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數位全球印刷指示牌的未來:～2028年
市場調查報告書
商品編碼
1256645

數位全球印刷指示牌的未來:～2028年

The Future of Printed Signage in a Digital World to 2028
出版日期: | 出版商: Smithers | 英文 247 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

印刷標牌預計將在與數字標牌的競爭中呈現溫和增長，預計到 2028 年將達到 414 億美元，複合年增長率為 0.2%，印刷面積為 104 億平方米，複合年增長率為 0.7%。

本報告提供印刷指示牌的市場調查，彙整市場背景，影響因素的分析，技術趨勢，電子指示牌的威脅，市場規模的轉變·預測，各種區分·各地區的詳細分析等資訊。

目錄

摘要整理

簡介·調查手法

印刷指示牌:市場趨勢·推進因素

  • 簡介
  • 世界經濟預測
  • 都市化
  • 零售環境的指示牌
  • 品牌認同的全球化
  • 技術的進步
  • 噴墨用的網站TO印刷平台

電子指示牌的威脅

  • 數位電子看板技術
  • 數位電子看板的技術趨勢
  • 數位的指示牌的機會
  • 市場趨勢:印刷 vs 數位

指示牌市場:各印刷流程

  • 概要
  • PoS指示牌市場:各印刷流程
    • 單張紙膠印平版印刷
    • 屏幕
    • 噴墨
    • 其他印刷工藝
    • 印刷油墨
  • PoS指示牌基板市場
    • 室內指示牌用基板
    • 室外指示牌用基板

指示牌市場:終端用途

  • 概要
  • PoS指示牌市場:室內及室外
    • 室內PoS指示牌市場
    • 室外PoS指示牌市場
  • PoS指示牌市場:產品
    • 包含海報(背光附著顯示器)
    • PoP顯示器
    • 貼花/轉印
    • 廣告牌
    • 橫幅、旗幟和背景
    • 車輛/車隊圖形
    • 企業圖形、展覽和貿易展覽材料
    • 建築包裝/其他圖形
    • 風帆、熱氣球、帳篷、其他

指示牌市場:各地區

  • 概要
  • 西歐
  • 東歐
  • 中東
  • 北美
  • 南美
  • 亞洲
  • 澳洲
簡介目錄

The printed signage market has been experiencing ever increasing competition from new formats of digital signage for many years. The industry is forecast to show modest growth over the next five years, reaching $41.4 billion in value by 2028.

  • The global market for printed signage declined by 2.2% CAGR in value (constant 2021 prices) to $40.9 billion by 2023, and by 1.4% CAGR in printed area to 10 billion square metres.
  • Printed signage is forecast to show modest growth in the face of competition from digital signage: 0.2% CAGR in value (constant 2021 prices) to $41.4 billion and 0.7% CAGR in printed area to 10.4 billion square metres by 2028.

Asia was the largest regional market for printed signage in 2023 with a share of global value (constant 2021 prices) of more than 38% and nearly 46% of printed area. North America and Western Europe were the next two leading regions for printed signage; North America had shares of over 28% in value and 17% in printed area, while Western Europe registered shares of 19% in value and nearly 15% in area. All three regions saw a fall in the value of the printed signage market over the last five years. The printed signage market in Asia will grow over the next five years but the other two leading regions are both forecast to see a decline in area demand and value over this period.

Our exclusive content

  • The printed signage market has been experiencing ever increasing competition from new formats of digital signage for many years
  • Since 2020, however, it has also had to contend with two new global challenges: first, the Covid-19 pandemic and then, just as most economies started their recovery from pandemic measures, escalating oil and gas prices and high inflation that resulted from the Russian invasion of Ukraine in 2022.

What will you discover?

  • Analysis of the challenges facing the industry, including increased competition from electronic signage, socio-economic and supply chain issues
  • Historic, current and forecast demand for all formats of printed signage by process, end-use sector and geographic region
  • Signage in a changing retail landscape and the impact of e-commerce.

The Smithers methodology

This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

  • Manufacturers of wide-format and signage print equipment
  • Ink and signage substrate suppliers
  • Print service providers
  • Suppliers of finishing equipment
  • Industry consultants, investors, and analysts

About the author

Keith Jacques is a consultant with Smithers, specialising in market research projects covering paint and coatings, print and raw materials industries. This is backed up by over 40 years' industry experience in both technical and business development roles.

