全球手捲煙草製品市場 - 按分銷渠道、產品類型劃分的市場規模、份額和增長分析 - 行業預測 (2023-2030)

全球手捲(RYO)煙草產品市場規模將從 2022 年的 313 億美元增至 2030 年的 432 億美元，預計在預測期內（2023-2030 年）複合年增長率為 4.7%。

手捲煙草產品的需求正在猛增，因為與工廠製造 (FM) 捲菸相比，手工捲菸更受青睞。 這些 RYO 產品價格更實惠，受到的監管和稅收也更少，因此受到經濟困難的年輕消費者和低收入群體的歡迎。 然而，發達國家 RYO 捲菸的消費量正在增加，研究表明 RYO 捲菸吸煙者比 FM 捲菸吸煙者戒菸的可能性更小。 因此，隨著女性和學生煙草消費的增加，預計未來幾年市場將呈現強勁增長。 領先公司正在推出新產品，以滿足千禧一代和 Z 世代消費者的喜好。 例如，日本煙草公司大力投資“加熱不燃燒”（HNB）產品和可燃煙草替代品的研發。 市場參與者還提供一系列 RYO 煙草產品，其口味令人興奮，專為青少年、男性和女性設計。 世界各地對薄荷、桉樹、漿果、水果、甘草、威士忌、香料、佛手柑、雪松、留蘭香、冬青、薄荷醇、柑橘、乾果、乾草、皮革、煙熏和茶等調味煙草很感興趣。正在崛起。 薄荷捲菸特別受歡迎，截至 2020 年，有超過 1950 萬美國人吸煙。

製造商致力於通過根據客戶規格升級產品和分析消費者行為模式來維護其品牌形象並增強客戶忠誠度。 市場參與者正在使其產品多樣化，提供不同的尺寸、口味和精美的包裝，從而導致對優質 RYO 產品的需求增加。 例如，日本煙草國際公司 (JTI) 加拉赫集團分部擁有的 Amber Leaf Original 手捲捲菸 (RYO) 混合了弗吉尼亞和白肋煙，提供優質、獨特的體驗，並有多種包裝尺寸。 儘管市場有所增長，但自 2014 年以來，美國電子煙在高中生和中學生中的普及和消費不斷增加，一直面臨挑戰。 根據 2020 年全國青少年煙草調查，很大一部分學生使用電子煙，但水煙消費量仍然相對平穩。 這種趨勢可能會引起關注並影響市場的未來發展。

驅動程序

亞太市場的增長主要是由年輕一代對可定制且價格實惠的煙草產品不斷增長的需求推動的。 這些 RYO 產品允許消費者混合搭配不同的煙草混合物、口味和濃度，以享受更加個性化的吸煙體驗。 此外，RYO 煙草產品被認為是傳統捲菸的一種經濟高效的替代品，使更廣泛的消費者群體（包括可支配收入較低的群體）更容易獲得它們。 這一趨勢預計將繼續推動亞太市場的擴張。

限制

由於人們越來越意識到吸煙的有害影響，市場面臨著重大挑戰。 隨著人們對煙草消費相關的健康風險越來越了解，煙草產品的總體消費量正在下降。 為了遏制吸煙，政府和衛生當局實施了嚴格的法規，這直接影響了市場的增長。 此外，電子煙作為傳統煙草產品的更安全替代品的日益普及，給市場擴張帶來了進一步的挑戰。 預計這些因素在可預見的未來將繼續抑制市場增長。

市場趨勢

全球手捲 (RYO) 煙草製品行業的一個主要市場趨勢是消費者對有機和天然煙草製品的偏好日益增長。 注重健康的人們需要不含有害化學物質和添加劑的替代品。 這種需求的增長是由於人們越來越意識到吸煙對健康的危害以及對天然和可持續產品的偏好。 對此，煙草公司正在投入資源進行研發，開發有機、天然的煙草產品，以滿足不斷增長的消費者需求。

本報告研究和分析了全球手捲 (RYO) 煙草製品市場，提供市場動態和前景、細分市場分析、公司簡介等。

內容

執行摘要

調查方法

母公司市場分析

主要市場考慮因素

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 知識產權分析
• 貿易分析
• 啟動分析
• 原材料分析
• 創新矩陣
• 管道產品分析
• 宏觀經濟指標
• 主要投資分析
• 關鍵成功因素
• 爭用程度

市場動態與展望

• 市場動態
  • 驅動程序
  • 機會
  • 制約因素
  • 任務
• 監管情況
• 波特的分析
• 對未來混亂的特別考慮

按分銷渠道劃分的全球手捲 (RYO) 煙草製品市場

• 市場概況
• 在線零售商
• 專賣店
• 便利店

按產品類型劃分的全球手捲 (RYO) 煙草製品市場

• 市場概況
• 弗吉尼亞混合
• 白肋煙混合物
• 土耳其混合物
• 調味手捲（RYO）香煙

按地區劃分的世界手捲 (RYO) 煙草產品市場規模

• 市場概況
• 北美
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 歐洲其他地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太地區其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作委員會國家
  • 南非
  • 其他中東和非洲地區

競爭格局

• 排名前 5 名的公司比較
• 主要公司的市場定位（2021 年）
• 主要市場公司採取的策略
• 關鍵成功策略
• 近期市場活動
• 主要公司的市場份額（2021 年）

主要公司簡介

• Japan Tobacco International (JTI)
• Imperial Brands PLC
• Philip Morris International Inc.
• British American Tobacco PLC (BAT)
• Scandinavian Tobacco Group A/S
• Altria Group, Inc.
• Swisher International, Inc.
• Gawith Hoggarth & Co. Ltd.
• Mac Baren Tobacco Company A/S
• John Middleton Co.
• STG Lane Limited
• American Snuff Company, LLC
• Wind River Tobacco Company
• D&R Tobacco
• Pöschl Tabak GmbH & Co. KG
• HBI International
• Shargio Cigarette Tubes & Accessories
• Republic Tobacco LP
• National Tobacco Company, L.P.
• Inter-Continental Cigar Corporation

Global Roll-Your-Own Tobacco Products Market size was valued at USD 30.7 billion in 2021 and is poised to grow from USD 31.3 billion in 2022 to USD 43.2 billion by 2030, growing at a CAGR of 4.7% in the forecast period (2023-2030).

