佔有率。
根據來源,歐洲肉類零食市場分為牛肉、雞肉、豬肉等。到 2022 年,牛肉細分市場將佔據歐洲肉類零食市場最大佔有率。
根據類別,歐洲肉類零食市場分為原味和風味。到 2022 年,風味細分市場將佔據更大的歐洲肉類零食市場。
根據配銷通路,歐洲肉類零食市場分為超市和大賣場、便利商店、網路零售等。到 2022 年,超市和大賣場細分市場將佔據歐洲肉類零食市場最大佔有率。
依國家分類,歐洲肉食零食市場分為德國、法國、義大利、英國、俄羅斯和歐洲其他地區。 2022 年,歐洲其他地區將主導歐洲肉類零食市場。
通用磨坊公司 (General Mills Inc)、荷美爾食品公司 (Hormel Foods Corporation)、Link Snacks Inc 和泰森食品公司 (Tyson Foods Inc) 是該地區肉類零食市場的一些領先公司。
The Europe meat snacks market is expected to grow from US$ 3,307.00 million in 2022 to US$ 4,747.45 million by 2028. It is estimated to grow at a CAGR of 6.2% from 2022 to 2028.
Increasing Demand for High-Protein Snacks Fuels Europe Meat Snacks Market
Since the past few years, the busy lifestyle and hectic work schedules have significantly increased the demand for convenience food. Regular meals are getting replaced with convenience food as it saves cooking time and still offers required nutrition. Nowadays, people seek functional benefits from all the food products they consume due to increased health and wellness concerns. They are progressively adopting healthier lifestyle due to rising prevalence of various diseases, such as obesity, diabetes, and cardiac disorders. The growing consumption of junk and highly processed food coupled with the lack of physical activities has led to chronic health issues that need attention. As a result, consumers are altering their dietary habits and gravitating toward low-fat, low-calorie, high-protein, and flavored food products that can satiate taste buds and also serve nutritional requirements. With the rising preference of healthy and junk-free products, snacking habits of consumers are evolving substantially leading to the surging demand for meat snacks worldwide.
Although, people enjoy snacking due to flexible consumption, the rising awareness toward health and fitness engage them in healthy dietary habits, which, in turn, drives the demand for protein-rich and largely flavored meat snacks. Being a good source of iron, creatine, vitamins, and minerals, meat snacks are highly suitable for people seeking high-protein and low-carb diet. Besides, consumers shifting rapidly toward high-protein diet post COVID-19 pandemic due to enhanced health consciousness, fuels the growth of Europe meat snacks market.
Europe Meat Snacks Market Overview
The meat snacks market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The market growth is attributed to a rising trend of snacking, changing lifestyles, and rising disposable income of consumers. The shift from conventional, locally available, butchered meat to packaged meat products is growing due to the fast-tracked life of consumers in developing and developed countries of Europe. Further, the rising popularity of different cuisines seasoned with regional and local flavors among Europeans is driving the demand for meat snacks. In Europe, the UK and Germany are witnessing significant demand for poultry meat as consumers are becoming more concerned about the high-fat content in red meat. According to the European Union's data, poultry meat consumption is anticipated to reach 24.6 kg per capita by 2030, as poultry meat is considered to be a cheap, healthy, and sustainable product. Hence, the demand for chicken or turkey-based jerky, meat sticks, and sausages is expected to gain immense traction among European consumers in the coming years. Also, national and international meat snack manufacturers are adopting strategic alliances to grow their businesses. For instance, in September 2017, Link Snacks, Inc.-the US-based meat snack manufacturer, planned to increase its production capacity with a central new facility in the UK to achieve its aggressive European growth plans. Therefore, such initiatives by the key market players are expected to augment the meat snacks market in the coming years.
Europe Meat Snacks Market Revenue and Forecast to 2028 (US$ Million)
Europe Meat Snacks Market Segmentation
The Europe meat snacks market is segmented into type, source, category, distribution channel and country.
Based on type, the Europe meat snacks market is segmented into jerky, meat sticks, sausages, and others. The jerky segment registered the largest Europe meat snacks market share in 2022.
Based on source, the Europe meat snacks market is segmented into beef, chicken, pork, and others. The beef segment held the largest Europe meat snacks market share in 2022.
Based on category, the Europe meat snacks market is segmented into plain and flavored. The flavored segment held a larger Europe meat snacks market share in 2022.
Based on distribution channel, the Europe meat snacks market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hyper markets segment held the largest Europe meat snacks market share in 2022.
Based on country, the Europe meat snacks market has been categorized into Germany, France, Italy, The UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe meat snacks market in 2022.
General Mills Inc, Hormel Foods Corporation, Link Snacks Inc, and Tyson Foods Inc are some of the leading companies operating in the meat snacks market in the region.