Table of Contents

Executive summary

Introduction and methodology

  • Introduction
  • Objective
  • Scope
  • Definitions
    • Types of signage
    • Print processes
    • Printing substrates
    • Geographical markets
  • Methodology
  • Glossary of terms

Market trends and drivers for printed signage

  • Introduction
  • World economic outlook
    • Covid-19 pandemic and its aftermath
    • War in Ukraine
    • Global economies in 2022 and 2023
  • Urbanisation
  • Signage in retail environments
    • In-store retail and the growth of e-commerce
    • The growth of small, independent retail and convenience stores
    • Seasonal marketing campaigns
    • Retail in Asia
    • Internet sales: 'showrooming' and 'webrooming'
  • Globalisation of brand identities
  • Technology advances
    • Wide-format presses
    • Media, inks, and special effects
  • Web-to-print platforms for inkjet

The threat of electronic signage

  • Introduction
  • Digital signage technologies
    • Screens
    • Projection
    • E-paper
  • Digital signage technology trends
    • Mini-LED and micro-LED
    • Interactive touchless displays
  • Signage opportunities from digital
    • Digital signage vs digital kiosks
    • Digital out-of-home signage
    • Interactive digital mirrors
    • Digital windows
  • Market trends: printed vs digital
    • Opportunities for printed signage
    • Printed and digital in combination

Signage print process markets 2018-2028

  • Overview
    • Digital vs analogue print processes for signage
  • PoS signage printing process markets
    • Sheetfed offset litho
    • Screen
    • Inkjet
    • Other print processes
    • Printing inks
  • PoS signage substrate markets
    • Substrates for indoor signage
    • Substrates for outdoor signage

Signage end-use markets 2018-2028

  • Overview
  • Indoor and outdoor PoS signage markets
    • Indoor PoS signage markets
    • Outdoor PoS signage markets
  • PoS signage product markets
    • Posters (inc backlit displays)
    • PoP displays
    • Decals/transfers
    • Billboards
    • Banners, flags, and backdrops
    • Vehicle/fleet graphics
    • Corporate graphics, exhibition, and trade show materials
    • Building wraps/other graphics
    • Sails, hot air balloons, marquees, other

Signage geographic markets 2018-2028

  • Overview
  • Western Europe
    • France
    • Germany
    • Italy
    • Spain
    • UK
  • Eastern Europe
    • Poland
    • Russia
  • Middle East
    • Africa
  • North America
    • USA
    • Canada
  • Latin America
    • Brazil
    • Mexico
  • Asia
    • China
    • India
    • Japan
  • Australasia

Figures

  • Global Energy Price Index (2016 = 100), 2020-2022
  • US e-commerce as a percentage of total retail sales
  • Global digital signage revenue by region, 2022 (% share by value)
  • The world's largest billboard in Madrid, 2018
  • Example of a corporate video wall
  • Example of improved colour from E-Ink Gallery Plus signage e-paper
  • Interactive digital kiosk
  • DOOH ad spending per capita in US$ 2017-2027
  • Smart mirror at H&M Cos store in Beverly Hills, USA
  • G-Glass construction
  • GDP evolution by major regions, 2018-2023

Tables

  • Overview of World Economic Outlook, January 2023 (percentage change)
  • Top 25 global retailers by revenue, 2022
  • Comparison of Digital and Print Signage
  • Global PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Sheetfed offset litho: PoS/signage printing output by region, 2018-28 ($ million/million m2)
  • Sheetfed offset litho: PoS/signage printing output by venue, 2018-28 ($ million/million m2)
  • Screen: PoS/signage printing output by region, 2018-28 ($ million/million m2)
  • Screen: PoS/signage printing output by venue, 2018-28 ($ million/million m2)
  • Inkjet: PoS/signage printing output by region, 2018-28 ($ million/million m2)
  • Inkjet: PoS/signage printing output by venue, 2018-28 ($ million/million m2)
  • Examples of new wide-format inkjet printers introduced in 2022/23
  • Other print processes: PoS/signage printing output by region, 2018-28 ($ million/million m2)
  • Other print processes: PoS/signage printing output by venue, 2018-28 ($ million/million m2)
  • Timeline for the development of printing technology in signage 2023-28
  • End-use applications depending on ink type
  • Global PoS/signage printing output by substrate type, 2018-28 (million m2)
  • Global indoor PoS/signage printing output by substrate type, 2018-28 (million m2)
  • Global outdoor PoS/signage printing output by substrate type, 2018-28 (million m2)
  • Global PoS/signage printing output by product, 2018-28 (million m2)
  • PoS/signage printing output by venue, 2018-28 ($ million/million m2)
  • Indoor PoS/signage printing output by geographic market, 2018-28 ($ million/million m2)
  • Global indoor PoS/signage printing output by process, 2018-28 ($ million/million m2)
  • Outdoor PoS/signage printing output by geographic market, 2018-28 ($ million/million m2)
  • Global outdoor PoS/signage printing output by process, 2018-28 ($ million/million m2)
  • Posters (inc backlit displays): printing output by region, 2018-28 (million m2)
  • Temporary PoP displays: printing output by region, 2018-28 (million m2)
  • Semi-permanent PoP displays: printing output by region, 2018-28 (million m2)
  • Permanent PoP displays: printing output by region, 2018-28 (million m2)
  • Decals/transfers: printing output by region, 2018-28 (million m2)
  • Billboards: printing output by region, 2018-28 (million m2)
  • Banners, flags and backdrops: printing output by region, 2018-28 (million m2)
  • Vehicle/fleet graphics: printing output by region, 2018-28 (million m2)
  • Corporate graphics, exhibition and trade show materials: printing output by region, 2018-28 (million m2)
  • Building wraps/other graphics: printing output by region, 2018-28 (million m2)
  • Sails, hot air balloons, marquees, other: printing output by region, 2018-28 (million m2)
  • G20 countries by GDP ($ billion)
  • PoS/signage printing output by geographic market, 2018-28 ($ million/million m2)
  • Western Europe: PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Western Europe: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Western Europe: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Western Europe: PoS/signage printing output by product type, 2018-28 (million m2)
  • Western Europe: PoS/signage printing output by substrate type, 2018-28 (million m2)
  • France: economic trends, 2018-28
  • France: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • France: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • France: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Germany: economic trends, 2018-28
  • Germany: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Germany: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Germany: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Italy: economic trends, 2018-28
  • Italy: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Italy: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Italy: outdoor PoS/signage printing output by process type, 2014-24 (local currency million/$ million/million m2)
  • Spain: economic trends, 2018-28
  • Spain: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Spain: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Spain: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • UK: economic trends, 2018-28
  • UK: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • UK: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • UK: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Eastern Europe: PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Eastern Europe: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Eastern Europe: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Eastern Europe: PoS/signage printing output by product type, 2019-28 (million m2)
  • Eastern Europe: PoS/signage printing output by substrate type, 2018-28 (million m2)
  • Poland: economic trends, 2018-28
  • Poland: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Poland: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Poland: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Russia: economic trends, 2018-28
  • Russia: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Russia: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Russia: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Middle East : PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Middle East: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Middle East : outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Middle East: PoS/signage printing output by product type, 2019-28 (million m2)
  • Middle East: PoS/signage printing output by substrate type, 2018-28 (million m2)
  • Africa: PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Africa: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Africa : outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Africa: PoS/signage printing output by product type, 2019-28 (million m2)
  • Africa: PoS/signage printing output by substrate type, 2018-28 (million m2)
  • North America: PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • North America: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • North America: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • North America: PoS/signage printing output by product type, 2018-28 (million m2)
  • North America: PoS/signage printing output by substrate type, 2018-28 (million m2)
  • USA: economic trends, 2018-28
  • USA: PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • USA: Indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • USA: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Canada: economic trends, 2018-28
  • Canada: PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Canada: Indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Canada: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Latin America: PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Latin America: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Latin America: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Latin America: PoS/signage printing output by product type, 2018-28 (million m2)
  • Latin America: PoS/signage printing output by substrate type, 2018-28 (million m2)
  • Brazil: economic trends, 2018-28
  • Brazil: PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Brazil: Indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Brazil: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Mexico: economic trends, 2018-28
  • Mexico: PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Mexico: Indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Mexico: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Asia: PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Asia: indoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Asia: outdoor PoS/signage printing output by process type, 2018-28 ($ million/million m2)
  • Asia: PoS/signage printing output by product type, 2018-28 (million m2)
  • Asia: PoS/signage printing output by substrate type, 2018-28 (million m2)
  • China: economic trends, 2018-28
  • China: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • China: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • China: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • India: economic trends, 2018-28
  • India: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • India: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • India: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Japan: economic trends, 2018-28
  • Japan: PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Japan: indoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Japan: outdoor PoS/signage printing output by process type, 2018-28 (local currency million/$ million/million m2)
  • Australasia: PoS/signage printing output by process type, 2018-28 ($million/million m2)
  • Australasia: indoor PoS/signage printing output by process type, 2018-28 ($million/million m2)
  • Australasia: outdoor PoS/signage printing output by process type, 2018-28 ($million/million m2)
  • Australasia: PoS/signage printing output by product type, 2018-28 (million m2)
  • Australasia: PoS/signage printing output by substrate type, 2018-28 (million m2)