全球新鮮蔬菜市場規模、佔有率、成長分析、按產品、分銷管道 - 產業預測 2024-2031

2022年全球新鮮蔬菜市場規模將為6502.5億美元，預計從2023年的8141.1億美元成長到2031年的49149.5億美元，在預測期（2024-2031年）年複合成長率為25.2%。

新鮮蔬菜市場是全球食品產業重要且活躍的領域。該市場生產多種產品，包括綠葉、彩色水果和營養豐富的根莖類，滿足了消費者對天然、健康和營養選擇日益成長的需求。隨著人們健康意識的增強並重新考慮吃新鮮蔬菜的好處，這個行業不斷擴大。都市化和生活方式的改變帶來了對即食健康食品日益成長的需求，進一步推動了市場的發展。

COVID-19 的爆發凸顯了強大而有效的供應鏈的必要性，以確保新鮮蔬菜的供應。儘管由於封鎖和分銷問題導致早期出現一些中斷，但事實證明，市場在應對不斷變化的客戶需求方面具有彈性。

此外，農業技術的不斷開拓提高新鮮蔬菜的品質、保存期限和整體適銷性。這些發展包括精密農業、永續種植技術和更好的收穫後管理。隨著飲食習慣的改變，注重健康的消費者追求永續飲食以及行業的不斷進步推動市場，新鮮蔬菜市場不斷成長，使其成為全球食品領域的重要領域，預計將穩步發展。

目錄

執行摘要

• 市場概況
• 命運之輪

調查方法

• 資訊採購
• 二級/一級資訊來源
• 市場規模估算
• 市場假設與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 課題

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 課題
• 監管形勢
• 波特的分析
• 對未來顛覆的特別見解

全球新鮮蔬菜市場：依產品

• 市場概況
• 番茄
• 洋蔥
• 高麗菜
• 黃瓜
• 茄子
• 豆子
• 紅蘿蔔
• 其他

全球新鮮蔬菜市場：按分銷管道分類

• 市場概況
• 離線
• 線上

全球新鮮蔬菜市場規模：依地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲（MEA）
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲地區

競爭形勢

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• Dole Food Company, Inc.
• Fresh Del Monte
• Keelings
• Tanimura & Antle
• BelOrta
• FreshPoint Inc.
• Mirak Group
• CH Robinson Worldwide, Inc.
• Goknur Gida
• Fruitable Fresh Sdn Bhd.
• Global Fresh Trading FZE

The Global Fresh vegetables market size was valued at USD 650.25 billion in 2022 and is poised to grow from USD 814.11 billion in 2023 to USD 4914.95 billion by 2031, growing at a CAGR of 25.2% in the forecast period (2024-2031).

Within the global food industry, the fresh vegetable market is a vital and active sector. Producing a broad range of leafy greens, colorful fruits, and nutrient-dense root vegetables, this market meets the growing need from consumers for nutritional options that are natural, wholesome, and high in nutrients. The industry is expanding because people are becoming more conscious of wellbeing and the advantages of eating fresh vegetables. The market is further driven by the rise in demand for quick-to-prepare yet wholesome food brought on by urbanization and lifestyle changes.

The COVID-19 epidemic has highlighted the need for a robust and effective supply chain to guarantee the availability of fresh vegetables. Lockdowns and distribution issues caused some early disruptions, but the market proved resilient by adjusting to shifting customer demands.

Furthermore, continuous technical developments in agriculture are improving the quality, shelf life, and general market viability of fresh vegetables. These developments include precision farming, sustainable growing techniques, and better post-harvest management. The fresh vegetable market is predicted to develop steadily as dietary habits change, health-conscious customers pursue sustainable eating, and ongoing advancements in the industry propel the market, making it a crucial sector in the global food scene.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Vegetables Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Vegetables Market Segmental Analysis

The product, distribution channel, and region segments of the global fresh vegetable market are identified. The market is divided into segments according on product, including tomatoes, onions, carrots, beans, cabbage, cucumbers, and eggplant. The market is divided into offline and online segments based on the distribution channel. The market is divided into three regions: North America, Asia Pacific, and Latin America.

Drivers of the Global Fresh Vegetables Market

One important factor is growing knowledge of the advantages eating fresh veggies has for one's health. The desire for fresh veggies is being driven by people's growing preference for natural, nutrient-dense diets.

Restraints in the Global Fresh Vegetables Market

Seasonal variations in the availability of fresh vegetables can cause supply chain disruptions and price volatility.

Market Trends of the Global Fresh Vegetables Market

Growing Consumer Demand for Locally cultivated and Organic Produce: Fresh veggies that are cultivated locally and organic are in higher demand. The inclination towards items that have less chemical exposure and a lower carbon footprint has resulted in a notable increase in the demand for veggies that are organic, sourced locally, and from farms.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Fresh Vegetables Market by Product

• Market Overview
• Tomato
• Onion
• Cabbage
• Cucumber
• Eggplant
• Beans
• Carrot
• and Others

Global Fresh Vegetables Market by Distribution Channel

• Market Overview
• Offline
• and Online

Global Fresh Vegetables Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Dole Food Company, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Del Monte
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keelings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tanimura & Antle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BelOrta
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FreshPoint Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mirak Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• C.H. Robinson Worldwide, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goknur Gida
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruitable Fresh Sdn Bhd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Fresh Trading FZE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments