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市場調查報告書

商品編碼

1463290

全球玩具和遊戲市場規模、佔有率、成長分析、依產品（電子遊戲、戶外和運動玩具）、依應用（最多 8 年、9 - 15 年和 15 年及以上）、依配銷通路（線下和線上） ) - 2024-2031 年產業預測

Global Toys and Games Market Size, Share, Growth Analysis, By Product(Electronic Games, Outdoor & Sport Toys), By Application(Up to 8 Years, 9 - 15 Years and 15 years & above), By Distribution Channel(Offline and Online) - Industry Forecast 2024-2031

出版日期: 2024年04月07日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022 年，全球玩具和遊戲市場規模約為 3054.3 億美元，預計將從 2023 年的 3197.9 億美元增至 2031 年的 4617.8 億美元，預測期內（2024 年）複合年成長率為 4.7% -2031）。

這個市場的蓬勃發展得益於多種因素，包括父母對環保玩具日益濃厚的興趣、經典玩具和電動遊戲的捲土重來、人們對拼搭玩具的認知益處的認知以及手機遊戲的指數級傳播。年輕一代對傳統娛樂活動的興趣增加預計也將刺激業務。預期期間的市場成長可能是由於千禧世代在社交聚會上越來越傾向於玩傳統遊戲而推動的。

線上平台已成為傳統行銷和銷售策略的有效替代者，企業正在積極改變其產品陣容，開設線上商店並透過亞馬遜、沃爾瑪線上和eBay等電子商務網站以及其他本地平台銷售商品。停擺期間，有些人待在室內並在網路上搜尋室內遊戲。

2020年3月，Curtis McGill和Scott Houdashell在亞馬遜的玩具銷售量激增4,000%，而沃爾瑪店內銷售額則成長100%。拼圖製造商 Ravens Burger 2020 年 3 月的銷售額也有所成長。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 拉丁美洲其他地區
中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- MEA 的其餘部分

競爭格局

前 5 名企業比較
2021 年關鍵參與者的市場定位
主要市場參與者所採取的策略
最佳制勝策略
近期市集活動
主要公司市佔率（%），2021年

主要公司簡介

Mattel Inc.
Hasbro Inc.
LEGO Group
Nintendo Co. Ltd.
Bandai Namco Holdings Inc.
Ravensburger AG
Spin Master Ltd.
Tomy Co. Ltd.
Jakks Pacific Inc.
Jazwares LLC
Funko Inc.
Playmates Toys Inc.
Moose Toys Pty Ltd.
K'NEX Industries Inc.
Playmobil GmbH
MGA Entertainment Inc.
Hape International Inc.
VTech Holdings Ltd.
TOMY International Inc.
LeapFrog Enterprises Inc.

簡介目錄

Product Code: SQMIG25J2044

The Global Toys and Games Market size was valued at around 305.43 billion in 2022, and is expected to rise from USD 319.79 billion in 2023 to reach a value of USD 461.78 Billion by 2031, at a CAGR of 4.7% over the forecast period (2024-2031).

The market is booming due to a multitude of factors, including parents' increasing interest in eco-friendly toys, the comeback of classic toys and video games, awareness of the cognitive benefits of building toys, and the exponential spread of mobile gaming. The increased interest of younger generations in traditional recreational activities is also expected to stimulate the business. The anticipated period's market rise is likely to be driven by Millennials' growing inclination toward traditional games at social gatherings.

Online platforms have become an effective replacement for traditional marketing and sales strategies, and businesses are actively changing their product lineups by opening online stores and selling goods through e-commerce sites like Amazon, Walmart Online, and eBay, among other local platforms. During the lockout, several people stayed inside and searched online for indoor games.

In March 2020, Curtis McGill and Scott Houdashell's toy sales on Amazon surged 4000%, while Walmart's in-store sales increased 100%. Ravens Burger, a puzzle maker, also saw a rise in sales in March 2020.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toys and Games Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toys and Games Market Segmental Analysis

The global toys and games market is segmented based on Product, Application, Distribution Channel, and region. Based on product, the market is segmented into Electronic Games, Outdoor & Sport Toys, Dolls, Preschool Toys, Games and Puzzles, and Others. In terms of application the market is segmented into Up to 8 Years, 9 - 15 Years and 15 years & above. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region the global Toys and Games Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Toys and Games Market

Globally, as disposable incomes rise, parents have more money to spend on games and toys for their kids. As a result, there is an increasing need for interactive, educational, and high-quality toys that support kids' growth.

Restraints in the Global Toys and Games Market

Inadequately designed or constructed toys and games can endanger children's safety, discouraging parents from buying them. This may hinder the market expansion for games and toys as a whole.

Market Trends of the Global Toys and Games Market

Digital and interactive toys: As technology develops, there is a sharp increase in demand for these kinds of toys. Consumers are getting more and more interested in toys and games that use augmented reality (AR) and virtual reality (VR) technologies, as well as those that are controlled by smartphones or tablets.

Toys that are STEM-related and educational: Parents are becoming more concerned with giving their kids toys that teach valuable lessons and aid in the development of critical abilities. Toys related to STEM (science, technology, engineering, and math) are particularly popular as parents try to find methods to spark their kids' interest in these subjects.

Sustainability and environmental friendliness: As consumers become more aware of how their purchases affect the environment, the market for toys and games is also being impacted by this trend. Consumer preference for environmentally friendly and sustainable toys and packaging is rising as a result of companies presenting these products more frequently.

Popularity of licensed items: As customers look for products with their favorite franchises, the market for licensed toys and games based on well-known films, TV series, and characters is expanding rapidly. Major media and entertainment companies are forming partnerships with businesses to produce and promote these goods.

Prioritize safety and quality: Businesses are putting more of an emphasis on safety testing and quality control procedures as a result of safety issues being a big problem in the toy and game industry. Additionally, customers are actively looking for items that adhere to strict safety requirements as they are become more conscious of safety concerns.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Toys and Games Market by Product

Market Overview
Electronic Games
Outdoor & Sport Toys
Dolls
Preschool Toys
Games and Puzzlesand Others

Global Toys and Games Market by Application

Market Overview
Up to 8 Years
9 - 15 Years and 15 years & above

Global Toys and Games Market by Distribution Channel

Market Overview
Offline and Online

Global Toys and Games Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Mattel Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hasbro Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LEGO Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nintendo Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bandai Namco Holdings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ravensburger AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spin Master Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tomy Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jakks Pacific Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jazwares LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Funko Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Playmates Toys Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Moose Toys Pty Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
K'NEX Industries Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Playmobil GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MGA Entertainment Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hape International Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VTech Holdings Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TOMY International Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LeapFrog Enterprises Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments