市場調查報告書
商品編碼
1394981
新鮮蔬菜市場規模 - 按蔬菜類型、最終用途、配銷通路、區域展望與預測,2023 - 2032Fresh Vegetables Market Size - By Vegetable Type, End-use, Distribution Channel, Regional Outlook & Forecast, 2023 - 2032 |
線上上雜貨購物趨勢的推動下,預計 2023 年至 2032 年新鮮蔬菜市場規模將以 3.3% 的CAGR擴大。
隨著人們對電子商務平台的偏好激增,由於可以輕鬆獲得各種新鮮蔬菜,消費者對線上雜貨購物的偏好顯著增加。此外,一些行業參與者正致力於開發創新平台,為消費者提供方便用戶使用的介面、無縫導航和多樣化的新鮮蔬菜選擇。新的線上雜貨應用程式提供的可及性和效率也有助於提高消費者的參與度,進一步加速行業的成長。舉個例子,2023 年 2 月,電子雜貨平台 Zepto 推出了一款農民參與應用程式,為其合作的農民實現供應鏈自動化,同時擴大新鮮水果和蔬菜的供應量。
新鮮蔬菜產業分為蔬菜類型、最終用途、配銷通路和地區。
就蔬菜種類而言,根莖類蔬菜市佔率在2022年需求旺盛,預計2023-2032年將穩定成長。根莖類蔬菜,包括胡蘿蔔、馬鈴薯和甜菜,由於其高營養價值、多功能性和烹飪吸引力,作為各種菜餚的主食而受到歡迎。此外,人們對根莖類蔬菜的健康益處的認知不斷提高,加上其在烹飪中的多樣化應用,將推動該領域的成長。
根據最終用途,食品服務領域的新鮮蔬菜市場預計將在2023 年至2032 年間出現顯著成長。餐廳、酒店和餐飲服務對新鮮和多樣化蔬菜的需求不斷成長,以滿足消費者對健康和健康的偏好。多樣化的食物選擇可能會激增對新鮮蔬菜的需求。人們越來越重視增強菜餚的視覺吸引力和營養成分,這也導致擴大使用新鮮蔬菜來準備健康美味的餐點。
由於該地區人口迅速成長、城市化程度不斷提高以及人們對健康飲食的日益關注,亞太地區新鮮蔬菜產業預計到 2032 年將顯著成長。該地區擁有豐富的烹飪傳統,在新鮮蔬菜方面具有很高的價值,並將其融入多樣化的美味菜餚中。
此外,一些行業參與者積極支持當地農民,滿足對有機和新鮮農產品不斷成長的需求,進一步增強了該地區的行業前景。例如,2022 年12 月,亞馬遜零售印度公司在印度浦那推出了第十一個農民收集設施,作為其持續致力於為農民賦權並為客戶提供值得信賴、經過認證的有機優質水果和蔬菜的一部分。
Fresh Vegetables Market size is estimated to expand at 3.3% CAGR from 2023-2032 propelled by the rising trend of online grocery shopping.
With the surging preference for E-commerce platforms, the consumer preference for online grocery shopping due to the convenient access to wide range of fresh vegetables has significantly increased. Additionally, several industry participants are focusing on the development of innovative platforms to provide consumers with user-friendly interfaces, seamless navigation, and diverse fresh vegetable options. The accessibility and efficiency offered by new online grocery apps are also contributing to increased consumer engagement, further accelerating the industry growth. To cite an instance, in February 2023, Zepto, an e-grocery platform, introduced a farmer engagement app to automate supply chains for farmers with whom it works while expanding the availability of fresh fruits and vegetables.
The fresh vegetables industry is segmented into vegetable type, end-use, distribution channel, and region.
In terms of vegetable type, the market share from the root vegetables segment witnessed high demand in 2022 and is anticipated to record steady growth from 2023-2032. Root vegetables, including carrots, potatoes, and beets, are gaining popularity as staples in various cuisines due to their high nutritional value, versatility, and culinary appeal. Moreover, the rising awareness of the health benefits associated with root vegetables coupled with their diverse application in cooking will fuel the segment growth.
Based on end-use, the fresh vegetables market from the food service segment is set to record significant growth between 2023 and 2032. The growing demand from restaurants, hotels, and catering services for fresh and diverse vegetables to match the consumer inclination towards healthy and varied food options is likely to surge the demand for fresh vegetables. The increasing emphasis on enhancing the visual appeal and nutritional content of dishes is also contributing to the increasing use of fresh vegetables to prepare wholesome and flavorful meals.
Asia Pacific fresh vegetables industry is poised to expand at a notable growth rate through 2032 due to the burgeoning population, increasing urbanization, and the rising focus on healthy diets across the region. With rich culinary heritage, the region is recording high value on fresh vegetables, incorporating them into diverse and flavorful dishes.
Additionally, several industry participants are actively supporting local farmers and meeting the rising demand for organic and fresh produce, further augmenting the regional industry outlook. For instance, in December 2022, Amazon Retail India launched its eleventh farmer collecting facility in Pune, India, as part of its ongoing commitment for empowering farmers and providing customers with trustworthy, certified organic high-quality fruits and vegetables.