市場調查報告書
商品編碼
1144162
印刷指示牌的全球市場預測(~2028年):各類型,各印刷技術,各用途,各終端用戶,各地區的分析Printed Signage Market Forecasts to 2028 - Global Analysis By Type, Print Technology, Application, End User and Geography |
全球印刷指示牌的市場規模,預計從2022年的4,167萬美元,2028年達到4,743萬美元,在預測期間內以2.18%的年複合成長率成長。
印刷指示牌,在全球最是廣泛利用的指示牌解決方案之一。尤其是,透過廣告板和背光顯示器等,為了吸引消費者,傳播可取得的產品和功能相關的知識,主要使用於產品的行銷和廣告。
本報告提供全球印刷指示牌市場相關調查分析,市場趨勢,各市場區隔,各地區的市場分析,再加上主要企業簡介等資訊。
According to Stratistics MRC, the Global Printed Signage Market is accounted for $41.67 million in 2022 and is expected to reach $47.43 million by 2028 growing at a CAGR of 2.18% during the forecast period. Printed signage is one of the most extensively utilised types of signage solutions around the world. It is mostly used to market and advertise products in order to attract consumers and broaden their knowledge about the availability and features via billboards and backlit displays, among other things. Historically, printed signage has been effective in attracting attention and keeping customers interested. This helps businesses spread knowledge in the brief amount of time before a customer leaves their store.
According to the Malaysia Advertisers Association, out-of-home (OOH) advertising spending in Malaysia has been steadily increasing since 2012 and was expected to account for 19% of overall advertising spending in 2021.
Market Dynamics:
Driver:
Cost-effectiveness
The market's expansion is primarily driven by cost-effectiveness, since it provides affordable and effective signage solutions for a variety of sectors. The main factors assisting the printed signage market to endure in the face of fierce competition from the rising digital signage are the low deployment costs and longer lifespan of these types of signs. The convenience of deployment without the requirement for additional maintenance expenses is the major factor driving most organisations and companies to choose printed signage solutions.
Restraint:
Availability of substitute products
One of the main restraints on the growth of the global market for digitally printed wallpaper is the increased accessibility of replacement products like paint and coating. Many paint and coating producers are making products that are heat-resistant, water-resistant, corrosion-resistant, and environmentally friendly. Additionally, the development of cutting-edge technology and intense competition among paint and coating producers could restrain the global market for printed wallpaper.
Opportunity:
Growing usage of printed signage
The market for printed signage is expanding primarily due to an increase in the use of printed signage over digital signage in shopping centres, retail establishments, and other locations. Market expansion is once again being driven by ease of deployment without the requirement for additional maintenance expenses. Additionally, the market is undergoing a number of merger and acquisition operations, which are anticipated to provide significant growth potential throughout the projected period.
Threat:
Fluctuations in the prices
The expansion pace of the market would be further slowed by fluctuations in raw material prices. Additionally, the expanding use of digital signage and the digitization of economies will impede market growth. The COVID-19 virus will accelerate current trends in online broadcasting and advertising, slowing the rate of market expansion.
COVID-19 Impact
The COVID-19 epidemic has caused economic havoc in small, medium, and large-scale companies around the world. Industry losses and global supply chain and manufacturing operations disruptions are additional effects of the global government's lockdown. As a result of the fluctuating demand from different end-user sectors, the printed signage market has experienced mixed results. Printed signage has seen a considerable reduction in the majority of end-user sectors.
The sheetfed segment is expected to be the largest during the forecast period
The sheetfed segment is estimated to have a lucrative growth, due to the increasing investment by vendors on sheetfed presses. In August 2021, for instance, Yintong Corporation contracted with China Print to buy 56 multicolor RMGT 920 series sheetfed presses, which will be supplied and installed over the following three years. RMGT's Chinese distributor, Beijing Jia He Ding Xin Technology & Business, also known as Dinga, and Yintong, an online supplier of print or a web to print company, signed the agreement for all 56 presses at China Print 2021.
The banking, financial services and insurance (BFSI) segment is expected to have the highest CAGR during the forecast period
The banking, financial services and insurance (BFSI) segment is anticipated to witness the fastest CAGR growth during the forecast period. The banking and financial sector is one of the world's largest advertisers. The majority of businesses employ this technique to facilitate quick client conversion and support digital initiatives. For instance, American Express stands out among the big US financial institutions as having the highest advertising and marketing spend, at over USD 3.5 billion in fiscal 2020. For the sole purpose of acquiring new cards, it spent USD 1 billion in the fourth quarter of last year.
Region with highest share:
Europe is projected to hold the largest market share during the forecast period owing to the increasing importance of dedicated product suppliers and growing demand from the retail industry. According to the Advertising Association (UK) Report, UK advertisement spending would increase by 24.8% the current year to EUR 29.3 billion. This month's data outperforms July's forecast (+18.2 percent) by 6.6% points, giving it the highest yearly increase on record.
Region with highest CAGR:
Asia Pacific is projected to have the highest CAGR over the forecast period, owing to There are several key factors that influence market growth, including the availability of raw materials, an ever-growing population base, the growth and expansion of different end user verticals, the rising introduction of new and innovative products, the growth of functions in retail stores, corporate offices, hospitals, and hotels, and increased personal disposable income.
Key players in the market
Some of the key players profiled in the Printed Signage Market include 3A Composites Holding AG, L&H Sign Company, Inc, Lintec Europe B.V., Avery Dennison Corporation, EhKo Sign Industries Kft., Orafol Europe GmbH, Kelly Signs and Graphics, IGEPA group GmbH & Co. KG, Identity Holdings Ltd., Signs Express Ltd., Spandex Ltd, Southwest Printing, Rgla Solutions
Key Developments:
In April 2022, 3A Composites has signed a contract to become a 25% shareholder of Swedish International AB through a direct capital increase while strengthening its product portfolio in the display business with Sweden's natural fiber board production facility. Headquartered in Katrineholm, Sweden, Swedboard International AB is an innovative company that manufactures and sells eco-friendly boards for the graphics display industry.
In April 2021, ORAFOL Group acquired NUPRO Advanced TPU Films in South Deerfield, Massachusetts, United States. The partnership will allow ORAFOL and NUPRO to further grow their core businesses by expanding production operations and capabilities.
Types Covered:
Print Technologies Covered:
Applications Covered:
End Users Covered:
Regions Covered:
What our report offers:
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