The demand for roll-your-own (RYO) tobacco products has surged, driven by a preference for handmade cigarettes over factory-made (FM) ones. These RYO products are more affordable and subject to fewer regulations and taxes, making them popular among financially strained young consumers and lower-income groups. However, studies reveal that RYO tobacco consumption has been rising in developed countries, and smokers of RYO cigarettes are less likely to quit compared to FM cigarette users, largely due to the lower cost of RYO products. As a result, the market is projected to experience robust growth in the coming years, fueled by increased tobacco consumption among women and students. To cater to the preferences of millennial and generation Z consumers, major corporations are introducing new products. For example, Japan Tobacco Corp. is investing heavily in the research and development of "heat-not-burn" (HNB) products and combustible-free cigarette alternatives. Market players are also offering a variety of RYO tobacco products with exciting flavors tailored specifically for youth, men, and women. Globally, there is a growing interest in scented tobacco, including mint, eucalyptus, berries, fruits, licorice, whisky, spices, bergamot, cedar, spearmint, wintergreen, menthol, citrus, dry fruit, hay, leather, smoky, and tea. Menthol cigarettes, in particular, are highly popular, with over 19.5 million Americans smoking them as of 2020. Manufacturers are focused on maintaining their brand image and fostering customer loyalty by upgrading their offerings according to customer specifications and analyzing consumer behavior patterns. Key players in the market are diversifying their products with various sizes, flavors, and attractive packaging, leading to a rise in demand for premium RYO goods. For instance, the Amber Leaf Original hand rolling tobacco, owned by the Gallaher Group division of Japan Tobacco International, offers a premium and distinctive experience by blending Virginia and Burley tobaccos and comes in different pack sizes. Despite the growth in the RYO tobacco products market, there is a challenge posed by the increasing popularity and consumption of e-cigarettes among high-school and middle-school students in the U.S. since 2014. According to the National Youth Tobacco Survey 2020, a significant percentage of students used e-cigarettes, while the consumption of hookah remained relatively unchanged. This trend raises concerns and may impact the RYO market in the future.

Segments covered in this report:

Global Roll-Your-Own Tobacco Products market is segmented by distribution channel, and product type. Based on distribution channel, the market can be segmented into Online Retailers, Specialty Stores, and Convenience Stores. Based on product type, the market can be segmented into Virginia Blend, Burley Blend, Turkish Blend, and Flavored Roll-Your-Own Tobacco. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver

The growth of the roll-your-own (RYO) tobacco products market in the Asia-Pacific (APAC) region is primarily fueled by the rising demand among the younger generation for tobacco products that are both customizable and affordable. These RYO products offer consumers the freedom to mix and match different tobacco blends, flavors, and strengths, enabling them to enjoy a more personalized smoking experience. Additionally, RYO tobacco products are perceived as a cost-effective alternative to traditional cigarettes, making them more accessible to a broader consumer base, including those with lower disposable incomes. This trend is expected to continue driving the expansion of the RYO tobacco products market in the APAC region in the years to come.

Restraint

The roll-your-own tobacco products market faces significant challenges due to the growing awareness about the harmful effects of smoking. As people become more informed about the health risks associated with tobacco consumption, there has been a decline in overall tobacco product consumption. To discourage smoking, governments and health organizations are imposing stringent regulations, which directly impacts the growth of the RYO tobacco market. Furthermore, the rising popularity of e-cigarettes as a perceived safer alternative to traditional tobacco products poses an additional challenge to the market's expansion. These factors are anticipated to continue restraining the market's growth in the foreseeable future.

Market Trends

A significant market trend in the global roll-your-own tobacco products industry is the rising consumer preference for organic and natural tobacco products. Health-conscious individuals are seeking alternatives that are devoid of harmful chemicals and additives. This increasing demand is propelled by growing awareness of the health hazards related to smoking and a preference for natural and sustainable offerings. In response, tobacco companies are dedicating resources to research and development to develop organic and natural tobacco products, catering to the expanding consumer demand.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Roll-Your-Own Tobacco Products Market by Distribution Channel

• Market Overview
• Online Retailers
• Specialty Stores
• and Convenience Stores

Global Roll-Your-Own Tobacco Products Market by Product Type

• Market Overview
• Virginia Blend
• Burley Blend
• Turkish Blend
• and Flavored Roll-Your-Own Tobacco

Global Roll-Your-Own Tobacco Products Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Japan Tobacco International (JTI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philip Morris International Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• British American Tobacco PLC (BAT)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scandinavian Tobacco Group A/S
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisher International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gawith Hoggarth & Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mac Baren Tobacco Company A/S
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Middleton Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• STG Lane Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Snuff Company, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wind River Tobacco Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D&R Tobacco
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pöschl Tabak GmbH & Co. KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HBI International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shargio Cigarette Tubes & Accessories
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Republic Tobacco LP
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Tobacco Company, L.P.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inter-Continental Cigar Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments